No matter what product you are custom designing labels for it’s important to start out on the right track to avoid expensive revisions and reprints. In this installment on custom label design we will discuss steps you can take to get on the right track for your next project.
In terms of color the standard rule of thumb is that web design should be done in RGB where as printed materials should be in CMYK. Consider how colors work together and the messages that they deliver when standing alone or being used together.
Typeface is another issue that needs to be given attention to when designing a custom product label. It is important that the typeface on your label can be easily read near and far. The color of the typeface should also be easily red. Metallic colors are often attractive and appealing to the eye but more difficult to read especially when paired with certain colors and textures.
Texturing on labels is another element that shouldn’t be overlooked. A rustic, earthy style texturing may appeal to consumers when buying eco-friendly, organic products but not so much to high-tech gadget seekers. The texturing elements should match the overall impression the product needs to give.
The type of container being used will also play a role in dictating the type of label that is designed. The label needs to fit the container and compliment its shape. Don’t jump into the design phase of label creation without giving serious consideration to the actual size and shape of the package of your product. The label must sit on the container properly to appropriately represent the product.
It is also important to determine how much of the products packaging that you want to be visible. If the product itself is not visually appealing the designer may wish to design a label that is able to cover up more of the product. However the opposite may be true for a product that is appealing to the eye.
Your label design should allow your product to stand out when placed on a shelf with its direct competition. It is imperative that the product grabs the customer’s attention. To help make sure the design of you label is clear, appealing to the eye and unique ask yourself the following questions:
- Does the label separate your product from its competitors?
- Is there a clear and accurate representation of both your brand and product?
- Will the label compel the target market into making a purchase?
Before you hit the presses with any label design take time to survey your market. Ask the following questions:
- Does this design idea feel linked to the product? Why or why not?
- Does the label convey the product? Why or Why not?
- Does the product package and labeling design appeal to you? Why or why not?
On top of all of these considerations it is also important to account for durability of the label. Will the label withstanding the process of being packaged and shipped? Will the label last for the lifetime of the product?