Tips for Designing Shrink Sleeve Labels

Shrink sleeve labeling has taken the advertising world by storm. Long gone are the days where a bottle of energy drink was just another bottle that you would toss in the recycling bin soon after you are done with it. There are now more visually appealing designs of packaging material everywhere you look that make you buy various products just to have the containers.

The most appealing thing about shrink sleeve labeling, in addition to the vibrant color choices and head-turning 360 degree graphics, is that there is no need for adhesives.  As much as we don’t want to pull the labels off, it makes the peeling off process easier regular labels and because most containers can contour to a variety of special shapes it makes the containers reusable. We can now say goodbye to the overpriced water or sports drinks bottles.

 If you are still not convinced about shrink sleeve labeling, maybe the following benefits will:

• Shrink sleeve labels have a larger coverage than conventional labels that allow for larger graphics and product information
• In addition to being a packaging material, shrink sleeve labels are also tamper evident seals due to the horizontal perforation on the cap
• Multi-pack shrink sleeve labeling allows for different packaging size and container shapes
• You can now shrink sleeve aluminum cans
• You can enhance your product’s appeal to get it noticed, which is one way to outshine your competitors
• Shrink sleeve labels also have a built in barrier against scratching and damage to your design

There has been a reported rise in the shrink sleeve labeling industry, and with the help of an experienced team of printing professionals, you can design and customize your own shrink sleeve labels in a matter of weeks.

Fundamentals For Consideration

• Print out your sleeve design and then just hand wrap it around the container to have a feel of how it's going to look before printing.
• Your graphics should be elaborate and precise in order to leave fewer margins for error
• Don’t be tempted to use clear labels because they often tend to reveal various imperfections (if any), instead, use graphics that can make your product visible through a few clear areas of the shrink sleeve - especially if you are going for partial coverage.
• The printing company will add the distortion to your design to match the curvature of the container. Therefore, you don’t need to add the distortion percentages on a shrink label.
• The printer will provide a template for your package, and it’s important that you set your design according to the die line.
• Once you have approved what the printer will have sent you, run a few sample labels, do a shrink test and rework the label until you are happy with the final look then approve it for printing.

Contact Us

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

The Best Option in Product Labeling

Shrink sleeve labeling is the talk of the town. And why shouldn’t it be? We know that marketing has risen to new heights. A product is only valued if it has a good packaging and good advertisement. Owing to this, the customers of today give more value to the way a product is labeled with the brand that it belongs to.

There are many ways in which a product can be labeled according to the needs of the company owning it. However, none of the ways can be deemed parallel to shrink sleeve design and labeling.

Benefits of the shrink sleeve labeling and packaging 

To get an understanding of why businesses are using shrink sleeves to label new products and rebranding products within the brand.
1) Full 360 Degree Product Body Coverage
Shrink labels are advantageous in being able to wrap around any container of any shape without any hassle. The labels simply fold around the packaging in a manner that does not leave any place uncovered.
Unlike other conventional packaging methods, these labels are known to provide greater space for creativity to the product manufacturers. This ability brings us to our second point.
2) Greater Exposure
There has been an increase in the demand for stretch sleeves over the past decade. This increase can be attributed to the fact that these labels can easily accommodate larger and complex graphics of labels. As we have established above that labeling is one of the major parts of brand exposing strategies, having a label which totally gives you the freedom to concoct designs that can lead to customer attraction can be an extra edge over the competitors.
3) Durability
Durability is not an option but the need of every brand owner in terms of both his or her product and its labeling. When it comes to sleeve labeling, the shrink film bears the majority of the printing. The labels are printed in reverse on it and are sealed safely by a thinly layered film. Having this ability, these labels basically increase the shelf-life of the labels of your product by saving them from scuffing, marring, or tearing.
4) Consumer Connection
One of the many reasons that shrink labels have captured the attention of the packaging community all around the world is its ability to create a deep connection with the customers.

Popular Consensus

The claim that we made has been confirmed by a 2011 Eastman Chemical Company study. The study was carried out by AC Nielson by incorporating an 800-consumer pool, and its main reason was to know about the preferences of the customers in terms of attractiveness of the different kinds of labels. What the researchers learned from this study was that majority of the consumers preferred the products which had stretch or shrink sleeve designs.

Contact Us

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Turn Heads with Functional Product Packaging

Flexible packaging and flexible pouches is an innovation within the packaging industry. More and more companies are opting for this kind of product packaging for the value and benefits that it renders to the business owners and consumer. Owing to this fact, flexible pouch manufacturing has surfaced as something which is here to stay for long run.

One thing that is unique to this kind of packaging is its functionality. Not only does the manufacturer get packaging for his product but also the consumer gets a package that is conveniently designed and easy to use. One other thing that has added to the fame of pouch packaging is its ability to turn heads both of the consumers and the manufacturers.  Designers are ensuring that flexible packaging labels are catching the consumer’s eye.  There are a number of ways designers can do this including:

Flexible Packaging Offers Greater Brand Recognition

Since you must have bought something of value in your life, let us ask you a question. What is the first and foremost thing that captures your eyes when you see a product? It is indeed the packaging of the product!

It is a well-established fact in marketing that a product is well recognized by its packaging. And when it comes to flexible pouches, they not only represent a new line of packaging but also allow the manufacturers a larger space to print their logo/message upon. Thus, with beautiful design and profound space, flexible pouches are going to create a win-win situation for you.

They Can Pack a Variety of Consumer Products

Looking at the variety of the consumer products in today’s market, one can assume the plethora of packaging types that they require. For a business owner, managing different types of packaging for same-phase products can be a headache. With the advent of the pouch packaging, this headache has been eliminated. Now, there is no need to order different kinds of packaging.

They Extend the Shelf Life of Products

Since they are made of plastics, flexible packaging extends the shelf life of products because they are not susceptible to degradation. They do not react with a majority of substances and thus the product that they contain stays healthy for longer.

In addition to this, they can be easily vacuumed for better product preservation. So, no matter if it is food or cosmetics, the flexible packaging saves all.

They are Wonder Windows

As stated above, having flexible packaging for printing the message of the manufacturer is important since it serves to capture customer interest. What adds to this interest is the ability of the package to reveal what it is holding inside. This can work great for the brand exposure of a business even if its name is new to the consumers. They can just look at the product through the packaging and be inspired to buy it.

From the above discussion, you must have sensed that flexible pouches are more than just packaging solution. They protect the product, enhance its life and also add to the value of a business. If you are looking for the right packaging for your product which is liquid-phased then you need to contact a flexible pouch manufacturing facility.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Endless Options in Label and Package Design with Flexible Packaging

Flexible packaging is a cost-effective packaging solution to the traditional packaging options.  It attracts buyers both young and old as about fifty percent of consumers respond to innovative packaging using high-quality paper, cellophane, and other materials offer endless options for manufacturers to choose.  However, it requires knowing about all the different packaging materials to make the right choice.

Modern packaging options are designed to meet various needs including environmental, biodegradable purposes to protect the environment. The flexible package suppliers plays an important role product manufacturing serving the food and nutrition, pharmaceutical, creative, brand equity, agricultural, and technology manufacturers. Some packaging options available in the market today are listed below.

Considerations in Choosing Packaging

In a situation where there is more than one option to choose from, it is essential to know the criteria to follow before making a choice. As said above, flexible packaging serves various needs; it is within such needs that individual users will choose the packaging option that best serves their purpose.

The following are things to consider when selecting a package option:

• The Environment of the Product

The manufacturer needs to consider the situation where the outcome will be subjected to pick a flexible packaging that will tolerate such environment. Consider dietary salt packaging, for instance; it needs a packaging that will prevent it from getting compromised with water. So it’s best to consider cellophane or waterproof packaging.

• The Target Audience

Where the prospective markets for the product are young kids, it is best to consider aesthetics and quality design to choose a packaging option. Paper packaging will be an advantage here that cellophane material.

• The Label Design

It is not all materials that are art tolerant in term of labeling and design. You will need a flexible packaging option that will allow for better design which will accentuate the artistic consideration of the packaging.

Packaging has the following options:

• Shrink sleeves

This packaging option is the most versatile type of packaging label. It can form correctly to the encased product giving it the right contour shape covering. They are used for boxes, great for beverage packaging and other food items.

• Pressure Sensitive Labels

They are the best application in consumer food industry used in a variety of applications. They are available in different textures and adhesives; it is best for manual and automated uses.

• Dry Labeling

Best packaging for removable packaging and coupons. Most often used as removable instant redeemable point of purchase packaging.

• Reseal Booklets

This variation of dry labeling packaging is used in reseal booklets; it comes with an adhesive which makes the booklet to fold back into itself and reseal the package.
Where your industry labeling rules apply, flexible packaging options are best manufacturers ally in consumer product packaging as it provides the window to choose the best option relevant to your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.