Anchor Printing: Flexible Packaging & Label Specialists: 2016

Thursday, December 29, 2016

Attract Customers With An Eye-Catching Label Design

As you are looking to attract customers to purchase your product it is important to consider every aspect. From the contents of the package to the outside label it is important to pay attention to what your target markets wants and needs. A well designed, informative label is arguably one of the most significant features in getting consumers to purchase your product. Don’t let budget restraints stall your efforts in making sure you get a label that is custom designed for your product. Below are the fundamentals to ensure you get the label your product deserves:

When beginning the process of designing your label it is vital to the success of your product that consideration is given to the container. Both the container and the label should merge together to create one unified package. The container and label ratio should complement one another because an improper layout does not create the optimal image for success.

The design of the label should include high quality images. Consumers will judge the quality of your product based on its overall appearance. This is one of the reasons why label design should always be of the highest priority. Not only should you use high quality images be certain to choose a label manufacturer that prints on materials of the highest quality. Focus on both product packaging and label design to create the most visual appealing product possible.

Another crucial feature that should be prominent on your products label is your company’s logo. The company logo helps to establish the brand the product belongs with. Brand loyalty is a large part of a consumers buying decision. With brands that are already well established it is important new products within the line are linked directly to the brand name.

As the label is being designed it is important to avoid focusing on the label as its own entity. Consider the bigger picture; the label will be displayed next to its direct competition therefore should stand out. The label artwork and company logo should be highly visible when the product is on display. Avoid overcrowding the elements within the label. Too much text, too many graphics or elements of design can take away from the overall message of the label.

These are just a few of the most basic best practices that are used in designing a custom label for your company products. Using the above tips to communicate with a professional custom label designer will help ensure the best possible label for your product.

pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Top Reasons To Choose Shrink Sleeve Labels

What efforts are you making to ensure that your product is standing out amongst your competitors? One way many product manufacturers consider is to re-design your products existing label. Shrink sleeve labels are a new style of label that has recently become popular when designing custom product labels. These labels are designed to wrap around the entire product container. Shrink sleeves are adaptable, appealing and strong.

Top Reasons To Choose Shrink Sleeve Labels

Shrink sleeves are perfect for manufacturers looking to wrap their product containers in a three hundred and sixty degree labeling option. The entire product is covered in labeling meaning that no matter how the product is held the consumer is getting information on your product. The design is genius for getting the most exposure for your money. It won’t matter how your product is displayed your shrink sleeve label will allow consumers to know it is from the manufacturers brand of products.
Some products are packaged in odd shaped containers making them difficult to properly label. An ill-fitting label will leave consumers with the perception of a low quality product. Shrink sleeves are a high quality option in labels that fit even the oddest container. Take odd shaped containers and enhance them with a label designed to boost the benefits of the products shape.
Shrink sleeve are easily the best option in labeling if manufacturers are looking for the ability to add a tamper proof seal. A seal is added to shrink sleeve labels to secure products. This helps to prevent the product from being accessed prior to purchase without breaking the seal. This makes it impossible to tamper with a product without it being noticed.
Another major benefit of using shrink sleeves in product labeling is how well it holds up during transit. This type of labeling over other options is resistant to scuffing, rips and outside damage. In shrink sleeve labeling the graphics and print is mirrored meaning that the label is actually printed on the inside, the side that sits against the product package. This allows the label to be handled without worry of discoloration or tarnishing especially during the shipment and unloading phases of the logistics process.

In order for shrinks sleeves to be applied they must be heated then allowed to melt perfectly into the shape of the container. This process of application is what allows shrink sleeve labels to conform perfectly to most any container size, shape or material.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Friday, December 9, 2016

Important Aspects When Designing Custom Labels

No matter what product you are custom designing labels for it’s important to start out on the right track to avoid expensive revisions and reprints. In this installment on custom label design we will discuss steps you can take to get on the right track for your next project.

In terms of color the standard rule of thumb is that web design should be done in RGB where as printed materials should be in CMYK. Consider how colors work together and the messages that they deliver when standing alone or being used together.

Typeface is another issue that needs to be given attention to when designing a custom product label. It is important that the typeface on your label can be easily read near and far. The color of the typeface should also be easily red. Metallic colors are often attractive and appealing to the eye but more difficult to read especially when paired with certain colors and textures.

Texturing on labels is another element that shouldn’t be overlooked. A rustic, earthy style texturing may appeal to consumers when buying eco-friendly, organic products but not so much to high-tech gadget seekers. The texturing elements should match the overall impression the product needs to give.

The type of container being used will also play a role in dictating the type of label that is designed. The label needs to fit the container and compliment its shape. Don’t jump into the design phase of label creation without giving serious consideration to the actual size and shape of the package of your product. The label must sit on the container properly to appropriately represent the product.

It is also important to determine how much of the products packaging that you want to be visible. If the product itself is not visually appealing the designer may wish to design a label that is able to cover up more of the product. However the opposite may be true for a product that is appealing to the eye.

Your label design should allow your product to stand out when placed on a shelf with its direct competition. It is imperative that the product grabs the customer’s attention. To help make sure the design of you label is clear, appealing to the eye and unique ask yourself the following questions:

Does the label separate your product from its competitors?
Is there a clear and accurate representation of both your brand and product?
Will the label compel the target market into making a purchase?

Before you hit the presses with any label design take time to survey your market. Ask the following questions:

Does this design idea feel linked to the product? Why or why not?
Does the label convey the product? Why or Why not?
Does the product package and labeling design appeal to you? Why or why not?

On top of all of these considerations it is also important to account for durability of the label. Will the label withstanding the process of being packaged and shipped? Will the label last for the lifetime of the product?

Tuesday, November 29, 2016

The Importance of Labeling In The Consumer Decision Making Process

Product labeling can be the difference in a consumer’s decision making process. This is what makes it so important that the manufacturer choose the right style and material for your products label along with a spot on design to represent it. The ideas below will give you some insight into a successful label design.

Spend Money To Make Money

It is crucial that manufacturers invest in their brands. A quality label designer is worth their weight in gold. The product label is the first thing consumers see. It is what differentiates your product from the competition when sitting side by side on the shelf. An investment in a solid label design has long lasting affects to your marketing plan. A brands image begins with its label.

Plan In Conjunction With the Designer

Designers that specialize in creating custom labels often work on an hourly basis therefore manufacturers can save time and money by being prepared. Create a spreadsheet with categories laid out on what is necessary for the label to contain, what would be nice but isn’t totally necessary and the items that are not important at all. Make sure to include the following:

Brand and product name
The weight
The ABV (alcohol by volume)
Government warnings
Logo
Nutrition information
UPC code

Consider The Overall Label Idea

Think about what you want out of your label. What style should your label be? Should you use intense, bright colors in your label? Should the design be contemporary or traditional? Will the graphics be minimal or elaborate and full of detail? Keep the lines of communication open with your label designer; speak with them regarding the overall concept you desire out of your label. Create an idea board to present to the designer of your product label. Make sure it includes colors, graphics, font styles and more that relate to the vision that is in mind for your product label.

Choose A Label Style and Material

Think about the options that you have in labeling. Shrink sleeves to flexible packaging the option you choose will represent your product. What does the label need to accomplish. If you are looking for a combination of packaging and labeling in one a flexible pouch is your best options. If you are looking for a label option that also provides tamper resistance go for shrink sleeve labeling. If your product is simple and you want your label to reflect that try a cut and stack label.

Take time to review all rough drafts given to you be the designer. Use these to critic and offer direction to the designer until the desired result is achieved. Once this is accomplished take the sample design and have it printed on the material you have chosen. Apply this to the product packaging and physically see what the end result will be. If you are fully satisfied give the go ahead to the label printing company. If changes are desired it is crucial to make adjustments now before giving the go-ahead. This will ensure you are completely satisfied with the results of your dedication to the design of your product label.

Labeling Plays an Important Role in Marketing

Your products label and package design plays a number of rolls in product marketing. Together the elements create a product story and will get consumers to take notice. The industry has taken the idea of labeling and packaging and combined the two elements thus creating flexible packaging. Customized flexible packaging helps increase company growth by increasing brand exposure and product sales.

Flexible packaging consists of a pouch or packet style container that is made from a variety of materials to create and all inclusive, resilient package and label in one. Depending on the manufacturers goals flexible packets can be beneficial to both sales and marketing tactics. Flexible pouches are frequently used to replace bottles, create a single use variation or even in sample distribution.

Flexible packets are one of the newest additions available to the packaging and labeling community. They are one of the most technical products that packaging and labeling companies offer to manufacturers. The label graphics and text are printed directly onto the pouch material. Flexible packaging materials vary from paper to thick film. Flexible paper packaging is ideal for solids and powders whereas film packets are better for liquids, gels, and lotions. Both paper and film will create a reliable seal that protects the packaging contents, reduces spoilage and protects against product tampering.

Flexible packaging is popular within several different product markets including health and beauty, beverages, condiments and more. One of the main reasons why manufacturers choose flexible packets over other options in packaging and labeling is ease of use and consumer convenience. Not only can flexible packets are used to package large quantities they are ideal for packaging single-servings for on the go consumers.

Flexible pouches can be used for a number of products in a wide range of industries. The benefits of this style of packaging and labeling go well beyond the design and function. They are ideal for the sales and marketing of the products they hold. Some of the valuable ways in which flexible packaging can be used to benefit brand and product awareness include:

Flexible packets can be fastened directly onto other products within the companies brand for sampling. This type of marketing is often used in magazine advertisements, brochures and direct mailings.
Flexible packaging is also a perfect way for marketers to distribute samples within store locations, promotional events and trade shows.
They are a great option for the distribution of travel sized products.
Another genius way marketers use flexible product packaging is to acquire consumer information. Consumers that request a free sample often fill out a consumer card that gives their information to manufactures.

No matter how you incorporate flexible packages in your lineup there are a number of ways it can be done to benefit your business.

Differentiate Your Product With Shrink Sleeve Labels

As manufacturers seek to differentiate their products from their competitors they often look into custom labeling options. A popular option that allows products to distinguish themselves is by using shrink sleeve labels. Shrink sleeves are a relatively new option within the labeling industry. Their popularity stems from several different reasons including durability, security, and its full body design.

Shrink sleeves tend to be a bit more costly than other labeling options however the increase in market share often offsets the additional expense. Many times the packaging expense decreases when using shrink sleeve wraps because a more generic container can be used. The shrink sleeve encases the entire container. Using a basic, less expensive container can help to offset the increase in expenses incurred with shrink sleeves.

There are many reasons that manufactures should choose to label with shrink sleeves over other options in labeling. Studies done about consumer demand have shown an increase in sales of up to twenty percent when using shrink sleeve labels. Some of the reasons why include:

Shrink sleeves can be applied to a variety of packaging containers such as plastic, glass and metal.
The material that shrink sleeves are made from is highly resistant to penetration and damage.
Even the most uniquely shaped packaging from bottles to containers is flawlessly emphasized.
Product safety is achieved through the tamper evident protection seal that shrink sleeve labeling incorporates in its design.
Shrink sleeves offer a larger visual area, three hundred and sixty degrees, that allows designers to display more information, art and consumer information.
The printing is done on the inside of the shrink sleeve. The design does not easily smear, blur or distort.
They offer the ability to use numerous marketing and promotional methods including multi-packs, promotional band labeling, on-pack sample promotions, and cross-merchandising.

It is interesting to see the number of industries that can benefit from using shrink sleeve labels. From the food and beverage industry to pharmaceuticals and household cleansers, shrink sleeves offer benefits that other labeling options cannot.

Food and Beverage: The tamper proof nature of shrink sleeves seals the product and prevents the product from being accidentally opened.
Pharmaceutical: Product safety is of the utmost important in the pharmaceutical industry. The packages structural design along with the added security that is provided by shrink sleeve labeling the chance of the product being opened unintentionally is extremely limited.
Household Cleaners: Shrink sleeves are one labeling material that can withstand moisture, friction and varying degrees of temperature.

Monday, October 31, 2016

The Importance of Product Packaging and Labeling

In business there are always a million and one questions that need to be addressed. It is important when you are selling a new product or rebranding an existing product that the products labeling and packaging are thoroughly evaluated. Product labels and packaging have a strong impact in the marketing mix. It is crucial that product labeling conveys the message that the company is trying to send to consumers. The appearance of the product is what draws many initial purchases while the products quality creates repeat purchases.

Packaging plays the important role of protecting the company's product from damage. Not only does the package offer protection during transit from the manufacturing facility to retailer but also while it is on displayed on store shelves and transported for end user consumption. Most products that consumers will purchase have some type of packaging. Crackers for instance have a package in which they are sold to consumers in and a separate package for transport while produce may only have a package for transit but not for sale.

The attraction of your product mainly comes from the way in which it is labeled. The products label is used to market your product to consumers. Companies do extensive research to determine the best options in color scheme, logo design, label material and overall product packaging to appeal to consumers.

Another important role that product labeling and packaging has is to promote the product and key information about it. The label may contain a list of ingredients, recommended uses, pricing, company information and additional information that consumers need to make an educated purchasing decision. This detailed, factual information about the product propels the purchase on its own without assistance from a direct sales person.

Brands need to stand out from one another. Choices in package and label design ensure that competing products are differentiated from one another. The colors used on the label and packaging, along with distinct branding marks, such as a company logo, help consumers to tell the difference between similar products that are shelved close together. The idea behind this being that consumers should easily recognize the brand and product by the packaging and label colors and design upon initial site.

Shoppers use all of their senses to identify specific company brands. This propels them to purchase the product. When a company looks to redefine its brand it should consider the residual effects of completely changing the colors, logos and distinguishing markings on the products packaging and label. It is crucial to remain true to the products original identity to a point when considering a change to the products package or label because consumers find a certain level of comfort in familiarity.

Tips For Using Color In Product Labeling

Extensive research has gone into researching the effect color plays on the emotional psyche of consumers during the purchasing process. In order to hone in on consumers during the critical moments before they make a purchase graphic designers must elevate their feelings for the product. The value of emotional marketing in business is not to be overlooked. Color triggers emotion, emotion triggers purchasing and purchasing triggers success in marketing.

When creating a label it is important that designers account for the way consumers react to different elements of design, including color, as a trigger in their purchasing decision. The emotional response seen by different colors is not only influenced by a consumer’s personal preference but also cultural influences as well. Consider how our western culture perceives the colors pink and light blue or red and royal blue when used in combination of one another. In the first example, pink and blue, instantly most consumers will draw up images of baby boys verse baby girls where as in the second example, red and blue, most often when used in conjunction will draw an image of hot and cold.

From the above it can be gathered that certain colors have certain emotional expectations. Below is a summary of what emotions are associated with certain colors. Remember that this changes as colors are used in combination with one another as well.

Red: The color red is often thought to evoke the emotional response of warmth, heat and fire. Think about the color red; what image pops into your head? Did you see a fire engine, a camp fire or something else? When designing a product label, designers often use shades of red when looking to elicit a high energy, intense response. The color red is powerful.

Blue: Blue is often seen as a color that resonating emotions of stability, serenity and

stillness. When thinking of the color blue what imagery comes to mind? Do you see floating clouds, waves, water or other strong, masculine images? Blue tones and shades often evoke emotional responses of cleanliness, intellect and consciousness. You will often see blue in labels and marketing materials promoting airlines, banks, vacation locations, retreat spas and bottled water.

Yellow: If a designer is looking to promote energy, happiness and enjoyment then yellow if the color that they will choose. When yellow is used in labeling the emotional response is general cheeriness. When used in labeling yellow stimulates hunger, freshness and order.

Green: When a product wants to come across as eco-friendly, health conscience or natural label designers will choose shades of green. Green shades are often emotionally linked to the harmony that is seen in nature. When advertisers seek to convey natural products, eco-safe, or environmentally friendly they will use green in their label design.

White and Black: The two most basic colors in the spectrum of advertising are black and white. White is a clean color that shows purity and innocence. When used as a design element it is considered a new beginning or sterile space. It is often used to promote medical cleanliness. Whereas black is more elegant, formal and a color often seen in mourning. When used with bright colors the black makes the colors pop.

Key Advantages of Shrink Sleeve Labeling

There are a number of options available to manufacturers when considering materials to use for product labeling including cut & stack, pressure sensitive, roll fed, shrink sleeves and flexible packaging. The market for stretch and shrink sleeve labels continues to be one of the fastest growing in the labeling market to date.

This is largely driven by the benefits shrink sleeves offer when it comes to marketing, brand identity and self impact. Another reason that the popularity of shrink sleeves is growing is due to the developments in the manufacturing process including improved quality, economic influences, consumer demands and retail trends. Below we will examine the forces driving shrink sleeves popularity as a product labeling option.

Shrink sleeve labeling has one major advantage over other types of labeling in that it offers a cost effective approach at labeling containers that are complex or not traditionally shaped. Shrink sleeves enable manufacturers the ability to reduce the wall thickness on plastic and glass containers as well as eliminating the need for special colored containers. In fact shrink sleeve labels smoothly contour packages that might otherwise be difficult to label with standard adhesive labeling options. With the increased popularity of sleek, curvaceous bottles in beverage packaging, this is an important advantage for shrink sleeve labeling.

Another advantage that shrink sleeve labels have over other traditional types of labeling is that it really makes a product stand out from its competition. Sleeve labels can be applied to a package in several different ways. From covering just the shoulder of the container, the cap of the package or the entire full three hundred and sixty degrees of the body of the package shrinks sleeves are an option.

The extra space that shrink sleeves offer manufacturers the ability to add colorful, eye-catching designs while offering additional space to communicate pertinent product information to consumers. Regulations in labeling, especially in food, beverage and pharmaceuticals have become much more strict in the previous years. With shrink sleeves manufacturers do not have to worry about including the needed information within just one small labeling space. Shrink sleeve labels offer extra space to maintain its ability to reach consumers while ensuring that manufacturers conform to regulatory standards that are in place.

There are a number of practical advantages that shrink sleeves offer as well. For instant a pre-formed shrink film band can be manufactured to fit a particular container without needing to be custom designed. They can also be used to attach the container caps to provide extra safety in the form of a protective, tamper-evident seal. This is extremely important especially in the food, beverage and pharmaceutical industries. These pre-formed bands around the caps of products are a simple and effective way that informs consumers if their product has been tampered with before they have had the chance to use it.

Monday, September 26, 2016

Choosing Between Rigid and Flexible Packaging

Have you ever taken a really good look into how much the industry of product packaging has changed in the last decade? Look at the products sitting on your shelves right now. What do you see? My guess is that you will see a variety of different packages from paper packets to plastic pouches. This is a significant change from years past when rigid packaging options were the norm. A decade ago consumer’s shelves were stacked to the hilt with cans and hard plastic containers. Why the change?

There are a number of reasons that manufacturers choose to switch from rigid packaging to flexible packaging. Just because flexible pouch packaging is a good choice for the competition or one subset within your brand does not mean it meets the needs of all of your products. There are many benefits of both rigid and flexible packaging. It is up to you as a manufacturer to determine which option best meets the needs of both the product and consumer’s needs.

One of the main benefits of flexible packaging over rigid packaging options is its durability. Pouches are far less likely to be damaged upon impact over several options in rigid packaging. During shipping solid containers such as glass or aluminum are more likely to be damaged during shipping then flexible plastic pouches.

At first this might not sound like it’s a big deal but consider the last time you choose to buy a product in a package that was damaged. If you do how many times are you likely to ask the retailer to offer the item at a discount? It is just a simple fact that damaged products are less likely to be purchased than those without. This is just one reason why manufacturers find flexible packaging desirable.

Another benefit of flexible packaging comes from the materials that are used to create the pouches. Most flexible packaging is created from a laminated plastic. The laminated plastic helps to strengthen the barrier characteristic of the package. The design options with flexible packaging are also fairly unlimited including: laminated sacks, pouches, plastic form fill and seal film, bags and more. Manufacturers can also choose from a variety of options including: velcro sliders, hooded sliders, top sliders, face zippers, re-sealable zippers and sliders. The re-sealable nature of flexible packaging is what makes it of utmost attractiveness to most manufactures and consumers alike.

Choosing between rigid and flexible packaging should come down to each individual product within your company line. What is right for one product may not be for another.

Connecting With Your Clients Through Labeling

One of the most difficult things about being a business owner is finding ways to attract and connect with customers. Reaching clients is made simpler by using techniques that appeal to their emotions. One way manufacturers can achieve this is to utilize proper product packaging and custom labeling techniques. A main aspect in labeling and packaging is color. It is ideal that designers to correlate colors, fonts, images and materials that work to connect consumers to the product in order to achieve success. Understanding the psychology of color is crucial in label design. The guide below will allow you to see how color is used to convey emotion and the manufacturer’s message.

There are many classes that can be taken to help custom label designers understand color psychology. Color on labeling is utilized to allow products to stand out from the competition when on display. It is important that a product speak for itself when there is not a company representative speaking on its behalf; a properly designed product label does just that.

Start by examining the ideals of the color graphic wheel when beginning to consider color options to represent your company brand and product lines. The color wheel is a visual aide that shows how complementary colors create a dramatic contrast and offer the pop element to wow consumers. This is ideal when it comes to graphic imaging and elements within the content just be careful of using this technique in large quantities as that may overpower the product. That is the exact opposite of what manufacturers are looking to accomplish.

Looking for a relaxed vibe where the color flows naturally together; consider analogous colors. Unlike complimentary colors which stand out these colors when used in conjunction of one another blend together and appeal to more subdued feelings. They work well for the label background to help create a differential between the text and design.

Label designers should seek to follow the rule of threes when choosing a color palette off of the color wheel. It has been researched that groups of three are perceived in a more positive light. Jokes are funnier when said in threes, foods are more tasteful in threes and colors are more effective in threes.

In our next installment on the affects of color in labeling we will discuss different colors and textures affect the look and feel of your product label. It is amazing the difference in customer perception between brown craft paper differs from metallic paper in labeling.

For Continued Success Evaluate Your Packaging and Labeling Options

Consumers have begun to recognize how their lives are impacted by product packaging. They are making buying decisions based on packaging convenience. It is crucial for continued success and growth that manufacturers take time to evaluate their packaging and options that are available. It may be time to rebrand to ensure consumers are getting a quality product in the most convenient packaging available on the market today.

One option in packaging that is taking the custom packaging and labeling industry by storm is flexible packaging. The benefits that arise from flexible packaging are not limited to the consumer alone which is another reason that it has become such a popular option. Many product markets are switching away from cardboard or cans and transitioning towards bags and pouches to capitalize on their markets.

There are several benefits when choosing flexible packaging from a manufacturing stand point. One of the major advantages over other types of packaging is the efficiency in manufacturing the package itself. Flexible packaging offers a light weight packaging solution with little waste. It also decreases the amount of shelf real estate that is needed when displayed. These two factors in themselves give manufacturers an edge over other packaging options.

Manufactures that have switched to pouch packaging also report a decrease in production and shipping in handling costs. The lightweight package decreases freight costs. This is great for companies that are looking to cut costs. The cost savings seen in flexible packaging are abundant. Don’t simply focus on the savings seen within the manufacturing process. Consider the additional costs occurred with other packaging options such as the need for separate custom labeling and more as well.

Another benefit with flexible packaging is its eco-friendly nature. During all stages of a products lifecycle it is important that it is sustainable. Flexible packaging maintains this requirement throughout from requiring less water and energy for production to lower fuel consumption in transportation to less package waste in landfills.

Flexible packaging is available in a number of varieties to accommodate a wide range of products. Growth within the industry is occurring throughout the food and beverage industry and beyond. Manufacturers looking for greater visual appeal, versatility, convenience, greater shelf impact, increased freshness and more should consider all of the options available when using flexible packaging.

Your products package must keep up with the ever changing demands of consumers. Give your product a competitive edge by upgrading to flexible packaging where it makes sense in your company’s product line.

Monday, August 15, 2016

Standing Out From The Competition

Are you looking for ways to make your product stand out above the competition? When shelves are lined with millions of products all claiming that they are better than the product sitting next to it what is it that helps you decide which one to choose? A products label helps market your product at the exact moment, the point of sale, sell your product.

Labeling is one tool that manufacturers use to help bring awareness to products within your brand. The label offers basic information such as the company name, business or product logo, information that is required by law and other important materials that are deemed important. A truly effective label will catch consumer’s attention by standing out amongst its competition. We have listed a number of tips below to help manufacturers design a custom product label that is truly successful.

Color is crucial when designing a product label. The colors that are chosen for your label should reflect on your company goals while standing out without being too loud or distracting. You may be thinking, “Whoa!” that’s a lot to ask out of the colors in your label. Think about it though if the brand and company image is one of environmentally friendliness it’s natural to consider colors such as greens, browns and yellows. If your brand commands authority consider choosing blues and red.

When choosing a font for your labels avoid the overused fonts such as Times New Roman or Papyrus. Go for a font that is creative and reflects the unique characteristics that your product offers. The font choice should reflect the personality of the brand while accentuating the product that is being sold.

One more think about font choice; be sure the font that you choose is easy to read. If your label can’t be read at first glance most consumers won’t offer it a second chance. Make sure that when choosing font you pick one or two compatible fonts that are easy on the eyes!

Using images is another way that label designers can make a products label stand out. Graphic images are used to be eye catching and to draw attention away from the competition. The images that are chosen should complement the text while avoiding distraction. The image used should also make sense with your brand and product.

The type of material that is used in creating a label for your product needs to work with the overall design of the label. There are a number of materials and types of labels to choose from including: cut & stack, pressure sensitive, roll-fed, shrink sleeves and flexible packaging. Before moving too far into the design processes consider the best label material for your product.

With every decision in your business there are a million and one directions that you can turn. A number of components working together can make any product successful and the opposite is true. Make sure the components used to create your products label work together to ensure product success!

The Right Way To Do Product Labeling

One of the most commanding tools in marketing is the one that provides you an opportunity to increase sales, the product label. If the label is unsuccessful then manufacturers have wasted a valuable marketing opportunity. With the number of products lining the shelves throughout the marketplace there are only seconds for a product to catch the attention of consumers.

Creating a label that can give buyers all the information that they need within seconds is as important as catching their attention visually. Labels must have both visual appeal and information for both types of consumers. Graphic artists and label designers have their work cut out for them to effectively create a label that catches consumer’s attention while communicating valuable information about your product.

Product Labeling Done Right

Color: Attention is grabbed quicker from color than from any words ever could. In order to create and maintain product consistency choose a few colors to represent your brand and use them for labeling your product lines. The same collection of colors should be used throughout labeling, marketing, promotional materials, catalogs and websites. Without even one word being spoken consumers will know what brand is behind the product.

Food products need to take into consideration the flavor of the product. Colors create imagery in consumers’ minds. The color purple, for instance, reminds people of grapes and grape flavoring. Red coloring is used when representing strawberries, apples and/or watermelon.

Imaging: Just like color, images are used to portray certain messages faster than any text ever could. Graphic images are appealing to consumer senses and is far more attention grabbing then the written word. Designers creating custom labels should have a deep understanding between the balance of color, imagery and text. Too much of any one good thing can lead to a great deal of disorder.

Font: The food and drug administration mandates certain product information be on product labeling. It is important that this information is written in a font that is easy to read. Another typeface may be used on the product label. It is best to stick with two font types on the label unless your logo uses unique font type.

For the best representation of your product use a typeface on the products label that represents your brand. After you have chosen the typeface the next determination that needs to be made is the size of the font. Consider the overall size of the label as well. If you find that the text is not legible try to lessen the number of words or the size of the font.

Make sure that your label includes much needed information such as the company and/or product name, contact information, and information that is mandate by the FDA. By taking this into consideration when designing your company’s label you should be well on your way to selling your product.

Monday, July 25, 2016

Shrink Sleeve Labeling Advantages

There are so many advantages that manufacturers have when looking at shrink sleeves for labeling. Shrink sleeves are great for marketing purposes because they offer a three hundred and sixty degree surface for self promotion. They are also popular due to the visual appeal they offer when shelved next to competing products. Recent technology has not only updated the quality of film used in shrink sleeves but has also helped simplified manufacturing.

Main Advantages With Shrink Sleeve Labeling

Brand Distinctiveness

There are several characteristics of shrink sleeve labeling that make it superior over other labeling options. One such difference is that it offers a cost effective method to decorate even the most complicated containers. Along with offering these unique opportunities at differentiating your brand shrink sleeves eliminate the need for colored or thick walled containers which leads to extra cost savings for manufacturers. Cost savings along with an increase in promotional space makes labeling products with shrink sleeves a no brainer.

Full body labeling gives graphic designers, three hundred and sixty degrees to cover with eye catching designs and product information. Conventional labeling methods make it more difficult to include all the needed information that food and pharmaceutical companies are required to include. The extra space that shrink sleeves give manufacturers the ability to maintain regulatory standards while graphic designers have space to reach customers with unique graphics, logos and more.

Tamper Resistance

Consumers purchase based on emotions. This is another main advantage that shrink sleeve labeling has over more traditional methods of labeling such as cut and stack labels. Shrink sleeves allow consumers peace of mind with labels that are tamper proof. Unlike other products, packagings that uses shrink sleeve labeling have a three hundred and sixty degree wrap that secures the product. This is especially important for beverages, chemicals and pharmaceuticals. Safety is super important to consumers when making a purchase and shrink sleeves allow them to feel that.

Speaking of consumer emotions it is important that a label is designed with their target market in mind. Shrink sleeves are ideal for consumers looking for product safety. They are also great for consumers looking for the maximum amount of product information as well. Shrink sleeves offer space for company and product information that appeal has an effect on consumers looking for reassurance of the company’s reputation. For consumers that purchase based on visual appeal shrink sleeves have them covered as well.

Designers custom design shrink sleeves to offer visual appeal and so much more all while letting the label do what it does naturally which is to protect the product from being tampered with.

Creating Custom Packaging and Labeling For New Products

Are you getting ready to create a new package for your company’s product? You may be questioning just how important the roll of packaging and labeling is in selling the product itself. The truth is that label design and product packagings are vital elements in marketing and thus should carry some major weight in the process on a whole. The visual nature of your product plays a major role in the success or failure of your company’s product.

Purpose

The main function of a products labeling and packaging is to guard your product against damage. Products need to be protected from damage during shipping from the manufacturer to the reseller’s location as well as while it is on display for sale. All products have some form of packaging. Chips may come in a package such as a bag for resale but for shipping will be packaged in a box for transit that will never be seen by the public.

Appeal

A product that is packaged and labeled attracts consumers while surrounded by the competition. Manufacturing companies spend a lot of time and money researching how different colors, designs, and materials function together to appeal to the target market. Some types of products, like pharmaceuticals, beverages and chemicals consider shrink sleeves to be the most valuable material for label because it is tamper resistant. The shrink sleeve labeling makes it appear safer and more reliable to consumers.

Marketing

The manner in which your product is packaged and labeled is vital for giving consumers valuable information about your product, company and brand. The label offers a distinct visual, graphic appeal as well as information on ingredients and product use.

Distinguish

Your products label and package designs differentiate products from one another. The label makes your brand and product recognizable. Companies find that by using the same color scheme throughout their product lines makes them more recognizable when surrounded by the competition. If a shopper can easily spot a product from your brand line they will chose what is familiar.

The label needs to offer enough information to satisfy consumers need while being visually stimulating. The type of label material is important in consumer’s perceptions as mentioned earlier. Perception is everything. Products and brands based on the theory of preserving the environment work with product labels that foster that same concept. Companies looking to ensure the safety of their product should opt for the tamper resistance of shrink sleeves or flexible packaging.

Consumer buying decisions are often made quite impulsively. With this in mind it is essential that the label and packaging designers create an impact on the immediate buying decisions of customers.

The Right Way To Do Product Labeling

Product Labeling Done Right

Wednesday, June 29, 2016

Challenges Marketers Face When Designing New Product Labels

Marketers face the challenge of creating a product that will compete in an already saturated market of consumer goods. Products must differentiate themselves from the competition in order to thrive. One opportunity that is not wasted on marketing experts is the ability to transform a products label into something much more than an information gathering tool. Appealing labels that entice consumers, drawing them from the nearby competition are changing the market place. Below are some tips from label industry leaders to use whether you are launching a new product into the market place or planning on reinventing a classic.

If your products label is ineffective and doesn’t appeal to your target market then you have wasted one of the last marketing opportunities your product has. Point of sale marketing is intended to draw attraction to your product using graphics in a different promotional manner. Using a interactive, themed or other types of display option along with a well designed graphic label is a smart marketing method for new products and/or product reinvention.

In order to create a label that stands above the competition designers work to allow the colors within the label communicate their message to consumers. Color communicates faster than both the written and spoken word. The colors within your label should be consistent with your brand. In food product labeling it is important to use color to match the flavor of items as well. Blue and green labeling on strawberry flavored beverages just isn’t as effective as using red and green.

Images on product labels work similarly to colors in that consumers are quickly influenced by the images message. Images and colors work together to create a message within consumers faster than text ever can. Color and graphic design allow for much more effective visualization. The difficult part for custom product label designers is to balance this with text.

Text is an important part of labeling as well. In food product labeling certain regulations mandate the information that must be included. Choose a combination of fonts that speak for the image you are looking to create. Fonts can say a lot about a product. Look to use a combination that speaks to what works for your product. The choice of fonts used for labeling can send their own vibe from classic to artsy; be sure you chose a combination of fonts that creates a clear message for your product.

Colors and images cannot communicate everything; words are essential. Make sure you select a typeface that contributes aesthetically to your brand. Don’t overwhelm the audience by using too many fonts or a font that is difficult to read or in a type point that is too small for the average consumer. Nothing turns a purchaser off of your product faster than confusion which is exactly what too many fonts in hard to read sizes does.

Create A Product Label That Increases Sales

The launch of a new product is an exciting time for a company. Introducing a product to the world can be made a little bit easier by designing an appealing label that really grabs the attention of consumers. The label design that is created for your product will represent it to consumers around the world. The old adage “you never get a second chance to make a first impression” is never truer than in labeling and product marketing. The label must be notable from the shelf while providing something that moves the customer to make a purchase.

Guidelines in Creating a Label That Brings In Sales

Color: Color is used everywhere in the world to influence people. Certain colors can influence how we feel. Using colors in labeling has significance because of the effects they have on people’s emotions; purchasing consumer goods and services is an emotional process. The use of the right colors together increases the emotional appeal of your product. The colors in your label should allow your product to stand out when shelved next to competing products.

Font: Another major consideration in label design is the font that is used. The use of font to reflect the personality of your product is important to increase appeal. Avoid using fonts that are generic such as Times New Roman and Arial. Along with using a font that adds appeal to your label it is important that the information contained within the label is readable. Text needs to be easy to read whether consumers are near or far. There are only seconds to catch the buyer’s attention, be sure the label is using a font that can be read upon first glance.

Name: This is pretty much a no brainer but here it goes anyhow; the label that you design must include the product, company and/or brand name. Top brands will use this to their advantage as buyers remain consistent and loyal when they have found one that remains consistent.

Size: The size of the label will depend a lot on the size of the packaging or container. Do you want to use one label or multiple labels for one product? There are differences in designing a label that wraps around a product verse a product label that will be separately placed on the front and back of the product. The front label may be used for designing and branding whereas the back label can be used for informative elements.

Barcode: A product barcode is used to convey a great deal of product information with the use of electronic scanning devices. A Universal Product Code, otherwise known as a UPC is used to keep track of product inventory as well as to increase the safety of products. This one manufacturer number offers a great deal of information to manufacturers.

Contact: A product label is not only good for grabbing the attention of consumers; it also gives consumers company contact information. This info is used to foster communication between buyers and manufacturer’s, promotes the company and creates trust for the brand. The contact information most helpful to consumers is the company’s telephone number, physical address, website and social media outlets.

Use the factors above to help create a label that is not only eye catching but leads to an increase in sales for your company and brands.