Monday, November 20, 2017

Why Choose Flexible Packing for Your Product Needs

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All of these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents 2% of municipal solid waste.
Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

What Is Flexible Packaging?

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.
Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products. Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, November 15, 2017

Designing Shrink Sleeve Labels

If you are looking for someone who can help you with shrink sleeve design or labeling, then Anchor Printing is the one true destination.  Labeling is important for the recognition of a business. Whether it is domestic or abroad, without proper labeling, a business seizes to exist. After all, it is the label that finds itself engraved in the minds of the customers more than anything else. With proper labeling, all of your products are given the identity of your brand.

Thus, knowing all this requires the choice of a better printing facility which is situated in a better place with experience that speaks loud about their professionalism. Anchor Printing is the only company that fulfills these demands.

Experience

There are many other reasons why you should plan on contacting us and give us your order. We have experience of decades. Experience is a teacher. You must have known this adage, but Anchor Printing has embodied it.  We have been operating since 1947 and since then have produced plenty of quality printed and converted products for our customers. Now, at this stage, the company has reached into its third generation but hasn’t forgotten either its professionalism or the unflinching ethics with which it satisfies the clientele.

Repeat Customers

The stage we talked about also has brought up our company face to face with competitors in the shrink sleeve designing or labeling market. And as the demographics say, they aren’t much happy to see how in no time the market share of the Anchor Printing has increased and is still increasing.
The success of a business is not only indicated by the profits it makes. It is also shown by the number of customers that prefer to return again for orders. These permanent clients basically put their trust in the company and rely on their quality for the rest of the future.  Owning to this fact, we have clients that come over and over again to have their product shielded in our facility printed labels especially the shrink sleeve labels.

Perfection In Designs

Our shrink sleeve labels are beyond perfection.  As previously mentioned the fact is that we have dominated the market of printing when it comes to shrinking sleeves and continue to.  The perfection that we attain in the labels speaks volume of a number of efforts that we employ. With ample technical facilities, we create breathtaking 360 degrees graphics for all of the products that are entrusted to us.

The designs not only look glaring but also wrap around the product so impeccably that there is not even a single doubt left when we say that our designs are beyond perfection.  Whatever line of products you are manufacturing. If you need to wrap it up with shrink sleeve labeling, then with everything stated above, we can make it a reality through shrink sleeve designing in our 80,000-square-foot high-tech manufacturing facility that is well nestled among the major expressways.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, November 8, 2017

Exploring the Flexible Packaging Industry

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents two percent of municipal waste.
Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored, and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.
Many years ago, the only clear film that is used for packaging is cellophane. However, technology and innovations have made the development of printable substrates possible. This has helped in revolutionizing lighter weight packaging, which brings shelf appeal, seal-ability, product protection and strength.

Examples of innovations in product packaging are in the preservation of meat, drug packaging, and more. In fact, thousands of products are now made convenient, safer and enjoyable to consumers via flexible packaging. These and many more are possible as a result of advanced technology, innovation and sustainability, which is its hallmark.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products.

Flexible Packaging Conclusion

Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste, protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.
 

Tuesday, November 7, 2017

Importance of Flexible Packaging and Product Labeling

Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts.
Flexible packaging is a form of packaging used to protect products in a format that can be readily altered. Flexible packaging manufacturers use various forms of materials such as aluminum, plastics, and other materials to create attractive designs with different features which make product consumption more convenient and easy to use.

Advantages of Flexible Packaging

  • Flexible packaging manufacturers are able to customize the requirements of different customers to suit their specialized needs. This adaptability of flexible packaging manufacturers gives them a competitive edge over their competitors.
  • Consumers are increasingly looking for ways to make their lives easier and more convenient and product features such resealable seals, zip locks, and spouts can help flexible packaging manufacturers boost their sales.
  • Flexible packaging manufacturers are required by law to follow the highest standards of packaging quality to ensure products are safe for consumption. Some flexible packaging manufacturers have gone a step further and incorporate additional features such as ultraviolet protection.
  • Flexible packaging manufacturers offer a variety of options to retailers who want to incorporate a high level of creativity to attract customers to purchase their merchandise.
  • Flexible packaging is more environmentally friendly and does not use up as many resources during production which makes it cost-effective and profitable for flexible packaging manufacturers.

Importance of Labeling Products

Product labeling is an essential feature in the marketing of products. Labeling helps to identify and differentiate different products on the shelves. Labeling provides information and knowledge to customers about a particular item; the ingredients used, and provide necessary information such as uses and instructions.

Product label specialists incorporate a variety of shapes, color, materials, sizes, and texture to communicate information about products. The expertise and creativity of product label specialists determine how successful the labeling and packaging grabs the attention of customers and translates that visual appeal into an actual purchase.

Product labeling is also essential for communicating information to customers on how to use a product properly and how to effectively dispose of it. Product labeling is thus used for security reasons and many companies incorporate a trademark or logo on their products as a way of communicating their standard of quality and commitment to consumers.
The combined importance of packaging and labeling thus serves the important roles of:
  • Grabbing the attention of potential customers and increase the visual appeal of products.
  • Encouraging potential buyers to purchase a product.
  • Transmission of important information such as how to use and handle a product, how to transport products, how to recycle and how to properly dispose of the package or product itself.

Product label specialists are required by law to provide the following information to customers:

  • Consumer product information standards e.g. best before dates or use by dates.
  • Labels for imported goods e.g. country of origin.
  • Industry-specific regulations such as quantity information.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Monday, October 30, 2017

Labeling Your Product with Shrink Sleeves

The process of creating brand identity is not an easy on by any means. There are all kinds of strategies and methods that can be implemented of this purpose, but one of the most popular right now and most notorious for branding is the shrink sleeve label. In case you are wondering what this is, you have probably seen products like yogurt bottles that are covered in a plastic that adapts the shape of the container perfectly. Almost like some kind of spandex made out of plastic with printed graphics. That is what shrink sleeves are.

Shrink Sleeve Coloring

One of the most important things about shrink sleeve labels is that they can have very vibrant prints due to the use of plastic that is very print friendly. This is the main reason why so many corporations and also small business ventures are using this method of branding because it has become quite accessible.

Shrink Sleeve Appeal

These shrink sleeve labels are becoming extremely popular all over the world because products look notoriously appealing in supermarkets when they are on shelves with this kind of packaging and printing. It has been proven that people are more likely to buy products that have an initial visual appeal. They will feel more attracted to the labels than to any product that might contain better ingredients.

Shrink Sleeve Marketing

One of the most reliable marketing tactics that anyone can use is visual appeal. This is definitely a very powerful strategy and that is the reason why the shrink sleeve is so popular now. Being able to create the best looking designs all over the wrapping of your product is an extremely essential part of the process.

Shrink Sleeve Graphics

Hiring a good graphic designer that can give you the most effective graphics for your shrink sleeve prints is very important. This allows people to get the most out of the design when they first look at it on shelves. Marketing experts have mentioned that the shrink sleeve is probably the best product labeling method you could ever use.
Final Thoughts on Shrink Sleeves
If you are looking for the most efficient strategies for your product marketing, it should all start with the immediate appeal that people will get from the presentation of that product. This is going to help you maximize the conversion and get more people to choose your products over the competition. Once this is achieved the rest is easy. 

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, October 26, 2017

Using Flexible Pouches over Traditional Package

Flexible pouches are changing the face of product packaging and improving product value chain globally. It is doing more than just having a package to house a product but also enhancing the aesthetics of the product. Buyers are attracted to beautiful things, and that is what flexible pouches offer the packaging industry today. When compared to traditional packaging and labeling packaging alternatives, using flexible pouches stand a world of difference far away from its conventional cousins.

Flexible Pouches Can Be Seen Everywhere

From industrial to domestic use items, flexible pouches can be seen changing the face and attraction of products everywhere you go. It is not only beautiful but its flexible feature also helps in reducing the bulkiness of products makes it easy to carry around. No wonder flexible packaging is used today in almost every facet of the packaging industry from pharmaceutical to fast food and groceries stores.
Manufacturers are using flexible packaging because, apart from supporting the delivery of their products to the final consumer, it offers more advantages in marketing and sales of the products. It is easy to brand the flexible pouches than it is possible with the traditional packaging options.

Benefits Of Flexible Pouches

Overall, the flexible pouches offer the following benefits to it users:
  • Highly adaptive: Flexible packaging can conform to the requirement of packaging any product without going through a whole new chain of activities to meet a new product packaging. It does not matter the shape of the product; the same branded flexible pouch can meet all product shape requirements without losing the quality or sacrifice the branding. Therefore, it does not only give manufacturers a cost-efficient benefit; it offers hassle-free packaging, so there is no need worrying about packaging once the product is ready.
  • It’s always beautiful. The average consumer is attracted to beautiful things and the aesthetics of the product packaging isn’t an exception. Flexible pouches being a product of the highest quality and beauty gives manufacturers the tool to attract customers to buy their product just by looking at the package.
  • Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
  • Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
  • Environmental friendly. There is a wall of difference between a metal can of milk and a dairy product in flexible packaging when it comes to disposal of the used item. Of course, flexible pouches are easier to dispose of and recycled than with traditional packaging materials. In most cases, flexible packaging with zip locks and re-sealable design can be used over and over again after the initial product it came with was consumed.

Flexible pouches are all users friendly

While the manufacturers find the flexible pouch so useful for packaging their products, the end consumers also find the packaging re-usable after they are done with the product. For the environment, it is an eco-friendly option that keeps the earth clean. In term of cost, flexible pouch is cheaper, easy to label and better than traditional packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, October 12, 2017

Benefits Of Using Shrink Sleeves For Your Products

Shrink sleeve labels are changing how consumer marketers introduce and push new products onto the market.  Shrink labels are designed to wrap around products such as bottles to allow the marketer 360 degrees of space. By doing this, it will entice potential consumer to purchase their product.  Shrink sleeves are made from a material that allows for high impact graphics to stand out on the grocery store shelves.  The use of noticeable inks and patters on labels grab attention.  Many shoppers will make purchase they did not intend to because of the label alone.

Shrink Sleeves Used For New Product Introduction

Sleeve labeling is a a less costly route for marketing compared to other alternatives. Traditionally a new product roll out would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness.  Some campaigns are upwards of a million.  The uncertainty of how well a product will grow on potential customers can be a large gamble financially.

Product Branding With Shrink Sleeves

Shrink sleeve labels are one of the primary ways to brand your product without breaking the bank.  The next time you are walking through the grocery store take a minute to see all the products ranging from kitty litter to soft drinks use this manner of labeling.  There are many different reasons for this but here are the five main reasons that this type of marketing works:
  • Shrink sleeves can fit over any shape of the product. If you are selling a case of raisins that is shaped like the sun with little points jutting out from it, then you will find it hard to fit other types of labels on it.  Shrink sleeves are always an option because if they cannot somehow fit around the product then it can always encase the product within the label.  They conform to any shape product imaginable. 
  • The sleeves can provide an unparalleled degree of safety from product tampering. If you choose this type of label to completely cover and conform to the shape of the product as mentioned earlier, then it makes it much harder to tamper with.  That is why so many food manufacturers use this type of label on their products.
  • You will most likely put a standard label on the front of the package only. That leaves the sides and back as dead space.  This type of labeling provides a 360 degree arc of prime, marketable real estate that can be seen from any direction. 
  • Marketing has always been an expensive undertaking for any product manufacturer. Labels can be expensive to produce which will make a company not want to chnage the product labels often. Shrink sleeve labels are made from a thin-film of plastic and are one of the cheapest ways to add advertising to your product.  Since it is so much cheaper to use shrink sleeves it allows you to change your advertising more frequently to try new things.
  • Another big selling point of shrink sleeve labeling is the vast array of looks and options that are available. You can have the labels printed with metallic, pearlescent, thematic or even make it look like etched glass.  If you want the look of your product to shine through the label then you can have the sleeves manufactured in semi-opaque that gives it that invisible look.

Final Thought On Shrink Sleeves

These labels even allow for changes that may stimulate selling of existing store products.  Some products even though they are of high quality may through time start to seem outdated.  A new label can add spice and appeal.  Their use can stimulate sales and grab an increasing share of the product demand.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Tuesday, October 3, 2017

Flexible Packaging Makes On-The-Go Simple

Flexible Packaging Industry

One of the rapidly growing aspects of the packaging industry is flexible packaging. It combines the best characteristics of film, plastic, aluminum foil, and paper to convey a broad range of protective properties while utilizing as little material as possible. Ordinarily taking the form of a liner, pouch, bag, or overwrap, flexible packaging is characterized as any package or part of a package whose shape can be changed quickly. Flexible packages are utilized for institutional and consumers items and in industrial applications, to market, protect, and distribute a vast array of items. As the leading packaging innovation, flexible packaging adds marketability and value to food and non-food items alike. From extending shelf life and guaranteeing the safety of food, to offering to protect from heating, boundary insurance, re-sealing, ease of use and printability, the industry keeps on progressing at a remarkable rate.

Flexible Packaging Life Cycle

The life cycle characteristics of flexible pouches exhibit so many sustainable benefits. Flexible pouches begin with less waste, thus greatly reducing landfill disposals. Technology and innovation have empowered flexible packaging industries to utilize less natural resources in the production of their packaging, and changes production process have lessened energy and water consumption, volatile organic compounds and greenhouse gas emissions. Even more, lighter-weight flexible pouches brings about less transportation-related energy and consumption of fossil fuel and pollution of the environment Flexible packaging is at the forefront of important packaging trends in packaging design and performance, production protection, consumer convenience, and sustainability which impact the consumers, environment, and businesses positively. Quite a while back, cellophane was the main transparent film utilized for packaging. Since the 1960s, technology and innovation have prompted the development of printable substrates which contributed to the revolution of lighter weight packaging that incorporates continued enhancement in product protection, shelf appeal, durability, and be able to be sealed closed. With its custom features, versatility, sustainability, and efficiency in conserving resources, it’s smart to consider flexible pouches for your new product line or to upgrade existing package.

Benefits of Flexible Packaging

  • Flexible pouches are lightweight and easy to carry, store, open and reseal
  • It lengthens the life of many items, particularly food, and has a positive profile of sustainability
  • It requires less energy to produce and to transport and releases small amounts of greenhouse gases on its while taking it to the market.
  • It creates less consumer waste being sent to sanitary landfills
  • Creative
  • Broadly extendible into different item categories
  • Creates options in resealing and dispensing
  • Indicates and maintains freshness
  • Give consumer conveniences
  • Is easy to transport and store
  • Creates shelf appeal
  • Uses less energy
  • Enables visibility of contents
  • Creates fewer emissions
  • Provides efficient product to package ratio
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, September 21, 2017

Custom Labeling Helps Businesses Grow

Whether you want attractive, colorful, custom labels to promote your business inside and out or to bring your company name to the attention of the public there is much to appreciate in creating a custom product label.  Labels can be customized to your exact product needs.  They come in a wide variety of sizes, shapes, materials, and colors that are simply amazing.  Here are some uses for custom labels.
Practical Application and Uses for Labels
Business owners working with custom label manufacturers know the best and most affordable methods in promoting their products with signage.  Signs are however incredibly bulky and not as portable as is often required for certain situations.  Labels on your products however can get the same job done quite easily by sticking to the products surface.
Labels are not only to be used on products.  Labels can be customized meaning you make them say whatever you want and then applied wherever as a highly affordable and absolutely effective means of advertising your business.  Custom labels can be window clings that merely adhere and are completely removable when you wish to change it.
Practical and Effective Sales Tool
  • Businesses such as radio stations give away custom stickers as a means of promoting their station and to encourage new listeners or advertise their latest contests. They are small, brightly colored advertisements that fit on the vehicles rear windows or back bumpers. This is a lot like what labels do for your product.
  • Pizza delivery is an excellent example of those who only want temporary promotion and can safely remove the label once the job is done.
  • Car dealerships use permanent decals to their license plates to aide in promotion and to keep the dealership on the top of people’s minds without being over the top.
Personalized Design
Custom labels can be created as bold & colorful or as subtle and reserved as desired.  They can be created from a number of different materials including vinyl or paper or can be printed in rolls or sheets for easier handling and adhering.  They can provide a bold statement or subtle message depending on their design.  The ideal label is applied to your product as a way to deliver the companies message about the product and act as another sales tool for the brand.
There are a number of different design elements in custom labeling along with a number of materials that can be used to create them.  From shrink sleeves to flexible packages and bumper stickers to pizza delivery lights, customizing the labels that are used in conjunction with your company is a terrific way to promote without being actively involved all of the time.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Tuesday, September 12, 2017

Six Things Your Product Packaging Must Do For You

After producing a quality product, the most important thing for your company is often finding the perfect packaging for your product.  From concept to completion, deciding on the perfect packaging for your product can be challenging without the proper advice and direction.  Below are six main objectives for your product packaging.  Your packaging must fulfill many different functions for your product.
  • Contain: Your product packaging must properly and safely contain your product. This may sound simple but remember that packaging will be different based on the shape, size, and consistency of the product.  How your product is contained will be different if your product is a small amount of liquid, a large amount of metal, an irregular size or shape, or an item made up of many different pieces that require their own packaging to keep them safe and stable.

  • Protect: Your product packaging must also properly protect your product during all phases of product handling. From shipping, processing, store stock and shelf, and ultimately into the consumers hands the packaging must protect the product from everything from wear and tear during shipping to exposure to the elements.  From the time it leaves your facility until it enters the home of your consumer, your product packaging must safely and securely endure every and all potentially damaging handling and shipping scenarios it encounters.

  • Preserve: If your product can spoil, age, or deteriorate in anyway than your package must preserve the integrity of the product. From proper ventilation to packing materials designed to protect and preserve, it is vital to make the package as safe, product friendly, and sustainable as possible.

  • Transport: No matter what your product is or where it is made it must somehow get from you to the consumer. Your packaging must allow for easy, safe, and effective transportation of the product from production to consumer via any number of transportation modes.  Whether it is just across town, across the country, or across an ocean the product and the packaging that is protecting it must meet the challenges of the journey ahead.

  • Inform: Effective packaging and labeling will quickly inform consumers about the product. What the product is, what is included with the purchase of the product, what is needed, the products costs, ingredients, hazards, warranties, and any other important information, the consumer should be able to find the vital information they feel they need in a quick and convenient way.

  • Sell: One of the key duties of packaging is to grab the attention of the consumers and convince them that your product is the best. Studies have indicated that if your packaging and labeling is more aesthetically pleasing to the consumer than your competitions packaging, the consumer is more likely to purchase yours.

  • On the other hand the reverse is also true; if your competitors packaging is far more enticing to the consumers than yours, even if you have a superior product, the consumer is likely to purchase your competitors product due to the superior packaging. Your packaging and labeling must sell your product for you and motivate the potential consumers to make the effort and buy your product and not the one sitting next to it.  When you are not around to tell people how wonderful your product is it’s up to your packaging to get the job done.
Packaging your product effectively is one of the most important things you can do.  Contact a professional package and labeling and work closely with them to ensure the perfect package that will work to contain, protect, preserve, transport, inform, and sell our product for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, September 7, 2017

Benefits of Flexible Food Packaging

Food packaging can generally be broken down into three fundamental forms: rigid, semi-rigid, and flexible.  Rigid forms of food packaging have experienced a long history of use.  Recently however, the flexible packaging market has emerged and is experiencing substantial growth for a number of different reasons including: consumer demand for convenience, variety in packaging styles, and high quality labeling options over metal and glass.

Over the years many rigid food packages have met the shelf requirements necessary such as moisture barrier, oxygen barrier, light barrier and more from a single, homogenous material such as steel, aluminum, and glass.  In order to achieve the same desired properties in flexible packaging a combination of materials are used to compose flexible food pouches.

The packaging industry, especially where the food industry is concerned, is in a period of transition.  Heavy, rigid cardboard and plastic containers are on the way out to make way for more convenient, environmentally friendly option to take their place.
Benefits Found With Flexible Packaging
  • It Costs Less: Flexible food packaging requires fewer materials for production and costs less to manufacture than heavy, rigid plastic containers. Flexible pouches are budget-smart without a compromise to quality.
  • Available Options: Flexibility doesn’t come just in the form of the package itself but also in the options that are available to the packaging. Flexible packaging options include: tamper-evident, peel and reseal, disposable and oxygen barrier films, tap options and more.
  • Decrease Transportation Costs: With fewer materials and a lighter product the cost of shipping will decrease substantially. It is much more cost-effective to transport flexible materials than it is to transport rigid containers.  Flexible pouches are lighter while taking up less space, some even lie flat which makes transportation even easier. Smaller loads of freight also put less stress on the environment meaning fewer greenhouse gas emissions and a lower carbon footprint.  Less transportation, lower freight costs, and cleaner air – we all win.
  • Longer Shelf Life: If you need optimum food purity and protection from contamination than flexible packaging is your best bet. Multi-layer liners are stronger and more durable and high barrier liners prevent oxygen infiltration allowing food product to last substantially longer than before.
  • Smaller Burden on Landfills: There’s no material that combines as many benefits with eco-friendliness as flexible packaging. It’s one of the most responsible choices that you can make.
  • Space Conservation: Flexible food packaging components are designed to conserve space. That’s true, whether they are unfilled, stacked and waiting, or filled and ready for the end user.  Numerous unfilled bags take up less storage space than one empty rigid container.  They stack smaller requiring less room on a warehouse shelf or transport truck.
Consumer demand drives the popularity of flexible packaging.  They are easy to handle while fitting neatly on the shelf.  Cost, performance, and sustainability all make flexible packaging the right choice when looking into labels and packages for your products.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Tuesday, August 29, 2017

The Differences Between Pressure Sensitive Labels and Roll Fed Labels

Custom labeling comes in various forms these days, and for any company seeking to find the right label for the branding of its product, quite a lot is taken into consideration. From the cost, type, color, durability, safety measure, etc.  One of the commonly used types of a label are pressure sensitive label and roll-fed labels.

Custom Pressure Sensitive Labels
Pressure sensitive labels are the most asked for labels because they work for an extensive variety of uses and are not difficult to apply.  Presure sensitive labels are often referred to as seld-adhesive or adhesive-backed labels.  They are light weight and can stick on to most surfaces and holders.  They are used on a number of different brands and products since they can be imprinted on paper, foil, movie packs and more.

These cutting edge, smooth, and polished stick-on labels can be manufactured in rolls and require direct pressure to apply. Since they need no warmth, dissolvable or water to hold fast to bundles or wraps, they're one of the least demanding labels to work with in a nutshell.
There are many elements to check between while picking the right material and adhesive blend for a pressure sensitive label. They include more than 50 sorts of a white plastic label material with each having different substrates and glues.

Roll-Fed Labels
They are usually imprinted on unsupported paper or film, with no pre-connected label before it just a plain surface.  Roll-fed labels can be in roll forms, and they apply to various surfaces to be used using hot-dissolved compounds. They cover the full surface volume of the item, which leaves a significant amount of space for the object data in branding
Markets Utilizing  Pressure Sensitive Labels

Nourishment and Beverage Industries – From juice to sauces, they all have printed pressure sensaitive labels on their products that are sustainable and refreshing for start ups and leaders in the industry

Household Chemicals - Pressure sensitive labels can face extreme conditions like rough handling by kids, and they still won't peel off. Every good one is quite durable even when in contact with chemicals.

Health Sector – The products assemblage and procedures are stationed to agree to FDA, directions and other quality principles so that the labels are neat and legitimately hold fast to pharmaceutical industries and other industries to avoid children having health issues after tampering with it.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Friday, August 25, 2017

Tips on Hiring a Custom Label & Packaging Company

Your product may be exquisite but if your package and labeling isn’t that appealing or of high quality, then it might affect the sales of your product. People are attracted to an informative label that is presented in an eye catching manner.  We often hear from people that they choose one product over another based solely on aesthetics.  In this article we will provide you a brief overview on custom label and packaging including what it is, who provides them, and the benefits they provide.

Product Labeling

A products label includes is printed and located on the outside of a product package to offer a product description including insight on the features and qualities of the actual product.  A product label comes in a number of forms from shrink sleeves to flexible pouches and everything in between.  A variety of materials are used in creating product labels as well.

Custom product label printing allows organizations of all sizes to get their unique business information placed on the outside of their product in an eye catching, informative manner.   Customizing a product label allows manufacturers to grab the attention of their unique customers.

Product Packaging

The manner in which a product is packaged is an active component in the recipe of success for your product whether newly introduced or a classic favorite.  Custom packaging as well as labeling requires you to work alongside a reliable manufacturer.  They must know and understand your product in order to educate you on the best options for your success.  This is the key element in launching a product.

Hiring a Package and Label Manufacturing Company

Before you choose to work with a label designer and package manufacture compile a design synopsis including key elements that you desire to be included. It should be based on your research and idea of the product.  Provide the company with the details of the color, feel, scope and the aim. Be clear about your objective but remain open to the ideas of your designer. Ask for the portfolios of the designer, look at their experiences and be honest.

Considerations While Selecting the Company

The company that you choose should offer a wide variety of options to choose from in label and packaging.  The manufacturer you choose should prioritize you as a customer and your needs efficiently.  For the best results choose a company that offers solid communication and customer service.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, August 16, 2017

Recycling and Custom Labeling

In the recycling industry, used materials are processed into new items. This process helps to prevent waste, reduce the consumption of new materials, and also reduce energy use. Materials that can be recyclable include glass, plastic, paper, and metal. These materials can be reused to reduce the environmental impact. Materials that are to be recycled are gathered and afterward conveyed to a recycling center where they are sorted, cleaned, and reprocessed into new materials that will be recycled again.

Custom labels have extraordinary esteem with regards to user convenience particularly in the household or office use. Custom labels are used for labeling saleable products and for individual use too. Custom labels can be used for wedding invitations, gifts, homemade food packets and more.
In any case, with the busy ways of life, custom labels are a popular option for manufacturers as they can also be used as a valuable marketing tool.  No matter what type of product you are labeling it is advisable to use eco-friendly varieties.  Using recycled paper when creating new labels help send an important message of the brands commitment in saving the environment from waste.  In the event that the manufacturer is worried about compromising the quality of the label they should not be concerned.  In fact recycled labels, whether shrinks sleeves, cut and stack labels, and flexible packaging, custom label options are equally effective and long lasting compared to other conventional labeling options.

Label design can set event the smallest brand of product aside from other corporate giants making products all too similar.  Creating a unique custom label design will also help to enhance your brand appeal and recycled labels can help accomplish this feat. Recycled labels can be gotten easily from post-consumer goods materials. Some of these have a rough feel that underline your natural credentials and plays up your items' homemade nature, while others are sleek and versatile, allowing you to pick any messaging style you choose.

Eco-friendly labels are also useful when your brand stand up for green cause publicly. Using recycled materials follow through with your brands message. Unique packaging gives shopper the certainty they can take a risk with a new product. When they have been convinced to purchase your product once, the quality of the product can then make them a repeat customer.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/capabilities.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, August 10, 2017

Popular Options in Label and Packaging

At first glance, designing a label for your products package can seem like quiet a daunting task. However, there is no reason to be intimidated. Most labels are based on a unique template. Understanding the role color, font, images, and text content plays in designing effective labels is the best way to produce top quality designs.

Shrink Sleeve Labeling

Without proper advertisement and promotion it is hard to market a product, especially one that is new to the market.  With this in mind it is crucial for adequate marketing to be carried out in a way that the product is exposed to the public and is done so in away to create market awareness.  This allows the public to know exactly what the product is and how it benefits them.

One such type of label that is known to have a big impact on marketing is shrink sleeves.  Shrink sleeve labels are usually printed on plastic or polyester material and offers a three hundred and sixty degrees area to use for advertising.  They are usually designed to take advantage of all of the labels space and use several, bright colors within the design to look appealing to buyers. Shrink sleeve labelling helps to improve branding.  Since they can wrap all the way around a product, shrink sleeves can be used to promote other aspects of the company as well including a company’s philosophy.

Shrink sleeve labels are also flexible, strong, and environmentally friendly. These labels fit into just any shape of packaging and their sustainability ensures they do not damage when they are shipped across long distances to distributors. They are biodegradable, making recycling and repacking easy. Companies and brands can now promote their brand and product at the same time, saving a lot of money in the process.

Flexible Pouches

Flexible pouches are the fastest growing segment of the package and label industry. It combines the best of aluminum foil, plastics, film, and paper to provide strong enough protective effect to keep products safe from physical and environmental hazards. Flexible pouch packaging helps manufacturers experiment with different attractive designs to make their products look appealing to the purchasing public. This form of packaging is not only lightweight, but they are customizable and have the ability to be reused. This helps to improve both the product awareness and the brand. Due to its ease of use and convenience, flexible pouch packaging can easily be transported and stored, and it is environmentally friendly.

This is the perfect packaging that provides manufacturers with the exact type of advertising they need to boost sales. Features such as re-sealable seals, zip locks and spouts can be added to flexible pouch packaging to make it even more convenient to use and in turn, provide added value to the product to increase sales.

Product labelling and packaging has improved a lot in recent times. Modern packaging methods ensure the market space is maximized on your product, providing more avenues for your customers to be impressed. Now your market space is a lot more mobile, you can make the best of this opportunity.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, August 2, 2017

Do Custom Labels Increase Product Sales?

If you are looking to increase productivity and profits, something as simple as a customized label can help transform the way you do business. From professional product packaging to design efficiency, these modern prints can prove an exceptional marketing measure. To answer the question, do custom labels increase product sales a closer look at the promotional power it can provide for companies of all sizes and operations is required.

Why do customized labels increase sales?
In a competitive market, businesses need to remain a step ahead of the game. Industry growth and brand expansion rely on innovation and adapting to change to meet consumer interests. If your brand is not properly labelled, it can create a poor consumer impression and fail to appeal to their buying requirements.

A well-designed product label depicts the branding of the product and company accurately. Packaging created with expert measures taken will avoid any business branding confusion and help better sell products and services. Deviating from traditional styles of labelling and creating signature identification with bold logos and catchy phrases will capture the attention of customers and improve sales.

Modern labels work.
The new styles of labels seen on store shelves and online marketing are unique, bright and include quality print and production. Businesses have moved away from regular branding and incorporated more creative strategy to help their products stand out from their competitors. Statistics have shown that consumers are drawn towards a product line with bold labels that best depict the quality of the brand. Customers should be able to quickly and easily identify a brand by looking at the label. Investing in a high standard of clever and creative design can deliver the best outcome.

Labels represent the brand. Ensure that your products include flexible packaging. Discussing package details with a reputable print and design service company ensure the quality depiction of the range.
A modern type of packaging includes shrink sleeves. These versatile labels are exposed to heat to shrink around a container or jar with perfection and seamless results. Such easy fit seals can provide quick identification and include clear PET or a PVC film.

A bold and innovative label can help stand out from competitors and appeal to markets. Customers should feel compelled to choose your range over alternatives. Logos, catch phrases and brief descriptions will further educate customers on what the business is all about.
Why technology matters.

Most people use their mobile devices and go online to make purchases or learn about a brand. Incorporating the technologies such as QR codes into the labels can help customers obtain important information from simple scanning procedure. This creates positive impressions and assures your target market that your business is prepared to invest in convenience and efficiency for its customers.

The many benefits of customized and professional labels
 A custom label creates ease of identification. Bold colours, phrases and unique image appeal make it simpler and faster to identify a brand and its offerings. Lasting customer impressions result from packaging and labelling that are unique and innovatively produced. Investing in smart and effective technology in combination with engaging content can help produce an exceptional business result and improve sales.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, July 19, 2017

7 Tips to Hire the Best App Developer

With the expanding usage of tablets, smart phones, and other mobile devices that are available today, app development for companies is incredibly significant to growing your business. Apps have achieved striking development in helping to achieve better customer service and efficiency in day to day business operations.

Thinking about creating an iphone or android app can be hard if you don't have any knowledge about app development.  This is why it many people turn to app developers specializing in app development.  Specialists in the app development industry proposed that over 2.3 million people are currently developing apps around the world. For you, it is important to choose a company that specializes in app development over throwing your money away on hiring someone one that may have developed an app or two in their day, as is the case more often than not.  On the off-chance that you pick any of them without putting in excessive thought into it, you may risk settling for a wrong choice.
Here, in this article, you will discover a couple of tips on the best way to hire a great app developer.
  1. Search App Developers Profiles
You can begin by searching on freelance sites to check a developer's profile, list of customers and possible references.  These independent sites can assist you in discovering app developers. Another option is locating developer groups online can also be an extraordinary asset for discovering android app programmers since many some of them offers designs with iOS and Android development services.
  1. Have a List of Candidates
Once you have found an app developer, you will want to ensure this developer can meet your needs. Don't snap up the least expensive or the quickest offers. You need to make a list of candidates and thoroughly research their qualifications.
  1. Access the Experience of the App Builder
It is very crucial that you check the experience and work of the app builder whom you will contract with. A specialist with mobile application designs will be prepared to furnish you with applications they have created and those that are not in their portfolio. The great designer can likewise address any scope of difficulties that will hinder the success of your app.
  1. Skill to Develop Apps That Can Run on Multiple Platforms
In other to target a huge number of audiences, you may want to discharge the application on every significant platform, for example, iOS, Windows and Android. Make sure that the designer you want to hire is well talented to create applications for various stages. Clear this point with your potential app developer before doling into investing your money.
  1. Concentrate on Quality Rather Than on Price
Choosing cheap options won't always work well. Keep in mind that the cost of an investment frequently relies upon its complexities. In the event that your prerequisite is to build up a game application, comprehend that it will be costly since they include complex coding. Quality ought to be the real need. Make sure that applications that you offer aren’t of low quality and are easy to understand. Else, it can end up being more costly over the long haul.
  1. Honesty and Business Ethics
Any association ought to be first of all based on honesty. Hire an app developer that esteems honesty and doesn't take cover behind complex technical words that can confound facts. The app developer you contract with should take pride in his/her work and makes the procedure as straightforward as conceivable with the goal that you can assess the work for yourself, regardless of the possibility that you are not a specialized individual.
  1. Take Advantage of Previous Clients Reference
Do a historical verification of the app developer whom you want to for your work. Check the sorts of application they have created in the past and evaluate how effective they are at their function. Additionally, check their past customers (if possible) and get references.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts call 810.224.5252 today or via email at info@cpsmi.com.

5 Ways to Get Your New Product Noticed

As a business, the primary focus is working on the type of product or service that offers the best solution to their customers. Whether you are using flexible package manufacturing for your new product packaging to entice more customers, or implementing several marketing techniques, a good strategy for growing a business and making it effective is by discovering different approaches for getting your products out there.

Now, you have another product that you are amped up for. It tackles serious issue. It is something people are searching for. Your clients are in need of it. It ought to be a grand slam, since it is an awesome product, and it will also help individuals solve a known problem. It fits a specialty and fills a need. In any case, if nobody finds out about it, then its main purpose will be defeated.
The following are great ways you can get your new product noticed:
  1. Attend Trade Shows & Expos
This is an astonishing way you can get your new product noticed is by going to trade and public expos. These sorts of industry occasions are awesome for getting your new product out there as they enable you to blend with bunches of different entrepreneurs and potential customers.
  1. Make a Web Page for Your New Product
Introduce your new product on your website. Offer the problem that it can solve and include an opt-in form to enable potential customers learn more.
  1. Connect with Industry Influencers
When you connect with influencers, introduce your new product as an answer for a typical issue within the industry. Present yourself and utilize that your new product can help their current clients.  You're attempting to get the message out that your new product exists. The most ideal approach to do this is to have somebody experiment with your product and give their information. So convey as much free product to influencers in your specialty as your organization's financial plan can deal with.
  1. Target Consumers through Packaging
Quality packaging can be incredibly valuable in helping your new product noticed. Some colors, outlines or pictures can have a more appealing effect to one group than others, and can subsequently make your result of more prominent. Other than for promoting, product packaging is a powerful way to make an impression on your new product buyers. Advertising messages on the front of your new product can make the shopper prone to picking it up, gander at it and attract buying.
For best result, consider using flexible packaging when looking into your products packaging and custom label. A flexible packaging manufacturer will help you get the best out of packaging.
  1. Leverage on Using Social Media
Whatever social media platforms you utilize in sharing your new product, don't promote to the extreme. The 80/20 method always gives great result. You can let 80% and posts and shares from others and your promotions 20%. Also, regularly participating in discussions might be the most ideal approach to accumulate interest in your new product on social media platforms.

Now you have them, go get your new product noticed to as many potential buyers as possible.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, July 13, 2017

Benefits of Shrink Sleeve Labeling When Introducing a New Product

Without adequate packaging and marketing behind it, a new product entering the market will struggle to attract market share. It's the marketing, promotion, and packaging of a product that tells the public what the product is, how to get it, and how it can improve their lives.

To ensure the success of any promotional campaign a new product must be labeled in such a way that it achieves maximum exposure. One of the best ways to achieve that goal is to use shrink sleeve labeling.

Shrink wrap sleeves can be applied to products in many different ways. From covering just the cap to creating a full-body 360-degree wrap. This gives the benefit of a large canvas on which to create an appealing and attention grabbing design.

Shrink wrap sleeves labeling removes many constraints of packaging design as the process allows the wrap to conform smoothly to complex shapes, while remaining flexible and durable. The ability of the sleeves to wrap around almost any package design gives marketers an edge in creating a product design that stands out from the crowd.

Not only are shrink wrap sleeves tough they are also manufactured from biodegradable materials to increase consumer confidence. The added strength they add to the packaging means manufacturers can reduce the use of extra protection during transport. This saves on material, transportation costs and helps the environment!

In 2011 a study was conducted by AC Nielsen using 800 consumers to determine the value of packaging and create a better understanding of consumer preference.

The study showed that there was a higher emotional connection with shrink sleeve labels over the traditional variety of labeling. The study also determined a correlation between shrink sleeve labeling and long-term sales, and that labeling has a significant influence on the effectiveness of product trials.
With new developments in the manufacturing process, lowering costs, and continued refinement of the product. Demand is sure to continue as more manufacturers see the potential that shrink sleeve labeling can have for maximum visual impact and creating greater appeal for new product lines.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Friday, July 7, 2017

Eаѕу Opening Oрtіоnѕ For Flеxіblе Pоuсhеѕ

In mаnу dіffеrеnt іnduѕtrіеѕ, thеrе іѕ a расkаgіng shift tаkіng рlасе. Frоm foods and bеvеrаgеѕ tо lаundrу detergents, hоuѕеhоld items, soaps, ѕhаmрооѕ, реt fооdѕ and еvеn рhаrmасеutісаlѕ, mоrе and more соmраnіеѕ аrе mоvіng frоm rigid расkаgеѕ аnd соntаіnеrѕ tо flexible расkаgіng ѕuсh аѕ роuсhеѕ and bаgѕ. This tуре оf сhаngе аffесtѕ nоt оnlу thе соmраnу doing thе packaging, but the еntіrе расkаgіng industry іtѕеlf, аѕ ѕuсh a shift mеаnѕ nеw methods оf packaging рrоduсtѕ, new mасhіnеrу, аnd nеw рrосеѕѕеѕ.

The ѕhіft tо ѕuсh packaging ѕtеmѕ frоm ѕеvеrаl dіffеrеnt аdvаntаgеѕ оffеrеd by роuсhеѕ, bаgѕ, and оthеr flexible containers. For customizing packages, items ѕuсh аѕ роuсhеѕ mаkе unіԛuе ѕhареѕ аnd ѕіzеѕ muсh easier to fаbrісаtе and rереаt wіth соnѕіѕtеnсу.

In аddіtіоn, whеrе rigid соntаіnеrѕ frequently hаvе a small area or a labeled area fоr logos, photos, information or dесоrаtіоn, роuсhеѕ and оthеr flеxіblе расkаgеѕ аllоw thе freedom tо uѕе thе еntіrе соntаіnеr fоr the ѕаmе рurроѕе, gеnеrаllу gіvіng расkаgеѕ more сrеаtіvе freedom. Suсh packaging саn аlѕо be mоrе resilient thаn rigid соntаіnеrѕ, surviving drорѕ, аnd other іmрасtѕ mоrе frеԛuеntlу wіthоut thе dаmаgе thаt lеаdѕ tо lоѕѕ рrоduсt, refunds or rеturnеd products.

Aѕ fоr thе bоttоm line, a mоvе tо flеxіblе расkаgіng саn mean lower energy аnd shipping соѕtѕ as well. The uѕіng lеѕѕ material in and оf itself mеаnѕ uѕіng less energy and соmрасt flexible расkаgіng tаkеѕ uр less ѕрасе whеn ѕhірріng than thе rіgіd соuntеrраrtѕ. Thеѕе twо examples also соntrіbutе tо thе fасt that flеxіblе packaging is ѕіmрlу a more еnvіrоnmеntаllу frіеndlу, оr grееn, аltеrnаtіvе. Lеѕѕ еnеrgу аnd less material еԛuаl less wаѕtе. Fоr еасh іndіvіduаl расkаgеr, оnе or all оf thеѕе motives mау рuѕh a buѕіnеѕѕ tо mоvе frоm rіgіd соntаіnеrѕ tо flexible packaging.

But fоr thоѕе сurrеntlу using rіgіd соntаіnеrѕ, thе mоvе tо flеxіblе packaging can mean dоіng a lot more thаn just switching containers. Pасkаgіng mасhіnеrу buіlt fоr rіgіd bоttlеѕ аnd other соntаіnеr tуреѕ mау nоt allow fоr аn еаѕу ѕwіtсh tо роuсhеѕ or bаgѕ. At thе very least, some mоdіfісаtіоn mау bе nесеѕѕаrу, аnd аt wоrѕt, an entirely nеw расkаgіng line mіght be rеԛuіrеd. Fоr thоѕе uѕіng mасhіnеrу for lоwеr production runѕ, semi-automatic equipment mау bе easier modified than соmрlеtеlу аutоmаtеd packaging ѕуѕtеmѕ.

Semi-automatic equipment wіll bе activated bу a fооt оr fіngеr ѕwіtсh fоr fіllіng, sealing or other расkаgіng processes. The key to modifying such mасhіnеѕ for flexible расkаgіng will nоrmаllу lіе іn ѕtаbіlіzіng аnd роѕіtіоnіng thе расkаgе and, іn ѕоmе саѕеѕ, opening іt fоr thе іntrоduсtіоn оf thе product. Whеn dеаlіng wіth turnkеу, аutоmаtеd расkаgіng systems, nоt only muѕt each machine bе mоdіfіеd tо hаndlе the package, but thе trаnѕfеr system, tурісаllу роwеr соnvеуоrѕ, must аlѕо bе modified or соnvеrtеd. In ѕоmе cases, thе еxреnѕе оf соnvеrtіng such a ѕуѕtеm mау соѕt a соmраnу as muсh, оr more, than purchasing nеw еԛuірmеnt ѕресіfісаllу for роuсhеѕ, bаgѕ аnd оthеr flexible packages.

Thе bеѕt course of асtіоn tо tаkе when considering a switch frоm rіgіd tо flexible расkаgіng іѕ tо include your packaging machinery manufacturer frоm the outset. With numеrоuѕ орtіоnѕ available fоr flexible расkаgіng, thе mаnufасturеrѕ саn рrоvіdе insight аѕ tо thе required mоdіfісаtіоnѕ, аddіtіоnѕ оr рurсhаѕеѕ thаt wіll be nесеѕѕаrу for each аnd every расkаgе considered. Wаіtіng to іnvоlvе thе mаnufасturеr until аftеr thе расkаgе сhоісе has bееn mаdе саn lead to еxtrа time and expense thаt соuld have bееn avoided by ѕіmрlу аѕkіng fоr input аt thе bеgіnnіng оf thе рrосеѕѕ. And sometimes ѕіmрlе сhаngеѕ tо packages, сlоѕurеѕ оr оthеr соmроnеntѕ can make a hugе difference іn the mасhіnеrу required, without compromising the vіѕіоn of thе расkаgеr.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, June 22, 2017

Comparing Custom Labeling Options

Custom labeling is an important aspect of marketing a company’s product in both large, small companies and entrepreneurs. They are basically the trademark of a brand or business and are used for a variety of purposes in the commercial world, but specifically for brand promotion and company reputation building. Labels have the ability to impress the customer and also influence a person’s mindset simply by looking at a particular label and identify with the quality of the brand.
Also known as shrink bags and vacuum pouches, shrink sleeves and flexible pouches are different types of packaging materials and are handled by different food packing machines. The vacuum packaging film is typically three to four times thicker than most shrink wrapping materials. The similarity is only that they both use:
  • Plastic polymer film or clear plastic bags for product visibility
  • They use a heat sealing on both ends once the product in placed inside
  • The exterior film conforms to the shape of the product in both
Shrink Sleeves
Shrink sleeves are probably the most popular sleeve solution to the bottling industry because they stand out and grab consumers' attention on the shelf with their attractive coverage, full color, and 360° graphic design coverage on a product for a maximum shelf appeal.
  • The durable film used in most shrink sleeves is waterproof, scuff resistant and won’t get damaged purely through handling
  • Shrink sleeve labels provide a seamless fit for all types of container sizes and shape.
  • They are ideal for all types of products, from cleaning solutions, food and beverage containers and cosmetics
  • The ones applied to recyclable containers can be easily removed.
  • A full-body shrink sleeve provides the best tamper-proof seal solutions for a single product or multi-pack products
Flexible Pouches
Flexible materials such as bags and pouches are known to improve product packaging in the world today and for good reasons:
  • Flexible pouches use a smaller amount of materials than its counterparts and create 50% less waste, thus reducing greenhouse gas release and BTU use for sustainability
  • A lot less material is needed to create flexible pouches or bags making it cost effective in the overall packaging costs
  • The packaging is made from the top grade, FDA-approved plastic films of from be UV-resistant plastic to thwart off product deterioration from the sun
  • Flexible pouches help extend a product’s shelf-life because the re-sealing nature of packaged products helps keep foods better for longer
  • They offer up to a 20% in space saving compared to rigid packaging, meaning more can be shipped at a time, which in turn reduces transportation costs
  • Flexible pouches are very popular with the consumers because they are reusable, convenient and very portable and easy to be packed and stored away, for example, zip-lock bags.
  • Retailers like them too because it saves space on store shelves compared to rigid packaging
  • Flexible pouches are esthetically pleasing; they stand out on the shelf and very eye catching to customers
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Monday, June 19, 2017

Benefits of Using Flexible Pouches Verse Other Options in Packaging

Manufacturers spend a great deal of money investing on research and advertising on products within the market place seeking out ways to increase their sales.  Often times they accomplish this with new and innovative packaging.  One packaging option that is chosen over others is flexible packaging as it is known to attract customers based on the benefits it offers to users.
Stand up pouches are just one type of flexible packaging.  Pouches are produced using various layers and a variety of materials including plastic, aluminum, and more.  The pouch is produced to protect food products from environmental and physical hazards that will be encountered during transportation and storage.  Many advantages make manufacturers consider flexible packaging.  This article will explore just a few.
  • Tailored to Specific Needs:  Flexible packaging can be altered to meet extreme requirements thus meaning it can be designed to fit a manufacturers specific wants, needs, and desires.  Pouches can be produced in a variety of shapes and sizes adjusting to fit the product, brand, and unique business requirements.  This gives manufacturers an advantage over their competitors.  Whenever an option in packaging is compared to flexible packaging it is then realized that they do not compare.
  • Flexible packaging is created from the highest-quality materials.  Stand up pouches and bags use materials that are approved for use in foods.  These materials are completely safe and free of impurities.
  • Added creativity in packaging doesn’t ever hurt when it comes to package and label design.  Creativity draws consumers in thus making them more likely to make a purchase whether planned or impulsive.
  • Eco friendliness in packaging is incredibly important in order to appeal to users.  Flexible packaging is recyclable. Along with being environmentally friendly, flexible packaging offers many user friendly features such as zip locks, spouts, and re-sealable seals.  All of these features that flexible packaging offer customers make a product more desirable.
Flexible packaging offers a number of advantages over other types of more conventional packaging options.  Not only does it offer a number of options for user friendliness it gives manufacturers a million and ten ways to label their product in a fashion that gains attention from consumers.  Labeling and packaging can’t sell a product on its own however a quality product that offers a convenient, quality, package that can withstand consumer use while attracting consumers.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.


Tuesday, June 6, 2017

Shrink Sleeves Verse Traditional Labeling

Shrink Sleeve marketing is one of the essential approaches to popularize your item without spending too much money. Whenever you visit the market you will see that every single item utilize this sort of labeling. There are various explanations behind this however here are the five primary reasons that this marketing works.
Five Reasons Marketing Works Well Using Shrink Sleeves
The sleeves can fit over all type of product shape. On the off chance that you are offering raisins that is molded like the sun with little points sticking out from it then you will think that it’s difficult to fit many labels on it. Shrivel Sleeves labeling are dependably a perfect option in light of the fact that that they can't fit around the item then you can simply wrap the item inside the label. Shrink Sleeves Labeling can adjust to any shape that you can see in your mind's eye.
Shrink sleeve labeling can give an unparalleled level of security from item altering. In the event that you utilize this kind of label to totally cover and comply with the state of an item as I specified before then it makes harder to alter. That is the reasons that a variety of food makers utilize that kind of shrink sleeve labeling on their items.
In the event that you utilize a standard mark then you will undoubtedly put it on the front of the package. This kind of labeling gives a 360 degree circular segment of prime attractive land and it can be seen from any way.
Traditional Labeling:
Traditional Labeling conveys your business message. You can clarify what benefits you offer that competitors don't. You likewise can create brand goodwill by indicating clients you share their qualities. For example, pictures of positive families, healthy entrants and green fields each address different sorts of shoppers. Traditional Labeling should satisfy your legitimate commitments. Food producers, for instance, must print detailed dietary data in a particular configuration and utilize promoting terms, for example, "low-fat" or "less cholesterol" that adjust to government controls. At last, your item may require an UPC, or all inclusive item code, particularly in the event that it will be sold in high-volume retail outlets.
Emerging:
A remarkable logo and color scheme is the best way to differentiate your item from your competitors, as can the product packaging shape. Brilliant colors grab the attraction and draw the client's eye - unless your competitors have splendid packaging and labeling. All things considered, a repressed plan may emerge more. For instance, some potato-chip organizations utilize downplayed designs on gourmet-style items to separate themselves from brilliantly colors, mass-claim things on a similar rack.
Traditional Labeling can grab the attraction of customers, yet practicality it is similarly vital. For instance, if your competitors utilize resalable packaging for their items, buyers may support those items over yours just because of their down to earth benefits. Inconvenient packaging- for example, if the thing is gigantic or difficult to open - likewise can decrease sales.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, May 17, 2017

Judging by the Cover

It is often said that we should not judge a book by its cover and that it’s what’s inside that counts. However, selling a product is not just about manufacturing products and relying on the quality of the product alone to push sales. Imagine walking through the aisles of a supermarket and every aisle is only filled with generic boxes and bottles with the brand and product names printed in standard text. It does not paint a very interesting picture. With no other feature to attract potential customers to pick them up, new products and smaller companies will have a difficult time competing against established, more popular products and brand names. Therefore, labels on products and their customisation play an important role in distinguishing products from different brands.
Custom labels on products have many functions. One of which is to attract the attention of potential customers. Some brands use loud colours, bold fonts, and elaborate illustrations to achieve the desired result. Others would contrast them by using neutral colours, subdued fonts and either simple diagrams or nothing at all to catch the attention of customers. This image created by the labels can easily be associated with the product by its customers. Customers that were happy with a product and choose to purchase it again can then easily locate the product with its distinct appearance.
The vast variation that can be created due to the nature of customisable labels allows brands and products to create a unique image for themselves. Some would even say that labels give the products personality. The labels would often reflect on the product or the brand’s vision and this is more likely to appeal to like-minded customers, creating a bond between the customer and the brand. This will increase customer loyalty to the product or brand, which would help the brand in a long-term business stand point.
Another role played by customizable labels in the sales of the product is that companies can inform potential customers about a product. Brands can promote certain aspects or features of their products on their labels. Potential customers will be drawn to purchase products that meet their requirements and having the positive properties of a product highlighted on its label will help the customer make their decision. With custom labelling, the brand has the freedom to creatively present these selling points, further individualizing the product and its appearance.
Labels on products can greatly influence the success of the product. It is the initial attraction factor to a shopper skimming over many products for something that will catch their eye. Furthermore, it plays a part in the promotion of the product and its benefits to the customer. Custom labelling enables brands to achieve all this while granting the product a sense of individuality, potentially creating a bond between the product or brand and the customer.  So, in product sales and where custom labelling is involved, a book’s cover is meant for judgment and the outside counts just as much as the inside.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, May 4, 2017

Custom Designed Product Labels

Every new product or a revamped product aims to deliver to its customer a lasting impression of the product through its label, within a few seconds. In order to create this impact, custom designed product labels should be made keeping in purview the objective of the product and the competitor’s outlook. The label should be designed as such that it affects the buyer emotionally and compels the buyer to try the product. The little label carries a lot of burden on its shoulder, so it becomes extremely vital for brands to display the product information beautifully on its label.
Important tips for a perfect label
The brand gets represented through its logo, the custom designed product label should be designed as such that it holds its logo distinctly, and use of white color is desirable around the logo to create lasting impact. The size of the logo doesn’t matter much, but the location does matter. The name of the product should be unique and it should define the product. The detailing of the product should be precise and clear, so that the customer can identify what exactly the product offers. The government rules and precautionary measures should be included wherever necessary. The quantity of the product should be mentioned. Proper barcoding should be done on each label.
Getting Noticed
It is always said that a product which is packaged nicely has the higher probability of being picked up by the customer. A product which clearly states its purpose through its label is always the first choice of customers. The custom designed product label which is presented in an artistic manner signals the message the product wants to convey. Colorful labels portray the product to be lively, and crisp design suggests purity with sophistication. The customer buys; product based on the label and the label provides the overall outlook of the particular brand. So, it becomes vital to portray a powerful artwork in the label, in order to make the customer aware about the brand message.
Plan of Action to formulate Alluring Label
With the market being extremely competitive, the brands need to walk that extra mile to stay abreast with changing buying pattern. Branding these days is all about creating unique stories. Although the space in the label doesn’t allow for long stories, one can provide one liners followed by QR code to kindle interest among the customers, so that they can enjoy the entire story back home. The brand has also the option to try out different images in their label keeping the distinctive brand details intact. This way the customer will be happy to keep bottles, with all different labels. The trend these days also focuses on ideating messages, facts and jokes on the labels along with awarding contests which raises the curiosity among the consumers of the product. Finally, the competitors can provide very good learning about what is working and what is not working. The label which is designed tactfully will surely catch the eye of the customer and earn profit for the brand.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Why Shrink Sleeve Labeling is Gaining Popularity

The demand for shrink sleeve labels have seen a significant growth in the last decade and its use is increasing in the global market of labels every day.
The rise in demand for this label is mainly attributed to its benefits in terms of brand identity, marketing and visual appeal to the customers. There is an improvement in the definition and quality of these labels on a regular basis. New developments are also taking place in the manufacturing processes and forms of shrink sleeve labeling.
The other factors affecting the demand for shrink sleeve labels are retail trends, economic influences and increasing demand from the consumers for the convenience products. Several studies on market research have shown that use of customized shrink sleeve labels can increase the sales by around 20% as compared to the age-old ‘pressure sensitive’ labels.
Shrink sleeve labels have a smooth finish, brilliant graphics and are considered as the most durable labeling products. Since these labels are printed on the polyester or plastic material, so they are most suitable for products that are exposed to friction or moisture.
There are several advantages of shrink sleeve labeling. Let us discuss them in details.
  • They are available in full color with a design coverage of 360 degrees.
  • They can be fitted onto most containers and can be contoured to other special shapes.
  • They are abrasion and moisture resistant.
  • No adhesive is required; hence the containers remain usable.

Using shrink sleeve labeling maximizes the marketing space on the products, thus providing more ways to impress the customers. Apart from providing a greater coverage than the regular labels, shrink sleeves are also a better option for those products that confront moisture heavy or humid environments. Such products include refrigerators and showers. The designs on the products do not get damaged in spite of rough handling or friction. This is because the printing of the graphics is done on the inside portion of the sleeve.
Generally, for full body labeling, the shrink sleeves fit into most of the containers. However, shrinking sleeve can be difficult on those shapes that get narrower downwards. This is because the sleeves will not be able to have a grip on the bottom of those containers. The other consideration that needs to be taken into consideration is the heat inside the steam tunnels. This means the shrink sleeve labels have to be made in such a way that they can withstand a certain degree of temperature, otherwise, the containers can get damaged.
We can also use shrink sleeve labels as tamper evident seals. This is very simple. We just need to add a perforation (horizontal of course) near the container’s cap. Thus, there is no need to purchase and apply 2 label products. Instead, our limited resources and time can be utilized in doing something productive.
Similarly, you must have heard of combination packaging. They use these labels for packaging and promoting multiple containers as a single unit. With ‘form-fitting’ shrink sleeve labels, combo-packs can be packaged in the easiest way. Later, these combo packs can be easily converted back into separate units be removing the external sleeve.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.