One of the most commanding tools in marketing is the one that provides you an opportunity to increase sales, the product label. If the label is unsuccessful then manufacturers have wasted a valuable marketing opportunity. With the number of products lining the shelves throughout the marketplace there are only seconds for a product to catch the attention of consumers.
Creating a label that can give buyers all the information that they need within seconds is as important as catching their attention visually. Labels must have both visual appeal and information for both types of consumers. Graphic artists and label designers have their work cut out for them to effectively create a label that catches consumer’s attention while communicating valuable information about your product.
Color: Attention is grabbed quicker from color than from any words ever could. In order to create and maintain product consistency choose a few colors to represent your brand and use them for labeling your product lines. The same collection of colors should be used throughout labeling, marketing, promotional materials, catalogs and websites. Without even one word being spoken consumers will know what brand is behind the product.
Food products need to take into consideration the flavor of the product. Colors create imagery in consumers’ minds. The color purple, for instance, reminds people of grapes and grape flavoring. Red coloring is used when representing strawberries, apples and/or watermelon.
Imaging: Just like color, images are used to portray certain messages faster than any text ever could. Graphic images are appealing to consumer senses and is far more attention grabbing then the written word. Designers creating custom labels should have a deep understanding between the balance of color, imagery and text. Too much of any one good thing can lead to a great deal of disorder.
Font: The food and drug administration mandates certain product information be on product labeling. It is important that this information is written in a font that is easy to read. Another typeface may be used on the product label. It is best to stick with two font types on the label unless your logo uses unique font type.
For the best representation of your product use a typeface on the products label that represents your brand. After you have chosen the typeface the next determination that needs to be made is the size of the font. Consider the overall size of the label as well. If you find that the text is not legible try to lessen the number of words or the size of the font.
Make sure that your label includes much needed information such as the company and/or product name, contact information, and information that is mandate by the FDA. By taking this into consideration when designing your company’s label you should be well on your way to selling your product.