Shrink Sleeve Labels Benefit Product Marketing

Every option in product labeling comes with its own advantages and disadvantages.  Shrink sleeve package labeling has been around for quite some time.  Shrink sleeve labels represent about fifteen percent of the labeling market.  From superior security to economic savings shrink sleeves offer a large variety of benefits to product manufacturers.  This article will explore these advantages in further detail.  As a manufacture it will be easy to see that shrink sleeve labels offer something unique that no other label available on the market today offers.

Significant Benefits for Branding

No matter where you shop there is no doubt you have seen shrink sleeve labeling in action.  There are a variety of product categories that feature products that are shrink wrapped.  The main product lines taking advantage of shrink sleeve labels are beverages, toys, electronics, food supplements and pharmaceuticals.  Many retailers prefer shrink sleeves over other types of labeling options.

Using shrink sleeves allows products a labeling option that is functional and protected from tampering.  It is an incredibly creative packaging option that showcases the products overall shape while adding to the product and brand.

More Is Expected of Packaging

Manufactures are all looking for creative ways to package their products in a manner that is not only cost effective and functional while standing out from other brands.  To print directly onto a package you are looking at greater labeling costs.  Using shrink sleeves you can design a three hundred and sixty degree label that molds to the shape of any product thus looking like the label was printed directly onto the package without the extra expense.  The sleeve is actually printed and then stretched, wrapped and heat shrunk to the products outer packaging which provides an attractive, inexpensive, tamper proof product t label.

Consumer Expectations in Labeling

Most consumers buy because of either brand familiarity or impulse.  Products that are purchased are chosen because they are what you are used to using.  If your parents have always bought a certain brand of laundry soap you are likely to seek that same type out.  No matter what eye catching labels surround those products you stay true what is familiar.  The job of emerging brands or brands introducing new product lines is to create familiarity while creating an impulse need.

Shrink sleeve labels are used frequently to do just that.  With three hundred sixty degrees of space to print on, shrink sleeves are a popular option.  There is room to add everything consumers are looking for your product to advertise.  You can include company and product information without compromising the design space.   There is plenty of space for advertising the benefits of the product over the competition.  You can add splashy colorful graphics, boost brand appeal and get your product sold.

Shrink sleeves are a top candidate amongst product manufactures because of the benefits they offer over other options in labeling.  A tamper resistant, eco-friendly, adaptable option in labeling with incredible shelf impact is exactly what manufactures get with heat shrink labels.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Flexible Packaging Creates Brand Integrity

Flexible pouch packaging is one factor in maintain brand integrity in the current market.  The advancements in packaging technology make it possible for products to be more convenient for consumers.  Thus making flexible pouch one of the most important in advancements in packaging the industry has seen since pull tab openers were put on soup cans.

Brand leaders have the responsibility of to keep their products dependable, secure and easy to distribute without any shipping disasters.  Flexible packaging, especially within the food and beverage industry, allows brand manufacturers to ship their products without issue.

Manufacturers of flexible pouches are bringing brands up to date for their customers.  Manufactures equipped to produce flexible pouches must pass strict packaging regulations.  Precise examination of pouches occurs to ensure that the highest quality goods are supplied to the consumer.  With these strict guidelines flexible packaging allows for less contamination and seepage.   Flexible pouches are a reliable way in which manufactures choose to offer their products to consumers.

Packages that include a spout are not only reliable and safe they are also incredibly versatile.  Flexible packaging that uses a spout for dispensing are super popular for a variety of industries.  From food and beverages to detergent and automobile fluids a pouch that seals is a terrific option for manufactures looking to satisfy consumer’s wants and needs.

Spout packaging is an incredibly efficient way to package new product lines to your brand.  When you are promoting a new product to the market and it is practical, flexible spout packaging is essential.  Spout packages are reusable.  It allows you to use the product and save the remaining contents for later.  A great example of this is automobile oil.  Flexible packaging is a popular option in the automobile industry because you can use what you need and save the contents for later.  Spout packaging is also the top packaging design in many other product categories such as: energy drinks, alcoholic beverages, hygiene products, liquid soap, product sauces and liquid pharmaceuticals.

Flexible packaging is significant in aiding the sales of your product and brand.  Flexible pouches are available in a variety of variations from the three sides pouch to the bottom folding pouch.  Depending upon the product manufactures needs the flexible packaging manufacturer can offer them a flexible pouch design that meets their need.  Flexible pouches are not only strong they are a secure way to manufacture and distribute products.  It is perhaps the most innovative product in packaging on the market today.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Product Labels Get Your Brand Noticed

One of the most important aspects of product marketing is being able to recognize the product.  Differentiating your product from similar products that surround it on the shelf is the only way to make a brand specific buyer buy something unfamiliar.  Impulse purchases are key in getting consumers to switch from brands and products they have been loyal to.  In order to do this manufactures and marketers must work in conjunction with one another to create an eye-catching label design that offers buyers the best first impression possible.

Once an impulse purchase has been made and the product has made an impact on the consumer it is time to ensure your brand is recognizable.  In order to be recognized your products package and label needs to be designed in way that is identifiable.  Some marketers use specific colors to achieve this while others handle this with by including the same graphics in every product offered by within the brand as a whole.

An example of this is something as simple as the use of an animated object.  Say that your initial product label design consists of a large yellow sunshine. In order to create brand awareness the next product introduced to the market should include a large yellow sunshine.  When consumers see a large yellow sunshine anywhere they will automatically connect the image to your brand and product lines.  This is one way in which marketers help a brand advertise itself.  Once brand loyalty is in place consumers are rarely swayed.  As mentioned above it takes an exceptional label design or attractive offer to sway consumers away from something that is familiar.

Choosing a cost effective option in labeling is important as well.  Don’t necessarily assume the cheapest labeling option will be the most cost effective.  A cheap label may not withstand shipping let alone the constant handling done by consumers as they examine the ingredients and such of a new product.  A label must be durable and stay presentable to be considered cost effective.  Not only is the label in charge of describing the product it must also give details on what is contained in the product and the value the product delivers.

The value of the label should never be underestimated.  The label needs to hold the information of worth to consumers.  If the expiration date of the product easily rubs off the label consumers will be skeptical in making the purchase as the labeling is not done properly.  If a products package or label is torn or man handled in any manner before it gets on the shelf or while it is on the shelf consumers are less likely to choose that product.  It will be perceived that the product is not fresh or is not of substantial quality.  The consumer’s perception is all that matters at the end of the day.  The perceived value of your product is what decides on whether your product is purchased or left on the shelf.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Allure of Flexible Packaging

A products package and label must not only be alluring to consumers it must also be cost-effective, visually appealing and practical for shipping.  How do manufacturers accomplish all of this for their products?  Flexible packaging is one of the newest packaging and labeling technologies within the industry.

Most products on the market require a package.  Packaging does not only include the products container but also the container to ship the product.  The products container must also include a label.  A label is important for customers as it is not only what makes your brand recognizable it also contains information consumers need to make a buying decision.  With flexible packaging you get the best of both worlds: a package and label all in one.  A convenient container that is durable while also being a powerful selling tool. 

There are many product package types saturating the market: bottles, cans, boxes, and other types of containers.  Each type of product package has certain appealing characteristics just as every type of product label has its own advantages.  Flexible packaging offers something no other combination of package and label can.

Flexible Packaging Offers The Opportunity To:

Protect Your Product

·         Flexible packaging is a cost effective way to package your product.  It is created from a variety of Polypropylene materials which are virtually impossible to damage.

·         Transit worries are no longer an issue when manufactures use flexible packaging.    

·         Damage and product tampering are concerns with many other types of packaging however this is not so much of a concern with flexible packaging.

Promoting Your Product 

·         If you are looking for a package and label combination to compliment your advertising and marketing initiatives look no further than flexible pouches.

·         One container that stores your product while communicating the products logo, core benefits, testimonials, company information and more. 

·         Flexible packages are also perfect for display on store shelves.  Not only can they stand up on the shelf they can hang on standalone displays or in giant product boxes.

Differentiate Your Product

·         If you are looking for a container that is simple to use and eases the process involved with dispensing your product look no further than flexible packaging.

·         Product preservation is superior in flexible pouches.  Food products and cleaning products store longer because they are sealed in an air tight package.

·         Environmentally the materials used to create flexible pouches are highly recyclable. 

The flexible packaging industry is growing in popularity.  With that change comes a ton of new innovations only making this a sure fire way to package, label, ship and display all of your products.      

Flexible Packaging Takes The Industry By Storm

Advancements in technology change the way we produce, package and label products.   One such advancement, flexible pouches, are impacting changes in a variety of industries including food & beverages, cleaning products, laundry soap, paint and more.  Pouch packaging, otherwise known as flexible packaging and help to maintain your brand integrity within the market.

Flexible packaging consists of a package and label combined into one convenient pouch.  Companies are looking for a way to produce and package products in a cost effective manner that maintains product safety, reliability all while distributing them without any leakage or mess.

Flexible pouches are currently most common in the food and beverage industries although are quickly becoming popular in home goods and cleaners.  This type of packaging is helpful when offering liquid products as it safe and allows for error free delivery to locations near and far.  The food and beverage industry relies heavily on flexible packaging as it helps to protect brand integrity because if offers a high quality, safe and convenient solution to packaging.

Flexible pouches are made from top quality, environmentally friendly materials.  They are created in a clean, secure environment without the need for human hands.  This makes the chances of contamination and errors less which helps to reduce costs and improve quality.  Manufacturers in flexible pouches use the latest advancements in automated manufacturing systems which allow them to produce reliable pouches of top quality without increased chances of cross contamination, leakage or waste.

The flexible packaging industry in itself is constantly improving as well.  Recent changes include the addition of a spout.  This packaging is working to revolutionize packaging across a variety of industries.  Flexible spout packaging has become popular in the automobile supply industry for the delivery of liquids such as car oil.  Instead of having to deal with using and cleaning out a funnel each time your cars oil needs to be replaced, pouch packaging creates a unique all in one package.

The flexible packaging industry allows companies to design a pouch to compliment their brand and marketing approach.  Each design is specific to the product.  A lot of the same guidelines label designers follow with shrink sleeve labeling can be applied to flexible packages.  The package design allows for three hundred and sixty degrees of space to be used to market your product.  An added benefit to shrink sleeve and flexible packaging is that they provide a solution to product tampering.  With both the product is concealed completely.

Companies can choose from a variety of styles of flexible pouches: three side pouch, four side pouches, side double pouch, bottom folding pouch and more.  Choose flexible packaging when looking for a cost effective manner to package and label your product that is also safe, convenient and easy to distribute.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Bring Attention To Your Product Through Proper Labeling Design

Research and development are important elements when ensuring business success but they are certainly not the only ones that matter.  Marketing your product is just as important as the product itself.  The question for marketers is how to accomplish this.  The products label is an element that is necessary in a products packaging that also serve as a valuable marketing tools.  In order for companies to be effective when introducing a new brand or product they must create a functional packaging style along with an efficient label.

In order to design a product label that leads to success, without wasting time and effort consider the following advice.

The first and most important part in labeling is to design a label that emphasizes a number of your products benefits.  Marketers should emphasize what makes your product unique; what makes your product stand out from the competition.  Those are the elements you need to emphasize in your label design.  This will give your product to be noticed instead of blending in when sitting on the shelf next to the opposition.

The products label needs to reach your target market.  Designing a label takes a great deal of attention to the consumers you hope to reach; the buyers of your product.   Consumers will spend money on purchases that offer both quality and function.  Make sure your label gives off a vibe that will attract the consumer you are targeting.

Your label is meant to be read.  Be sure to offer something graphic to catch the buyer’s attention while offering them text to read.  Imprinting shrink sleeve, roll fed, cut & stack and pressure sensitive labels with text is necessary to encourage consumers to make a purchase.  If the text is unable to be read it becomes irrelevant.  Make the text readable in order to allow consumers the opportunity to make an informed buying decision.

Graphics play a huge role in label design.  The label needs to be visually appealing in order to attract the buyer’s attention when your product is lined up on a shelf next to the opposition.  The physical look of your product remains to be an important advantage in marketing and should not be overlooked.  Your products aesthetics will allow clients to recognize your brand above others that are available.

Even the most classic product label designs need to be updated and reintroduced to keep up to date with current label manufacturing.  If your product started out with a roll fed label it is important to look into the advantages newer technology offers to labels.  For instance, flexible packaging options are currently taking the product packaging and labeling industry by storm.  Consumers are looking for convince.  If you are used to wrapping your paint can with a roll fed label but like the advantages that flexible packaging offer look into a product re-design.  New, innovative packaging options are always popular amongst consumers

In order to avoid wasting time and money on packaging and label design styles that do not maximize on the benefits your product offers follow the guidelines mentioned above.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Packaging and Labeling Design Tips That Help Market Your Product Continued

In our last installment we talked about how there are six common rules of package andlabel design that will help ensure your product stands out over the competition.  We discussed how a clear and simple, honest and authentic label design works to draw consumers in.  Below we will discuss the last three common rules in package and label design that work together to create the masterpiece which will represent your brand and product.  A strong package and label design helps to ensure your product is chosen before one of the forty thousand competitors.

Shelf Impact

When creating a new package or label design a common problem exists in how the product will look on the shelf next to its competition.  In order to create something that has any shelf impact value you need to evaluate the packages and labels of the products next to yours on the shelf.  One thing that we need to be reminded of when designing a label is that never will your product be viewed alone or in great deal when seen by shoppers.

Your products label is arranged on a shelf in rows and columns along side of your competitors.  Until your products label design catches a consumer’s attention they are unlikely to take a closer look.

Go to the market today and stand in front of any shelf.  What do you see?  Which labels catch your attention?  What qualities do they possess that gives them the shelf impact you are looking for?  Is it a certain color, a special pattern or an image that catches your attention?  How can you emulate that within your own package and label design?

Extendibility

Consider the future of your brand; will the product package and label design that is created allow for an easy introduction of a new line extension?  Designs should always be created with your company’s future in mind.  Create something that offers a visually systematic design that allows for easy changes to both the visual and contextual content within your label.  This will allow for an easy transition as your brand and product lines expand.

Practicality

Practicality in product packaging and label design deals with the actual shape, size and function of the container.  A perfect example of this is with ketchup.  Certain brands of ketchup were sold in glass bottles.  It would take forever for the ketchup to come out.  Once this was realized the company’s redesigned the package into a squeeze bottle.  This in turn increased the products usability.  Consider this when designing a container for your food product.

Using the six rules outlined in our recent articles you can create a product package and label design that maximizes results.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.