Thursday, May 31, 2018

Growing Your Business Through Custom Packaging & Label Design

There are so many different facets of running a business, products being made for sale would be just one of them. One of the keys to being successful is to come up with ways to improve sales and to encourage them to continue coming back in the future. There is plenty of research that would indicate that since people are highly visually motivated, that it would make much more sense to put an extra amount of attention to figure out what is it that would help to get more people to see your products and to make purchases. Which means in order to drive more traffic you would need to give your buyers more reasons to stick around.

Once you identify what your buyers are attracted about your products, you must set out to come up with custom packaging and unique labeling designs that will grab them and encourage them to buy and to continue to come back and want more. For this article, we put together a list of the Top 5 ways that a business can use custom product packaging to their advantage.

5 Ways to Grow Your Business using Custom Product packaging and label

Product branding is everything -

The ability for a business to grow and thrive often is directly related to its ability to expand its brand recognition. It is also important to protect your branding at all times to ensure it is not harmed.

Custom packaging attracts more potential customers:

One of the big reasons why custom packaging is very important is that people, in general, are frequently visually motivated and having custom packaging can help a business get more attention.

Seasonal promotions using custom packaging and labeling:

Special promotions are often centered around seasons and holidays which are often used by businesses to come up with unique packaging and labeling in order to attract more customers.

Let your creative side shine with custom packaging:
When it comes to packaging your products that your business makes and sells you have total freedom to design your packaging in order to attract the buyers for your products.

Specialized packaging will send your sales through the roof:
It is pretty well known that buyers are often influenced by a number of different factors when it comes to what makes them more likely to purchase certain types of products.

Custom packaging can be found in a number of shapes and types

Custom packaging like shrink sleeve labeling and also flexible packaging are two of the more popular types of specialized packaging that businesses have found that help to attract more customers to their products over the products from competitors.

By using shrink sleeves on certain products allows you to give your prospective customers a 360° view of your labeling and branding. The flexible packaging gives your business the ability to create unique looking packaging that can be found with different types of coatings and materials that will help fit your needs.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

Wednesday, May 23, 2018

7 Reasons Why Your Company Needs Customized Product Labels & Packaging

With so much competition out there these days, you need to do everything possible to stand out from your competition. A great way to not only stand above the rest, but also help brand your company in the marketplace, is to opt for customized product labels and packaging. This will help differentiate your brand from others in the same niche and provide your company with credibility with your consumers. Here are some more reasons why you need to opt for custom product labeling for your brand:

Custom Labels Create Unique Products

When you have generic labeling, you will look like many others who don’t want to invest in custom product labeling. In order to engage prospective consumers, you need to be unique, which is what customized flexible pouches do.

Ease of Marketing

When you have custom product labeling, you can easily market your goods better. You can create an entire marketing campaign around the fact that you have new product labeling, which will appeal to potential customers.

Brand Expansion

If you’re expanding the brand into new markets, this might be a great time to go with customized product labels.

Growing Your Brand

If your brand is growing and you’re adding new products, you’ll need to get new labels and flexible pouches, and this would be the perfect time to get them customized so that they have the look and feel of your brand, alerting consumers that the product is new but still from your company.
Increased Relevancy
As customers ‘tastes evolve over time, your old labels might not be appealing to them anymore, which is why you’d want to stay fresh and opt for custom product labeling that might feature updated colors or logos that will make your brand fresh and relevant.
Grabbing Consumers Attention
To really make your labels pop, you’ll want something unique and attention grabbing, which is what you’ll be able to achieve when you order customized product labels that will easily grab the attention of all.
Redefining Your Company
If your company has been in business for a while, your message might be outdated since you’ve most likely come out with new products, services, etc. so new customized product labels will reflect any new messaging from your company.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

Tuesday, May 15, 2018

Pre-Planning Goes a Long Way In Product Labeling

Designing a label for your products is a big endeavor for your company.  It requires companies to consider many different aspects of the product and the end user.  Information is gathered and then given to graphic artists who use the collected data to create an end design.  This complex process is not something that business’s can ignore.  A label designed without consideration of the product and users will ultimately fail. In this installment on label and packaging design we will discuss what goes into the pre-planning process.

Pre-Planning for Custom Label Design

There is a lot to consider even before taking pen to paper or mouse to screen when label design is involved.  Companies need to take time to research their competitors, their target market and demographics, the products packaging material, the shape of the package, and label material options.  Once this is accomplished, the information is passed on to the graphic designer and from there they will be able to more effectively create a label for your product’s needs.

Designing a product label for your ideal customer means that you have established who your ideal customer is.  Consumers respond differently to visual cues like text font, images, and colors.  It is important to find out how hold your target market it, gender, values, education level, and familiarity of the brand.  Once this has been established you can take this one step further and create a visual aide of the person or people you want the designer to consider when designing the new product label.

Knowing Your Competitors

Examine your competitors and analyze what they are doing.  This will allow you to differentiate your self from them.  Everything about their product label should be carefully identified.  Take note of the colors used within the label, the font style, images, and ratio of label to package.  Similar products often are targeted towards the same demographics.  These people are your direct competition.  It is important to know everything about their label attributes and do it better.

Flexible Packaging And Shrink Sleeve Options

There are a number of options available to choose from when it comes to packaging and labeling.  One popular option is a package and label all in one in the form of flexible packaging.  Another is shrink sleeves where the label is shrunk using heat on to packages of any size and shape.  One of the benefits of both of these options is that they offer label designers the ability to design a three-hundred-and-sixty-degree space.

Your products label has the opportunity to make or break your product line.  Up to 75% of shoppers make buying decisions while in the store.  This is what makes the task of designing a products label so crucial.  The label must be well-designed, demand attention, and influence consumers into making a buying decision.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists, call toll free at 800.748.0209 or via email at

Thursday, May 10, 2018

Professional Shrink Sleeve Design Helps Increase Product Sales

Professional shrink sleeve labels are changing how consumer marketers introduce new products and services into the market. Product labeling is one of the principal ways to brand your product while sticking to a budget. Custom product label design as seen in shrink sleeves allows marketers a 360-degree space to lure a potential consumer.

Marketing is a major part of having a successful business.  Shrink sleeves offer companies a way to boost sales in an economy where attention spans are short and immediate gratification is something consumers seek.  If you are looking for a boost for a new product line or just an increase in product sales here are five reasons to consider shrink sleeves:
  • Shrink sleeve labels are designed to fit any product shape or size. Whether you are selling a case of peanuts in plastic peanut shaped container or a standard convenience store milk, shrink sleeves can give you a label that does more than encases your product. Not only are shrink sleeves perfect for individual product labeling they are a perfect way in which to encase the products within the label.  Custom shrink sleeve designs can comply with any imaginable product shape. 
  • Shrink sleeve labels provide an unparalleled amount of safety from product tampering. Shrinks sleeves totally cover and conform with the product shape while encompassing the entire product, as stated earlier, making it much harder to tamper with. This is one reason that so many food, pharmaceutical, beverage, and chemical companies are using them today.
  • Typical labels only encompass the front of the package leaving the sides and back blank, basically useless space. Whereas shrink sleeves offer 360 degrees of marketable real estate that can be seen from any direction.
  • Marketing is an expensive venture for just about every product manufacturer. Certain product label options are not cost effective for your product.  Shrink sleeves however are produced from a thin-film of plastic material and is one of the least expensive options in labeling.  It is also the most cost friendly method of labeling if your marketing mix requires your product labels look to change frequently. 
  • Another benefit of shrink sleeves in labeling is the huge selection of looks and choices that exist. They can be completely transparent, sparkle, semi opaque, completely solid, and more. 
When looking to have a custom shrink sleeve design and manufactured for your new product look no further than the professionals at Anchor Printing.  They have experience in making shrink sleeve labeling work for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists, call toll free at 800.748.0209 or via email at

Wednesday, May 2, 2018

5 Ways Flexible Product Packaging Can Improve Sales

Did you know that forty percent of online shoppers say they are more inclined to buy a product that is well-presented? Having a great product on the market is one thing, but what the above statistic suggests is that business owners have a unique opportunity to control how consumers view and engage with their products. Packaging is an extension of your brand identity. How you chose to present your products to the world should speak volumes about your business and innovative packaging can generate a buzz effortlessly without you having to hold a full-blown campaign to advertise or market your product.

Exactly what flexible packaging does. It functions as a cost-effective advertising technique that simultaneously protects your product, enhances its aesthetics, inspires confidence, and makes your products stand out. Customers will always respond positively to personalized and creative packaging, therefore, details matter, which is why any effort you put toward making your products as enticing as possible goes a long way.
The following are ways that flexible packaging can improve sales:
  • Increased Safety

Flexible packing such as stand up pouch bags or resealable zipper pouches are made from FDA approved high-grade materials, which are contaminant-free, safe and strong enough to protect packaged products from physical damage during transportation and exposure from environmental hazards. Consumers are bound to purchase a product that they are confident that it won’t be harmful to them.
  • Convenience

Label specialists have ensured that flexible packages are designed with added features such as zip locks, sprouts, resealable seals, to make them re-usable and continent. This ease of convenience has been well-received especially by parents who look are constantly looking for manageable ways to pack their kid’s lunches and its also good news for manufacturers and entrepreneurs because they know that their product will move instead of stalling on the supermarket shelves.
  • Inspires Loyalty

Attractive packaging evokes a positive reaction from consumers looking through a wide variety of products. Flexible packaging makes products stand out on the shelves from the competition’s, it increases brand visibility and most importantly, it leads to repeat purchases, increased sales, and referrals from satisfied customers.
  • Environmentally Friendly

In addition to enhancing product safety, flexible packaging’s unique attributes allow brands to achieve compactness and durable barrier while leaving the lowest possible carbon footprint. Not only are flexible packages recyclable, but they also reduce, transportation costs, energy output and most importantly, reduce carbon emissions because it’s easier to ship than rigid materials and manufactures can move more products with fewer trucks. Businesses that use sustainable business practices to meet both environmental and consumer demands yield benefits because environmentally-conscious consumers are more likely to become loyal customers.
  • Attractive Packaging
How many times have you bought something even though you weren’t planning to just because it looked attractive? The flexible packaging design process produces vivid graphics that not only elicit interest from buyers, but it also evokes impulse buying, which in turn increases sales.  Ninety percent of all product purchases are made on instinct, another great reason for an attractive, eye-catching package and label design.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists, call toll free at 800.748.0209 or via email at

Wednesday, April 25, 2018

Creative Label and Packaging Design Trends

Product packaging is important since it’s the first thing customers see and can make all the difference in them buying your product or not. Labeling and packaging is everywhere and because there’s so much competition out there, it’s important that you make yours stand out. People are visual creatures, so their eyes are naturally drawn to visually appealing packaging, which they are more likely to purchase. And like any other industry, there are certain trends that the industry sees each year. Here are some label and packaging design trends for 2018:

Minimalist Design Labels and Packaging

Sometimes less is more. Minimalist design is a huge trend at the moment within the industry. Even though some might call it primitive, going for simplicity can help customers access their intuitive side. The only hard part about these sorts of flexible packaging is finding signs and symbols that everyone can relate to. But once you do find it, you’ll be able to send a message with practically no words at all!

Pastel Colors

Pastel colors are having a moment in a number of creative industries, including packaging. The use of such feminine and calming package design are everywhere these days, speaking to a person’s softer side. If you want to give customers a candid and warm feel, labels and packages in pastel colors will intrigue buyers.

Bold Words

Some companies want to send a clear and concise message in their packaging and right now big words is a hot trend in the industry. Using bold, big print can send a clear message about your product, just as long as it’s in a readable font.

Doodle Art

Everyone loves to doodle, and this sort of art is taking over the packaging industry. Consumers are attracted to it because it’s fun and happy, making them remember times when they were kids and doodling. Doodles on projects are whimsical and cartoonish, making them nostalgic to customers.
Lately, photography has been picking up steam in the label and packaging niche and it’s really no surprise since it’s been lined to design for a long time. When a product showcases a powerful photo, it has the ability to cause people to stop and pause to see what’s going on, enticing them to find out more about your product.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

Wednesday, April 18, 2018

Custom Labeling Has Never Been Easier

Companies are always seeking a way to differentiate their products from their competitors.  Ultimately one of the best options to do just this is through custom product labeling.  It is easier than ever to work with a manufacturer to design and produce a custom label that is customized to fit your unique desires.  There are many options to choose from in product labeling from shrink sleeves to flexible packaging.  Many producers of product throughout the United States struggle to comprehend just how many options there are when it comes to product packaging and custom product labels.  Below we will look at the five most popular options available within the industry.

Shrink Sleeves

Shrink sleeve labeling is a fairly new concept to hit the market and is quickly becoming a favorite with the beverage, pharmaceutical, and chemical industries.  This type of label offers a three-hundred-and-sixty-degree area in which to market your product.  No matter what shape your product is, shrink sleeves can conform to it.

This is particularly useful for uniquely shaped bottles which are comprised of multiple curves and edges.   Shrink sleeves will adjust to the shape of the bottle which allows graphic designers to design a label that attracts consumers from all angles.  Custom shrink sleeve labels work on a number of packaging materials including aluminum, glass, and plastic.  They are incredibly durable and offer the ability to create a tamper-proof seal to any product.

Flexible Packaging

One of the trickiest labels is for products that require no definite shape. This includes your pet food, detergent, snack foods, and more.  Flexible packaging offers a way to label and contain these products.  Flexible pouches can be designed using any type of device you desire for containment from press to close zippers to spouts that open and close.  Flexible packaging is a cost-effective manner in which to package your product and customize a unique label.

Roll-Fed Labeling

This type of labeling also allows an all-around, 360 degrees coverage. The difference here is that roll-fed labels work best for regular shapes. Let’s say if your product was a uniquely shaped bottle, then the roll-fed label wouldn’t fit. This limitation makes this type of labeling economical. The new printing methods that have been introduced allow an enhanced graphic print on roll-fed labels.

Cut and Stack Labels

The regular items that do not have anything unique to them can stick with the cut and stack labels. The label is customized to the exact size of the item. Generally, this label type is used for tin packaging. It is also well-suited for household use. The label is shrink-wrapped onto the container to ensure the perfect application.

Of course, the choice of your custom labeling method will depend on the nature of your product as well as the aim you have. For example, if you want an attention-grabbing label, shrink sleeves will work best. If you’re looking for something economical, roll-fed labeling will be your best choice. Bottom line is that custom labeling has been made easier than it ever was, all with the help of these multiple different types of labeling techniques.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at