Monday, December 28, 2015

Discovering All There Is In Flexible Packaging and Custom Labeling Part 3

In the last two installments on flexible packaging and labeling we discussed stand up pouches, stand up zip-top pouches, press to close pouches, zippered pouches, three sided seal pouches and resealing sliding pouches.  The industry is evolving and therefore the options in flexible packaging are as well.  Many products are choosing to be packaged in flexible packaging because of the benefits in labeling, shipping and more.
When it comes to packaging items such as pet food, lawn fertilizer, grass seed, potting soils and cat litter there are two types of pouches that are popular; in fact the most popular within the flexible packaging industry: side gusseted and quad seal pouches. 
Side Gusseted Flexible Pouches and Quad Seal Flexible Pouches
Side gusseted pouches have a fold, or gusset, on either side of the bag where as quad seal pouches are sealed on four corners of the bag which allows for labeling information and graphics on all of the four sides of the pouch.  The pouches are designed in either a single web up to sixty degrees in width or from three separate webs for flexible resealable pouches.  The best option for your application can be determined with the help of the custom label and packaging manufacturer that is helping to create the label and package for your new product.
The characteristics of side gusseted and quad seal flexible pouches are:
  • Press to close packaging, non-resealable
  • Slider option
  • Ideal for palletizing
  • Additional graphics allow companies and brands to market on all sections of the package
There are so many reasons to design a product package using one of the several options available within flexible packaging.  Flexible pouches offer convenience, portability, cost savings and sustainability.p
  • Convenience: Most flexible pouches can be designed with or without the option to be sealed. The package is designed to fit the needs of consumers.  Many consumers use products or consume products in more than one day.  A flexible package with a seal allows it to be reusable.  This creates a convenience other packaging options don’t provide.
  • Portability: With many packages you can such as boxes you can fold the box into itself to reseal it.  This is not necessarily the best option to carry the product around.  If you drop the box the product can spill.  As well as the bag inside doesn’t necessarily lend to the freshness of the product.  When using flexible packaging, consumers can conveniently seal the package to keep the product fresh and contained.  Pouches are also more aesthetic when it comes to display options. 
  • Cost Savings: In order to create a package and design a label it is far less expensive than other traditional packaging; in fact up to forty percent can be saved when you use flexible pouches. There is less waste with the overall packaging and custom label designs. 
  • Sustainability: Flexible packaging and custom labeling uses less materials then other packaging. This leads to overall lower costs, lower shipping rates and allows for more eco-friendliness.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Discovering All There Is In Flexible Packaging and Custom Labeling Part 2

Within the flexible packaging industry there are a variety of options to choose from.  In our last installment on flexible packaging we discussed stand up pouches and stand up zip top packages. In this article we will further discuss the options that product manufactures find ideal within the packaging and labeling industry.
Three Side Seal Pouches
A three sided seal pouch is a non-resealing option that includes a traditional lay flat pouch.  Once these packages are opened they do not offer a resalable feature such as a slider or zipper. With this option a fill wrap around graphic label option is available.  This type of pouch packaging allows for a quicker manufacturing turn around as they allow for high speed, high volume package manufacturing.
The flexible package is created with a three side seal that allows a consumer to fill the package with the product that is desired.  The final seal is applied by using heat to seal the package.  This option of bag packaging comes in a variety of materials and sizes including customizable options like holes, tear notches or rounded corners.  Consider the follow options when choosing a non-resealable flexible pouch:
-              Gusseted bottoms
-              Rounded corners, tear notches and holes
-              Non sealing after initial opening
-              High speed, multiple lane manufacturing to allow for an incredibly competitive product
Resealing Sliding Pouches
There are a variety of pre made sliding pouches available within the flexible packaging industry.  Side gusseted pouches with slider closures are popular.  Consider the following pouch slider types when looking into flexible packaging for your company’s products.
-              Hooded: A hooded pouch slider is most commonly used in food application of flexible packaging where a high level of sanitation is needed. 
-              Exposed: When sanitation isn’t necessary in applications other than food, where a heavier bag where more strength is needed than sanitation an exposed pouch slider is the best option.
-              Power-proof: This type of sliding pouch closure is ideal when manufacturing powders or granulated products.  This closure looks like a small plow and is created to clear a path along the closure in order to prevent particles from getting lodged in the track of the flexible package.
-              “S” Slider: This is a pouch enclosure that is used for the highest retention within the industry.  When it comes to packaging heavier products such as pet food, lawn seed or garden fertilizer an “S” slider is the option most likely to be used.  This is available in exposed style packages. 
In the last installment on flexible packaging we will look into the final enclosures that are popular the side gusseted pouch and quad sealing pouch. 
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Discovering All There Is In Flexible Packaging and Custom Labeling

Flexible pouches are taking the package and labeling industry by storm.  The dynamics of flexible packaging have changed dramatically and the varieties of pouches available on the market today are designed to ensure the utmost satisfaction of customers while preserving perishable and non perishable goods.  In order to find a pre-made pouch or custom-made bag that meets your needs consider one of the many designs available on the market today.
Stand Up Pouches
Stand up pouches are available for various products including coffees, dried fruit, nuts and more.  In order to create a custom package that suits the needs of consumers and of the product itself while continuing to hold shelf appeal there are many requirements that must be met.  When it comes to stand up pouches consider the following possibilities:
  • Sliding devices for resealing the package in both standard and hooded options.
  • Pouches that are created from cellophane, polypropylene and more.
  • Clear or opaque features included on the entire pouch the pouch sides or bottom gussets.
  • Pouches that offer a press to close feature.
  • Quad seal flexible pouches that are created for larger quantities of product.
Stand up pouches offer a variety of benefits over other varieties of flexible packaging that is available on the market today.  The benefits of stand up pouches are as follows:
  • Stand up pouches hold the products freshness longer by keeping air out. This makes stand up flexible pouches ideal for all types of food consumption from humans to pets.
  • When it comes to shelf appeal stand up pouches have a high appeal to consumers. Stand up pouches have a high appeal in the competitive display environment. 
  • The logistic benefits of stand up pouches make it a far superior type of packaging. Flexible stand up packages reduce the room needed when storing and shipping products as well as minimizing packaging costs and reduces the impact of packaging on the environment.
Stand-Up Zip Top Pouches
  • Press-to-close Pouches
Many products need an option to reseal packaging.  Products that are marketed using stand up press to close flexible pouches include:
  • Processed meats
  • Frozen foods
  • Powdered products
  • Pet foods
  • Zippered Pouches
A zippered pouch option offers great shelf appeal that promotes your products shelf appeal. The zipper option reseals the product keeping it fresh and ready for consumers use. 
  • Several zipper features from hang holes to tear notches
  • Side gusseted pouches
  • Stand up pouches with up to two different capabilities
Zippers on flexible pouches keep products airtight and help to meet the strict standards that are being set within the flexible packaging industry.
When it comes to packaging your company’s products there are various things to consider such as the product itself, the environment in which it is to be stored and the shelf life of the product itself.  No matter if you are expanding your brand or starting out on the market there is a custom flexible package designed to fit your need.  In our next installment on flexible packaging we will discuss other options available to ensure your product is properly packaged, labeled and marketed to maximize consumer appeal, shelf life and function.
Look for more in our next installment on custom packaging, flexible packages and labeling.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Monday, November 30, 2015

The Significance Label Plays within the Food Industry

Product packaging and custom labeling is an important aspect in marketing a company's product. This is especially true when it comes to products in the food industry. When it comes to selling a food product it is important to realize that both the products packaging and labeling created for protection, freshness, marketing and compliance with government regulations. Within the food and beverage industry dry products can be filled with in flexible pouches or cartons and liquids in flexible packaging or solid plastic containers.

Food and beverage packaging manufactures need to ensure their clients have defined what they are looking for before they start working. Manufactures should have concrete answers to the following questions before they begin creating a package or label to fit the product.

1) It is important to know the quantity that is going to be sole before designing a package or label for any food product. Custom labeling should be created to decipher between a varieties of product sizes within a brand.

2) What type of packaging materials have been considered when thinking about a package that fits the products needs and the manufacturers wants? Common packaging materials include plastic, aluminum and cardboard. Different materials offer various advantages to the products they enclose. Plastic packaging is perfect for frozen, perishable, snack and bakery goods. Aluminum is a great material for packaging liquids like juice, soft drinks, beer and canned goods that are perishable. Cardboard packaging is a great material for packaging frozen, fresh, perishable and dry food products.

3) Once it has been decided what material will be used for packaging there are questions that need to be answered about shipping and displays. It is important to create a package and product label that represent the product that is being sold before the production of either the package or label for the product is designed and manufactured.

4) After the above has been discussed and decided upon production of the products package and label can begin.

It is important that manufactures have a clear understanding of the product and brand before a custom label and package is created to market and distribute a product. This is the same whether a brand is introducing a new product or a new brand is being introduced to the market. A custom label and package are a huge part of the marketing. It is crucial that attention is given to every detail of a creating a new product from product development, package creation and custom label design in order to have a successfully marketed product.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Basic Principles of Packaging and Label Design

Typical parts of marketing and manufacturing include product production, packaging, and labeling design.  Each plays an important role in ensuring that the product is a success and guarantees success.  It is important in both marketing and manufacturing to be as efficient as possible that companies learn about how the process can be done efficiently in order to produce the best results.
In product packaging and custom label design there are clear principles to follow to ensure success.  There are some key elements that will demonstrate how this can be done effectively.  Answer the questions below to determine techniques to market products more efficiently.
How does the package influence the behaviors of the customer?
When it comes to package and label designs it is important that the consumer’s behavior is influenced in a manner that make them want to make a purchase.  So much attention is placed on making the package more appealing visually when it fact it is more important to make the package have qualities that are appealing to the consumer.  Flexible packaging that allows a product to be resealed for instance is a great way to appeal to consumers.  When a product does not require re-packaging after use it is far more appealing than those that do.  This is a major benefit to using flexible packaging when marketing products that are meant for more than one use.
Does the product and package labeling have a recall appeal?
Any product being marketed should have a recall appeal to consumers.  The product will be competing with others that are in direct competition with them. Therefore a need exists to consider the competition when packaging and labeling a new product.  Consider brand appeal when creating a new product label and package.  All of the products within the brand should have similar characteristics in the product label and package.
 If the company brand is known for a certain unique logo then it is important the same logo is used on the custom product label and packaging of any product that is newly introduced to the market.  Where brand loyalty is strong the new product is certain to be recognized and purchased by those with a favorable impression of the company and product brand. 
What sets the product apart from the competition in a side by side comparison?
Products will always be compared with those that are similar.  It should be expected that similar products will be placed on a shelf side by side.  In order to gain an advantage it is important that the custom product label and deign that is chosen shows off the edge your product has over the competition.  The label that is placed on the product can also offer specific advantages.  For instance, shrink sleeves when used prevent product tampering, flexible packaging offers the ability to be resealed and so on and so forth. 
In order to be confident that the product packaging and custom product label are designed to maximize the benefits of the product follow the rules above throughout the design and production process.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Importance of Quality In Product Labeling

Companies produce new products on to the market daily.  When a business manufactures a new product it must then package and label them.  It is important that marketers carefully examine the competition in all aspects including in designing the new label and package in order to ensure the product stands out.  First impressions make lasting impressions.  It is important new products hit the market with a bang.

Product Marketing:  In order to increase your brands awareness, bring interest to new products and really sustain your business it is crucial that your product marketing is effective.  In order to have a marketing plan that works to increase business it is important to consider that you have consider the four basics in marketing: product, price, place and promotion.  This product marketing mix is one of the most important components to building a successful business.

Company Recognition: Children are the center of attraction when it comes to product packaging.  Packaging that focuses attention on children in a great way to increase the indirect marketing your product receives.   In order to attract children packages should focus attention on them.  Product packages and labels become more recognizable to children when they contain fun games, bright colors, stickers or entertaining logos.  Each of these techniques is used to create a favorable recognition to your product from the younger audience.  Indirect marketing from children is an amazing marketing technique that gets a company’s product into family homes and eventually ends up making it a family staple.

Quality Labeling: The quality of a product label is as important as the superiority of the actual product itself.  Custom labels are thought to be quite expensive however this couldn’t be any further from the truth.  Custom product labels that is strong and durable in order to keep them in place.  If the label comes off in distribution it is useless in marketing the product.  The label doesn’t just describe the product it gives important details necessary for consumers to make an informed buying decision.

Important Business Factor:  The product label contains information that is necessary for the sale of a product.  This is especially true when it comes to labeling food products.  The label will contain information such as the expiration date, manufacturer’s contact information, ingredients, where the product was manufactured and more.  If a product is not labeled properly consumers will pass on the product for one that is labeled correctly.  Custom product labeling and product packaging causes an impact on how consumers think about their purchase.  The goal as a marketer is to ensure that impact is a positive one that draws them to make a purchase.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Friday, October 30, 2015

Shrink Sleeve Labels Benefit Product Marketing

Every option in product labeling comes with its own advantages and disadvantages.  Shrink sleeve package labeling has been around for quite some time.  Shrink sleeve labels represent about fifteen percent of the labeling market.  From superior security to economic savings shrink sleeves offer a large variety of benefits to product manufacturers.  This article will explore these advantages in further detail.  As a manufacture it will be easy to see that shrink sleeve labels offer something unique that no other label available on the market today offers.
Significant Benefits for Branding
No matter where you shop there is no doubt you have seen shrink sleeve labeling in action.  There are a variety of product categories that feature products that are shrink wrapped.  The main product lines taking advantage of shrink sleeve labels are beverages, toys, electronics, food supplements and pharmaceuticals.  Many retailers prefer shrink sleeves over other types of labeling options.
Using shrink sleeves allows products a labeling option that is functional and protected from tampering.  It is an incredibly creative packaging option that showcases the products overall shape while adding to the product and brand.
More Is Expected of Packaging
Manufactures are all looking for creative ways to package their products in a manner that is not only cost effective and functional while standing out from other brands.  To print directly onto a package you are looking at greater labeling costs.  Using shrink sleeves you can design a three hundred and sixty degree label that molds to the shape of any product thus looking like the label was printed directly onto the package without the extra expense.  The sleeve is actually printed and then stretched, wrapped and heat shrunk to the products outer packaging which provides an attractive, inexpensive, tamper proof product t label.
Consumer Expectations in Labeling
Most consumers buy because of either brand familiarity or impulse.  Products that are purchased are chosen because they are what you are used to using.  If your parents have always bought a certain brand of laundry soap you are likely to seek that same type out.  No matter what eye catching labels surround those products you stay true what is familiar.  The job of emerging brands or brands introducing new product lines is to create familiarity while creating an impulse need.
Shrink sleeve labels are used frequently to do just that.  With three hundred sixty degrees of space to print on, shrink sleeves are a popular option.  There is room to add everything consumers are looking for your product to advertise.  You can include company and product information without compromising the design space.   There is plenty of space for advertising the benefits of the product over the competition.  You can add splashy colorful graphics, boost brand appeal and get your product sold.
Shrink sleeves are a top candidate amongst product manufactures because of the benefits they offer over other options in labeling.  A tamper resistant, eco-friendly, adaptable option in labeling with incredible shelf impact is exactly what manufactures get with heat shrink labels.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Flexible Packaging Creates Brand Integrity

Flexible pouch packaging is one factor in maintain brand integrity in the current market.  The advancements in packaging technology make it possible for products to be more convenient for consumers.  Thus making flexible pouch one of the most important in advancements in packaging the industry has seen since pull tab openers were put on soup cans.
Brand leaders have the responsibility of to keep their products dependable, secure and easy to distribute without any shipping disasters.  Flexible packaging, especially within the food and beverage industry, allows brand manufacturers to ship their products without issue.
Manufacturers of flexible pouches are bringing brands up to date for their customers.  Manufactures equipped to produce flexible pouches must pass strict packaging regulations.  Precise examination of pouches occurs to ensure that the highest quality goods are supplied to the consumer.  With these strict guidelines flexible packaging allows for less contamination and seepage.   Flexible pouches are a reliable way in which manufactures choose to offer their products to consumers.
Packages that include a spout are not only reliable and safe they are also incredibly versatile.  Flexible packaging that uses a spout for dispensing are super popular for a variety of industries.  From food and beverages to detergent and automobile fluids a pouch that seals is a terrific option for manufactures looking to satisfy consumer’s wants and needs.
Spout packaging is an incredibly efficient way to package new product lines to your brand.  When you are promoting a new product to the market and it is practical, flexible spout packaging is essential.  Spout packages are reusable.  It allows you to use the product and save the remaining contents for later.  A great example of this is automobile oil.  Flexible packaging is a popular option in the automobile industry because you can use what you need and save the contents for later.  Spout packaging is also the top packaging design in many other product categories such as: energy drinks, alcoholic beverages, hygiene products, liquid soap, product sauces and liquid pharmaceuticals.
Flexible packaging is significant in aiding the sales of your product and brand.  Flexible pouches are available in a variety of variations from the three sides pouch to the bottom folding pouch.  Depending upon the product manufactures needs the flexible packaging manufacturer can offer them a flexible pouch design that meets their need.  Flexible pouches are not only strong they are a secure way to manufacture and distribute products.  It is perhaps the most innovative product in packaging on the market today.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Product Labels Get Your Brand Noticed

One of the most important aspects of product marketing is being able to recognize the product.  Differentiating your product from similar products that surround it on the shelf is the only way to make a brand specific buyer buy something unfamiliar.  Impulse purchases are key in getting consumers to switch from brands and products they have been loyal to.  In order to do this manufactures and marketers must work in conjunction with one another to create an eye-catching label design that offers buyers the best first impression possible.
Once an impulse purchase has been made and the product has made an impact on the consumer it is time to ensure your brand is recognizable.  In order to be recognized your products package and label needs to be designed in way that is identifiable.  Some marketers use specific colors to achieve this while others handle this with by including the same graphics in every product offered by within the brand as a whole.
An example of this is something as simple as the use of an animated object.  Say that your initial product label design consists of a large yellow sunshine. In order to create brand awareness the next product introduced to the market should include a large yellow sunshine.  When consumers see a large yellow sunshine anywhere they will automatically connect the image to your brand and product lines.  This is one way in which marketers help a brand advertise itself.  Once brand loyalty is in place consumers are rarely swayed.  As mentioned above it takes an exceptional label design or attractive offer to sway consumers away from something that is familiar.
Choosing a cost effective option in labeling is important as well.  Don’t necessarily assume the cheapest labeling option will be the most cost effective.  A cheap label may not withstand shipping let alone the constant handling done by consumers as they examine the ingredients and such of a new product.  A label must be durable and stay presentable to be considered cost effective.  Not only is the label in charge of describing the product it must also give details on what is contained in the product and the value the product delivers.
The value of the label should never be underestimated.  The label needs to hold the information of worth to consumers.  If the expiration date of the product easily rubs off the label consumers will be skeptical in making the purchase as the labeling is not done properly.  If a products package or label is torn or man handled in any manner before it gets on the shelf or while it is on the shelf consumers are less likely to choose that product.  It will be perceived that the product is not fresh or is not of substantial quality.  The consumer’s perception is all that matters at the end of the day.  The perceived value of your product is what decides on whether your product is purchased or left on the shelf.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Tuesday, September 29, 2015

The Allure of Flexible Packaging

A products package and label must not only be alluring to consumers it must also be cost-effective, visually appealing and practical for shipping.  How do manufacturers accomplish all of this for their products?  Flexible packaging is one of the newest packaging and labeling technologies within the industry.

Most products on the market require a package.  Packaging does not only include the products container but also the container to ship the product.  The products container must also include a label.  A label is important for customers as it is not only what makes your brand recognizable it also contains information consumers need to make a buying decision.  With flexible packaging you get the best of both worlds: a package and label all in one.  A convenient container that is durable while also being a powerful selling tool. 

There are many product package types saturating the market: bottles, cans, boxes, and other types of containers.  Each type of product package has certain appealing characteristics just as every type of product label has its own advantages.  Flexible packaging offers something no other combination of package and label can.

Flexible Packaging Offers The Opportunity To:

Protect Your Product

·         Flexible packaging is a cost effective way to package your product.  It is created from a variety of Polypropylene materials which are virtually impossible to damage.

·         Transit worries are no longer an issue when manufactures use flexible packaging.    

·         Damage and product tampering are concerns with many other types of packaging however this is not so much of a concern with flexible packaging.

Promoting Your Product 

·         If you are looking for a package and label combination to compliment your advertising and marketing initiatives look no further than flexible pouches.

·         One container that stores your product while communicating the products logo, core benefits, testimonials, company information and more. 

·         Flexible packages are also perfect for display on store shelves.  Not only can they stand up on the shelf they can hang on standalone displays or in giant product boxes.

Differentiate Your Product

·         If you are looking for a container that is simple to use and eases the process involved with dispensing your product look no further than flexible packaging.

·         Product preservation is superior in flexible pouches.  Food products and cleaning products store longer because they are sealed in an air tight package.

·         Environmentally the materials used to create flexible pouches are highly recyclable. 

The flexible packaging industry is growing in popularity.  With that change comes a ton of new innovations only making this a sure fire way to package, label, ship and display all of your products.      

Wednesday, September 23, 2015

Flexible Packaging Takes The Industry By Storm

Advancements in technology change the way we produce, package and label products.   One such advancement, flexible pouches, are impacting changes in a variety of industries including food & beverages, cleaning products, laundry soap, paint and more.  Pouch packaging, otherwise known as flexible packaging and help to maintain your brand integrity within the market.

Flexible packaging consists of a package and label combined into one convenient pouch.  Companies are looking for a way to produce and package products in a cost effective manner that maintains product safety, reliability all while distributing them without any leakage or mess.

Flexible pouches are currently most common in the food and beverage industries although are quickly becoming popular in home goods and cleaners.  This type of packaging is helpful when offering liquid products as it safe and allows for error free delivery to locations near and far.  The food and beverage industry relies heavily on flexible packaging as it helps to protect brand integrity because if offers a high quality, safe and convenient solution to packaging.

Flexible pouches are made from top quality, environmentally friendly materials.  They are created in a clean, secure environment without the need for human hands.  This makes the chances of contamination and errors less which helps to reduce costs and improve quality.  Manufacturers in flexible pouches use the latest advancements in automated manufacturing systems which allow them to produce reliable pouches of top quality without increased chances of cross contamination, leakage or waste.

The flexible packaging industry in itself is constantly improving as well.  Recent changes include the addition of a spout.  This packaging is working to revolutionize packaging across a variety of industries.  Flexible spout packaging has become popular in the automobile supply industry for the delivery of liquids such as car oil.  Instead of having to deal with using and cleaning out a funnel each time your cars oil needs to be replaced, pouch packaging creates a unique all in one package.

The flexible packaging industry allows companies to design a pouch to compliment their brand and marketing approach.  Each design is specific to the product.  A lot of the same guidelines label designers follow with shrink sleeve labeling can be applied to flexible packages.  The package design allows for three hundred and sixty degrees of space to be used to market your product.  An added benefit to shrink sleeve and flexible packaging is that they provide a solution to product tampering.  With both the product is concealed completely.

Companies can choose from a variety of styles of flexible pouches: three side pouch, four side pouches, side double pouch, bottom folding pouch and more.  Choose flexible packaging when looking for a cost effective manner to package and label your product that is also safe, convenient and easy to distribute.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Monday, September 14, 2015

Bring Attention To Your Product Through Proper Labeling Design

Research and development are important elements when ensuring business success but they are certainly not the only ones that matter.  Marketing your product is just as important as the product itself.  The question for marketers is how to accomplish this.  The products label is an element that is necessary in a products packaging that also serve as a valuable marketing tools.  In order for companies to be effective when introducing a new brand or product they must create a functional packaging style along with an efficient label.
In order to design a product label that leads to success, without wasting time and effort consider the following advice.
The first and most important part in labeling is to design a label that emphasizes a number of your products benefits.  Marketers should emphasize what makes your product unique; what makes your product stand out from the competition.  Those are the elements you need to emphasize in your label design.  This will give your product to be noticed instead of blending in when sitting on the shelf next to the opposition.
The products label needs to reach your target market.  Designing a label takes a great deal of attention to the consumers you hope to reach; the buyers of your product.   Consumers will spend money on purchases that offer both quality and function.  Make sure your label gives off a vibe that will attract the consumer you are targeting.
Your label is meant to be read.  Be sure to offer something graphic to catch the buyer’s attention while offering them text to read.  Imprinting shrink sleeve, roll fed, cut & stack and pressure sensitive labels with text is necessary to encourage consumers to make a purchase.  If the text is unable to be read it becomes irrelevant.  Make the text readable in order to allow consumers the opportunity to make an informed buying decision.
Graphics play a huge role in label design.  The label needs to be visually appealing in order to attract the buyer’s attention when your product is lined up on a shelf next to the opposition.  The physical look of your product remains to be an important advantage in marketing and should not be overlooked.  Your products aesthetics will allow clients to recognize your brand above others that are available.
Even the most classic product label designs need to be updated and reintroduced to keep up to date with current label manufacturing.  If your product started out with a roll fed label it is important to look into the advantages newer technology offers to labels.  For instance, flexible packaging options are currently taking the product packaging and labeling industry by storm.  Consumers are looking for convince.  If you are used to wrapping your paint can with a roll fed label but like the advantages that flexible packaging offer look into a product re-design.  New, innovative packaging options are always popular amongst consumers
In order to avoid wasting time and money on packaging and label design styles that do not maximize on the benefits your product offers follow the guidelines mentioned above.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Wednesday, August 26, 2015

Packaging and Labeling Design Tips That Help Market Your Product Continued

In our last installment we talked about how there are six common rules of package andlabel design that will help ensure your product stands out over the competition.  We discussed how a clear and simple, honest and authentic label design works to draw consumers in.  Below we will discuss the last three common rules in package and label design that work together to create the masterpiece which will represent your brand and product.  A strong package and label design helps to ensure your product is chosen before one of the forty thousand competitors.
Shelf Impact
When creating a new package or label design a common problem exists in how the product will look on the shelf next to its competition.  In order to create something that has any shelf impact value you need to evaluate the packages and labels of the products next to yours on the shelf.  One thing that we need to be reminded of when designing a label is that never will your product be viewed alone or in great deal when seen by shoppers.
Your products label is arranged on a shelf in rows and columns along side of your competitors.  Until your products label design catches a consumer’s attention they are unlikely to take a closer look.
Go to the market today and stand in front of any shelf.  What do you see?  Which labels catch your attention?  What qualities do they possess that gives them the shelf impact you are looking for?  Is it a certain color, a special pattern or an image that catches your attention?  How can you emulate that within your own package and label design?
Consider the future of your brand; will the product package and label design that is created allow for an easy introduction of a new line extension?  Designs should always be created with your company’s future in mind.  Create something that offers a visually systematic design that allows for easy changes to both the visual and contextual content within your label.  This will allow for an easy transition as your brand and product lines expand.
Practicality in product packaging and label design deals with the actual shape, size and function of the container.  A perfect example of this is with ketchup.  Certain brands of ketchup were sold in glass bottles.  It would take forever for the ketchup to come out.  Once this was realized the company’s redesigned the package into a squeeze bottle.  This in turn increased the products usability.  Consider this when designing a container for your food product.
Using the six rules outlined in our recent articles you can create a product package and label design that maximizes results.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Tuesday, August 18, 2015

Packaging and Labeling Design Tips That Help Market Your Product

There are six common rules of package and label design that will help ensure your product stands out over the competition.  The products package and label design needs to market the product on its own as you will not be sitting on the shelf selling it directly.  In this article we will discuss common rules in package and label design that work together to create the masterpiece which will represent your brand and product.  A strong package and label design will help to ensure that your product is chosen before one of the forty thousand competitors.

Clarity and Simplicity

The label on your product should clearly and simply state the answer to these two questions: what is this product used for and what is the brand behind it?  If your product label does not clearly present the answer to these two questions you have a problem.  In less than four seconds the average consumer has decided to purchase or pass on your product.  Your package design should be appropriate for the product category and your label should be clear, simple and stand out.


Your label needs to be an honest representation of your product.  Strive to depict your product in a way that is believable and allows the customers to visualize what they are purchasing.  Don’t mislead consumers by depicting your product in a light that is ten times better than it actually is.  Ultimately this will lead to consumer disappointment, which in turn leads to poor sales and a negative brand image.


Great brands all have three things on common: they are original, have their own character and are memorable.  With hundreds of competing products the only way to set your product apart is to be authentic.  Creating authenticity using a product label is not something that advice can really be given on.  It comes from creating something that is visually strong and unique to your product and brand. If for instance, most competitors are using a vertical label with cartoon characters go for a horizontal label using photos or illustrations.  Be unique and different while staying true to your brand image.
In the next installment on the six most common rules of package and label design we will look more in depth into labeling elements that your products shelf impact, extensibility and practicality.  

Creating a label that makes the most out of each of these six rules will help to ensure its success.

Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Thursday, August 6, 2015

Food Product Label Design Tips

Designing a new food product label is both an exciting and tricky endeavor.  The thrill with designing a great label comes from capturing the unique aspects your product offers over the competition.  The difficult part is constructing a design that is marketable, targets the consumer and prevails over the competition.
Define your target audience: It is crucial to define whose attention you are looking to catch with your products label design. In order to design an effective label you must know what your customers are looking for, what problems they have and how your food product solves it for them.
A food label has to do everything an ordinary product label does and more.  It must support a message of freshness, promote quality ingredients and express just how delicious it is.  Understanding exactly what your customer wants allows you to design a label that represents this using images, text and color.
A perfect example of this is how images of fluffy white clouds don’t speak to consumers looking for sandpaper.  Just like certain colors when used together create certain emotions in us, green and red make people think of Christmas time while pastels make people think of Easter.  If you used green and red on a package of egg shaped Easter candy it wouldn’t entice people as much as colors that are representative of Easter would.
Research your competition:  For your food product label to stand out from the competition it is important to have knowledge of their label designs.  If you are advertising toilet paper think outside the box.  Instead of using images of cotton and clouds like your competitors consider a completely different angle all together.  Look at the other qualities your product offers.  Maybe it is easier for your septic tank to break down or perhaps it is comes in sheets that are perforated more often so you can choose how much toilet paper to use.  Whatever angle makes your product stand out over the competition is what should be represented on your products label.
Take into consideration the products packaging: Shoppers want to see what they are getting for their money.  This is especially true in food products.  Many food products on the market today are packaged in clear see-through containers.  If this is the case, you will want to design a label that does not cover or take anything away from seeing the actual product.  Seeing the tasty treat inside offers more than any picture on a label can.
Emphasize key ingredients and features:  When you are looking at designing food labels it is important to highlight the fresh, quality ingredients as well as essential product features and awards it has received.  What sets your food product apart from the competition?  This needs to be an element focused on when designing food product labels.
Plan for post-sale marketing:  Look at your product label as prime real estate.  Take advantage not only of the space on the front of the label but also the back.  Use a label that offers a peel back function and then list product recipes on the back.  This allows you to show case the product you are selling as well as other company products that are used to create the recipes you feature.  Using all the space available on your food product label is smart marketing.
Marketing food products is fun but not easy.  Follow the tips above to get your products off the shelf and into the customer’s tummies.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Wednesday, July 29, 2015

Challenges Faced In Product Label Design

There are many challenges that come with creating a label that accurately depicts your product and grabs the attention of your target consumers.  Not only do you need to create a label that is appealing to your market it must accurately represent your company’s brand identity.   This is the challenge graphic designers and label manufactures face when designing a label for a new product; especially when labeling food products.
Your label design must be eye-catching, reliable and unambiguous; this is the key to food product labeling.  This may sound like a simple concept however when introducing a new product to the market creating something that stands out, gets noticed and creates a purchase is far from easy.
Below are useful guidelines to help design an impressive label for your product:
Get to know your target consumer in depth:  When designing a product label you must first verify the target market and their desires.  It is important that there is clarity when it comes to what consumers are looking for before you begin creating a design concept.  It is important to understand the problems your target market are faced with and how your product helps solve them before beginning the label design process.
Decide what your information your label should contain:  The job of your product label is to sell your product.  It is impossible for product manufacturers to personally sell their product to each individual customer.  This is the job of the product label.  Your product should say everything you would want to say to a consumer if you were sitting in front of them.  The label should answer such questions as: what type of product is it, how the product is used and what ingredients are used in its creation as well as other such questions.  Convey the core values of your product on the label.  This is the information consumers look for to make an informed buying decision.
Establish the style of your product:  Part of your company’s brand images are the illustrations, fonts and colors that are used when labeling the company’s various products.  This should be taken into consideration when introducing a new product into the mix.  This will increase brand awareness when consumers are looking to select a product.  Positive brand recognition will bring awareness to new products that are available on the market.  When consider a style it is important to bear in mind the following: label colors, label graphics and label readability.
Graphic designers and label manufactures must work together with companies to create an attention grabbing label for their products.  The products label is the first step in compelling consumers to make a purchase.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Creating New Product Labels

As a new product is launched it is crucial that it has an attention grabbing label.  A label that is appealing to consumers is one that will sell products.  With new products entering the market place the buyer’s first impressions are what help move the product and hopefully create a lasting impression for repeat purchasing.  The label needs to be extraordinary to entice buyers into picking the item up and contain all the pertinent information needed to make a purchase.
There is no clear cut formula in label design when it comes to creating a label that will sell your products.  There are however certain criterion that should be considered when laying out the design for your new product’s label.
Colors: The colors used when designing custom labels influence the buying decision of consumers.  Each color and combination of colors works to entice customers to feel certain emotions.  Certain colors such as yellow and red encourage purchasing however these colors aren’t always the best choice.  If you are selling a certain feeling along with your product consider what colors work to create that same feeling and use them in developing your label.
Fonts:  Avoid fonts that are overused.  The goal is to create something unique.  The font that is chosen should also be easy to read and capture the personality of your brand and product.  For instance, if you are creating a label for potato chips look for a font that perfectly describes the crispy texture.  If the chip is bbq flavored consider adding additional font that represents the spicy tang of the flavor.  If the chip is pickle flavored consider using a font that exemplifies the sour, salty nature of pickles.
Company/Product Name: In order to be easily identifiable the label must always contain the company and or product name.  This is a no brainer in marketing.  This should be consistent amongst your company’s product to create a brand that is easy to identify quickly.
Ingredients: If it is a food or drug being marketed the label should contain the ingredients that make up the product.  This will allow consumers to easily identify allergens.  It is also a requirement set forth by the FDA to ensure that products accurately account for all substances used in creating the product.
Label Size/Type:  The type of label used as well as the size will be dependent on the packaging or container of the product.  Will the item require two labels, one front and one back? Should the label cover the entire container of leave some of the container to be seen?  There are many types of label options to choose from such as:  shrink sleeves, cut and stack, pressure sensitive, roll fed and flexible packaging.
Bar Code: A universal code placed on the product label helps to convey valuable information to electronic scanners.  It includes recognizable information to the scanner such as the product name, weight, price and such.
Contact Information: It is essential that your company’s contact information is clearly represented on the label.  This should include the company name, product manufacturer, company address, phone number and email address.  If your social presence is important to the company’s image add that information as well.  The contact information, stated visibly on the label, helps to encourage communication between you and your target market.
The factors above form a foundation that custom label and graphic designers should use to create and manufacture a label that encourages sales.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.