Less is often more when it comes to food product labeling. Companies should not allow clutter to overtake the label however should include the minimum legal requirements that have been established by local and federal law. A label that is muddled will not help to sell your product. Design a label that is appealing to the eye that includes the legal requirements while being a valuable marketing tool for the product, company and brand as a whole.
A products label is the first point of contact between the producer and the consumer. The label will distinguish your product from others available on the market. In order to make a buying decision consumers take into account the information included on the label while taking into account past experiences with the brand/company.
When designing a product label the goal of manufacturers should be to design the best label that they can afford in relation to the value of the product being sold. Spending a dollar on a label for a product that sells for two dollars just doesn’t make sense. Designing an affordable label that provides valuable product information, advertises the product, distinguishes the product from competitors and includes all of the legal requirements should be the top priority of product manufacturers.
The date the product was manufactured as well as the best before date and sell by date
List of ingredients in order descending weight
Net weight of the product within the package
Other information that is often included but is optional includes the brand logo, instructions on proper preparation, storage instructions, recipes and a product bar code. The brand logo is one of the most important, as far as marketing, contained within the list. Establishing your product as part of a brand is a crucial aspect in the marketing mix. Consumers will quickly identify your product and be able to identify them quickly when making a repeat purchase.
Food products should always be labeled. The type of label is going to vary depending on the product type, the container, preference and the ability of labeling materials. A common, inexpensive label is paper using glue to hold it in place. Labels that are self-adhesive are a bit more expensive nevertheless more convenient. Choose a reasonably priced, well designed label that compliments the product and enhances the marketing mix.
Labeling within the food supply chain is impetrative and should never be ignored. The initial point of contact between a consumer and producer is its label. A custom label helps to distinguish one product from another. In addition it helps consumers make a purchasing choice between similar products. As a valuable marketing instrument, the label should be impressive and appealing to the consumer’s senses. When looking to sell any product a label that is disorderly, defiled or puzzling it will not succeed at alluring customers into making a purchase.
In order to thrive, product manufacturers should search for a custom label designer that offers the highest quality material that they can afford in relation to the overall value of the product.
A products label gives consumers in order for them to gain valuable information about the product including: ingredients, uses, directions, products name and more.
A custom label act as a valuable marketing tool. It is a way to directly advertise your company, brand and product. Labels allow products to stand out when surrounded by other items that are similar to yours.
Labels create a distinction between similar products to establish your brand from others.
Labels are legally required. FDA – regulated foods are required to display a products identity, net contents, nutrition facts, manufacturing date, sell by date, ingredients, new weight and company information.
Instructions for food preparation as well as opening and storing the product.
Food labels often include examples of recipes that use the product.
In order to identify food products from one another the label needs to also include a bar code. This allows the product a unique code that offers a variety of specific information that is important in all aspects of the product development.
Custom labels need to include an array of information to be truly successful. The brand name or logo is important as it establishes your brand within the market. A brand should be defined in order for consumers to spot other products that are produced by the company. With consistency in labeling, loyalty to a brand is simplified. Consumers do not put a great deal of thought into the items that the purchase when it comes to food products. A lot of time a purchase is made simply based on familiarity to the brand itself. Establishing a consistent look within your product labels takes the guess work out of the purchase.
A new product is only as good as its marketing. Without proper advertising and promotion no one will know what your product is, how it benefits them or exactly where it can be found for purchase. A major component of product marketing is labeling. The product should be labeled in a manner that not only exposes it to the public but also promotes each and every important aspect and quality the product possesses.
Labeling options are plentiful. Product labels range from roll fed labels to pressure sensitive. Shrink sleeves are however without a doubt the best type of label to use when introducing a new product to the market.
Branding: Companies are often known because of the brands they represent. A large percentage of consumers purchase products or services only because the brand interests them. When a brand is finally established a custom product labelcan be designed. Using shrink sleeve labels allows the entire container to be wrapped in a custom, colorful image filled label that promotes a variety of aspects of the product from top to bottom on the new product.
Resilient and Adaptable: Traditional labeling is often limited in several aspects. When it comes to oddly shaped product containers a traditional label is not the best option. Shrink sleeve labels are created in a manner that allows the entire label to fit over the odd shaped package. Shrink sleeve labels can be created in a wide variety of colors with a solid amount of valuable consumer information. Shrink sleeves are most often printed on transparent film. Shrink sleeves also reduce the chance of damage that is occurred during shipping.
Environmental Sustainability: Older product labels are not created from plastic that is difficult to recycle. Newer materials, including shrink sleeves, use a combination of materials that are biodegradable. Shrink sleeves are created from a mixture of materials such as polyactic acid, which is based from corn. Label manufacturers can design shrink sleeves from lightweight materials that eliminate a need for extra protection that is required on traditional plastic labels. This reduces fuel costs, removes heavy overwrapping on cartons and allows for larger shipments.
Shrink sleeve labeling allows companies to advertise their products with an easiness not often found in labeling. Shrink sleeves create low cost label design and production. They also create an energy efficient way to advertise and market new products that are being marketed. Saving money on custom label production allows companies to enhance their brands and further develop their products.