Attract Customers With An Eye-Catching Label Design

As you are looking to attract customers to purchase your product it is important to consider every aspect.  From the contents of the package to the outside label it is important to pay attention to what your target markets wants and needs.  A well designed, informative label is arguably one of the most significant features in getting consumers to purchase your product.  Don’t let budget restraints stall your efforts in making sure you get a label that is custom designed for your product.  Below are the fundamentals to ensure you get the label your product deserves:

When beginning the process of designing your label it is vital to the success of your product that consideration is given to the container.  Both the container and the label should merge together to create one unified package.  The container and label ratio should complement one another because an improper layout does not create the optimal image for success.

The design of the label should include high quality images.  Consumers will judge the quality of your product based on its overall appearance.  This is one of the reasons why label design should always be of the highest priority.  Not only should you use high quality images be certain to choose a label manufacturer that prints on materials of the highest quality.  Focus on both product packaging and label design to create the most visual appealing product possible.

Another crucial feature that should be prominent on your products label is your company’s logo.  The company logo helps to establish the brand the product belongs with.  Brand loyalty is a large part of a consumers buying decision.  With brands that are already well established it is important new products within the line are linked directly to the brand name.

As the label is being designed it is important to avoid focusing on the label as its own entity.  Consider the bigger picture; the label will be displayed next to its direct competition therefore should stand out.  The label artwork and company logo should be highly visible when the product is on display.  Avoid overcrowding the elements within the label.  Too much text, too many graphics or elements of design can take away from the overall message of the label.

These are just a few of the most basic best practices that are used in designing a custom label for your company products.  Using the above tips to communicate with a professional custom label designer will help ensure the best possible label for your product.

pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Top Reasons To Choose Shrink Sleeve Labels

What efforts are you making to ensure that your product is standing out amongst your competitors? One way many product manufacturers consider is to re-design your products existing label.  Shrink sleeve labels are a new style of label that has recently become popular when designing custom product labels.  These labels are designed to wrap around the entire product container. Shrink sleeves are adaptable, appealing and strong.

Top Reasons To Choose Shrink Sleeve Labels

• Shrink sleeves are perfect for manufacturers looking to wrap their product containers in a three hundred and sixty degree labeling option. The entire product is covered in labeling meaning that no matter how the product is held the consumer is getting information on your product.  The design is genius for getting the most exposure for your money.  It won’t matter how your product is displayed your shrink sleeve label will allow consumers to know it is from the manufacturers brand of products.
• Some products are packaged in odd shaped containers making them difficult to properly label. An ill-fitting label will leave consumers with the perception of a low quality product.  Shrink sleeves are a high quality option in labels that fit even the oddest container.  Take odd shaped containers and enhance them with a label designed to boost the benefits of the products shape.
• Shrink sleeve are easily the best option in labeling if manufacturers are looking for the ability to add a tamper proof seal. A seal is added to shrink sleeve labels to secure products.  This helps to prevent the product from being accessed prior to purchase without breaking the seal.  This makes it impossible to tamper with a product without it being noticed.
• Another major benefit of using shrink sleeves in product labeling is how well it holds up during transit. This type of labeling over other options is resistant to scuffing, rips and outside damage.  In shrink sleeve labeling the graphics and print is mirrored meaning that the label is actually printed on the inside, the side that sits against the product package.  This allows the label to be handled without worry of discoloration or tarnishing especially during the shipment and unloading phases of the logistics process.

In order for shrinks sleeves to be applied they must be heated then allowed to melt perfectly into the shape of the container.  This process of application is what allows shrink sleeve labels to conform perfectly to most any container size, shape or material.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Important Aspects When Designing Custom Labels

No matter what product you are custom designing labels for it’s important to start out on the right track to avoid expensive revisions and reprints.  In this installment on custom label design we will discuss steps you can take to get on the right track for your next project.

In terms of color the standard rule of thumb is that web design should be done in RGB where as printed materials should be in CMYK.  Consider how colors work together and the messages that they deliver when standing alone or being used together.

Typeface is another issue that needs to be given attention to when designing a custom product label.  It is important that the typeface on your label can be easily read near and far.  The color of the typeface should also be easily red.  Metallic colors are often attractive and appealing to the eye but more difficult to read especially when paired with certain colors and textures.

Texturing on labels is another element that shouldn’t be overlooked.  A rustic, earthy style texturing may appeal to consumers when buying eco-friendly, organic products but not so much to high-tech gadget seekers.  The texturing elements should match the overall impression the product needs to give.

The type of container being used will also play a role in dictating the type of label that is designed.  The label needs to fit the container and compliment its shape.  Don’t jump into the design phase of label creation without giving serious consideration to the actual size and shape of the package of your product.  The label must sit on the container properly to appropriately represent the product.

It is also important to determine how much of the products packaging that you want to be visible.  If the product itself is not visually appealing the designer may wish to design a label that is able to cover up more of the product.  However the opposite may be true for a product that is appealing to the eye.

Your label design should allow your product to stand out when placed on a shelf with its direct competition.  It is imperative that the product grabs the customer’s attention.  To help make sure the design of you label is clear, appealing to the eye and unique ask yourself the following questions:

• Does the label separate your product from its competitors?
• Is there a clear and accurate representation of both your brand and product?
• Will the label compel the target market into making a purchase?

Before you hit the presses with any label design take time to survey your market.  Ask the following questions:

• Does this design idea feel linked to the product? Why or why not?
• Does the label convey the product? Why or Why not?
• Does the product package and labeling design appeal to you? Why or why not?

On top of all of these considerations it is also important to account for durability of the label.  Will the label withstanding the process of being packaged and shipped?  Will the label last for the lifetime of the product?

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Importance of Labeling In The Consumer Decision Making Process

Product labeling can be the difference in a consumer’s decision making process.  This is what makes it so important that the manufacturer choose the right style and material for your products label along with a spot on design to represent it.  The ideas below will give you some insight into a successful label design.

Spend Money To Make Money

It is crucial that manufacturers invest in their brands.  A quality label designer is worth their weight in gold.  The product label is the first thing consumers see.  It is what differentiates your product from the competition when sitting side by side on the shelf.    An investment in a solid label design has long lasting affects to your marketing plan.  A brands image begins with its label.

Plan In Conjunction With the Designer

Designers that specialize in creating custom labels often work on an hourly basis therefore manufacturers can save time and money by being prepared.  Create a spreadsheet with categories laid out on what is necessary for the label to contain, what would be nice but isn’t totally necessary and the items that are not important at all.  Make sure to include the following:

• Brand and product name
• The weight
• The ABV (alcohol by volume)
• Government warnings
• Logo
• Nutrition information
• UPC code

Consider The Overall Label Idea

Think about what you want out of your label.  What style should your label be?  Should you use intense, bright colors in your label?  Should the design be contemporary or traditional?  Will the graphics be minimal or elaborate and full of detail?  Keep the lines of communication open with your label designer; speak with them regarding the overall concept you desire out of your label.  Create an idea board to present to the designer of your product label.  Make sure it includes colors, graphics, font styles and more that relate to the vision that is in mind for your product label.

Choose A Label Style and Material

Think about the options that you have in labeling.   Shrink sleeves to flexible packaging the option you choose will represent your product.  What does the label need to accomplish.  If you are looking for a combination of packaging and labeling in one a flexible pouch is your best options.  If you are looking for a label option that also provides tamper resistance go for shrink sleeve labeling.  If your product is simple and you want your label to reflect that try a cut and stack label.

Take time to review all rough drafts given to you be the designer.  Use these to critic and offer direction to the designer until the desired result is achieved.  Once this is accomplished take the sample design and have it printed on the material you have chosen.  Apply this to the product packaging and physically see what the end result will be.  If you are fully satisfied give the go ahead to the label printing company.  If changes are desired it is crucial to make adjustments now before giving the go-ahead.  This will ensure you are completely satisfied with the results of your dedication to the design of your product label.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Labeling Plays an Important Role in Marketing

Your products label and package design plays a number of rolls in product marketing.  Together the elements create a product story and will get consumers to take notice.  The industry has taken the idea of labeling and packaging and combined the two elements thus creating flexible packaging.   Customized flexible packaging helps increase company growth by increasing brand exposure and product sales.

Flexible packaging consists of a pouch or packet style container that is made from a variety of materials to create and all inclusive, resilient package and label in one.  Depending on the manufacturers goals flexible packets can be beneficial to both sales and marketing tactics.  Flexible pouches are frequently used to replace bottles, create a single use variation or even in sample distribution.

Flexible packets are one of the newest additions available to the packaging and labeling community.  They are one of the most technical products that packaging and labeling companies offer to manufacturers.  The label graphics and text are printed directly onto the pouch material.  Flexible packaging materials vary from paper to thick film.  Flexible paper packaging is ideal for solids and powders whereas film packets are better for liquids, gels, and lotions.  Both paper and film will create a reliable seal that protects the packaging contents, reduces spoilage and protects against product tampering.

Flexible packaging is popular within several different product markets including health and beauty, beverages, condiments and more.  One of the main reasons why manufacturers choose flexible packets over other options in packaging and labeling is ease of use and consumer convenience.  Not only can flexible packets are used to package large quantities they are ideal for packaging single-servings for on the go consumers.

Flexible pouches can be used for a number of products in a wide range of industries.  The benefits of this style of packaging and labeling go well beyond the design and function.  They are ideal for the sales and marketing of the products they hold.  Some of the valuable ways in which flexible packaging can be used to benefit brand and product awareness include:

• Flexible packets can be fastened directly onto other products within the companies brand for sampling. This type of marketing is often used in magazine advertisements, brochures and direct mailings.
• Flexible packaging is also a perfect way for marketers to distribute samples within store locations, promotional events and trade shows.
• They are a great option for the distribution of travel sized products.
• Another genius way marketers use flexible product packaging is to acquire consumer information. Consumers that request a free sample often fill out a consumer card that gives their information to manufactures.

No matter how you incorporate flexible packages in your lineup there are a number of ways it can be done to benefit your business.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Differentiate Your Product With Shrink Sleeve Labels

As manufacturers seek to differentiate their products from their competitors they often look into custom labeling options.  A popular option that allows products to distinguish themselves is by using shrink sleeve labels.  Shrink sleeves are a relatively new option within the labeling industry.  Their popularity stems from several different reasons including durability, security, and its full body design.

Shrink sleeves tend to be a bit more costly than other labeling options however the increase in market share often offsets the additional expense.  Many times the packaging expense decreases when using shrink sleeve wraps because a more generic container can be used.  The shrink sleeve encases the entire container.  Using a basic, less expensive container can help to offset the increase in expenses incurred with shrink sleeves.

There are many reasons that manufactures should choose to label with shrink sleeves over other options in labeling.  Studies done about consumer demand have shown an increase in sales of up to twenty percent when using shrink sleeve labels.  Some of the reasons why include:

• Shrink sleeves can be applied to a variety of packaging containers such as plastic, glass and metal.
• The material that shrink sleeves are made from is highly resistant to penetration and damage.
• Even the most uniquely shaped packaging from bottles to containers is flawlessly emphasized.
• Product safety is achieved through the tamper evident protection seal that shrink sleeve labeling incorporates in its design.
• Shrink sleeves offer a larger visual area, three hundred and sixty degrees, that allows designers to display more information, art and consumer information.
• The printing is done on the inside of the shrink sleeve. The design does not easily smear, blur or distort.
• They offer the ability to use numerous marketing and promotional methods including multi-packs, promotional band labeling, on-pack sample promotions, and cross-merchandising.

It is interesting to see the number of industries that can benefit from using shrink sleeve labels.  From the food and beverage industry to pharmaceuticals and household cleansers, shrink sleeves offer benefits that other labeling options cannot.

• Food and Beverage: The tamper proof nature of shrink sleeves seals the product and prevents the product from being accidentally opened.
• Pharmaceutical: Product safety is of the utmost important in the pharmaceutical industry. The packages structural design along with the added security that is provided by shrink sleeve labeling the chance of the product being opened unintentionally is extremely limited.
• Household Cleaners: Shrink sleeves are one labeling material that can withstand moisture, friction and varying degrees of temperature.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Importance of Product Packaging and Labeling

In business there are always a million and one questions that need to be addressed.  It is important when you are selling a new product or rebranding an existing product that the products labeling and packaging are thoroughly evaluated.  Product labels and packaging have a strong impact in the marketing mix.  It is crucial that product labeling conveys the message that the company is trying to send to consumers.  The appearance of the product is what draws many initial purchases while the products quality creates repeat purchases. 

Packaging plays the important role of protecting the company's product from damage.  Not only does the package offer protection during transit from the manufacturing facility to retailer but also while it is on displayed on store shelves and transported for end user consumption.  Most products that consumers will purchase have some type of packaging.  Crackers for instance have a package in which they are sold to consumers in and a separate package for transport while produce may only have a package for transit but not for sale. 

The attraction of your product mainly comes from the way in which it is labeled.  The products label is used to market your product to consumers.  Companies do extensive research to determine the best options in color scheme, logo design, label material and overall product packaging to appeal to consumers. 

 Another important role that product labeling and packaging has is to promote the product and key information about it.  The label may contain a list of ingredients, recommended uses, pricing, company information and additional information that consumers need to make an educated purchasing decision.  This detailed, factual information about the product propels the purchase on its own without assistance from a direct sales person. 

Brands need to stand out from one another.  Choices in package and label design ensure that competing products are differentiated from one another.  The colors used on the label and packaging, along with distinct branding marks, such as a company logo, help consumers to tell the difference between similar products that are shelved close together.  The idea behind this being that consumers should easily recognize the brand and product by the packaging and label colors and design upon initial site.

Shoppers use all of their senses to identify specific company brands.  This propels them to purchase the product.  When a company looks to redefine its brand it should consider the residual effects of completely changing the colors, logos and distinguishing markings on the products packaging and label.  It is crucial to remain true to the products original identity to a point when considering a change to the products package or label because consumers find a certain level of comfort in familiarity. 

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.