Tuesday, September 12, 2017

Six Things Your Product Packaging Must Do For You

After producing a quality product, the most important thing for your company is often finding the perfect packaging for your product.  From concept to completion, deciding on the perfect packaging for your product can be challenging without the proper advice and direction.  Below are six main objectives for your product packaging.  Your packaging must fulfill many different functions for your product.
  • Contain: Your product packaging must properly and safely contain your product. This may sound simple but remember that packaging will be different based on the shape, size, and consistency of the product.  How your product is contained will be different if your product is a small amount of liquid, a large amount of metal, an irregular size or shape, or an item made up of many different pieces that require their own packaging to keep them safe and stable.

  • Protect: Your product packaging must also properly protect your product during all phases of product handling. From shipping, processing, store stock and shelf, and ultimately into the consumers hands the packaging must protect the product from everything from wear and tear during shipping to exposure to the elements.  From the time it leaves your facility until it enters the home of your consumer, your product packaging must safely and securely endure every and all potentially damaging handling and shipping scenarios it encounters.

  • Preserve: If your product can spoil, age, or deteriorate in anyway than your package must preserve the integrity of the product. From proper ventilation to packing materials designed to protect and preserve, it is vital to make the package as safe, product friendly, and sustainable as possible.

  • Transport: No matter what your product is or where it is made it must somehow get from you to the consumer. Your packaging must allow for easy, safe, and effective transportation of the product from production to consumer via any number of transportation modes.  Whether it is just across town, across the country, or across an ocean the product and the packaging that is protecting it must meet the challenges of the journey ahead.

  • Inform: Effective packaging and labeling will quickly inform consumers about the product. What the product is, what is included with the purchase of the product, what is needed, the products costs, ingredients, hazards, warranties, and any other important information, the consumer should be able to find the vital information they feel they need in a quick and convenient way.

  • Sell: One of the key duties of packaging is to grab the attention of the consumers and convince them that your product is the best. Studies have indicated that if your packaging and labeling is more aesthetically pleasing to the consumer than your competitions packaging, the consumer is more likely to purchase yours.

  • On the other hand the reverse is also true; if your competitors packaging is far more enticing to the consumers than yours, even if you have a superior product, the consumer is likely to purchase your competitors product due to the superior packaging. Your packaging and labeling must sell your product for you and motivate the potential consumers to make the effort and buy your product and not the one sitting next to it.  When you are not around to tell people how wonderful your product is it’s up to your packaging to get the job done.
Packaging your product effectively is one of the most important things you can do.  Contact a professional package and labeling and work closely with them to ensure the perfect package that will work to contain, protect, preserve, transport, inform, and sell our product for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, September 7, 2017

Benefits of Flexible Food Packaging

Food packaging can generally be broken down into three fundamental forms: rigid, semi-rigid, and flexible.  Rigid forms of food packaging have experienced a long history of use.  Recently however, the flexible packaging market has emerged and is experiencing substantial growth for a number of different reasons including: consumer demand for convenience, variety in packaging styles, and high quality labeling options over metal and glass.

Over the years many rigid food packages have met the shelf requirements necessary such as moisture barrier, oxygen barrier, light barrier and more from a single, homogenous material such as steel, aluminum, and glass.  In order to achieve the same desired properties in flexible packaging a combination of materials are used to compose flexible food pouches.

The packaging industry, especially where the food industry is concerned, is in a period of transition.  Heavy, rigid cardboard and plastic containers are on the way out to make way for more convenient, environmentally friendly option to take their place.
Benefits Found With Flexible Packaging
  • It Costs Less: Flexible food packaging requires fewer materials for production and costs less to manufacture than heavy, rigid plastic containers. Flexible pouches are budget-smart without a compromise to quality.
  • Available Options: Flexibility doesn’t come just in the form of the package itself but also in the options that are available to the packaging. Flexible packaging options include: tamper-evident, peel and reseal, disposable and oxygen barrier films, tap options and more.
  • Decrease Transportation Costs: With fewer materials and a lighter product the cost of shipping will decrease substantially. It is much more cost-effective to transport flexible materials than it is to transport rigid containers.  Flexible pouches are lighter while taking up less space, some even lie flat which makes transportation even easier. Smaller loads of freight also put less stress on the environment meaning fewer greenhouse gas emissions and a lower carbon footprint.  Less transportation, lower freight costs, and cleaner air – we all win.
  • Longer Shelf Life: If you need optimum food purity and protection from contamination than flexible packaging is your best bet. Multi-layer liners are stronger and more durable and high barrier liners prevent oxygen infiltration allowing food product to last substantially longer than before.
  • Smaller Burden on Landfills: There’s no material that combines as many benefits with eco-friendliness as flexible packaging. It’s one of the most responsible choices that you can make.
  • Space Conservation: Flexible food packaging components are designed to conserve space. That’s true, whether they are unfilled, stacked and waiting, or filled and ready for the end user.  Numerous unfilled bags take up less storage space than one empty rigid container.  They stack smaller requiring less room on a warehouse shelf or transport truck.
Consumer demand drives the popularity of flexible packaging.  They are easy to handle while fitting neatly on the shelf.  Cost, performance, and sustainability all make flexible packaging the right choice when looking into labels and packages for your products.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Tuesday, August 29, 2017

The Differences Between Pressure Sensitive Labels and Roll Fed Labels

Custom labeling comes in various forms these days, and for any company seeking to find the right label for the branding of its product, quite a lot is taken into consideration. From the cost, type, color, durability, safety measure, etc.  One of the commonly used types of a label are pressure sensitive label and roll-fed labels.

Custom Pressure Sensitive Labels
Pressure sensitive labels are the most asked for labels because they work for an extensive variety of uses and are not difficult to apply.  Presure sensitive labels are often referred to as seld-adhesive or adhesive-backed labels.  They are light weight and can stick on to most surfaces and holders.  They are used on a number of different brands and products since they can be imprinted on paper, foil, movie packs and more.

These cutting edge, smooth, and polished stick-on labels can be manufactured in rolls and require direct pressure to apply. Since they need no warmth, dissolvable or water to hold fast to bundles or wraps, they're one of the least demanding labels to work with in a nutshell.
There are many elements to check between while picking the right material and adhesive blend for a pressure sensitive label. They include more than 50 sorts of a white plastic label material with each having different substrates and glues.

Roll-Fed Labels
They are usually imprinted on unsupported paper or film, with no pre-connected label before it just a plain surface.  Roll-fed labels can be in roll forms, and they apply to various surfaces to be used using hot-dissolved compounds. They cover the full surface volume of the item, which leaves a significant amount of space for the object data in branding
Markets Utilizing  Pressure Sensitive Labels

Nourishment and Beverage Industries – From juice to sauces, they all have printed pressure sensaitive labels on their products that are sustainable and refreshing for start ups and leaders in the industry

Household Chemicals - Pressure sensitive labels can face extreme conditions like rough handling by kids, and they still won't peel off. Every good one is quite durable even when in contact with chemicals.

Health Sector – The products assemblage and procedures are stationed to agree to FDA, directions and other quality principles so that the labels are neat and legitimately hold fast to pharmaceutical industries and other industries to avoid children having health issues after tampering with it.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Friday, August 25, 2017

Tips on Hiring a Custom Label & Packaging Company

Your product may be exquisite but if your package and labeling isn’t that appealing or of high quality, then it might affect the sales of your product. People are attracted to an informative label that is presented in an eye catching manner.  We often hear from people that they choose one product over another based solely on aesthetics.  In this article we will provide you a brief overview on custom label and packaging including what it is, who provides them, and the benefits they provide.

Product Labeling

A products label includes is printed and located on the outside of a product package to offer a product description including insight on the features and qualities of the actual product.  A product label comes in a number of forms from shrink sleeves to flexible pouches and everything in between.  A variety of materials are used in creating product labels as well.

Custom product label printing allows organizations of all sizes to get their unique business information placed on the outside of their product in an eye catching, informative manner.   Customizing a product label allows manufacturers to grab the attention of their unique customers.

Product Packaging

The manner in which a product is packaged is an active component in the recipe of success for your product whether newly introduced or a classic favorite.  Custom packaging as well as labeling requires you to work alongside a reliable manufacturer.  They must know and understand your product in order to educate you on the best options for your success.  This is the key element in launching a product.

Hiring a Package and Label Manufacturing Company

Before you choose to work with a label designer and package manufacture compile a design synopsis including key elements that you desire to be included. It should be based on your research and idea of the product.  Provide the company with the details of the color, feel, scope and the aim. Be clear about your objective but remain open to the ideas of your designer. Ask for the portfolios of the designer, look at their experiences and be honest.

Considerations While Selecting the Company

The company that you choose should offer a wide variety of options to choose from in label and packaging.  The manufacturer you choose should prioritize you as a customer and your needs efficiently.  For the best results choose a company that offers solid communication and customer service.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, August 16, 2017

Recycling and Custom Labeling

In the recycling industry, used materials are processed into new items. This process helps to prevent waste, reduce the consumption of new materials, and also reduce energy use. Materials that can be recyclable include glass, plastic, paper, and metal. These materials can be reused to reduce the environmental impact. Materials that are to be recycled are gathered and afterward conveyed to a recycling center where they are sorted, cleaned, and reprocessed into new materials that will be recycled again.

Custom labels have extraordinary esteem with regards to user convenience particularly in the household or office use. Custom labels are used for labeling saleable products and for individual use too. Custom labels can be used for wedding invitations, gifts, homemade food packets and more.
In any case, with the busy ways of life, custom labels are a popular option for manufacturers as they can also be used as a valuable marketing tool.  No matter what type of product you are labeling it is advisable to use eco-friendly varieties.  Using recycled paper when creating new labels help send an important message of the brands commitment in saving the environment from waste.  In the event that the manufacturer is worried about compromising the quality of the label they should not be concerned.  In fact recycled labels, whether shrinks sleeves, cut and stack labels, and flexible packaging, custom label options are equally effective and long lasting compared to other conventional labeling options.

Label design can set event the smallest brand of product aside from other corporate giants making products all too similar.  Creating a unique custom label design will also help to enhance your brand appeal and recycled labels can help accomplish this feat. Recycled labels can be gotten easily from post-consumer goods materials. Some of these have a rough feel that underline your natural credentials and plays up your items' homemade nature, while others are sleek and versatile, allowing you to pick any messaging style you choose.

Eco-friendly labels are also useful when your brand stand up for green cause publicly. Using recycled materials follow through with your brands message. Unique packaging gives shopper the certainty they can take a risk with a new product. When they have been convinced to purchase your product once, the quality of the product can then make them a repeat customer.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/capabilities.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, August 10, 2017

Popular Options in Label and Packaging

At first glance, designing a label for your products package can seem like quiet a daunting task. However, there is no reason to be intimidated. Most labels are based on a unique template. Understanding the role color, font, images, and text content plays in designing effective labels is the best way to produce top quality designs.

Shrink Sleeve Labeling

Without proper advertisement and promotion it is hard to market a product, especially one that is new to the market.  With this in mind it is crucial for adequate marketing to be carried out in a way that the product is exposed to the public and is done so in away to create market awareness.  This allows the public to know exactly what the product is and how it benefits them.

One such type of label that is known to have a big impact on marketing is shrink sleeves.  Shrink sleeve labels are usually printed on plastic or polyester material and offers a three hundred and sixty degrees area to use for advertising.  They are usually designed to take advantage of all of the labels space and use several, bright colors within the design to look appealing to buyers. Shrink sleeve labelling helps to improve branding.  Since they can wrap all the way around a product, shrink sleeves can be used to promote other aspects of the company as well including a company’s philosophy.

Shrink sleeve labels are also flexible, strong, and environmentally friendly. These labels fit into just any shape of packaging and their sustainability ensures they do not damage when they are shipped across long distances to distributors. They are biodegradable, making recycling and repacking easy. Companies and brands can now promote their brand and product at the same time, saving a lot of money in the process.

Flexible Pouches

Flexible pouches are the fastest growing segment of the package and label industry. It combines the best of aluminum foil, plastics, film, and paper to provide strong enough protective effect to keep products safe from physical and environmental hazards. Flexible pouch packaging helps manufacturers experiment with different attractive designs to make their products look appealing to the purchasing public. This form of packaging is not only lightweight, but they are customizable and have the ability to be reused. This helps to improve both the product awareness and the brand. Due to its ease of use and convenience, flexible pouch packaging can easily be transported and stored, and it is environmentally friendly.

This is the perfect packaging that provides manufacturers with the exact type of advertising they need to boost sales. Features such as re-sealable seals, zip locks and spouts can be added to flexible pouch packaging to make it even more convenient to use and in turn, provide added value to the product to increase sales.

Product labelling and packaging has improved a lot in recent times. Modern packaging methods ensure the market space is maximized on your product, providing more avenues for your customers to be impressed. Now your market space is a lot more mobile, you can make the best of this opportunity.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, August 2, 2017

Do Custom Labels Increase Product Sales?

If you are looking to increase productivity and profits, something as simple as a customized label can help transform the way you do business. From professional product packaging to design efficiency, these modern prints can prove an exceptional marketing measure. To answer the question, do custom labels increase product sales a closer look at the promotional power it can provide for companies of all sizes and operations is required.

Why do customized labels increase sales?
In a competitive market, businesses need to remain a step ahead of the game. Industry growth and brand expansion rely on innovation and adapting to change to meet consumer interests. If your brand is not properly labelled, it can create a poor consumer impression and fail to appeal to their buying requirements.

A well-designed product label depicts the branding of the product and company accurately. Packaging created with expert measures taken will avoid any business branding confusion and help better sell products and services. Deviating from traditional styles of labelling and creating signature identification with bold logos and catchy phrases will capture the attention of customers and improve sales.

Modern labels work.
The new styles of labels seen on store shelves and online marketing are unique, bright and include quality print and production. Businesses have moved away from regular branding and incorporated more creative strategy to help their products stand out from their competitors. Statistics have shown that consumers are drawn towards a product line with bold labels that best depict the quality of the brand. Customers should be able to quickly and easily identify a brand by looking at the label. Investing in a high standard of clever and creative design can deliver the best outcome.

Labels represent the brand. Ensure that your products include flexible packaging. Discussing package details with a reputable print and design service company ensure the quality depiction of the range.
A modern type of packaging includes shrink sleeves. These versatile labels are exposed to heat to shrink around a container or jar with perfection and seamless results. Such easy fit seals can provide quick identification and include clear PET or a PVC film.

A bold and innovative label can help stand out from competitors and appeal to markets. Customers should feel compelled to choose your range over alternatives. Logos, catch phrases and brief descriptions will further educate customers on what the business is all about.
Why technology matters.

Most people use their mobile devices and go online to make purchases or learn about a brand. Incorporating the technologies such as QR codes into the labels can help customers obtain important information from simple scanning procedure. This creates positive impressions and assures your target market that your business is prepared to invest in convenience and efficiency for its customers.

The many benefits of customized and professional labels
 A custom label creates ease of identification. Bold colours, phrases and unique image appeal make it simpler and faster to identify a brand and its offerings. Lasting customer impressions result from packaging and labelling that are unique and innovatively produced. Investing in smart and effective technology in combination with engaging content can help produce an exceptional business result and improve sales.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, July 19, 2017

7 Tips to Hire the Best App Developer

With the expanding usage of tablets, smart phones, and other mobile devices that are available today, app development for companies is incredibly significant to growing your business. Apps have achieved striking development in helping to achieve better customer service and efficiency in day to day business operations.

Thinking about creating an iphone or android app can be hard if you don't have any knowledge about app development.  This is why it many people turn to app developers specializing in app development.  Specialists in the app development industry proposed that over 2.3 million people are currently developing apps around the world. For you, it is important to choose a company that specializes in app development over throwing your money away on hiring someone one that may have developed an app or two in their day, as is the case more often than not.  On the off-chance that you pick any of them without putting in excessive thought into it, you may risk settling for a wrong choice.
Here, in this article, you will discover a couple of tips on the best way to hire a great app developer.
  1. Search App Developers Profiles
You can begin by searching on freelance sites to check a developer's profile, list of customers and possible references.  These independent sites can assist you in discovering app developers. Another option is locating developer groups online can also be an extraordinary asset for discovering android app programmers since many some of them offers designs with iOS and Android development services.
  1. Have a List of Candidates
Once you have found an app developer, you will want to ensure this developer can meet your needs. Don't snap up the least expensive or the quickest offers. You need to make a list of candidates and thoroughly research their qualifications.
  1. Access the Experience of the App Builder
It is very crucial that you check the experience and work of the app builder whom you will contract with. A specialist with mobile application designs will be prepared to furnish you with applications they have created and those that are not in their portfolio. The great designer can likewise address any scope of difficulties that will hinder the success of your app.
  1. Skill to Develop Apps That Can Run on Multiple Platforms
In other to target a huge number of audiences, you may want to discharge the application on every significant platform, for example, iOS, Windows and Android. Make sure that the designer you want to hire is well talented to create applications for various stages. Clear this point with your potential app developer before doling into investing your money.
  1. Concentrate on Quality Rather Than on Price
Choosing cheap options won't always work well. Keep in mind that the cost of an investment frequently relies upon its complexities. In the event that your prerequisite is to build up a game application, comprehend that it will be costly since they include complex coding. Quality ought to be the real need. Make sure that applications that you offer aren’t of low quality and are easy to understand. Else, it can end up being more costly over the long haul.
  1. Honesty and Business Ethics
Any association ought to be first of all based on honesty. Hire an app developer that esteems honesty and doesn't take cover behind complex technical words that can confound facts. The app developer you contract with should take pride in his/her work and makes the procedure as straightforward as conceivable with the goal that you can assess the work for yourself, regardless of the possibility that you are not a specialized individual.
  1. Take Advantage of Previous Clients Reference
Do a historical verification of the app developer whom you want to for your work. Check the sorts of application they have created in the past and evaluate how effective they are at their function. Additionally, check their past customers (if possible) and get references.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts call 810.224.5252 today or via email at info@cpsmi.com.

5 Ways to Get Your New Product Noticed

As a business, the primary focus is working on the type of product or service that offers the best solution to their customers. Whether you are using flexible package manufacturing for your new product packaging to entice more customers, or implementing several marketing techniques, a good strategy for growing a business and making it effective is by discovering different approaches for getting your products out there.

Now, you have another product that you are amped up for. It tackles serious issue. It is something people are searching for. Your clients are in need of it. It ought to be a grand slam, since it is an awesome product, and it will also help individuals solve a known problem. It fits a specialty and fills a need. In any case, if nobody finds out about it, then its main purpose will be defeated.
The following are great ways you can get your new product noticed:
  1. Attend Trade Shows & Expos
This is an astonishing way you can get your new product noticed is by going to trade and public expos. These sorts of industry occasions are awesome for getting your new product out there as they enable you to blend with bunches of different entrepreneurs and potential customers.
  1. Make a Web Page for Your New Product
Introduce your new product on your website. Offer the problem that it can solve and include an opt-in form to enable potential customers learn more.
  1. Connect with Industry Influencers
When you connect with influencers, introduce your new product as an answer for a typical issue within the industry. Present yourself and utilize that your new product can help their current clients.  You're attempting to get the message out that your new product exists. The most ideal approach to do this is to have somebody experiment with your product and give their information. So convey as much free product to influencers in your specialty as your organization's financial plan can deal with.
  1. Target Consumers through Packaging
Quality packaging can be incredibly valuable in helping your new product noticed. Some colors, outlines or pictures can have a more appealing effect to one group than others, and can subsequently make your result of more prominent. Other than for promoting, product packaging is a powerful way to make an impression on your new product buyers. Advertising messages on the front of your new product can make the shopper prone to picking it up, gander at it and attract buying.
For best result, consider using flexible packaging when looking into your products packaging and custom label. A flexible packaging manufacturer will help you get the best out of packaging.
  1. Leverage on Using Social Media
Whatever social media platforms you utilize in sharing your new product, don't promote to the extreme. The 80/20 method always gives great result. You can let 80% and posts and shares from others and your promotions 20%. Also, regularly participating in discussions might be the most ideal approach to accumulate interest in your new product on social media platforms.

Now you have them, go get your new product noticed to as many potential buyers as possible.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, July 13, 2017

Benefits of Shrink Sleeve Labeling When Introducing a New Product

Without adequate packaging and marketing behind it, a new product entering the market will struggle to attract market share. It's the marketing, promotion, and packaging of a product that tells the public what the product is, how to get it, and how it can improve their lives.

To ensure the success of any promotional campaign a new product must be labeled in such a way that it achieves maximum exposure. One of the best ways to achieve that goal is to use shrink sleeve labeling.

Shrink wrap sleeves can be applied to products in many different ways. From covering just the cap to creating a full-body 360-degree wrap. This gives the benefit of a large canvas on which to create an appealing and attention grabbing design.

Shrink wrap sleeves labeling removes many constraints of packaging design as the process allows the wrap to conform smoothly to complex shapes, while remaining flexible and durable. The ability of the sleeves to wrap around almost any package design gives marketers an edge in creating a product design that stands out from the crowd.

Not only are shrink wrap sleeves tough they are also manufactured from biodegradable materials to increase consumer confidence. The added strength they add to the packaging means manufacturers can reduce the use of extra protection during transport. This saves on material, transportation costs and helps the environment!

In 2011 a study was conducted by AC Nielsen using 800 consumers to determine the value of packaging and create a better understanding of consumer preference.

The study showed that there was a higher emotional connection with shrink sleeve labels over the traditional variety of labeling. The study also determined a correlation between shrink sleeve labeling and long-term sales, and that labeling has a significant influence on the effectiveness of product trials.
With new developments in the manufacturing process, lowering costs, and continued refinement of the product. Demand is sure to continue as more manufacturers see the potential that shrink sleeve labeling can have for maximum visual impact and creating greater appeal for new product lines.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Friday, July 7, 2017

Eаѕу Opening Oрtіоnѕ For Flеxіblе Pоuсhеѕ

In mаnу dіffеrеnt іnduѕtrіеѕ, thеrе іѕ a расkаgіng shift tаkіng рlасе. Frоm foods and bеvеrаgеѕ tо lаundrу detergents, hоuѕеhоld items, soaps, ѕhаmрооѕ, реt fооdѕ and еvеn рhаrmасеutісаlѕ, mоrе and more соmраnіеѕ аrе mоvіng frоm rigid расkаgеѕ аnd соntаіnеrѕ tо flexible расkаgіng ѕuсh аѕ роuсhеѕ and bаgѕ. This tуре оf сhаngе аffесtѕ nоt оnlу thе соmраnу doing thе packaging, but the еntіrе расkаgіng industry іtѕеlf, аѕ ѕuсh a shift mеаnѕ nеw methods оf packaging рrоduсtѕ, new mасhіnеrу, аnd nеw рrосеѕѕеѕ.

The ѕhіft tо ѕuсh packaging ѕtеmѕ frоm ѕеvеrаl dіffеrеnt аdvаntаgеѕ оffеrеd by роuсhеѕ, bаgѕ, and оthеr flexible containers. For customizing packages, items ѕuсh аѕ роuсhеѕ mаkе unіԛuе ѕhареѕ аnd ѕіzеѕ muсh easier to fаbrісаtе and rереаt wіth соnѕіѕtеnсу.

In аddіtіоn, whеrе rigid соntаіnеrѕ frequently hаvе a small area or a labeled area fоr logos, photos, information or dесоrаtіоn, роuсhеѕ and оthеr flеxіblе расkаgеѕ аllоw thе freedom tо uѕе thе еntіrе соntаіnеr fоr the ѕаmе рurроѕе, gеnеrаllу gіvіng расkаgеѕ more сrеаtіvе freedom. Suсh packaging саn аlѕо be mоrе resilient thаn rigid соntаіnеrѕ, surviving drорѕ, аnd other іmрасtѕ mоrе frеԛuеntlу wіthоut thе dаmаgе thаt lеаdѕ tо lоѕѕ рrоduсt, refunds or rеturnеd products.

Aѕ fоr thе bоttоm line, a mоvе tо flеxіblе расkаgіng саn mean lower energy аnd shipping соѕtѕ as well. The uѕіng lеѕѕ material in and оf itself mеаnѕ uѕіng less energy and соmрасt flexible расkаgіng tаkеѕ uр less ѕрасе whеn ѕhірріng than thе rіgіd соuntеrраrtѕ. Thеѕе twо examples also соntrіbutе tо thе fасt that flеxіblе packaging is ѕіmрlу a more еnvіrоnmеntаllу frіеndlу, оr grееn, аltеrnаtіvе. Lеѕѕ еnеrgу аnd less material еԛuаl less wаѕtе. Fоr еасh іndіvіduаl расkаgеr, оnе or all оf thеѕе motives mау рuѕh a buѕіnеѕѕ tо mоvе frоm rіgіd соntаіnеrѕ tо flexible packaging.

But fоr thоѕе сurrеntlу using rіgіd соntаіnеrѕ, thе mоvе tо flеxіblе packaging can mean dоіng a lot more thаn just switching containers. Pасkаgіng mасhіnеrу buіlt fоr rіgіd bоttlеѕ аnd other соntаіnеr tуреѕ mау nоt allow fоr аn еаѕу ѕwіtсh tо роuсhеѕ or bаgѕ. At thе very least, some mоdіfісаtіоn mау bе nесеѕѕаrу, аnd аt wоrѕt, an entirely nеw расkаgіng line mіght be rеԛuіrеd. Fоr thоѕе uѕіng mасhіnеrу for lоwеr production runѕ, semi-automatic equipment mау bе easier modified than соmрlеtеlу аutоmаtеd packaging ѕуѕtеmѕ.

Semi-automatic equipment wіll bе activated bу a fооt оr fіngеr ѕwіtсh fоr fіllіng, sealing or other расkаgіng processes. The key to modifying such mасhіnеѕ for flexible расkаgіng will nоrmаllу lіе іn ѕtаbіlіzіng аnd роѕіtіоnіng thе расkаgе and, іn ѕоmе саѕеѕ, opening іt fоr thе іntrоduсtіоn оf thе product. Whеn dеаlіng wіth turnkеу, аutоmаtеd расkаgіng systems, nоt only muѕt each machine bе mоdіfіеd tо hаndlе the package, but thе trаnѕfеr system, tурісаllу роwеr соnvеуоrѕ, must аlѕо bе modified or соnvеrtеd. In ѕоmе cases, thе еxреnѕе оf соnvеrtіng such a ѕуѕtеm mау соѕt a соmраnу as muсh, оr more, than purchasing nеw еԛuірmеnt ѕресіfісаllу for роuсhеѕ, bаgѕ аnd оthеr flexible packages.

Thе bеѕt course of асtіоn tо tаkе when considering a switch frоm rіgіd tо flexible расkаgіng іѕ tо include your packaging machinery manufacturer frоm the outset. With numеrоuѕ орtіоnѕ available fоr flexible расkаgіng, thе mаnufасturеrѕ саn рrоvіdе insight аѕ tо thе required mоdіfісаtіоnѕ, аddіtіоnѕ оr рurсhаѕеѕ thаt wіll be nесеѕѕаrу for each аnd every расkаgе considered. Wаіtіng to іnvоlvе thе mаnufасturеr until аftеr thе расkаgе сhоісе has bееn mаdе саn lead to еxtrа time and expense thаt соuld have bееn avoided by ѕіmрlу аѕkіng fоr input аt thе bеgіnnіng оf thе рrосеѕѕ. And sometimes ѕіmрlе сhаngеѕ tо packages, сlоѕurеѕ оr оthеr соmроnеntѕ can make a hugе difference іn the mасhіnеrу required, without compromising the vіѕіоn of thе расkаgеr.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, June 22, 2017

Comparing Custom Labeling Options

Custom labeling is an important aspect of marketing a company’s product in both large, small companies and entrepreneurs. They are basically the trademark of a brand or business and are used for a variety of purposes in the commercial world, but specifically for brand promotion and company reputation building. Labels have the ability to impress the customer and also influence a person’s mindset simply by looking at a particular label and identify with the quality of the brand.
Also known as shrink bags and vacuum pouches, shrink sleeves and flexible pouches are different types of packaging materials and are handled by different food packing machines. The vacuum packaging film is typically three to four times thicker than most shrink wrapping materials. The similarity is only that they both use:
  • Plastic polymer film or clear plastic bags for product visibility
  • They use a heat sealing on both ends once the product in placed inside
  • The exterior film conforms to the shape of the product in both
Shrink Sleeves
Shrink sleeves are probably the most popular sleeve solution to the bottling industry because they stand out and grab consumers' attention on the shelf with their attractive coverage, full color, and 360° graphic design coverage on a product for a maximum shelf appeal.
  • The durable film used in most shrink sleeves is waterproof, scuff resistant and won’t get damaged purely through handling
  • Shrink sleeve labels provide a seamless fit for all types of container sizes and shape.
  • They are ideal for all types of products, from cleaning solutions, food and beverage containers and cosmetics
  • The ones applied to recyclable containers can be easily removed.
  • A full-body shrink sleeve provides the best tamper-proof seal solutions for a single product or multi-pack products
Flexible Pouches
Flexible materials such as bags and pouches are known to improve product packaging in the world today and for good reasons:
  • Flexible pouches use a smaller amount of materials than its counterparts and create 50% less waste, thus reducing greenhouse gas release and BTU use for sustainability
  • A lot less material is needed to create flexible pouches or bags making it cost effective in the overall packaging costs
  • The packaging is made from the top grade, FDA-approved plastic films of from be UV-resistant plastic to thwart off product deterioration from the sun
  • Flexible pouches help extend a product’s shelf-life because the re-sealing nature of packaged products helps keep foods better for longer
  • They offer up to a 20% in space saving compared to rigid packaging, meaning more can be shipped at a time, which in turn reduces transportation costs
  • Flexible pouches are very popular with the consumers because they are reusable, convenient and very portable and easy to be packed and stored away, for example, zip-lock bags.
  • Retailers like them too because it saves space on store shelves compared to rigid packaging
  • Flexible pouches are esthetically pleasing; they stand out on the shelf and very eye catching to customers
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Monday, June 19, 2017

Benefits of Using Flexible Pouches Verse Other Options in Packaging

Manufacturers spend a great deal of money investing on research and advertising on products within the market place seeking out ways to increase their sales.  Often times they accomplish this with new and innovative packaging.  One packaging option that is chosen over others is flexible packaging as it is known to attract customers based on the benefits it offers to users.
Stand up pouches are just one type of flexible packaging.  Pouches are produced using various layers and a variety of materials including plastic, aluminum, and more.  The pouch is produced to protect food products from environmental and physical hazards that will be encountered during transportation and storage.  Many advantages make manufacturers consider flexible packaging.  This article will explore just a few.
  • Tailored to Specific Needs:  Flexible packaging can be altered to meet extreme requirements thus meaning it can be designed to fit a manufacturers specific wants, needs, and desires.  Pouches can be produced in a variety of shapes and sizes adjusting to fit the product, brand, and unique business requirements.  This gives manufacturers an advantage over their competitors.  Whenever an option in packaging is compared to flexible packaging it is then realized that they do not compare.
  • Flexible packaging is created from the highest-quality materials.  Stand up pouches and bags use materials that are approved for use in foods.  These materials are completely safe and free of impurities.
  • Added creativity in packaging doesn’t ever hurt when it comes to package and label design.  Creativity draws consumers in thus making them more likely to make a purchase whether planned or impulsive.
  • Eco friendliness in packaging is incredibly important in order to appeal to users.  Flexible packaging is recyclable. Along with being environmentally friendly, flexible packaging offers many user friendly features such as zip locks, spouts, and re-sealable seals.  All of these features that flexible packaging offer customers make a product more desirable.
Flexible packaging offers a number of advantages over other types of more conventional packaging options.  Not only does it offer a number of options for user friendliness it gives manufacturers a million and ten ways to label their product in a fashion that gains attention from consumers.  Labeling and packaging can’t sell a product on its own however a quality product that offers a convenient, quality, package that can withstand consumer use while attracting consumers.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.


Tuesday, June 6, 2017

Shrink Sleeves Verse Traditional Labeling

Shrink Sleeve marketing is one of the essential approaches to popularize your item without spending too much money. Whenever you visit the market you will see that every single item utilize this sort of labeling. There are various explanations behind this however here are the five primary reasons that this marketing works.
Five Reasons Marketing Works Well Using Shrink Sleeves
The sleeves can fit over all type of product shape. On the off chance that you are offering raisins that is molded like the sun with little points sticking out from it then you will think that it’s difficult to fit many labels on it. Shrivel Sleeves labeling are dependably a perfect option in light of the fact that that they can't fit around the item then you can simply wrap the item inside the label. Shrink Sleeves Labeling can adjust to any shape that you can see in your mind's eye.
Shrink sleeve labeling can give an unparalleled level of security from item altering. In the event that you utilize this kind of label to totally cover and comply with the state of an item as I specified before then it makes harder to alter. That is the reasons that a variety of food makers utilize that kind of shrink sleeve labeling on their items.
In the event that you utilize a standard mark then you will undoubtedly put it on the front of the package. This kind of labeling gives a 360 degree circular segment of prime attractive land and it can be seen from any way.
Traditional Labeling:
Traditional Labeling conveys your business message. You can clarify what benefits you offer that competitors don't. You likewise can create brand goodwill by indicating clients you share their qualities. For example, pictures of positive families, healthy entrants and green fields each address different sorts of shoppers. Traditional Labeling should satisfy your legitimate commitments. Food producers, for instance, must print detailed dietary data in a particular configuration and utilize promoting terms, for example, "low-fat" or "less cholesterol" that adjust to government controls. At last, your item may require an UPC, or all inclusive item code, particularly in the event that it will be sold in high-volume retail outlets.
Emerging:
A remarkable logo and color scheme is the best way to differentiate your item from your competitors, as can the product packaging shape. Brilliant colors grab the attraction and draw the client's eye - unless your competitors have splendid packaging and labeling. All things considered, a repressed plan may emerge more. For instance, some potato-chip organizations utilize downplayed designs on gourmet-style items to separate themselves from brilliantly colors, mass-claim things on a similar rack.
Traditional Labeling can grab the attraction of customers, yet practicality it is similarly vital. For instance, if your competitors utilize resalable packaging for their items, buyers may support those items over yours just because of their down to earth benefits. Inconvenient packaging- for example, if the thing is gigantic or difficult to open - likewise can decrease sales.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, May 17, 2017

Judging by the Cover

It is often said that we should not judge a book by its cover and that it’s what’s inside that counts. However, selling a product is not just about manufacturing products and relying on the quality of the product alone to push sales. Imagine walking through the aisles of a supermarket and every aisle is only filled with generic boxes and bottles with the brand and product names printed in standard text. It does not paint a very interesting picture. With no other feature to attract potential customers to pick them up, new products and smaller companies will have a difficult time competing against established, more popular products and brand names. Therefore, labels on products and their customisation play an important role in distinguishing products from different brands.
Custom labels on products have many functions. One of which is to attract the attention of potential customers. Some brands use loud colours, bold fonts, and elaborate illustrations to achieve the desired result. Others would contrast them by using neutral colours, subdued fonts and either simple diagrams or nothing at all to catch the attention of customers. This image created by the labels can easily be associated with the product by its customers. Customers that were happy with a product and choose to purchase it again can then easily locate the product with its distinct appearance.
The vast variation that can be created due to the nature of customisable labels allows brands and products to create a unique image for themselves. Some would even say that labels give the products personality. The labels would often reflect on the product or the brand’s vision and this is more likely to appeal to like-minded customers, creating a bond between the customer and the brand. This will increase customer loyalty to the product or brand, which would help the brand in a long-term business stand point.
Another role played by customizable labels in the sales of the product is that companies can inform potential customers about a product. Brands can promote certain aspects or features of their products on their labels. Potential customers will be drawn to purchase products that meet their requirements and having the positive properties of a product highlighted on its label will help the customer make their decision. With custom labelling, the brand has the freedom to creatively present these selling points, further individualizing the product and its appearance.
Labels on products can greatly influence the success of the product. It is the initial attraction factor to a shopper skimming over many products for something that will catch their eye. Furthermore, it plays a part in the promotion of the product and its benefits to the customer. Custom labelling enables brands to achieve all this while granting the product a sense of individuality, potentially creating a bond between the product or brand and the customer.  So, in product sales and where custom labelling is involved, a book’s cover is meant for judgment and the outside counts just as much as the inside.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, May 4, 2017

Custom Designed Product Labels

Every new product or a revamped product aims to deliver to its customer a lasting impression of the product through its label, within a few seconds. In order to create this impact, custom designed product labels should be made keeping in purview the objective of the product and the competitor’s outlook. The label should be designed as such that it affects the buyer emotionally and compels the buyer to try the product. The little label carries a lot of burden on its shoulder, so it becomes extremely vital for brands to display the product information beautifully on its label.
Important tips for a perfect label
The brand gets represented through its logo, the custom designed product label should be designed as such that it holds its logo distinctly, and use of white color is desirable around the logo to create lasting impact. The size of the logo doesn’t matter much, but the location does matter. The name of the product should be unique and it should define the product. The detailing of the product should be precise and clear, so that the customer can identify what exactly the product offers. The government rules and precautionary measures should be included wherever necessary. The quantity of the product should be mentioned. Proper barcoding should be done on each label.
Getting Noticed
It is always said that a product which is packaged nicely has the higher probability of being picked up by the customer. A product which clearly states its purpose through its label is always the first choice of customers. The custom designed product label which is presented in an artistic manner signals the message the product wants to convey. Colorful labels portray the product to be lively, and crisp design suggests purity with sophistication. The customer buys; product based on the label and the label provides the overall outlook of the particular brand. So, it becomes vital to portray a powerful artwork in the label, in order to make the customer aware about the brand message.
Plan of Action to formulate Alluring Label
With the market being extremely competitive, the brands need to walk that extra mile to stay abreast with changing buying pattern. Branding these days is all about creating unique stories. Although the space in the label doesn’t allow for long stories, one can provide one liners followed by QR code to kindle interest among the customers, so that they can enjoy the entire story back home. The brand has also the option to try out different images in their label keeping the distinctive brand details intact. This way the customer will be happy to keep bottles, with all different labels. The trend these days also focuses on ideating messages, facts and jokes on the labels along with awarding contests which raises the curiosity among the consumers of the product. Finally, the competitors can provide very good learning about what is working and what is not working. The label which is designed tactfully will surely catch the eye of the customer and earn profit for the brand.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Why Shrink Sleeve Labeling is Gaining Popularity

The demand for shrink sleeve labels have seen a significant growth in the last decade and its use is increasing in the global market of labels every day.
The rise in demand for this label is mainly attributed to its benefits in terms of brand identity, marketing and visual appeal to the customers. There is an improvement in the definition and quality of these labels on a regular basis. New developments are also taking place in the manufacturing processes and forms of shrink sleeve labeling.
The other factors affecting the demand for shrink sleeve labels are retail trends, economic influences and increasing demand from the consumers for the convenience products. Several studies on market research have shown that use of customized shrink sleeve labels can increase the sales by around 20% as compared to the age-old ‘pressure sensitive’ labels.
Shrink sleeve labels have a smooth finish, brilliant graphics and are considered as the most durable labeling products. Since these labels are printed on the polyester or plastic material, so they are most suitable for products that are exposed to friction or moisture.
There are several advantages of shrink sleeve labeling. Let us discuss them in details.
  • They are available in full color with a design coverage of 360 degrees.
  • They can be fitted onto most containers and can be contoured to other special shapes.
  • They are abrasion and moisture resistant.
  • No adhesive is required; hence the containers remain usable.

Using shrink sleeve labeling maximizes the marketing space on the products, thus providing more ways to impress the customers. Apart from providing a greater coverage than the regular labels, shrink sleeves are also a better option for those products that confront moisture heavy or humid environments. Such products include refrigerators and showers. The designs on the products do not get damaged in spite of rough handling or friction. This is because the printing of the graphics is done on the inside portion of the sleeve.
Generally, for full body labeling, the shrink sleeves fit into most of the containers. However, shrinking sleeve can be difficult on those shapes that get narrower downwards. This is because the sleeves will not be able to have a grip on the bottom of those containers. The other consideration that needs to be taken into consideration is the heat inside the steam tunnels. This means the shrink sleeve labels have to be made in such a way that they can withstand a certain degree of temperature, otherwise, the containers can get damaged.
We can also use shrink sleeve labels as tamper evident seals. This is very simple. We just need to add a perforation (horizontal of course) near the container’s cap. Thus, there is no need to purchase and apply 2 label products. Instead, our limited resources and time can be utilized in doing something productive.
Similarly, you must have heard of combination packaging. They use these labels for packaging and promoting multiple containers as a single unit. With ‘form-fitting’ shrink sleeve labels, combo-packs can be packaged in the easiest way. Later, these combo packs can be easily converted back into separate units be removing the external sleeve.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Thursday, April 20, 2017

All You Need To Know About Shrink Sleeves

What are shrink sleeves?
Though the name may suggest otherwise, shrink sleeves are actually a form of labels that are fast becoming popular. Indeed, it is one segment that’s growing fast in the label industry. More and more brands want to ensure that their packaging is aesthetically appealing to the customers. In a highly competitive world, it is important for them to make a mark and be distinctive. And they adapt shrink sleeve labels to achieve this end.
The industries that are adapting shrink sleeves are food and beverage, pharmaceuticals, household products etc.
It is the age of cheap duplicates. There are many companies that copy a more popular and established brand and use similar labels in order to sell their products. This is where shrink sleeves come in and offer a big advantage for brands. The design choices are multiple and flexible, allowing brands to stand out and be recognized.
Advantages
Shrink sleeves are more durable, allow having full body designs on the container, are water and abrasion resistant as well. The most important part is that the labels can be removed and the containers can be reused. This makes for an ecofriendly option and saving in cost. Though shrink sleeves are slightly more costly initially, in the long run, this works out better.
Since you can have full body designs, you have scope for more color and graphics choices that are impactful and capture attention. These can be used on a wide variety of container materials like plastics, glass and metal. They are seamless and fit into any shape of containers, giving it a different look accentuating the shape of the container.
Another important aspect is to have the barcodes on the product. Shrink sleeves allow you to have this, but with a rider. Scanning of bar codes is sensitive and hence bar codes should be strategically placed on the container. It should be put vertically in a place where the bar code can be scanned as is without any curves of the container interfering with the scanning.
Shrink sleeves are durable to store and transport and are mostly damage proof. However, they should be kept in a cool environment of temperatures of 30 to 80 degrees Fahrenheit as otherwise higher temperatures may cause it to shrink prematurely rendering it useless.
Materials used
Shrink sleeves are mostly manufactured using two materials, namely Polyethylene Terephthalate Glycol-modified (PETG) and Polyvinyl chloride (PVC). PVC is most cost effective of the choices as it’s per unit cost is less and is better to use in few cases than PETG. PETG however, has the highest shrink percentage and is also recyclable, which is a big plus making it the most popular of the choices. It is also readily available.
It is important to get the sleeve size, slit width, lay flat size, cut length, print width and height correct. It is best to share sample containers with the shrink sleeves manufacturer and they also offer prototypes.
The shrink sleeve industry is growing at a fast paced 20% and is here to stay. With so many advantages, this is something that brands cannot choose to ignore.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Shrink Sleeve Manufacturing

Shrink sleeves are a cost-effective packaging method available for labeling and decorating the consumer products. The packaging enables better utilization of space and outlines the details of the product. Consumers are often attracted by the labels and details cut out on the product. Shrink sleeves give justice to the consumer by highlighting the minute details of the product.

Shrink Sleeve Manufacturing:
Shrink sleeves are available in different materials:
  • Polypropylene Terephthalate Glycol (PETG): PETG is the most expensive shrink sleeve material. It has excellent coherence and print standards. It is recyclable and most opted material for shrink sleeve packaging.
  • Polylactic acid (PLA): PLA Packaging comes from biodegradable waste and is a current trend to choose PLA packaging.
  • Expanded Polystyrene (EPS): EPS is also made from the recyclable thermoplastic material. It is highly resistant to heat.
  • PolyVinyl Chloride (PVC): PVC is the most commonly used and cost effective shrink sleeves material compared to other materials. Shrink sleeves made from PVC have good coherence and print standards. It is less environmentally friendly and hence not preferred in the recent age.

Shrink sleeves made from any of the above materials can be applied on the products by two methods: manual application method and automated application method.

Manual Application Method: Shrink sleeve is manually placed over the product. Heat waves are given using a heat gun/ a dryer to adapt the preferred shape. This type of application is suited for sample models in small numbers.

Automated Application Method:  Diversified machines are used to slip the shrink sleeve on the product and a heat treatment is given to form a perfect fit for the product.

Perforations: Shrink sleeves provide perforations, it helps consumers to simplify the removal of the packaging done on the product. This ensures the consumer that the container is not used earlier. Different types of perforations are available on the need basis.

Colors and printing styles: The number of colors chosen on the shrink sleeve for the product design is directly proportional to the cost of packaging. Different printing styles are available on shrink sleeves, like digital printing, flexographic printing, gravure printing and the web offset printing. One can easily select the print style based on the cost estimate and quality of the graphics. Gravure is the costliest style of printing and digital is the most reasonable style of printing.

Types of Shrink sleeves: Shrink sleeves are available in different types, like full body shrink sleeves, shrink sleeves to cover only a portion of the product, shrink sleeves to avoid tampering and shrink sleeve for combination packing of products.

An illustration of the Shrink sleeve process:
  1. The initial step is to accumulate the sample container and the graphics on the container.
  2. Appropriate strength material is selected for the container and an alluring graphics to obtain the desired end product.
  3. Application of the shrink sleeve can be done manually on the product or done by machine. In the machine application process, appropriate heat has to be provided to avoid shrink sleeve damage. After a proper fit of the shrink sleeve package on the container, the finished product is ready.

Advantages of shrink sleeve packaging:
  • Sleeves allow complete utilization of the container body. Utilization, when paired with exceptional graphics, is a hit in the market.
  • Sleeves undergo a heat treatment to perfectly fit the container body. Hence, any shape of the container can be selected to contour and outgrow in the market.
  • Sleeves are applicable for all kinds of materials like metal, glass, and plastic. The sleeves give a perfectly smooth finish on the container.
  • To avoid tampering of the product, sleeves can be used on the cap of the container. This ensures trust and safety of the product.
  • Shrink sleeves are all moisture resistant. This makes it usable in any place, like product placed in a refrigerator.
  • Shrink sleeves are abrasion resistant. This quality of the sleeves helps during shipping of the products.
  • The sleeves do not use adhesive and hence no sticky mess available on the container. Containers are reusable and the sleeve can be cleanly torn away.
  • Re-branding of the products using shrink sleeves gives an exceptional edge in the marketing end.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Custom Designed Shrink Sleeves

Custom designed shrink sleeves as we know are shrink wraps, are made of plastic or polyester film material. These are very much heat resistant and happen to be great label products. Moisture, friction they can easily encounter without losing their great durability.
Why Shrink Sleeves
This is an absolute necessity seeing from the point of view how we are using industrial products in our everyday lives. The shrink sleeves can generally be applied over, around the intended goods. Then they are heated either by using heated guns or are sent through shrink tunnel, for shrinking. So we can say it is kind of an overwrap that is done on various types of packaging. Cartons, beverage cans, boxes and pallet loads are few of the many products that cannot be completely done without shrink wraps being used. Not just industrial goods, shrink sleeves are many times used on book wraps, beverages, and pharmaceuticals.
The More Designed, the Better       
Shrink sleeves are manufactured in ways to give a great presentation. So, you can say the look and feel part in shrink sleeves happen to be of great importance. Be it a beverage container or your favorite water sipper, a great shrink sleeve can immediately draw attention to your thing in a jiffy. There are several manufacturers in the industry who cater to all kinds of your shrink sleeve needs. And they give 360 degree graphics coverage on all your containers and applications that you want to cater to your consumers for some great visibility. Presentation is precisely the reason that people use to go for custom designed shrink sleeves.
Using the Shrink Sleeves
As far as use of the shrink sleeves are concerned, they are absolutely many. These sleeves wrap buildings. Countries or regions affected by natural calamities use these sleeves in great amounts to cover rooftops post the powerful storms. For environmental containments too these can be used. They are largely used while removing environmental hazards like lead, asbestos etc. While buying CDs or DVDs most of you have noticed your favorite CDs, DVDs in these shrink sleeves. Foods such as some vegetables, meat, cheese, plants are often covered using shrink sleeves. Therefore, you can easily see how the use of shrink sleeves actually covers all the necessary areas of our lives.
Shrink sleeves as already mentioned before, come in various customised frames and they fit most of your containers of choice and can actually made to special shapes. The films that are used on the shrink sleeves are high-gloss OPS, PETG or PVC and they are equipped with the abilities to resist any kind of moisture and abrasion. The goods makers are sincerely concerned with the kinds of shrink sleeves they are using on their products. They believe the kick that they give to the products on shelves, the gloss, the presentation, is really important to make your products stand out from the rest.
At Anchor Printing, we take pride in offering our clients cut & stack labelling, pressure sensitive labels, roll-fed labelling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Thursday, March 30, 2017

Flexible Packaging Is Changing The Package & Label Industry

Flexible packaging is known to be one of the fastest growing sections of the packaging industry. The process of flexible packaging combines the qualities of plastic, paper, aluminum, and film. Moreover, it uses the minimum amount of each material.
Bags made with flexible packaging can take the shape of a pouch, liner or overwrap. However, the shapes of these bags can be readily changed.
This type of packaging can be used for consumer products, institutional and industrial applications. Flexible packaging is has been quite useful for the business industry. It helps not only ensure food safety but extend shelf life as well. Furthermore, it can protect against heat, provide barrier protection, and easy printability.
Here is a list of advantages that the flexible packaging is responsible for:
  • It is quite easy to handle flexible packaging. It is light in weight and can be carried around. It is quite easy to open up. Later, it can be resealed without hassle and storage is no problem either
  • Flexible packaging consumes a minimum amount of energy to manufacture. Easy to transport, it also produces less amount of greenhouse gasses when being moved to the market
  • It is the face of innovation in the packaging industry
  • Flexible packaging can be used for a variety of products and has the potential to be extended to a more diverse set of products as well
  • It can maintain the freshness of any product and indicate when it is not
  • Flexible packaging is not just profitable for the business industry but highly convenient at the consumer end as well
  • It can also provide product visibility through the packaging
  • When flexible packaging is being manufactured, the industry can greatly reduce the amount of waste produced as compared to other types of packaging
  • At the consumer end, the waste is also being reduced using flexible packaging. This can greatly reduce the amount of waste being discarded into landfills
  • It is highly advantageous for efficient product to package ratio
  • For marketing purposes, this type of packaging is beneficial for improving shelf appeal
One essential favorable position of flexible packaging is the way that that less material is utilized to make flexible packaging. This makes less waste and is consequently more naturally well-disposed in light of the fact that less material is left in the landfills. Moreover, less water and energy is used in the making of flexible packaging and since the items have a tendency to weigh less, there are fewer transportation expenses and less waste of energy. It is truly an innovative step towards making the packaging industry more environmentally friendly.
Flexible packaging is at the bleeding edge of imperative packaging patterns in the protection of products, packaging outline and execution, buyer accommodation, and manageability which emphatically impacts the earth, shoppers, and organizations.
Flexible packaging makes a number of items more helpful, enjoyable, and more secure for purchasers. This has been possible all on account of the dedication to advancement, innovation, and maintainability that is the sign of flexible packaging.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

5 Reasons Your Business Needs a Professional Custom Label

In today’s world, starting a small business and becoming an entrepreneur is not only about inventing products and getting them to the market it also includes the finer details such as elegant and exquisite labeling. In fact, getting customized labeling for your products helps to market them and by using articulate designs, they appear a class apart from the products of your competitors. So is it better if you design your own custom labels or would a custom label specialist perform a better job? Well, to answer this question and inform our readers about the reasons they need a custom label specialist we have compiled an interesting list of “5 Reasons Your Business Needs a Professional Custom Label Specialist”.
  1. Produce Elaborate Designs: To stand out from your competitors, you don’t only need quality products but also need attractive labeling and packaging. Because both the labeling and packaging of your products could prove to increase their sales and help you maximize your profits. To serve this purpose, you could hire professional custom label specialists since they always have a team of professional designers which efficiently produces elaborate designs for a variety of products and services.
  2. Quality and Durability: In many instances, as an attempt to save money, small business owners compromise on quality and buy cheap custom labeling. Such cheap labels almost always come off the products or become a victim of the wear and tear products go through from packaging to the supermarkets. Therefore, cheap labeling does not prove to be durable and do no good in enhancing the image of the brand. Thus, to get custom labeling and packaging that is durable and of high-quality you need to hire professional custom label specialists. Professional custom label specialists never compromise on quality and take care of everything from material and laminate to the size and custom shape.
  3. Quick Turnaround: Quick turnaround is another essential feature you would not get by using cheap custom labeling. Professional custom label specialists, on the other hand, always provide a quick turnaround. They would complete the packaging process of your products in an efficient manner and more importantly, in a considerably short time.
  4. Reasonable Pricing: The pricing of professional custom label specialists is always quite reasonable considering the high-quality solutions they provide. So, although professional custom label specialists might charge a bit more than the cheap labeling but there would always a huge difference in the quality both these custom labeling options provide.
  5. Hassle Free: The most worthwhile reason why you need to prefer a professional custom label specialist over cheap custom labeling is that they make the whole packaging process hassle free. Hiring a professional custom label specialist is like outsourcing the packaging and labeling process of your products to professionals who know their trade very well. This outsourcing would allow you to focus more on the marketing, finance, quality control, and many other essential aspects of your business to run it
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Saturday, March 18, 2017

Why to use shrink sleeve labeling for your products

Shrink sleeves are a type of label that so many food and beverage companies use on their products. These labels provide vital information such as the products name, ingredients, directions, price, catch phrase, and more. Shrink sleeves are easy to read and brightly colored making it easy to catch the eye of consumers as they pass by. That truly might be the end of it there, the last thing you really think about shrink sleeves but there is so much more to shrink sleeves than just a marketing purpose.
Shrink sleeves are one of the most durable labeling products on the market today.  In fact the uses are pretty much as endless as your imagination and creativity. Shrink sleeves are printed on plastic or a polyester film material which makes them great for places that encounter moisture or friction. They can withstand a real beating and still look amazing and perform as they are meant to.
Why would you want to use a shrink sleeve? Other than the sleek look they offer a full color design that provides 360 degree coverage making these one of the more popular choices in this line. So, now on to the big question why would you want to partake in shrink sleeve labeling for your products? Allow me to show you exactly why you would want to do this.
  1. Marketing – Let’s face it as consumers we tend to be drawn to bright colors, certain words, certain health claims, and ingredient lists which is why it can be a huge benefit for your company to label products with shrink sleeves. They give consumers and easy to read and notice label that will catch the eye and draw them in.
  2. Brand Identity – Putting a high quality label on your products really tells consumers your brand is worth something. Your brand takes the time to care about their products by providing awesome looking and fabulously functioning labels for the products.
  3. Savings – Shrink sleeves are comparably less expensive when compared to other types of labels. Not to mention they look much better and are more appealing to consumers.
If you are looking for an innovative approach to marketing your brand give the shrink sleeves some serious consideration, they are versatile, colorful, and durable.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Tuesday, February 28, 2017

Designing Product Labels When Space Is Limited

In label design space is limited.  It is important that designers deliver their message in a clear and concise manner within the limited space available on the label.  This needs to occur while making sure that key elements are not left out.  When designing a label, the graphic designer must work in conjunction with the manufacturer and design team to create something visually appealing and effective at marketing the product. 
The product label holds a variety of information that is important to consumers.  Some key information that is needed on the label includes:
  • The product/brand name
  • A product logo if it is applicable
  • The size, quantity or weight of the product
  • A description of the product
  • Product tag line
  • Ingredient lists
  • Direction on using the product
  • Item barcode
Two of these items, the product story and directions tend to be longer and may need to be edited to avoid becoming too wordy.  If you want to have more product information available to consumers put it online or on the outside of the packages case.
With custom product labeling it is important that it is easily read.  Designers need to make sure that the label is clearly legible.  The font size and color are crucial elements.  For really important information designers should strive to use font that is ten points or larger.  Text that is not crucial should be no less than six points.  The color of the font is also significant.  It should contrast with the background color.   A bright font is often good because it is thought to entice people into making a purchase.  The color font that is used may also depend on the product and its existing aesthetic appeal.
In custom product labeling it is best to use a solid color for the background.  A pattern or photo when used for the background really affects the readability of the label.  Both options, a pattern or a photo, are not conducive to the readability and presentation of text.   It is important to have blank space, otherwise known as white space within your label.  This is favorable as it separates information and creates a visual distinction within the label as well.  White space within a label is an understated minimalist way to state what needs to be stated without being overwhelming.  It offers a calm and open feel to the label design. 
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.