Shrink Sleeves Help Avoid Product Mediocrity

Your brand is destined for mediocrity if you are struggling to differentiate it from your competitors. Many companies try to be everything to their target audience and by so doing; they create confusion in the minds of their customers. Pinpoint the one thing that you do contrary to your competitors that makes your brand stand out. Do you distinguish your brand by label design, price, maybe by convenience, or by customer service and positive experiences?

All these things play a key role in your consumers’ mind's eye anytime they interact with your brand, so do its innovative features, benefits, and niche. The key to having a competitive advantage is ensuring that your services and products stand out among other major players in the field and how you promote, advertise or market your brand is vital.

Importance Of Product Labeling

To maximize its exposure, the most important part of promoting a product is in its labeling. Today there are an abundance of choices.  There are numerous shrink sleeve label design options.  You can expect to see an increase in sales with the attractive custom printed 360-degree packaging and security seal labels that, in addition to boosting a products visual aspect, various shrink sleeve design options are also available using environmentally friendly film that appeal to an environmentally conscious public and boosts your product shelf sustainability.

Why Choose Shrink Sleeve

Shrink sleeve labels can be custom printed as per the company's branding requirements with full-color striking images, including pertinent product information. These labels are not only strong but they are also flexible enough to wrap around an entire container and fit any shape of packaging. The most important aspect of shrink sleeve labels is that they are made from biodegradable materials that can be recycled, unlike older custom product labels that are made of plastic materials.

When you narrow it down to the biggest competitors, especially when they are offering a similar product or service as you are, how can you ensure that the customer chooses your merchandise time and time again? In this case, consumer confidence is key. By incorporating a tamper evident protection seal to ensure your product’s safety and by using the transparency of the shrink film to create an unprinted area on your product that allows consumers to view the contents inside the package on your shrink sleeve design is one way of boosting a buyers’ confidence.

Shrink Sleeve Strength and Durability

You can rest assured of your shrink sleeve designs’ durability because the labels are reverse printed behind 40-70 microns of clear film, a specific process which ensures that 360-degree graphics are protected from any wear and tear during transportation or while on the store shelves.
Creating a clear and concise brand identity through shrink sleeve design is vital because it will improve your marketing efforts and show that you are confident and you fully understand the essence of your product enough to stay consistent without misrepresenting the brand and to drive sales every time.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Using Shrink Sleeves in Product Labeling

Product labeling has greatly changed over the past few years. Even just a decade ago, there were very few options available for products entering the marketplace. Today however, manufacturers have so many options in custom product labeling from shrink sleeve labels to cover bottles and containers in the food, household, and beauty and cosmetics industries to flexible pouches which are essentially a product container and label all in one.  Both shrink sleeve designs and flexible packaging can be limitless. There can be many benefits to using shrink sleeves in product labeling and it is becoming a fan favorite within the industry.

The Shrink Sleeve Difference

Shrink sleeves differ from other product labels in that they involve a durable plastic label and not a paper label. They cover the entire container and allows manufactures to market on a three hundred and sixty degree surface. This maximizes space, particularly with all the information you must provide on a product label to conform to USA regulations—product name, size, imperial and metric measures, ingredients listings, and expiration dates.

Shrink sleeve labels can simply be in black and white, though that’s rare, and most commonly are printed in 100% full color. It is imperative to hire professional graphic artist to design a label that is customized for your product and marketing goals.  Shrink sleeve design can be limitless.
Shrink sleeves are made from a thick durable material that is comprised of plastics. They can be high-gloss or matt finish, both which are comfortable to hold.  They’re also as high-resolution as you would expect for today’s printing technology standards. They’re also waterproof and scuff-resistant, so they can handle being moved around in a store. And when the consumer gets the product, they’ll appreciate the finish too.

Safety with Labels

Shrink sleeve labels are also tamper-resistant. This means that the unscrupulous in a store can’t switch labels on products, or exchange labels to improve expiry dates. If the labels have been removed, a plain bottle is revealed below and the product will not be allowed to be sold.

Shrink sleeve labels can appeal to a wide range of markets. They can also help to increase sales, as they have great aesthetic appeal to your target market audience. Shrink sleeve labels have great versatility that will have you thinking up new and wonderful ways to promote your products. They cover both the label required for your product, as well as a distinct product package. You can do a two-in-one without having to worry about designing two separate components for your product.

Uses for Every Product

Shrink sleeve labels can also cover 360 degrees of the surface of the bottle or container. They fit any size or shape of bottle or container. The types of products that commonly benefit from shrink sleeve labels are soft drinks and sports drinks, salad dressings, hand lotion, sunscreen, shampoo, conditioner, shower gel and body wash, bubble-bath, home cleaning products such as window or bathroom or kitchen sprays, and more. Most likely there are many more new uses to come for 2018 that no one has thought up yet.

If you want consumers and shoppers to notice your food, household, or personal care products, consider having shrink sleeve labels done on your products. Shrink sleeve designs are endless. You’ll discover that your sales increase as more consumers gain notice of your great products. Remember ninety percent of all purchases are made on impulse.  Make sure your product gets noticed by using shrink sleeve labels in your marketing plan.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

How Shrink Sleeve Labels Outbeat Brand Competitors and Make Products Sell

Shrink sleeve labels are changing the way marketers are pushing new products into the market.  This type of label offers a signature three hundred and sixty degree surface to advertise to potentional buyers. The durable materials that make up the label itself are printed using inks and patterns to create high impact graphics, thus making the product stand out from competitors. In fact, the striking labels grab attention of customers such that at times it entices the buyer to make unintended purchases as well.  Ninty percent of shoppers end up making last-minute, implusive purchases that were not originally intended.
The new method of bringing products to the notice of buyers by the use of shrink labels is an inexpensive and effective marketing technique. The traditional way to roll out a new product is often very expensive, sometimes costing hundreds and thousands just to create minimal awareness. However, for the company launching their new product, this could be a costly affair if he offering does not take off as expected.

How do buyers and sellers get benefited?

Today, shrink sleeve product marketing is making their brand rather affordable and appealing to the buyer simply because there is not much additional expense in the promotional campaigns. Consumers are flooded with choices and the seller too can conveniently launch a new product without much financial risk.

Lowers cost of marketing

It eases the toll on production and shipping cost, which the customer has to bear otherwise. Also, the buyer might just make few unplanned purchases. Again, from the seller’s point of view, this is beneficial and it can be a great deal for the buyer too if the product turns out to be good.

Compatible in design

The product shape, for instance for bottle and containers, is a key attention grabbing criteria. Shrink sleeves are compatible and adjust to the shape of the product, thus edging out the competition.

Solves content sizing problems

Often limited label sizes such as in traditional pressure sensitive sleeves is a tradeoff when it comes to fitting information properly. The newer shrink sleeve design solves these limitations with 360-degree complete container coverage.

Avoids designing complexities

Effective shrink sleeve label design requires special software and specialized professionals to create optimized appearances. Knowledgeable designers implement the seam into the design to benefit accurate application of the solvent.

Upgrades the appeal

In a brand competitive market, everything is about user appeal. The shrink label designs allow for highlighting existing products in a cost effective manner. A new label always makes the product refreshing and grabs attention, thus stimulating sales.

Labels work especially well when designed by professional shrink sleeve designers. Since they understand what appeals to a consumer and have the expert knowledge of graphics, it is best to choose quality shrink sleeve design for your campaign. Further, you can choose to machine design the prints from existing templates and glue on the product packaging, otherwise manual covering is also good to save costs.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Bring Attention to Your Products with Durable Shrink Sleeve Designs

Most business owners around the world these days are curious to know new ways to highlight their brand in the market. If you are also searching for a trick, durable shrink sleeve labels are probably the best choice for you.

Custom-designed shrink sleeves, often known as shrink wrap labels, are made up of polyester or plastic material. Professionals reveal that this type of materials used in labeling has heat resistant properties and are some of the best label products in the market. They can easily bear friction, moisture, and other common damages without losing their aesthetics.

How can using shrink sleeves in labeling bring attention to your business?

Business owners need a reliable solution for labeling their products. However, there are so many methods and each one of them has unique pros and cons, so the selection of right technique may appear little difficult. As per the growing trends, shrink sleeves have gained more popularity in the market within past few years. They are currently holding almost 15% portion of the active labeling market and their potential is growing ahead. Whether you are dealing with a pharmaceutical industry, household cleaning products, beverages or food, shrink sleeves are always the most advantageous choice for labeling.

The best thing to know about shrink sleeve design is that they can ensure decoration of full container. For example, if we talk about bottle packaging, these shrink sleeves can cover the entire bottle with its wider surface area so that product marketers can find more ways to highlight impression of their business. If we talk about the traditional spot labels, they use to have limited display area to add required production information. The shrink sleeves are a creative option for labeling as they protect containers from tampering as well.

Making It Easy To Recognize For Your Customers

It is important to make additional efforts to make your product standout in the market. When you must beat other brands, it is important to find stylish ways to make your packaging functional. These shrink sleeves can be easily wrapped around any shape of the container and the ultimate impression appears like thing are directly printed on the bottle. Studies reveal that customers usually have an intention of buying the product by identifying the shrink sleeve labels. It is the easiest way for them to recognize their favorite brand among loads of collection available at general stores. It is easier to locate product name, brand details and packaging information from these shrink sleeves.

Choosing The Experts

Expert marketing professionals recommend shrink sleeves as a potential solution for leading successful marketing campaign. It is not good to overlook the importance of these creative labels for your business. It is good to hire knowledgeable designers to merge all essential details on this 360-degree wrapping so that it can create an impactful impression of your business. Make efforts to choose the right material and use expert ideas to optimize the appearance of your shrink sleeve labels; it must attract your audience with positive vibes. Soon your business will find great leads from the market.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.