Labeling Your Product with Shrink Sleeves

The process of creating brand identity is not an easy on by any means. There are all kinds of strategies and methods that can be implemented of this purpose, but one of the most popular right now and most notorious for branding is the shrink sleeve label. In case you are wondering what this is, you have probably seen products like yogurt bottles that are covered in a plastic that adapts the shape of the container perfectly. Almost like some kind of spandex made out of plastic with printed graphics. That is what shrink sleeves are.

Shrink Sleeve Coloring

One of the most important things about shrink sleeve labels is that they can have very vibrant prints due to the use of plastic that is very print friendly. This is the main reason why so many corporations and also small business ventures are using this method of branding because it has become quite accessible.

Shrink Sleeve Appeal

These shrink sleeve labels are becoming extremely popular all over the world because products look notoriously appealing in supermarkets when they are on shelves with this kind of packaging and printing. It has been proven that people are more likely to buy products that have an initial visual appeal. They will feel more attracted to the labels than to any product that might contain better ingredients.

Shrink Sleeve Marketing

One of the most reliable marketing tactics that anyone can use is visual appeal. This is definitely a very powerful strategy and that is the reason why the shrink sleeve is so popular now. Being able to create the best looking designs all over the wrapping of your product is an extremely essential part of the process.

Shrink Sleeve Graphics

Hiring a good graphic designer that can give you the most effective graphics for your shrink sleeve prints is very important. This allows people to get the most out of the design when they first look at it on shelves. Marketing experts have mentioned that the shrink sleeve is probably the best product labeling method you could ever use.

Final Thoughts on Shrink Sleeves

If you are looking for the most efficient strategies for your product marketing, it should all start with the immediate appeal that people will get from the presentation of that product. This is going to help you maximize the conversion and get more people to choose your products over the competition. Once this is achieved the rest is easy. 

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Using Flexible Pouches over Traditional Package

Flexible pouches are changing the face of product packaging and improving product value chain globally. It is doing more than just having a package to house a product but also enhancing the aesthetics of the product. Buyers are attracted to beautiful things, and that is what flexible pouches offer the packaging industry today. When compared to traditional packaging and labeling packaging alternatives, using flexible pouches stand a world of difference far away from its conventional cousins.

Flexible Pouches Can Be Seen Everywhere

From industrial to domestic use items, flexible pouches can be seen changing the face and attraction of products everywhere you go. It is not only beautiful but its flexible feature also helps in reducing the bulkiness of products makes it easy to carry around. No wonder flexible packaging is used today in almost every facet of the packaging industry from pharmaceutical to fast food and groceries stores.
Manufacturers are using flexible packaging because, apart from supporting the delivery of their products to the final consumer, it offers more advantages in marketing and sales of the products. It is easy to brand the flexible pouches than it is possible with the traditional packaging options.

Benefits Of Flexible Pouches

Overall, the flexible pouches offer the following benefits to it users:

• Highly adaptive: Flexible packaging can conform to the requirement of packaging any product without going through a whole new chain of activities to meet a new product packaging. It does not matter the shape of the product; the same branded flexible pouch can meet all product shape requirements without losing the quality or sacrifice the branding. Therefore, it does not only give manufacturers a cost-efficient benefit; it offers hassle-free packaging, so there is no need worrying about packaging once the product is ready.
• It’s always beautiful. The average consumer is attracted to beautiful things and the aesthetics of the product packaging isn’t an exception. Flexible pouches being a product of the highest quality and beauty gives manufacturers the tool to attract customers to buy their product just by looking at the package.
• Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
• Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
• Environmental friendly. There is a wall of difference between a metal can of milk and a dairy product in flexible packaging when it comes to disposal of the used item. Of course, flexible pouches are easier to dispose of and recycled than with traditional packaging materials. In most cases, flexible packaging with zip locks and re-sealable design can be used over and over again after the initial product it came with was consumed.

Flexible pouches are all users friendly

While the manufacturers find the flexible pouch so useful for packaging their products, the end consumers also find the packaging re-usable after they are done with the product. For the environment, it is an eco-friendly option that keeps the earth clean. In term of cost, flexible pouch is cheaper, easy to label and better than traditional packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Benefits Of Using Shrink Sleeves For Your Products

Shrink sleeve labels are changing how consumer marketers introduce and push new products onto the market.  Shrink labels are designed to wrap around products such as bottles to allow the marketer 360 degrees of space. By doing this, it will entice potential consumer to purchase their product.  Shrink sleeves are made from a material that allows for high impact graphics to stand out on the grocery store shelves.  The use of noticeable inks and patters on labels grab attention.  Many shoppers will make purchase they did not intend to because of the label alone.

Shrink Sleeves Used For New Product Introduction

Sleeve labeling is a a less costly route for marketing compared to other alternatives. Traditionally a new product roll out would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness.  Some campaigns are upwards of a million.  The uncertainty of how well a product will grow on potential customers can be a large gamble financially.

Product Branding With Shrink Sleeves

Shrink sleeve labels are one of the primary ways to brand your product without breaking the bank.  The next time you are walking through the grocery store take a minute to see all the products ranging from kitty litter to soft drinks use this manner of labeling.  There are many different reasons for this but here are the five main reasons that this type of marketing works:

• Shrink sleeves can fit over any shape of the product. If you are selling a case of raisins that is shaped like the sun with little points jutting out from it, then you will find it hard to fit other types of labels on it.  Shrink sleeves are always an option because if they cannot somehow fit around the product then it can always encase the product within the label.  They conform to any shape product imaginable. 
• The sleeves can provide an unparalleled degree of safety from product tampering. If you choose this type of label to completely cover and conform to the shape of the product as mentioned earlier, then it makes it much harder to tamper with.  That is why so many food manufacturers use this type of label on their products.
• You will most likely put a standard label on the front of the package only. That leaves the sides and back as dead space.  This type of labeling provides a 360 degree arc of prime, marketable real estate that can be seen from any direction. 
• Marketing has always been an expensive undertaking for any product manufacturer. Labels can be expensive to produce which will make a company not want to chnage the product labels often. Shrink sleeve labels are made from a thin-film of plastic and are one of the cheapest ways to add advertising to your product.  Since it is so much cheaper to use shrink sleeves it allows you to change your advertising more frequently to try new things.
• Another big selling point of shrink sleeve labeling is the vast array of looks and options that are available. You can have the labels printed with metallic, pearlescent, thematic or even make it look like etched glass.  If you want the look of your product to shine through the label then you can have the sleeves manufactured in semi-opaque that gives it that invisible look.

Final Thought On Shrink Sleeves

These labels even allow for changes that may stimulate selling of existing store products.  Some products even though they are of high quality may through time start to seem outdated.  A new label can add spice and appeal.  Their use can stimulate sales and grab an increasing share of the product demand.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Flexible Packaging Makes On-The-Go Simple

Flexible Packaging Industry

One of the rapidly growing aspects of the packaging industry is flexible packaging. It combines the best characteristics of film, plastic, aluminum foil, and paper to convey a broad range of protective properties while utilizing as little material as possible. Ordinarily taking the form of a liner, pouch, bag, or overwrap, flexible packaging is characterized as any package or part of a package whose shape can be changed quickly. Flexible packages are utilized for institutional and consumers items and in industrial applications, to market, protect, and distribute a vast array of items. As the leading packaging innovation, flexible packaging adds marketability and value to food and non-food items alike. From extending shelf life and guaranteeing the safety of food, to offering to protect from heating, boundary insurance, re-sealing, ease of use and printability, the industry keeps on progressing at a remarkable rate.

Flexible Packaging Life Cycle

The life cycle characteristics of flexible pouches exhibit so many sustainable benefits. Flexible pouches begin with less waste, thus greatly reducing landfill disposals. Technology and innovation have empowered flexible packaging industries to utilize less natural resources in the production of their packaging, and changes production process have lessened energy and water consumption, volatile organic compounds and greenhouse gas emissions. Even more, lighter-weight flexible pouches brings about less transportation-related energy and consumption of fossil fuel and pollution of the environment Flexible packaging is at the forefront of important packaging trends in packaging design and performance, production protection, consumer convenience, and sustainability which impact the consumers, environment, and businesses positively. Quite a while back, cellophane was the main transparent film utilized for packaging. Since the 1960s, technology and innovation have prompted the development of printable substrates which contributed to the revolution of lighter weight packaging that incorporates continued enhancement in product protection, shelf appeal, durability, and be able to be sealed closed. With its custom features, versatility, sustainability, and efficiency in conserving resources, it’s smart to consider flexible pouches for your new product line or to upgrade existing package.

Benefits of Flexible Packaging

• Flexible pouches are lightweight and easy to carry, store, open and reseal
• It lengthens the life of many items, particularly food, and has a positive profile of sustainability
• It requires less energy to produce and to transport and releases small amounts of greenhouse gases on its while taking it to the market.
• It creates less consumer waste being sent to sanitary landfills
• Creative
• Broadly extendible into different item categories
• Creates options in resealing and dispensing
• Indicates and maintains freshness
• Give consumer conveniences
• Is easy to transport and store
• Creates shelf appeal
• Uses less energy
• Enables visibility of contents
• Creates fewer emissions
• Provides efficient product to package ratio

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.