In label design space is limited. It is important that designers deliver their message in a clear and concise manner within the limited space available on the label. This needs to occur while making sure that key elements are not left out. When designing a label, the graphic designer must work in conjunction with the manufacturer and design team to create something visually appealing and effective at marketing the product.
The product label holds a variety of information that is important to consumers. Some key information that is needed on the label includes:
- The product/brand name
- A product logo if it is applicable
- The size, quantity or weight of the product
- A description of the product
- Product tag line
- Ingredient lists
- Direction on using the product
- Item barcode
Two of these items, the product story and directions tend to be longer and may need to be edited to avoid becoming too wordy. If you want to have more product information available to consumers put it online or on the outside of the packages case.
With custom product labeling it is important that it is easily read. Designers need to make sure that the label is clearly legible. The font size and color are crucial elements. For really important information designers should strive to use font that is ten points or larger. Text that is not crucial should be no less than six points. The color of the font is also significant. It should contrast with the background color. A bright font is often good because it is thought to entice people into making a purchase. The color font that is used may also depend on the product and its existing aesthetic appeal.
In custom product labeling it is best to use a solid color for the background. A pattern or photo when used for the background really affects the readability of the label. Both options, a pattern or a photo, are not conducive to the readability and presentation of text. It is important to have blank space, otherwise known as white space within your label. This is favorable as it separates information and creates a visual distinction within the label as well. White space within a label is an understated minimalist way to state what needs to be stated without being overwhelming. It offers a calm and open feel to the label design.