Attract Customers With An Eye-Catching Label Design

As you are looking to attract customers to purchase your product it is important to consider every aspect.  From the contents of the package to the outside label it is important to pay attention to what your target markets wants and needs.  A well designed, informative label is arguably one of the most significant features in getting consumers to purchase your product.  Don’t let budget restraints stall your efforts in making sure you get a label that is custom designed for your product.  Below are the fundamentals to ensure you get the label your product deserves:

When beginning the process of designing your label it is vital to the success of your product that consideration is given to the container.  Both the container and the label should merge together to create one unified package.  The container and label ratio should complement one another because an improper layout does not create the optimal image for success.

The design of the label should include high quality images.  Consumers will judge the quality of your product based on its overall appearance.  This is one of the reasons why label design should always be of the highest priority.  Not only should you use high quality images be certain to choose a label manufacturer that prints on materials of the highest quality.  Focus on both product packaging and label design to create the most visual appealing product possible.

Another crucial feature that should be prominent on your products label is your company’s logo.  The company logo helps to establish the brand the product belongs with.  Brand loyalty is a large part of a consumers buying decision.  With brands that are already well established it is important new products within the line are linked directly to the brand name.

As the label is being designed it is important to avoid focusing on the label as its own entity.  Consider the bigger picture; the label will be displayed next to its direct competition therefore should stand out.  The label artwork and company logo should be highly visible when the product is on display.  Avoid overcrowding the elements within the label.  Too much text, too many graphics or elements of design can take away from the overall message of the label.

These are just a few of the most basic best practices that are used in designing a custom label for your company products.  Using the above tips to communicate with a professional custom label designer will help ensure the best possible label for your product.

pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Top Reasons To Choose Shrink Sleeve Labels

What efforts are you making to ensure that your product is standing out amongst your competitors? One way many product manufacturers consider is to re-design your products existing label.  Shrink sleeve labels are a new style of label that has recently become popular when designing custom product labels.  These labels are designed to wrap around the entire product container. Shrink sleeves are adaptable, appealing and strong.

Top Reasons To Choose Shrink Sleeve Labels

• Shrink sleeves are perfect for manufacturers looking to wrap their product containers in a three hundred and sixty degree labeling option. The entire product is covered in labeling meaning that no matter how the product is held the consumer is getting information on your product.  The design is genius for getting the most exposure for your money.  It won’t matter how your product is displayed your shrink sleeve label will allow consumers to know it is from the manufacturers brand of products.
• Some products are packaged in odd shaped containers making them difficult to properly label. An ill-fitting label will leave consumers with the perception of a low quality product.  Shrink sleeves are a high quality option in labels that fit even the oddest container.  Take odd shaped containers and enhance them with a label designed to boost the benefits of the products shape.
• Shrink sleeve are easily the best option in labeling if manufacturers are looking for the ability to add a tamper proof seal. A seal is added to shrink sleeve labels to secure products.  This helps to prevent the product from being accessed prior to purchase without breaking the seal.  This makes it impossible to tamper with a product without it being noticed.
• Another major benefit of using shrink sleeves in product labeling is how well it holds up during transit. This type of labeling over other options is resistant to scuffing, rips and outside damage.  In shrink sleeve labeling the graphics and print is mirrored meaning that the label is actually printed on the inside, the side that sits against the product package.  This allows the label to be handled without worry of discoloration or tarnishing especially during the shipment and unloading phases of the logistics process.

In order for shrinks sleeves to be applied they must be heated then allowed to melt perfectly into the shape of the container.  This process of application is what allows shrink sleeve labels to conform perfectly to most any container size, shape or material.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Important Aspects When Designing Custom Labels

No matter what product you are custom designing labels for it’s important to start out on the right track to avoid expensive revisions and reprints.  In this installment on custom label design we will discuss steps you can take to get on the right track for your next project.

In terms of color the standard rule of thumb is that web design should be done in RGB where as printed materials should be in CMYK.  Consider how colors work together and the messages that they deliver when standing alone or being used together.

Typeface is another issue that needs to be given attention to when designing a custom product label.  It is important that the typeface on your label can be easily read near and far.  The color of the typeface should also be easily red.  Metallic colors are often attractive and appealing to the eye but more difficult to read especially when paired with certain colors and textures.

Texturing on labels is another element that shouldn’t be overlooked.  A rustic, earthy style texturing may appeal to consumers when buying eco-friendly, organic products but not so much to high-tech gadget seekers.  The texturing elements should match the overall impression the product needs to give.

The type of container being used will also play a role in dictating the type of label that is designed.  The label needs to fit the container and compliment its shape.  Don’t jump into the design phase of label creation without giving serious consideration to the actual size and shape of the package of your product.  The label must sit on the container properly to appropriately represent the product.

It is also important to determine how much of the products packaging that you want to be visible.  If the product itself is not visually appealing the designer may wish to design a label that is able to cover up more of the product.  However the opposite may be true for a product that is appealing to the eye.

Your label design should allow your product to stand out when placed on a shelf with its direct competition.  It is imperative that the product grabs the customer’s attention.  To help make sure the design of you label is clear, appealing to the eye and unique ask yourself the following questions:

• Does the label separate your product from its competitors?
• Is there a clear and accurate representation of both your brand and product?
• Will the label compel the target market into making a purchase?

Before you hit the presses with any label design take time to survey your market.  Ask the following questions:

• Does this design idea feel linked to the product? Why or why not?
• Does the label convey the product? Why or Why not?
• Does the product package and labeling design appeal to you? Why or why not?

On top of all of these considerations it is also important to account for durability of the label.  Will the label withstanding the process of being packaged and shipped?  Will the label last for the lifetime of the product?

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.