The Significance of Labeling Food

Labeling within the food supply chain is impetrative and should never be ignored. The initial point of contact between a consumer and producer is its label. A custom label helps to distinguish one product from another. In addition it helps consumers make a purchasing choice between similar products. As a valuable marketing instrument, the label should be impressive and appealing to the consumer’s senses. When looking to sell any product a label that is disorderly, defiled or puzzling it will not succeed at alluring customers into making a purchase.

In order to thrive, product manufacturers should search for a custom label designer that offers the highest quality material that they can afford in relation to the overall value of the product.

The Function of Custom Food Labels

A products label gives consumers in order for them to gain valuable information about the product including: ingredients, uses, directions, products name and more.

A custom label act as a valuable marketing tool. It is a way to directly advertise your company, brand and product. Labels allow products to stand out when surrounded by other items that are similar to yours.

Labels create a distinction between similar products to establish your brand from others.

Labels are legally required. FDA – regulated foods are required to display a products identity, net contents, nutrition facts, manufacturing date, sell by date, ingredients, new weight and company information.

Instructions for food preparation as well as opening and storing the product.

Food labels often include examples of recipes that use the product.

In order to identify food products from one another the label needs to also include a bar code. This allows the product a unique code that offers a variety of specific information that is important in all aspects of the product development.

Custom labels need to include an array of information to be truly successful. The brand name or logo is important as it establishes your brand within the market. A brand should be defined in order for consumers to spot other products that are produced by the company. With consistency in labeling, loyalty to a brand is simplified. Consumers do not put a great deal of thought into the items that the purchase when it comes to food products. A lot of time a purchase is made simply based on familiarity to the brand itself. Establishing a consistent look within your product labels takes the guess work out of the purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Shrink Sleeve Advantages Are Abundant

A new product is only as good as its marketing.  Without proper advertising and promotion no one will know what your product is, how it benefits them or exactly where it can be found for purchase.  A major component of product marketing is labeling.  The product should be labeled in a manner that not only exposes it to the public but also promotes each and every important aspect and quality the product possesses.

Labeling options are plentiful.  Product labels range from roll fed labels to pressure sensitive. Shrink sleeves are however without a doubt the best type of label to use when introducing a new product to the market.

The Advantages Of Shrink Sleeves Are Abundant

• Branding: Companies are often known because of the brands they represent.  A large percentage of consumers purchase products or services only because the brand interests them.  When a brand is finally established a custom product labelcan be designed.  Using shrink sleeve labels allows the entire container to be wrapped in a custom, colorful image filled label that promotes a variety of aspects of the product from top to bottom on the new product.
• Resilient and Adaptable: Traditional labeling is often limited in several aspects.  When it comes to oddly shaped product containers a traditional label is not the best option.  Shrink sleeve labels are created in a manner that allows the entire label to fit over the odd shaped package.  Shrink sleeve labels can be created in a wide variety of colors with a solid amount of valuable consumer information.  Shrink sleeves are most often printed on transparent film.  Shrink sleeves also reduce the chance of damage that is occurred during shipping.
• Environmental Sustainability: Older product labels are not created from plastic that is difficult to recycle.  Newer materials, including shrink sleeves, use a combination of materials that are biodegradable.  Shrink sleeves are created from a mixture of materials such as polyactic acid, which is based from corn.  Label manufacturers can design shrink sleeves from lightweight materials that eliminate a need for extra protection that is required on traditional plastic labels.  This reduces fuel costs, removes heavy overwrapping on cartons and allows for larger shipments.

Shrink sleeve labeling allows companies to advertise their products with an easiness not often found in labeling.  Shrink sleeves create low cost label design and production.  They also create an energy efficient way to advertise and market new products that are being marketed.  Saving money on custom label production allows companies to enhance their brands and further develop their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Trends in Product Labeling and Packaging 2016

Trends run the marketplace.  It doesn’t matter what avenue we are discussing, if something is trending market popularity will latch on to it until it over saturates the marketplace.  As the trend fades only those brands that have successfully integrated will stay to compete while others will follow what’s new.  With any luck the new niche will be exactly what their brand and product was looking for.

Trends occur everywhere from home designs to car colors to custom product labeling.  Below are some popular trends in package and labeling to hit the scene in 2016.  What trend will catch and bring success to your brand and new products hitting the market?

Popular Package and Labeling Options For 2016

• In-Mold Labels: In-mold labels are just finding their way to the United States package and label market. Injection molded cups, tubs and such offer complete graphic coverage.  Graphics can cover all sides as well as the top and bottom of molded containers.

• Thinner Labels: Thinner labels are trendy in 2016. This trend has been brought about because of consumer’s desire for eco-friendly labeling options along with manufactures desire to reduce costs.  Thinner labeling without changes in the labels performance is a win for consumers and producers alike.

• Shrink-Film Labels: Shrink film labeling has been trendy for awhile now but what is new for 2016 is a white pigmented shrink sleeve film. The white pigment provides a barrier to light and can also yield more film per square inch.  Shrink sleeves offer a great deal of tamper proof protection verse other options in labeling.

• Curved Containers With Flexibility: Contouring labels to product packaging continues to be a popular option. Shaped containers have been labeled using shrink sleeves as one of the only options for years.  A new pressure sensitive label is being introduced in 2016 to add another option to labeling curved product packages.

• A “No Label” Label: This is a fad that is sure to take hold within the product labeling industry.  Pressure sensitive labeling manufacturers have identified and eliminated clear-film applicator enemies: static and dust.  This allows the label to be installed in a fashion that allows it to look like no label exists at all.

• Labels without Liners: This is a trend that is slow in taking its hold on the marketplace.  The cost of labeling without liners is still at a peak without performing at the highest level possible.  Thus making it slow to emerge.  Over time it is thought that technology will catch on and that liner-less labels will be something that is a viable option for print and apply labels.

Our next article will continue to focus on trends that are impacting the package and labeling marketplace in 2016.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Critical Elements In Product Labeling

One of the more critical elements when it comes to establishing a brand or product lies within labeling.  There are many important functions of product labeling. Not only do consumers use this as a way of identifying a product or brand they also look to the label for a variety of other purposes.  In the article below we will dive into the various ways that labeling affects the success or failure of a product or brand.

Labels Offer a Detailed Description of the Product and Its Contents

Consumers looking for information about a product go straight to the label.  The label is designed to include a detailed list of ingredients along with a description on proper use.  Many labels also specifics such as product precautions, product care, use by dates and identifying batch numbers.

Labels Are Used to Identify Brands and Products

Product identification is made simpler with the help of product labeling.  When a consumer is looking for a specific product they simply look for the familiar label amongst the contenders that line the shelf.  Tomato paste is just tomato paste without the label.  The label distinguishes the special features of each unique brand which allows it to stick out from the others.  Most consumers can be shown a blank label with just the basic design and colors to determine the name brand of the item.  That is the power off proper labeling.

Labels Present Insight on the Products Grade or Quality

Products offering several qualities or grades use labeling to differentiate amongst themselves.  The label itself may be similar however distinct.  A grade A product may come with a green label where as lower grade product may be red.  Companies use colors, numbers, and alphabetic order amongst other ways to separate different grades amongst products.

Labels Work to Promote and Market Brands and Products

Another operation of the label is to promote and market the products with their brand.  An attractive label can often entice consumers to purchase a product.  The labels design is often the first element of the product to draw customer’s attention.  Therefore making it important especially when it comes to new products and impulse purchase; items where the brands history is insignificant hence not the guiding factor in purchasing.

Labels Provide Information Required By Law

Another role that product labels play is to include any and all legal warnings that are required by law.  This is common in products that are known to cause ill effects such as tobacco, alcohol, over the counter medications and more.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Creating A Label That Reflects The Image Of Your Brand

In creating a new product label it is important that it is designed and developed to ensure the proper message is being received.  There are so many different aspects to labeling that are often forgotten that lead to the demise of products newly introduced in the market.  Not only is the message on the label important, as well as the information that it contains it is also crucial that the material of the label best represents the product.  Below you will find an example of the impact improper labeling can have on your product, brand and companies success. You will also see what it takes to create the label your brand deserves.

A product that is created to impact the environment positively should be labeled using materials that also represent the same image.   Labeling a product made to help the environment should be done so in a labeling material that is created from recyclable, bio degradable materials.  This shows the brand commitment to their positive stance on the environment.

A food product that is created for children to snack on as they travel should be labeled and packaged in way that makes the product easily accessible, easy to use and reseal.  The labeling and packaging help to enforce the brand commitment to the creation of a product that is meant to be packed up and traveled with.

The message you want your brand/products to be should be reflected in the label.  This labeling material and style is just as important as the labels message and content.

If you wish to show that your brand/product is an authority or leader in the market then it is important to showcase its authority.  Label designers can show that something is trustworthy, confident and considered to be of top notch quality using a few different design techniques.  Capital letters, bold contrasting color and a high label placement all help give off an authoritarian vibe. Think about different brands/products which are considered superior.  When it comes to peanut butter one very specific brand comes to mind.  It will come to you in a jiffy. It is possible to see these three techniques within the brand/product label.

Honest and authenticity is something that many brands/products strive for.  To create a label that mirrors this image it is important to create a label that is made from materials that represent a real vibe with a label that design that follows suit.  Use a logo with font that is unlike any other on the market.  Custom colors and features that will become icon in projecting the image of the brand/product should be prominently displayed.  Create a label that is meant to stand the test of time. Design a label that can be used for years to come to represent the brand/products that your company offers.

Looking to show what consumers can expect out of a brand/product marketers seek to design a label that shows the products expectations.   This is done through labeling by conveying what is on the inside of the package within the outside label.  How does the product perform, how will it smell, what taste does it offer that is unique.  The pureness of a product is shown using clear colors, transparent blues, whites and pastels.  Bold brands/products show this message with valiant colors and daring fonts.

The label design is one of the most important factors influencing the marketing of your brand/product to consumers.  The message that you wish to prove is displayed first and foremost through the custom label.  The success of this objective is crucial to the overall success of a company.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Psychology Of Color In Custom Labeling

When it comes to custom labeling it is important to understand the psychology of color.  Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product.  Color, when used in custom label design, is used to convey a message without saying a word.

When marketing a product color serves an important role in how consumers view your product or services.  In order to maximize a company’s brand and the impact it has on consumers colors are combined to reflect a desired message.  Then as time goes on and those colors are seen used together images of your brand will emerge.  Think about the first thing that comes to mind when you see the colors red and yellow together?  Do the golden arches of a certain popular food chain come to mind?  Color is how marketers work to create a successful brand. 

Another thing to consider in the colors used in your products custom label is how different colors are perceived around the world.  The meanings of colors used in product labeling don’t mean the same thing to everyone in every culture.  Below you will get an idea of how color is used in labeling and what can be associated with each. 

Red

The color red can mean something completely different depending on the product type.  Red is a bold color that is known for presenting power, sexuality, velocity and vigor.  Red as a main label color represents something different than red lettering.  Red is a perfect color when designing a label for a product that is meant to be bought on a whim.  It is perfect for products that are to inspire purchase on an impulse.

Orange

When looking for a color that exudes energy, warmth and a bit of mischievousness, orange is the perfect color to use in custom labeling.   When orange is used consumers see adventures and confidence.  Marketers choose orange when looking to package products to give off freshness and vibrancy; often used in juices and products that wish to represent and era of sophistication.

Green

Products wishing to appeal to nature and the environment choose green.  The color green is earthy, fresh and clean.  It attracts energy, movement, peace and an appeal to the earth.  When looking to exude how in touch your product is in with Mother Nature a variety of green shades should be used to design your products label. 

Blue

The color blue offers feelings of professionalism, reliance and dependability.  Blue, especially darker blue shades are used in logos and custom labeling when looking to present class and trustworthiness. 

When choosing colors and different combinations it is crucial to consider the message the colors used say about your product without saying a word at all.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Customized Product Labels That Appeal To Consumers

Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different.  The most productive way to help face of a brand is with a unique, custom label design.  With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers.  This is done by creating a custom product label that is not only eye appealing but also offers detailed information to customers that allow them to see how your product is beneficial over the competition.  Accomplishing this feat is no small task for marketers in all industries.

Identifying With Your Brand

New products introduced with an established brand reputation are at a far greater advantage then those being presented from a brand just hitting the market.  Brands that are established already have certain benefits such as logo recognition to help pave the road for them.  Established brands come with inherited reputation; consumers recognize exactly what they are getting from past experiences with your company.  When creating a product label for a new product within an established brand consistency plays a key role in marketing.

If you are launching a product from scratch without a known brand backing where should you start to allow your product to stand out on the shelf when surrounded by popular favorites?  First begin my emphasizing the values and mission of your company and products.  Communicate this using text and visual aides to represent important ideals that the company stands for.  When creating a label concentrate on your target market and use text and images that will penetrate with them.

Product Label Materials Matter

Creating a custom product label is like building with blocks.  As you place another block on the stack you must still remain aware of the blocks in which you are building on top of.  With labeling once you have nailed down the identity of your brand and product you must choose what method will best display this message.

The physical appearance of the product label and the material that is used to create it has a large impact on how consumers perceive the product and brand as a whole.  For new brands consumer perception is still being developed and the material chosen to label your product is crucial in making or breaking your product.

If your product niche is organic, environmentally friendly your labeling material must represent those company values.  Although many materials in labeling are environmentally friendly not all are seen as that when viewed by consumers.  Plastic for instance is still viewed as a land fill space waster.  Be conscious of these stigmas even if they are no longer valid.

Also be aware of how well the product labeling material will hold up against the product packaging and distribution process.  Liquid products or pharmaceuticals usually draw better consumer reaction when using a custom shrink sleeve label as the application of shrink sleeves offers a tamper resistance that can’t be duplicated with cut & stack or roll fed labels.  For products that have a complicated distribution system consider flexible packaging.  Not only does it offer tamper proof package designs, many are resalable and the package and label act as one.  The durability of flexible pouches is unsurpassed.

Anchor Flexible Packaging & Label Specialists work with clients to design and produce custom product labels for a variety of industries specializing in shrink sleeve labels and flexible packaging options.  To find out more about Anchor’s line of custom labels check us out online at http://www.anchorprinting.com.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.