Friday, December 1, 2017

Endless Options in Label and Package Design with Flexible Packaging

Flexible packaging is a cost-effective packaging solution to the traditional packaging options.  It attracts buyers both young and old as about fifty percent of consumers respond to innovative packaging using high-quality paper, cellophane, and other materials offer endless options for manufacturers to choose.  However, it requires knowing about all the different packaging materials to make the right choice.

Modern packaging options are designed to meet various needs including environmental, biodegradable purposes to protect the environment. The flexible package suppliers plays an important role product manufacturing serving the food and nutrition, pharmaceutical, creative, brand equity, agricultural, and technology manufacturers. Some packaging options available in the market today are listed below.

Considerations in Choosing Packaging

In a situation where there is more than one option to choose from, it is essential to know the criteria to follow before making a choice. As said above, flexible packaging serves various needs; it is within such needs that individual users will choose the packaging option that best serves their purpose.

The following are things to consider when selecting a package option:

  • The Environment of the Product
The manufacturer needs to consider the situation where the outcome will be subjected to pick a flexible packaging that will tolerate such environment. Consider dietary salt packaging, for instance; it needs a packaging that will prevent it from getting compromised with water. So it’s best to consider cellophane or waterproof packaging.
  • The Target Audience
Where the prospective markets for the product are young kids, it is best to consider aesthetics and quality design to choose a packaging option. Paper packaging will be an advantage here that cellophane material.
It is not all materials that are art tolerant in term of labeling and design. You will need a flexible packaging option that will allow for better design which will accentuate the artistic consideration of the packaging.

Packaging has the following options:

This packaging option is the most versatile type of packaging label. It can form correctly to the encased product giving it the right contour shape covering. They are used for boxes, great for beverage packaging and other food items.
  • Pressure Sensitive Labels
They are the best application in consumer food industry used in a variety of applications. They are available in different textures and adhesives; it is best for manual and automated uses.
  • Dry Labeling
Best packaging for removable packaging and coupons. Most often used as removable instant redeemable point of purchase packaging.
  • Reseal Booklets
This variation of dry labeling packaging is used in reseal booklets; it comes with an adhesive which makes the booklet to fold back into itself and reseal the package.
Where your industry labeling rules apply, flexible packaging options are best manufacturers ally in consumer product packaging as it provides the window to choose the best option relevant to your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Monday, November 20, 2017

Why Choose Flexible Packing for Your Product Needs

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All of these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents 2% of municipal solid waste.
Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

What Is Flexible Packaging?

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.
Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products. Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, November 15, 2017

Designing Shrink Sleeve Labels

If you are looking for someone who can help you with shrink sleeve design or labeling, then Anchor Printing is the one true destination.  Labeling is important for the recognition of a business. Whether it is domestic or abroad, without proper labeling, a business seizes to exist. After all, it is the label that finds itself engraved in the minds of the customers more than anything else. With proper labeling, all of your products are given the identity of your brand.

Thus, knowing all this requires the choice of a better printing facility which is situated in a better place with experience that speaks loud about their professionalism. Anchor Printing is the only company that fulfills these demands.

Experience

There are many other reasons why you should plan on contacting us and give us your order. We have experience of decades. Experience is a teacher. You must have known this adage, but Anchor Printing has embodied it.  We have been operating since 1947 and since then have produced plenty of quality printed and converted products for our customers. Now, at this stage, the company has reached into its third generation but hasn’t forgotten either its professionalism or the unflinching ethics with which it satisfies the clientele.

Repeat Customers

The stage we talked about also has brought up our company face to face with competitors in the shrink sleeve designing or labeling market. And as the demographics say, they aren’t much happy to see how in no time the market share of the Anchor Printing has increased and is still increasing.
The success of a business is not only indicated by the profits it makes. It is also shown by the number of customers that prefer to return again for orders. These permanent clients basically put their trust in the company and rely on their quality for the rest of the future.  Owning to this fact, we have clients that come over and over again to have their product shielded in our facility printed labels especially the shrink sleeve labels.

Perfection In Designs

Our shrink sleeve labels are beyond perfection.  As previously mentioned the fact is that we have dominated the market of printing when it comes to shrinking sleeves and continue to.  The perfection that we attain in the labels speaks volume of a number of efforts that we employ. With ample technical facilities, we create breathtaking 360 degrees graphics for all of the products that are entrusted to us.

The designs not only look glaring but also wrap around the product so impeccably that there is not even a single doubt left when we say that our designs are beyond perfection.  Whatever line of products you are manufacturing. If you need to wrap it up with shrink sleeve labeling, then with everything stated above, we can make it a reality through shrink sleeve designing in our 80,000-square-foot high-tech manufacturing facility that is well nestled among the major expressways.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, November 8, 2017

Exploring the Flexible Packaging Industry

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents two percent of municipal waste.
Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored, and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.
Many years ago, the only clear film that is used for packaging is cellophane. However, technology and innovations have made the development of printable substrates possible. This has helped in revolutionizing lighter weight packaging, which brings shelf appeal, seal-ability, product protection and strength.

Examples of innovations in product packaging are in the preservation of meat, drug packaging, and more. In fact, thousands of products are now made convenient, safer and enjoyable to consumers via flexible packaging. These and many more are possible as a result of advanced technology, innovation and sustainability, which is its hallmark.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products.

Flexible Packaging Conclusion

Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste, protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.
 

Tuesday, November 7, 2017

Importance of Flexible Packaging and Product Labeling

Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts.
Flexible packaging is a form of packaging used to protect products in a format that can be readily altered. Flexible packaging manufacturers use various forms of materials such as aluminum, plastics, and other materials to create attractive designs with different features which make product consumption more convenient and easy to use.

Advantages of Flexible Packaging

  • Flexible packaging manufacturers are able to customize the requirements of different customers to suit their specialized needs. This adaptability of flexible packaging manufacturers gives them a competitive edge over their competitors.
  • Consumers are increasingly looking for ways to make their lives easier and more convenient and product features such resealable seals, zip locks, and spouts can help flexible packaging manufacturers boost their sales.
  • Flexible packaging manufacturers are required by law to follow the highest standards of packaging quality to ensure products are safe for consumption. Some flexible packaging manufacturers have gone a step further and incorporate additional features such as ultraviolet protection.
  • Flexible packaging manufacturers offer a variety of options to retailers who want to incorporate a high level of creativity to attract customers to purchase their merchandise.
  • Flexible packaging is more environmentally friendly and does not use up as many resources during production which makes it cost-effective and profitable for flexible packaging manufacturers.

Importance of Labeling Products

Product labeling is an essential feature in the marketing of products. Labeling helps to identify and differentiate different products on the shelves. Labeling provides information and knowledge to customers about a particular item; the ingredients used, and provide necessary information such as uses and instructions.

Product label specialists incorporate a variety of shapes, color, materials, sizes, and texture to communicate information about products. The expertise and creativity of product label specialists determine how successful the labeling and packaging grabs the attention of customers and translates that visual appeal into an actual purchase.

Product labeling is also essential for communicating information to customers on how to use a product properly and how to effectively dispose of it. Product labeling is thus used for security reasons and many companies incorporate a trademark or logo on their products as a way of communicating their standard of quality and commitment to consumers.
The combined importance of packaging and labeling thus serves the important roles of:
  • Grabbing the attention of potential customers and increase the visual appeal of products.
  • Encouraging potential buyers to purchase a product.
  • Transmission of important information such as how to use and handle a product, how to transport products, how to recycle and how to properly dispose of the package or product itself.

Product label specialists are required by law to provide the following information to customers:

  • Consumer product information standards e.g. best before dates or use by dates.
  • Labels for imported goods e.g. country of origin.
  • Industry-specific regulations such as quantity information.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Monday, October 30, 2017

Labeling Your Product with Shrink Sleeves

The process of creating brand identity is not an easy on by any means. There are all kinds of strategies and methods that can be implemented of this purpose, but one of the most popular right now and most notorious for branding is the shrink sleeve label. In case you are wondering what this is, you have probably seen products like yogurt bottles that are covered in a plastic that adapts the shape of the container perfectly. Almost like some kind of spandex made out of plastic with printed graphics. That is what shrink sleeves are.

Shrink Sleeve Coloring

One of the most important things about shrink sleeve labels is that they can have very vibrant prints due to the use of plastic that is very print friendly. This is the main reason why so many corporations and also small business ventures are using this method of branding because it has become quite accessible.

Shrink Sleeve Appeal

These shrink sleeve labels are becoming extremely popular all over the world because products look notoriously appealing in supermarkets when they are on shelves with this kind of packaging and printing. It has been proven that people are more likely to buy products that have an initial visual appeal. They will feel more attracted to the labels than to any product that might contain better ingredients.

Shrink Sleeve Marketing

One of the most reliable marketing tactics that anyone can use is visual appeal. This is definitely a very powerful strategy and that is the reason why the shrink sleeve is so popular now. Being able to create the best looking designs all over the wrapping of your product is an extremely essential part of the process.

Shrink Sleeve Graphics

Hiring a good graphic designer that can give you the most effective graphics for your shrink sleeve prints is very important. This allows people to get the most out of the design when they first look at it on shelves. Marketing experts have mentioned that the shrink sleeve is probably the best product labeling method you could ever use.
Final Thoughts on Shrink Sleeves
If you are looking for the most efficient strategies for your product marketing, it should all start with the immediate appeal that people will get from the presentation of that product. This is going to help you maximize the conversion and get more people to choose your products over the competition. Once this is achieved the rest is easy. 

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, October 26, 2017

Using Flexible Pouches over Traditional Package

Flexible pouches are changing the face of product packaging and improving product value chain globally. It is doing more than just having a package to house a product but also enhancing the aesthetics of the product. Buyers are attracted to beautiful things, and that is what flexible pouches offer the packaging industry today. When compared to traditional packaging and labeling packaging alternatives, using flexible pouches stand a world of difference far away from its conventional cousins.

Flexible Pouches Can Be Seen Everywhere

From industrial to domestic use items, flexible pouches can be seen changing the face and attraction of products everywhere you go. It is not only beautiful but its flexible feature also helps in reducing the bulkiness of products makes it easy to carry around. No wonder flexible packaging is used today in almost every facet of the packaging industry from pharmaceutical to fast food and groceries stores.
Manufacturers are using flexible packaging because, apart from supporting the delivery of their products to the final consumer, it offers more advantages in marketing and sales of the products. It is easy to brand the flexible pouches than it is possible with the traditional packaging options.

Benefits Of Flexible Pouches

Overall, the flexible pouches offer the following benefits to it users:
  • Highly adaptive: Flexible packaging can conform to the requirement of packaging any product without going through a whole new chain of activities to meet a new product packaging. It does not matter the shape of the product; the same branded flexible pouch can meet all product shape requirements without losing the quality or sacrifice the branding. Therefore, it does not only give manufacturers a cost-efficient benefit; it offers hassle-free packaging, so there is no need worrying about packaging once the product is ready.
  • It’s always beautiful. The average consumer is attracted to beautiful things and the aesthetics of the product packaging isn’t an exception. Flexible pouches being a product of the highest quality and beauty gives manufacturers the tool to attract customers to buy their product just by looking at the package.
  • Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
  • Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
  • Environmental friendly. There is a wall of difference between a metal can of milk and a dairy product in flexible packaging when it comes to disposal of the used item. Of course, flexible pouches are easier to dispose of and recycled than with traditional packaging materials. In most cases, flexible packaging with zip locks and re-sealable design can be used over and over again after the initial product it came with was consumed.

Flexible pouches are all users friendly

While the manufacturers find the flexible pouch so useful for packaging their products, the end consumers also find the packaging re-usable after they are done with the product. For the environment, it is an eco-friendly option that keeps the earth clean. In term of cost, flexible pouch is cheaper, easy to label and better than traditional packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.