There is nothing more important to a products success then providing consumers with a quality and proper marketing. It’s reasonable, in fact, to suggest that a quality product is even less important than superior marketing. Without effective marketing consumers are less likely to purchase a product in the first place; the quality of the product doesn’t matter if consumers aren’t buying it.
Knowing that marketing is such a crucial element in your products success is only half the battle; a successful plan of action is the other. A good place to begin any successful marketing campaign is with your products label. Attention-grabbing designs, intense colors, and simple slogans used on a products package and labeling works really well in marketing. A solid product label is marketing that your consumer takes home with them.
Companies have an advantage over their competition when they use labeling to present their product in a way that is compatible with their marketing plan. The product label is a significant tool to help attract customers and identify brands. One option that is transforming the product label design and manufacturing industry is shrink sleeves. They offer a number of benefits over other options in labeling.
One of the leading advantages of shrink sleeve labeling comes from its flexibility. Shrink sleeves can be used on any container no matter what the size or shape. Labeling your product with shrink sleeves increase the products shelf appeal by making it stand out over the competition. This being one of the prime reasons that shrink sleeve labeling has become so popular.
Within the food, beverage and pharmaceutical industries shrink sleeves are used more than any other type of labeling. This is because shrink sleeves allow consumers to easily recognize if a product has been tampered with. If a product is noticeably tampered with the consumer can reject the product and report a complaint to the related authorities.
Additional Benefits of Using Shrink Sleeve Labeling
- Containers used in packaging can be thinner than ever before because of the added strength shrink sleeves offer. With a decrease in the needed wall thickness less glass or plastic is needed therefore decreasing the cost of packaging.
- Containers that are colored are no longer needed because of the ability to wrap the entire container, no matter what shape or size, in a label that is colored.
- Shrink sleeves are flexible and are manufactured to cover anything from the cap to the entire body of a products container.
- Shrink sleeves offer label designers a three hundred and sixty degree space to market the product. This is advantageous to brand owners because it offers additional space to grab consumers attention and increase the products overall appeal.