Thursday, October 12, 2017

Benefits Of Using Shrink Sleeves For Your Products

Shrink sleeve labels are changing how consumer marketers introduce and push new products onto the market.  Shrink labels are designed to wrap around products such as bottles to allow the marketer 360 degrees of space. By doing this, it will entice potential consumer to purchase their product.  Shrink sleeves are made from a material that allows for high impact graphics to stand out on the grocery store shelves.  The use of noticeable inks and patters on labels grab attention.  Many shoppers will make purchase they did not intend to because of the label alone.

Shrink Sleeves Used For New Product Introduction

Sleeve labeling is a a less costly route for marketing compared to other alternatives. Traditionally a new product roll out would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness.  Some campaigns are upwards of a million.  The uncertainty of how well a product will grow on potential customers can be a large gamble financially.

Product Branding With Shrink Sleeves

Shrink sleeve labels are one of the primary ways to brand your product without breaking the bank.  The next time you are walking through the grocery store take a minute to see all the products ranging from kitty litter to soft drinks use this manner of labeling.  There are many different reasons for this but here are the five main reasons that this type of marketing works:
  • Shrink sleeves can fit over any shape of the product. If you are selling a case of raisins that is shaped like the sun with little points jutting out from it, then you will find it hard to fit other types of labels on it.  Shrink sleeves are always an option because if they cannot somehow fit around the product then it can always encase the product within the label.  They conform to any shape product imaginable. 
  • The sleeves can provide an unparalleled degree of safety from product tampering. If you choose this type of label to completely cover and conform to the shape of the product as mentioned earlier, then it makes it much harder to tamper with.  That is why so many food manufacturers use this type of label on their products.
  • You will most likely put a standard label on the front of the package only. That leaves the sides and back as dead space.  This type of labeling provides a 360 degree arc of prime, marketable real estate that can be seen from any direction. 
  • Marketing has always been an expensive undertaking for any product manufacturer. Labels can be expensive to produce which will make a company not want to chnage the product labels often. Shrink sleeve labels are made from a thin-film of plastic and are one of the cheapest ways to add advertising to your product.  Since it is so much cheaper to use shrink sleeves it allows you to change your advertising more frequently to try new things.
  • Another big selling point of shrink sleeve labeling is the vast array of looks and options that are available. You can have the labels printed with metallic, pearlescent, thematic or even make it look like etched glass.  If you want the look of your product to shine through the label then you can have the sleeves manufactured in semi-opaque that gives it that invisible look.

Final Thought On Shrink Sleeves

These labels even allow for changes that may stimulate selling of existing store products.  Some products even though they are of high quality may through time start to seem outdated.  A new label can add spice and appeal.  Their use can stimulate sales and grab an increasing share of the product demand.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Tuesday, October 3, 2017

Flexible Packaging Makes On-The-Go Simple

Flexible Packaging Industry

One of the rapidly growing aspects of the packaging industry is flexible packaging. It combines the best characteristics of film, plastic, aluminum foil, and paper to convey a broad range of protective properties while utilizing as little material as possible. Ordinarily taking the form of a liner, pouch, bag, or overwrap, flexible packaging is characterized as any package or part of a package whose shape can be changed quickly. Flexible packages are utilized for institutional and consumers items and in industrial applications, to market, protect, and distribute a vast array of items. As the leading packaging innovation, flexible packaging adds marketability and value to food and non-food items alike. From extending shelf life and guaranteeing the safety of food, to offering to protect from heating, boundary insurance, re-sealing, ease of use and printability, the industry keeps on progressing at a remarkable rate.

Flexible Packaging Life Cycle

The life cycle characteristics of flexible pouches exhibit so many sustainable benefits. Flexible pouches begin with less waste, thus greatly reducing landfill disposals. Technology and innovation have empowered flexible packaging industries to utilize less natural resources in the production of their packaging, and changes production process have lessened energy and water consumption, volatile organic compounds and greenhouse gas emissions. Even more, lighter-weight flexible pouches brings about less transportation-related energy and consumption of fossil fuel and pollution of the environment Flexible packaging is at the forefront of important packaging trends in packaging design and performance, production protection, consumer convenience, and sustainability which impact the consumers, environment, and businesses positively. Quite a while back, cellophane was the main transparent film utilized for packaging. Since the 1960s, technology and innovation have prompted the development of printable substrates which contributed to the revolution of lighter weight packaging that incorporates continued enhancement in product protection, shelf appeal, durability, and be able to be sealed closed. With its custom features, versatility, sustainability, and efficiency in conserving resources, it’s smart to consider flexible pouches for your new product line or to upgrade existing package.

Benefits of Flexible Packaging

  • Flexible pouches are lightweight and easy to carry, store, open and reseal
  • It lengthens the life of many items, particularly food, and has a positive profile of sustainability
  • It requires less energy to produce and to transport and releases small amounts of greenhouse gases on its while taking it to the market.
  • It creates less consumer waste being sent to sanitary landfills
  • Creative
  • Broadly extendible into different item categories
  • Creates options in resealing and dispensing
  • Indicates and maintains freshness
  • Give consumer conveniences
  • Is easy to transport and store
  • Creates shelf appeal
  • Uses less energy
  • Enables visibility of contents
  • Creates fewer emissions
  • Provides efficient product to package ratio
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, September 21, 2017

Custom Labeling Helps Businesses Grow

Whether you want attractive, colorful, custom labels to promote your business inside and out or to bring your company name to the attention of the public there is much to appreciate in creating a custom product label.  Labels can be customized to your exact product needs.  They come in a wide variety of sizes, shapes, materials, and colors that are simply amazing.  Here are some uses for custom labels.
Practical Application and Uses for Labels
Business owners working with custom label manufacturers know the best and most affordable methods in promoting their products with signage.  Signs are however incredibly bulky and not as portable as is often required for certain situations.  Labels on your products however can get the same job done quite easily by sticking to the products surface.
Labels are not only to be used on products.  Labels can be customized meaning you make them say whatever you want and then applied wherever as a highly affordable and absolutely effective means of advertising your business.  Custom labels can be window clings that merely adhere and are completely removable when you wish to change it.
Practical and Effective Sales Tool
  • Businesses such as radio stations give away custom stickers as a means of promoting their station and to encourage new listeners or advertise their latest contests. They are small, brightly colored advertisements that fit on the vehicles rear windows or back bumpers. This is a lot like what labels do for your product.
  • Pizza delivery is an excellent example of those who only want temporary promotion and can safely remove the label once the job is done.
  • Car dealerships use permanent decals to their license plates to aide in promotion and to keep the dealership on the top of people’s minds without being over the top.
Personalized Design
Custom labels can be created as bold & colorful or as subtle and reserved as desired.  They can be created from a number of different materials including vinyl or paper or can be printed in rolls or sheets for easier handling and adhering.  They can provide a bold statement or subtle message depending on their design.  The ideal label is applied to your product as a way to deliver the companies message about the product and act as another sales tool for the brand.
There are a number of different design elements in custom labeling along with a number of materials that can be used to create them.  From shrink sleeves to flexible packages and bumper stickers to pizza delivery lights, customizing the labels that are used in conjunction with your company is a terrific way to promote without being actively involved all of the time.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Tuesday, September 12, 2017

Six Things Your Product Packaging Must Do For You

After producing a quality product, the most important thing for your company is often finding the perfect packaging for your product.  From concept to completion, deciding on the perfect packaging for your product can be challenging without the proper advice and direction.  Below are six main objectives for your product packaging.  Your packaging must fulfill many different functions for your product.
  • Contain: Your product packaging must properly and safely contain your product. This may sound simple but remember that packaging will be different based on the shape, size, and consistency of the product.  How your product is contained will be different if your product is a small amount of liquid, a large amount of metal, an irregular size or shape, or an item made up of many different pieces that require their own packaging to keep them safe and stable.

  • Protect: Your product packaging must also properly protect your product during all phases of product handling. From shipping, processing, store stock and shelf, and ultimately into the consumers hands the packaging must protect the product from everything from wear and tear during shipping to exposure to the elements.  From the time it leaves your facility until it enters the home of your consumer, your product packaging must safely and securely endure every and all potentially damaging handling and shipping scenarios it encounters.

  • Preserve: If your product can spoil, age, or deteriorate in anyway than your package must preserve the integrity of the product. From proper ventilation to packing materials designed to protect and preserve, it is vital to make the package as safe, product friendly, and sustainable as possible.

  • Transport: No matter what your product is or where it is made it must somehow get from you to the consumer. Your packaging must allow for easy, safe, and effective transportation of the product from production to consumer via any number of transportation modes.  Whether it is just across town, across the country, or across an ocean the product and the packaging that is protecting it must meet the challenges of the journey ahead.

  • Inform: Effective packaging and labeling will quickly inform consumers about the product. What the product is, what is included with the purchase of the product, what is needed, the products costs, ingredients, hazards, warranties, and any other important information, the consumer should be able to find the vital information they feel they need in a quick and convenient way.

  • Sell: One of the key duties of packaging is to grab the attention of the consumers and convince them that your product is the best. Studies have indicated that if your packaging and labeling is more aesthetically pleasing to the consumer than your competitions packaging, the consumer is more likely to purchase yours.

  • On the other hand the reverse is also true; if your competitors packaging is far more enticing to the consumers than yours, even if you have a superior product, the consumer is likely to purchase your competitors product due to the superior packaging. Your packaging and labeling must sell your product for you and motivate the potential consumers to make the effort and buy your product and not the one sitting next to it.  When you are not around to tell people how wonderful your product is it’s up to your packaging to get the job done.
Packaging your product effectively is one of the most important things you can do.  Contact a professional package and labeling and work closely with them to ensure the perfect package that will work to contain, protect, preserve, transport, inform, and sell our product for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, September 7, 2017

Benefits of Flexible Food Packaging

Food packaging can generally be broken down into three fundamental forms: rigid, semi-rigid, and flexible.  Rigid forms of food packaging have experienced a long history of use.  Recently however, the flexible packaging market has emerged and is experiencing substantial growth for a number of different reasons including: consumer demand for convenience, variety in packaging styles, and high quality labeling options over metal and glass.

Over the years many rigid food packages have met the shelf requirements necessary such as moisture barrier, oxygen barrier, light barrier and more from a single, homogenous material such as steel, aluminum, and glass.  In order to achieve the same desired properties in flexible packaging a combination of materials are used to compose flexible food pouches.

The packaging industry, especially where the food industry is concerned, is in a period of transition.  Heavy, rigid cardboard and plastic containers are on the way out to make way for more convenient, environmentally friendly option to take their place.
Benefits Found With Flexible Packaging
  • It Costs Less: Flexible food packaging requires fewer materials for production and costs less to manufacture than heavy, rigid plastic containers. Flexible pouches are budget-smart without a compromise to quality.
  • Available Options: Flexibility doesn’t come just in the form of the package itself but also in the options that are available to the packaging. Flexible packaging options include: tamper-evident, peel and reseal, disposable and oxygen barrier films, tap options and more.
  • Decrease Transportation Costs: With fewer materials and a lighter product the cost of shipping will decrease substantially. It is much more cost-effective to transport flexible materials than it is to transport rigid containers.  Flexible pouches are lighter while taking up less space, some even lie flat which makes transportation even easier. Smaller loads of freight also put less stress on the environment meaning fewer greenhouse gas emissions and a lower carbon footprint.  Less transportation, lower freight costs, and cleaner air – we all win.
  • Longer Shelf Life: If you need optimum food purity and protection from contamination than flexible packaging is your best bet. Multi-layer liners are stronger and more durable and high barrier liners prevent oxygen infiltration allowing food product to last substantially longer than before.
  • Smaller Burden on Landfills: There’s no material that combines as many benefits with eco-friendliness as flexible packaging. It’s one of the most responsible choices that you can make.
  • Space Conservation: Flexible food packaging components are designed to conserve space. That’s true, whether they are unfilled, stacked and waiting, or filled and ready for the end user.  Numerous unfilled bags take up less storage space than one empty rigid container.  They stack smaller requiring less room on a warehouse shelf or transport truck.
Consumer demand drives the popularity of flexible packaging.  They are easy to handle while fitting neatly on the shelf.  Cost, performance, and sustainability all make flexible packaging the right choice when looking into labels and packages for your products.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Tuesday, August 29, 2017

The Differences Between Pressure Sensitive Labels and Roll Fed Labels

Custom labeling comes in various forms these days, and for any company seeking to find the right label for the branding of its product, quite a lot is taken into consideration. From the cost, type, color, durability, safety measure, etc.  One of the commonly used types of a label are pressure sensitive label and roll-fed labels.

Custom Pressure Sensitive Labels
Pressure sensitive labels are the most asked for labels because they work for an extensive variety of uses and are not difficult to apply.  Presure sensitive labels are often referred to as seld-adhesive or adhesive-backed labels.  They are light weight and can stick on to most surfaces and holders.  They are used on a number of different brands and products since they can be imprinted on paper, foil, movie packs and more.

These cutting edge, smooth, and polished stick-on labels can be manufactured in rolls and require direct pressure to apply. Since they need no warmth, dissolvable or water to hold fast to bundles or wraps, they're one of the least demanding labels to work with in a nutshell.
There are many elements to check between while picking the right material and adhesive blend for a pressure sensitive label. They include more than 50 sorts of a white plastic label material with each having different substrates and glues.

Roll-Fed Labels
They are usually imprinted on unsupported paper or film, with no pre-connected label before it just a plain surface.  Roll-fed labels can be in roll forms, and they apply to various surfaces to be used using hot-dissolved compounds. They cover the full surface volume of the item, which leaves a significant amount of space for the object data in branding
Markets Utilizing  Pressure Sensitive Labels

Nourishment and Beverage Industries – From juice to sauces, they all have printed pressure sensaitive labels on their products that are sustainable and refreshing for start ups and leaders in the industry

Household Chemicals - Pressure sensitive labels can face extreme conditions like rough handling by kids, and they still won't peel off. Every good one is quite durable even when in contact with chemicals.

Health Sector – The products assemblage and procedures are stationed to agree to FDA, directions and other quality principles so that the labels are neat and legitimately hold fast to pharmaceutical industries and other industries to avoid children having health issues after tampering with it.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Friday, August 25, 2017

Tips on Hiring a Custom Label & Packaging Company

Your product may be exquisite but if your package and labeling isn’t that appealing or of high quality, then it might affect the sales of your product. People are attracted to an informative label that is presented in an eye catching manner.  We often hear from people that they choose one product over another based solely on aesthetics.  In this article we will provide you a brief overview on custom label and packaging including what it is, who provides them, and the benefits they provide.

Product Labeling

A products label includes is printed and located on the outside of a product package to offer a product description including insight on the features and qualities of the actual product.  A product label comes in a number of forms from shrink sleeves to flexible pouches and everything in between.  A variety of materials are used in creating product labels as well.

Custom product label printing allows organizations of all sizes to get their unique business information placed on the outside of their product in an eye catching, informative manner.   Customizing a product label allows manufacturers to grab the attention of their unique customers.

Product Packaging

The manner in which a product is packaged is an active component in the recipe of success for your product whether newly introduced or a classic favorite.  Custom packaging as well as labeling requires you to work alongside a reliable manufacturer.  They must know and understand your product in order to educate you on the best options for your success.  This is the key element in launching a product.

Hiring a Package and Label Manufacturing Company

Before you choose to work with a label designer and package manufacture compile a design synopsis including key elements that you desire to be included. It should be based on your research and idea of the product.  Provide the company with the details of the color, feel, scope and the aim. Be clear about your objective but remain open to the ideas of your designer. Ask for the portfolios of the designer, look at their experiences and be honest.

Considerations While Selecting the Company

The company that you choose should offer a wide variety of options to choose from in label and packaging.  The manufacturer you choose should prioritize you as a customer and your needs efficiently.  For the best results choose a company that offers solid communication and customer service.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.