Endless Options in Label and Package Design with Flexible Packaging

Flexible packaging is a cost-effective packaging solution to the traditional packaging options.  It attracts buyers both young and old as about fifty percent of consumers respond to innovative packaging using high-quality paper, cellophane, and other materials offer endless options for manufacturers to choose.  However, it requires knowing about all the different packaging materials to make the right choice.

Modern packaging options are designed to meet various needs including environmental, biodegradable purposes to protect the environment. The flexible package suppliers plays an important role product manufacturing serving the food and nutrition, pharmaceutical, creative, brand equity, agricultural, and technology manufacturers. Some packaging options available in the market today are listed below.

Considerations in Choosing Packaging

In a situation where there is more than one option to choose from, it is essential to know the criteria to follow before making a choice. As said above, flexible packaging serves various needs; it is within such needs that individual users will choose the packaging option that best serves their purpose.

The following are things to consider when selecting a package option:

• The Environment of the Product

The manufacturer needs to consider the situation where the outcome will be subjected to pick a flexible packaging that will tolerate such environment. Consider dietary salt packaging, for instance; it needs a packaging that will prevent it from getting compromised with water. So it’s best to consider cellophane or waterproof packaging.

• The Target Audience

Where the prospective markets for the product are young kids, it is best to consider aesthetics and quality design to choose a packaging option. Paper packaging will be an advantage here that cellophane material.

• The Label Design

It is not all materials that are art tolerant in term of labeling and design. You will need a flexible packaging option that will allow for better design which will accentuate the artistic consideration of the packaging.

Packaging has the following options:

• Shrink sleeves

This packaging option is the most versatile type of packaging label. It can form correctly to the encased product giving it the right contour shape covering. They are used for boxes, great for beverage packaging and other food items.

• Pressure Sensitive Labels

They are the best application in consumer food industry used in a variety of applications. They are available in different textures and adhesives; it is best for manual and automated uses.

• Dry Labeling

Best packaging for removable packaging and coupons. Most often used as removable instant redeemable point of purchase packaging.

• Reseal Booklets

This variation of dry labeling packaging is used in reseal booklets; it comes with an adhesive which makes the booklet to fold back into itself and reseal the package.
Where your industry labeling rules apply, flexible packaging options are best manufacturers ally in consumer product packaging as it provides the window to choose the best option relevant to your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.