Tuesday, November 29, 2016

The Importance of Labeling In The Consumer Decision Making Process

Product labeling can be the difference in a consumer’s decision making process.  This is what makes it so important that the manufacturer choose the right style and material for your products label along with a spot on design to represent it.  The ideas below will give you some insight into a successful label design.

Spend Money To Make Money

It is crucial that manufacturers invest in their brands.  A quality label designer is worth their weight in gold.  The product label is the first thing consumers see.  It is what differentiates your product from the competition when sitting side by side on the shelf.    An investment in a solid label design has long lasting affects to your marketing plan.  A brands image begins with its label.

Plan In Conjunction With the Designer

Designers that specialize in creating custom labels often work on an hourly basis therefore manufacturers can save time and money by being prepared.  Create a spreadsheet with categories laid out on what is necessary for the label to contain, what would be nice but isn’t totally necessary and the items that are not important at all.  Make sure to include the following:

  • Brand and product name
  • The weight
  • The ABV (alcohol by volume)
  • Government warnings
  • Logo
  • Nutrition information
  • UPC code
Consider The Overall Label Idea

Think about what you want out of your label.  What style should your label be?  Should you use intense, bright colors in your label?  Should the design be contemporary or traditional?  Will the graphics be minimal or elaborate and full of detail?  Keep the lines of communication open with your label designer; speak with them regarding the overall concept you desire out of your label.  Create an idea board to present to the designer of your product label.  Make sure it includes colors, graphics, font styles and more that relate to the vision that is in mind for your product label.

Choose A Label Style and Material

Think about the options that you have in labeling.   Shrink sleeves to flexible packaging the option you choose will represent your product.  What does the label need to accomplish.  If you are looking for a combination of packaging and labeling in one a flexible pouch is your best options.  If you are looking for a label option that also provides tamper resistance go for shrink sleeve labeling.  If your product is simple and you want your label to reflect that try a cut and stack label.

Take time to review all rough drafts given to you be the designer.  Use these to critic and offer direction to the designer until the desired result is achieved.  Once this is accomplished take the sample design and have it printed on the material you have chosen.  Apply this to the product packaging and physically see what the end result will be.  If you are fully satisfied give the go ahead to the label printing company.  If changes are desired it is crucial to make adjustments now before giving the go-ahead.  This will ensure you are completely satisfied with the results of your dedication to the design of your product label.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Labeling Plays an Important Role in Marketing

Your products label and package design plays a number of rolls in product marketing.  Together the elements create a product story and will get consumers to take notice.  The industry has taken the idea of labeling and packaging and combined the two elements thus creating flexible packaging.   Customized flexible packaging helps increase company growth by increasing brand exposure and product sales.

Flexible packaging consists of a pouch or packet style container that is made from a variety of materials to create and all inclusive, resilient package and label in one.  Depending on the manufacturers goals flexible packets can be beneficial to both sales and marketing tactics.  Flexible pouches are frequently used to replace bottles, create a single use variation or even in sample distribution.

Flexible packets are one of the newest additions available to the packaging and labeling community.  They are one of the most technical products that packaging and labeling companies offer to manufacturers.  The label graphics and text are printed directly onto the pouch material.  Flexible packaging materials vary from paper to thick film.  Flexible paper packaging is ideal for solids and powders whereas film packets are better for liquids, gels, and lotions.  Both paper and film will create a reliable seal that protects the packaging contents, reduces spoilage and protects against product tampering.

Flexible packaging is popular within several different product markets including health and beauty, beverages, condiments and more.  One of the main reasons why manufacturers choose flexible packets over other options in packaging and labeling is ease of use and consumer convenience.  Not only can flexible packets are used to package large quantities they are ideal for packaging single-servings for on the go consumers.

Flexible pouches can be used for a number of products in a wide range of industries.  The benefits of this style of packaging and labeling go well beyond the design and function.  They are ideal for the sales and marketing of the products they hold.  Some of the valuable ways in which flexible packaging can be used to benefit brand and product awareness include:

  • Flexible packets can be fastened directly onto other products within the companies brand for sampling. This type of marketing is often used in magazine advertisements, brochures and direct mailings.
  • Flexible packaging is also a perfect way for marketers to distribute samples within store locations, promotional events and trade shows.
  • They are a great option for the distribution of travel sized products.
  • Another genius way marketers use flexible product packaging is to acquire consumer information. Consumers that request a free sample often fill out a consumer card that gives their information to manufactures.
No matter how you incorporate flexible packages in your lineup there are a number of ways it can be done to benefit your business.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Differentiate Your Product With Shrink Sleeve Labels

As manufacturers seek to differentiate their products from their competitors they often look into custom labeling options.  A popular option that allows products to distinguish themselves is by using shrink sleeve labels.  Shrink sleeves are a relatively new option within the labeling industry.  Their popularity stems from several different reasons including durability, security, and its full body design.

Shrink sleeves tend to be a bit more costly than other labeling options however the increase in market share often offsets the additional expense.  Many times the packaging expense decreases when using shrink sleeve wraps because a more generic container can be used.  The shrink sleeve encases the entire container.  Using a basic, less expensive container can help to offset the increase in expenses incurred with shrink sleeves.

There are many reasons that manufactures should choose to label with shrink sleeves over other options in labeling.  Studies done about consumer demand have shown an increase in sales of up to twenty percent when using shrink sleeve labels.  Some of the reasons why include:

  • Shrink sleeves can be applied to a variety of packaging containers such as plastic, glass and metal.
  • The material that shrink sleeves are made from is highly resistant to penetration and damage.
  • Even the most uniquely shaped packaging from bottles to containers is flawlessly emphasized.
  • Product safety is achieved through the tamper evident protection seal that shrink sleeve labeling incorporates in its design.
  • Shrink sleeves offer a larger visual area, three hundred and sixty degrees, that allows designers to display more information, art and consumer information.
  • The printing is done on the inside of the shrink sleeve. The design does not easily smear, blur or distort.
  • They offer the ability to use numerous marketing and promotional methods including multi-packs, promotional band labeling, on-pack sample promotions, and cross-merchandising.
It is interesting to see the number of industries that can benefit from using shrink sleeve labels.  From the food and beverage industry to pharmaceuticals and household cleansers, shrink sleeves offer benefits that other labeling options cannot.

  • Food and Beverage: The tamper proof nature of shrink sleeves seals the product and prevents the product from being accidentally opened.
  • Pharmaceutical: Product safety is of the utmost important in the pharmaceutical industry. The packages structural design along with the added security that is provided by shrink sleeve labeling the chance of the product being opened unintentionally is extremely limited.
  • Household Cleaners: Shrink sleeves are one labeling material that can withstand moisture, friction and varying degrees of temperature.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.