Discovering All There Is In Flexible Packaging and Custom Labeling

Flexible pouches are taking the package and labeling industry by storm.  The dynamics of flexible packaging have changed dramatically and the varieties of pouches available on the market today are designed to ensure the utmost satisfaction of customers while preserving perishable and non perishable goods.  In order to find a pre-made pouch or custom-made bag that meets your needs consider one of the many designs available on the market today.

Stand Up Pouches

Stand up pouches are available for various products including coffees, dried fruit, nuts and more.  In order to create a custom package that suits the needs of consumers and of the product itself while continuing to hold shelf appeal there are many requirements that must be met.  When it comes to stand up pouches consider the following possibilities:

• Sliding devices for resealing the package in both standard and hooded options.
• Pouches that are created from cellophane, polypropylene and more.
• Clear or opaque features included on the entire pouch the pouch sides or bottom gussets.
• Pouches that offer a press to close feature.
• Quad seal flexible pouches that are created for larger quantities of product.

Stand up pouches offer a variety of benefits over other varieties of flexible packaging that is available on the market today.  The benefits of stand up pouches are as follows:

• Stand up pouches hold the products freshness longer by keeping air out. This makes stand up flexible pouches ideal for all types of food consumption from humans to pets.
• When it comes to shelf appeal stand up pouches have a high appeal to consumers. Stand up pouches have a high appeal in the competitive display environment. 
• The logistic benefits of stand up pouches make it a far superior type of packaging. Flexible stand up packages reduce the room needed when storing and shipping products as well as minimizing packaging costs and reduces the impact of packaging on the environment.

Stand-Up Zip Top Pouches

• Press-to-close Pouches

Many products need an option to reseal packaging.  Products that are marketed using stand up press to close flexible pouches include:

• Processed meats
• Frozen foods
• Powdered products
• Pet foods

• Zippered Pouches

A zippered pouch option offers great shelf appeal that promotes your products shelf appeal. The zipper option reseals the product keeping it fresh and ready for consumers use. 

• Several zipper features from hang holes to tear notches
• Side gusseted pouches
• Stand up pouches with up to two different capabilities

Zippers on flexible pouches keep products airtight and help to meet the strict standards that are being set within the flexible packaging industry.

When it comes to packaging your company’s products there are various things to consider such as the product itself, the environment in which it is to be stored and the shelf life of the product itself.  No matter if you are expanding your brand or starting out on the market there is a custom flexible package designed to fit your need.  In our next installment on flexible packaging we will discuss other options available to ensure your product is properly packaged, labeled and marketed to maximize consumer appeal, shelf life and function.

Look for more in our next installment on custom packaging, flexible packages and labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Significance Label Plays within the Food Industry

Product packaging and custom labeling is an important aspect in marketing a company's product. This is especially true when it comes to products in the food industry. When it comes to selling a food product it is important to realize that both the products packaging and labeling created for protection, freshness, marketing and compliance with government regulations. Within the food and beverage industry dry products can be filled with in flexible pouches or cartons and liquids in flexible packaging or solid plastic containers.

Food and beverage packaging manufactures need to ensure their clients have defined what they are looking for before they start working. Manufactures should have concrete answers to the following questions before they begin creating a package or label to fit the product.

1) It is important to know the quantity that is going to be sole before designing a package or label for any food product. Custom labeling should be created to decipher between a varieties of product sizes within a brand.

2) What type of packaging materials have been considered when thinking about a package that fits the products needs and the manufacturers wants? Common packaging materials include plastic, aluminum and cardboard. Different materials offer various advantages to the products they enclose. Plastic packaging is perfect for frozen, perishable, snack and bakery goods. Aluminum is a great material for packaging liquids like juice, soft drinks, beer and canned goods that are perishable. Cardboard packaging is a great material for packaging frozen, fresh, perishable and dry food products.

3) Once it has been decided what material will be used for packaging there are questions that need to be answered about shipping and displays. It is important to create a package and product label that represent the product that is being sold before the production of either the package or label for the product is designed and manufactured.

4) After the above has been discussed and decided upon production of the products package and label can begin.

It is important that manufactures have a clear understanding of the product and brand before a custom label and package is created to market and distribute a product. This is the same whether a brand is introducing a new product or a new brand is being introduced to the market. A custom label and package are a huge part of the marketing. It is crucial that attention is given to every detail of a creating a new product from product development, package creation and custom label design in order to have a successfully marketed product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Basic Principles of Packaging and Label Design

Typical parts of marketing and manufacturing include product production, packaging, and labeling design.  Each plays an important role in ensuring that the product is a success and guarantees success.  It is important in both marketing and manufacturing to be as efficient as possible that companies learn about how the process can be done efficiently in order to produce the best results.

In product packaging and custom label design there are clear principles to follow to ensure success.  There are some key elements that will demonstrate how this can be done effectively.  Answer the questions below to determine techniques to market products more efficiently.

How does the package influence the behaviors of the customer?

When it comes to package and label designs it is important that the consumer’s behavior is influenced in a manner that make them want to make a purchase.  So much attention is placed on making the package more appealing visually when it fact it is more important to make the package have qualities that are appealing to the consumer.  Flexible packaging that allows a product to be resealed for instance is a great way to appeal to consumers.  When a product does not require re-packaging after use it is far more appealing than those that do.  This is a major benefit to using flexible packaging when marketing products that are meant for more than one use.

Does the product and package labeling have a recall appeal?

Any product being marketed should have a recall appeal to consumers.  The product will be competing with others that are in direct competition with them. Therefore a need exists to consider the competition when packaging and labeling a new product.  Consider brand appeal when creating a new product label and package.  All of the products within the brand should have similar characteristics in the product label and package.

 If the company brand is known for a certain unique logo then it is important the same logo is used on the custom product label and packaging of any product that is newly introduced to the market.  Where brand loyalty is strong the new product is certain to be recognized and purchased by those with a favorable impression of the company and product brand. 

What sets the product apart from the competition in a side by side comparison?

Products will always be compared with those that are similar.  It should be expected that similar products will be placed on a shelf side by side.  In order to gain an advantage it is important that the custom product label and deign that is chosen shows off the edge your product has over the competition.  The label that is placed on the product can also offer specific advantages.  For instance, shrink sleeves when used prevent product tampering, flexible packaging offers the ability to be resealed and so on and so forth. 

In order to be confident that the product packaging and custom product label are designed to maximize the benefits of the product follow the rules above throughout the design and production process.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Importance of Quality In Product Labeling

Companies produce new products on to the market daily.  When a business manufactures a new product it must then package and label them.  It is important that marketers carefully examine the competition in all aspects including in designing the new label and package in order to ensure the product stands out.  First impressions make lasting impressions.  It is important new products hit the market with a bang.

Product Marketing:  In order to increase your brands awareness, bring interest to new products and really sustain your business it is crucial that your product marketing is effective.  In order to have a marketing plan that works to increase business it is important to consider that you have consider the four basics in marketing: product, price, place and promotion.  This product marketing mix is one of the most important components to building a successful business.

Company Recognition: Children are the center of attraction when it comes to product packaging.  Packaging that focuses attention on children in a great way to increase the indirect marketing your product receives.   In order to attract children packages should focus attention on them.  Product packages and labels become more recognizable to children when they contain fun games, bright colors, stickers or entertaining logos.  Each of these techniques is used to create a favorable recognition to your product from the younger audience.  Indirect marketing from children is an amazing marketing technique that gets a company’s product into family homes and eventually ends up making it a family staple.

Quality Labeling: The quality of a product label is as important as the superiority of the actual product itself.  Custom labels are thought to be quite expensive however this couldn’t be any further from the truth.  Custom product labels that is strong and durable in order to keep them in place.  If the label comes off in distribution it is useless in marketing the product.  The label doesn’t just describe the product it gives important details necessary for consumers to make an informed buying decision.

Important Business Factor:  The product label contains information that is necessary for the sale of a product.  This is especially true when it comes to labeling food products.  The label will contain information such as the expiration date, manufacturer’s contact information, ingredients, where the product was manufactured and more.  If a product is not labeled properly consumers will pass on the product for one that is labeled correctly.  Custom product labeling and product packaging causes an impact on how consumers think about their purchase.  The goal as a marketer is to ensure that impact is a positive one that draws them to make a purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Shrink Sleeve Labels Benefit Product Marketing

Every option in product labeling comes with its own advantages and disadvantages.  Shrink sleeve package labeling has been around for quite some time.  Shrink sleeve labels represent about fifteen percent of the labeling market.  From superior security to economic savings shrink sleeves offer a large variety of benefits to product manufacturers.  This article will explore these advantages in further detail.  As a manufacture it will be easy to see that shrink sleeve labels offer something unique that no other label available on the market today offers.

Significant Benefits for Branding

No matter where you shop there is no doubt you have seen shrink sleeve labeling in action.  There are a variety of product categories that feature products that are shrink wrapped.  The main product lines taking advantage of shrink sleeve labels are beverages, toys, electronics, food supplements and pharmaceuticals.  Many retailers prefer shrink sleeves over other types of labeling options.

Using shrink sleeves allows products a labeling option that is functional and protected from tampering.  It is an incredibly creative packaging option that showcases the products overall shape while adding to the product and brand.

More Is Expected of Packaging

Manufactures are all looking for creative ways to package their products in a manner that is not only cost effective and functional while standing out from other brands.  To print directly onto a package you are looking at greater labeling costs.  Using shrink sleeves you can design a three hundred and sixty degree label that molds to the shape of any product thus looking like the label was printed directly onto the package without the extra expense.  The sleeve is actually printed and then stretched, wrapped and heat shrunk to the products outer packaging which provides an attractive, inexpensive, tamper proof product t label.

Consumer Expectations in Labeling

Most consumers buy because of either brand familiarity or impulse.  Products that are purchased are chosen because they are what you are used to using.  If your parents have always bought a certain brand of laundry soap you are likely to seek that same type out.  No matter what eye catching labels surround those products you stay true what is familiar.  The job of emerging brands or brands introducing new product lines is to create familiarity while creating an impulse need.

Shrink sleeve labels are used frequently to do just that.  With three hundred sixty degrees of space to print on, shrink sleeves are a popular option.  There is room to add everything consumers are looking for your product to advertise.  You can include company and product information without compromising the design space.   There is plenty of space for advertising the benefits of the product over the competition.  You can add splashy colorful graphics, boost brand appeal and get your product sold.

Shrink sleeves are a top candidate amongst product manufactures because of the benefits they offer over other options in labeling.  A tamper resistant, eco-friendly, adaptable option in labeling with incredible shelf impact is exactly what manufactures get with heat shrink labels.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Flexible Packaging Creates Brand Integrity

Flexible pouch packaging is one factor in maintain brand integrity in the current market.  The advancements in packaging technology make it possible for products to be more convenient for consumers.  Thus making flexible pouch one of the most important in advancements in packaging the industry has seen since pull tab openers were put on soup cans.

Brand leaders have the responsibility of to keep their products dependable, secure and easy to distribute without any shipping disasters.  Flexible packaging, especially within the food and beverage industry, allows brand manufacturers to ship their products without issue.

Manufacturers of flexible pouches are bringing brands up to date for their customers.  Manufactures equipped to produce flexible pouches must pass strict packaging regulations.  Precise examination of pouches occurs to ensure that the highest quality goods are supplied to the consumer.  With these strict guidelines flexible packaging allows for less contamination and seepage.   Flexible pouches are a reliable way in which manufactures choose to offer their products to consumers.

Packages that include a spout are not only reliable and safe they are also incredibly versatile.  Flexible packaging that uses a spout for dispensing are super popular for a variety of industries.  From food and beverages to detergent and automobile fluids a pouch that seals is a terrific option for manufactures looking to satisfy consumer’s wants and needs.

Spout packaging is an incredibly efficient way to package new product lines to your brand.  When you are promoting a new product to the market and it is practical, flexible spout packaging is essential.  Spout packages are reusable.  It allows you to use the product and save the remaining contents for later.  A great example of this is automobile oil.  Flexible packaging is a popular option in the automobile industry because you can use what you need and save the contents for later.  Spout packaging is also the top packaging design in many other product categories such as: energy drinks, alcoholic beverages, hygiene products, liquid soap, product sauces and liquid pharmaceuticals.

Flexible packaging is significant in aiding the sales of your product and brand.  Flexible pouches are available in a variety of variations from the three sides pouch to the bottom folding pouch.  Depending upon the product manufactures needs the flexible packaging manufacturer can offer them a flexible pouch design that meets their need.  Flexible pouches are not only strong they are a secure way to manufacture and distribute products.  It is perhaps the most innovative product in packaging on the market today.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Product Labels Get Your Brand Noticed

One of the most important aspects of product marketing is being able to recognize the product.  Differentiating your product from similar products that surround it on the shelf is the only way to make a brand specific buyer buy something unfamiliar.  Impulse purchases are key in getting consumers to switch from brands and products they have been loyal to.  In order to do this manufactures and marketers must work in conjunction with one another to create an eye-catching label design that offers buyers the best first impression possible.

Once an impulse purchase has been made and the product has made an impact on the consumer it is time to ensure your brand is recognizable.  In order to be recognized your products package and label needs to be designed in way that is identifiable.  Some marketers use specific colors to achieve this while others handle this with by including the same graphics in every product offered by within the brand as a whole.

An example of this is something as simple as the use of an animated object.  Say that your initial product label design consists of a large yellow sunshine. In order to create brand awareness the next product introduced to the market should include a large yellow sunshine.  When consumers see a large yellow sunshine anywhere they will automatically connect the image to your brand and product lines.  This is one way in which marketers help a brand advertise itself.  Once brand loyalty is in place consumers are rarely swayed.  As mentioned above it takes an exceptional label design or attractive offer to sway consumers away from something that is familiar.

Choosing a cost effective option in labeling is important as well.  Don’t necessarily assume the cheapest labeling option will be the most cost effective.  A cheap label may not withstand shipping let alone the constant handling done by consumers as they examine the ingredients and such of a new product.  A label must be durable and stay presentable to be considered cost effective.  Not only is the label in charge of describing the product it must also give details on what is contained in the product and the value the product delivers.

The value of the label should never be underestimated.  The label needs to hold the information of worth to consumers.  If the expiration date of the product easily rubs off the label consumers will be skeptical in making the purchase as the labeling is not done properly.  If a products package or label is torn or man handled in any manner before it gets on the shelf or while it is on the shelf consumers are less likely to choose that product.  It will be perceived that the product is not fresh or is not of substantial quality.  The consumer’s perception is all that matters at the end of the day.  The perceived value of your product is what decides on whether your product is purchased or left on the shelf.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.