Wednesday, December 17, 2014

Marketing Success With Shrink Sleeve Labeling

Product labeling is a significant aspect that helps impact a products success or failure.  In order to be sure of your products success it is crucial that you implore materials that will get the job done.  If your product is going to succeed it is crucial you maximize your chances of success and that starts with the choosing shrink sleeves for your products labeling.

Although there are a variety of materials to choose from when considering product labeling it is important, in order to succeed that you choose the label that offers your product the most benefits.  Shrink sleeve labeling offers more benefits over other labeling options and fits every budget.
In order to understand how shrink sleeve labeling can benefit your company and products it is beneficial to understand what advantages exist when you choose to use shrink sleeves in labeling.

Labels made from shrink sleeves are created from affordable materials.  You can manufacture shrink sleeves for a variety of products.  Shrink sleeves are incredibly versatile and can be designed to work with even odd shaped products.  So as a manufacture if you are looking for an affordable option in labeling and have a product that is uniquely shaped, look no further; shrink sleeve labeling is your best option.

If you are looking for a labeling option that offers a large visual impact you will find that when using shrink sleeves.  No matter what size or shape your product is packaged in, shrink sleeves offer an appealing label.  Shrink sleeves have been known to be a leader in labeling, often preferred by consumers over traditional labeling alternatives.

Once recent concern has been the footprint left behind with the use of shrink sleeves. It is crucial to understand that shrink sleeves can now be produced without causing harm to the environment.  Shrink sleeves are produced using biodegradable materials that do not harm the natural environment.  As a product manufacture it is important to understand that you can get results without leaving behind a giant black mark.

There are a number of options when it comes to choosing a material to create your products label out of.  Look at the advantageous offered and choose the right option for your product and company.  Labeling is one of the most basic components in product development.  When picking a label material you should look at the benefits it offers, the rewards it offers and the overall cost.  Shrink sleeve labeling offers a wide variety of benefits as well as being a financially conscience way in which to label your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs.

Tips To Help Design An Appealing Product Label

In business when you create a new product one of the most important things to consider is the products packaging and label.  An appealing product label works wonders to help boost sales of your product. The package and label are the first things to draw consumers to your product.  The label is what creates the desire of the shopper; will they purchase your product or pass in favor of another more alluring product.

Visual appeal is the guiding force in marketing.  Consumers are lured in by a products visual appeal.  Your products label is the main attraction that will draw consumers in. With that in mind you must find a way to package and label your product in a tempting manner.  The label should be clear, concise and should grab the attention of a wide range of consumers. Creating a label is not difficult; creating a label that effectively markets your product is the challenging part. 

When designing your products label there are a few things that can hinder the appeal if not considered carefully.  It is important to remember that too many colors can clutter the label and instead of drawing attention to your product it can turn customers off.  A classic label that can retain its appeal over time is what you are looking when designing your products label.

 Different colors entice different feeling and emotions.  In label design it is important to understand what emotions are conjured when using a combination of colors.  Use appropriate colors to entice the emotions you are looking for with your product.  Brighter colors such as oranges and yellows elicit energy while blues and greens bring on feeling of calm and serenity.  Consider what impression you wish you leave on consumers when thinking about the colors to use in your new label design. 

It is also important that after a design has been solidified that you ask the label printing company for a sample before ordering.  The color process that is shown on the screen when designing your label does not always come through after printing especially with the number of materials that labels can be printed on.  Shrink sleeve labeling, cut and stack labels, pressure sensitive and roll fed labels will all print color differently.  When contemplating a label you need to be one hundred percent sure about the decision as the label is what will be representing your brand and new product.  

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Five Tips When Designing Your Products Label

Your products label should be designed in a manner that is appealing and draws consumers in.  Your label should entice people to buy the products within your product line.  There aren’t a whole lot of ground rules when it comes to designing a perfect product label.  There are a few ground rules to consider following in order to guarantee that your product label is visually appealing. 

Attractive Graphics

The graphics on your label are an incredibly important part of the overall design of the label.  Attractive graphics aren’t something that come easily.  A graphic designer should be employed to design the graphics on your label.  An impressive graphic will help to grab the attention of potential customer faster than any number of words that grace a products label. 

Color Choices

Choosing the colors for your 
products label are super important to the growth of your brand.  The colors on your label will lead consumers to gravitate towards your product line as it continues to grow.  The colors on the label will evoke consumer’s feelings.  It is important that the colors you choose invoke the feelings you desire customers to feel about your product.  The colors on your label should accentuate the products packaging and create visual appeal. 

Choosing Fonts 

The font on your product is as important to the overall label design as is the color and graphic choices.  Choose a font outside the normal range of fonts.  Consider a font outside the realm of Windows font choices.  Fonts that are new, artistic and ground breaking will outweigh the frequently used fonts your competition uses.  The font should be easy to read, appealing and eye catching.  It is also important that you don’t use too many fonts on the label.  Limit the number of different fonts you use when designing your new 
product label

Enticing Vocabulary

Remember that a first impression takes only a seconds.  The text on your label should influence your audience to buy the product.  Use words that are meant to grab attention; short catchy descriptions about your product work well to entice buyers. 

Product/Contact Information

Your label not only needs to contain information about your product but also information on how to contact your company.  This information should be added to the label in a manner that does not detract from the graphics, colors or visual appeal.  The information needs to be located on the label where it is easy to spot, easy to read and does not detract from the labels message.  

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Tuesday, November 25, 2014

Creating A Product Label That Stands Out

  • Simple and Clear
When you are at the supermarket next time go to the shelves and choose a few different products at random.  Look at each products label and ask yourself; what the product is used for and what is the brand behind it?  You will instantly see the difference between the good and bad labels.  Those with a simple, clear message and distinct labeling design will be able to answer those two questions for you within seconds, those without will not.  Consumers will dedicate four seconds to you product.  Make sure your product label answers those questions clearly and quickly in order to appeal to your market. Your label needs to be simple and clear while acknowledging your brand and product.
  • Honest
When you are creating a label or product package be sure to show an honest depiction of your product.   Don’t over exaggerate the benefits of the product.  If you are selling a cookie that is dipped in chocolate don’t drench the cookie in chocolate.  Honest representation is better than extreme exaggeration.  People want to visualize what they are actually getting.  Find the best manner in which to present your actual product on the label and package.
  • Authentic
The heart of your brand is based on its authenticity.  A generic label with an uncommon design style can have a terrific visual impact.  When it comes to authenticity, stay true to your brand and product.  If a competitor uses real photos, use illustrations, if most are using a horizontal label layout, choose a vertical one.  Stay true to the original spirit of your brand which creates authenticity while designing something that stands out above the competition.
  • Shelf Impact
Your product will never be seen on the shopping market shelf alone.  With this in mind understand that you are creating a label to stand out amongst similar products arranged in rows and columns.  The impact your product has on the shelf makes a world of difference when it comes to consumers choosing yours over the competition. The impact your product has while on the shelf surrounded by the competition will determine success or failure.  The label should be distinct, appealing and grab the attention of consumers on first glance.
  • Extensibility
When you design a brand package or product label be sure you leave room for your concept to grow as your company does.  When you create variations of your products the product label design and packaging should allow for continued evolution.    An example of this comes with different flavors of your product.  For instance, if you are labeling juice be sure the shrink sleeve label can easily change with the creation of other flavors.  Keep in mind product extensions when creating a label or package design as this will save you from a lot of redesigning later on.
  • Practicality
Practicality comes into play when you are thinking about the shape, function and size of your products package.  The more practical your package the easier it will be to design a label that works with your product.  Thanks to shrink sleeve labeling a variety of product shapes become more possible to choose from.   When thinking about function consider the creation of wide mouthed jars for spreads.  The more practical the product the more likely consumers are to purchase it.
Remember the tips above when you are creating your new product label design as well as your products packaging.  Keeping these six things in mind will allow you to enjoy success when marketing a new product or brand.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs.

Part Two Of Mistakes To Avoid In Food Label Design

In our first installment on product labeling we discussed why it was so important to choose the correct font when designing a new label for your product.  This article will focus on choosing the correct layout and colors to designing a new product label.   Whether you are having a label designed or planning to design something on your own here are some important reminders to take into account before printing.
One mistake to avoid in label design is clashing colors.  The point of label is to design something that is superior to that of the competition.  You want a label that speaks to consumers rather than one that stands out because it is revolting.  Choose colors that are meant to complement one another; colors that can do this without detracting from the message that you are trying to send.  If you are promoting a product based on a theme that already exists, say a fourth of July theme, update your label to compliment the theme even if your brand or product label normally doesn’t.  Adjusting to the theme is better than creating a labeling eye sore.  Clashing colors are unappealing to the eye therefore creating an eye sore when consumers are examining the label.
Another mistake that is often seen when designing labels is crowding.  Adding too many images to the label creates a visual mess that often makes deciphering your products message difficult.  Create a clean label that uses clear images to create a vision that is strong, vibrant and well defined.  Upon first glance, within seconds consumers should know what your product is, how it meets their need and be drawn to make a purchase.
A mistake that is seen in product labeling a lot when selling food products is sending a mixed message.  You want a food label to send a clear message.  The label should provide information about the products nutrition while stimulating the consumer to purchase the product.  In food labeling you want the label to share details of how healthy and delicious you product is especially in comparison to the competition.  Is you marketing food avoid messages that can be misconstrued.  If you want people to find your product desirable and tasty avoid adding images that appear greasy or rotten.
When you are designing a label be sure to create several test versions. Have several test groups survey the different options and share with you their thoughts.  Each of your product labels may have some degree of variation.  What is important is that your label is clean and clear in design.  Your label must convey a message while also maintain readability and looking professional.  Your product label is a reflection of your company, brand and product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Mistakes To Avoid In Food Label Design

When it comes to marketing your product one of the most important pieces of the entire process is your products label.  When designing a food products label you are looking into creating an enticing label that projects an appetizing message, one that promotes the products enticing features of the products as well as conveys product information to your customers.

With food products the label is one of the main tools that you have to make a statement about your product.  It is important for your brand identification that you make the most of your label.  The label becomes even more important to your marketing mix when you are working with limited funds or only have access to a small retail space in which to display your product.

There are some common mistakes to avoid when designing your product label.  One that happens often in the product label design has to do with the text font that is chosen for your label.

The Use Of Too Many Fonts

When designing your food products label there are many options in fonts available to choose from.  It is tempting to choose all of your favorite fonts.  This is not an option in successful food label designs.  When you are trying to convey important information as is done with product labels it is important that the font is easy to read to all segments that you are marketing your product to.  Keep the font simplistic and consistent.  If the label is hard to read it will appear disconnected and turn clients away from choosing your product.   Stick to a one or two fonts on your product labels while keeping the style changes on the label to a minimum.

Brand Name Font Size Is Too Small or Too Large

There must be a balance between the size of the text that is used in your brand name, product information and label text.  It is possible for your brand name to over power or become lost on a label that is not designed properly.  Your brand name should be prominent along with the product name.  From there it is important to maintain the integrity of the text throughout the rest of the label.

Difficult To Read Font

With marketing you have a limited amount of time to grab your audience’s attention.  This is why it is important that label designs use clean fonts that are easily read from close or far away.  When using a decorative font remember that they will convey certain messages to customers.  It is important the message is one that you wish to send.  For instance a formal font used on a play-full product gives off the wrong message.  Mixing fonts also creates a mixed message.  Choose a text font that goes well with the logo font you have chosen. 

If you are having trouble with choosing a font to use on your product’s label create a few different label designs.  Test the different versions on co-workers and get their honest reactions.  Trial and error in the office is far better than trial and error in the market.  

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs.

Tuesday, October 21, 2014

Product Labeling In The Marketing Mix

When it comes to introducing a new product into the marketplace it is crucial to get off on the right foot marketing your good or service.  The product’s marketing team will work to create and execute a plan that takes into consideration all four aspects of effective product marketing.  When developing a marketing mix considered the following; product, promotion, price and place each offering a unique benefit to help move the goods and services that are offered.

This goes almost without saying but if you are offering a good or service that is of little value to consumers than it is safe to speculate that there is a possibility of imminent failure.  It is near impossible to sell something that no one sees any value in.  Your product must be viable.  It must be something of quality that people can’t imagine themselves living without it.  The product needs to have value.  It is important that the products physical attributes are considered, what the product or service does, how it is different from what the competition offers and what benefit it offers to the purchaser.

The promotion of your product is defined as anything used to communicate the features and benefits that your product or service provides to your target market.  This often includes aspects such as the products packaging as well as product advertising, sales promotions and public relation efforts.  Product packaging and labeling are important because they can be used to really grab the attention of your target consumer at the point of sale.  Shrink sleeves are a popular option in labeling as they offer a three hundred and sixty degree space to promote the product.  As far as a label being able to grab the attention of consumers shrink sleeves bring the ability to use an array of colors as well as a larger area of coverage to further assist in marketing the product.

When it comes to promoting services the number one method to increase awareness and get consumers to perceive value is word of mouth.  When people are talking about the service they have gotten from you in a positive light it is the best advertising a company providing services can wish for.

The price at which you offer your good or service for also plays a large role in the marketing mix.  When determining your products price it is crucial as this is the driving factor in profit and therefore also determines the survival of your company.  When setting the price be sure that it compliments all the other aspects of the marketing mix.  Take into consideration the value that the product or services is perceived by consumers.  Consider the three basic pricing strategies as well: market skimming, market penetration and neutral pricing.

Where you find your product or service also plays a huge role in the success or failure of your marketing plan.  Think about it; if you are selling cold water you will sell more if you make it available to people who it offers value to.  Cold water is of value to participants in street fairs when it is ninety degrees out however during forty degree whether hot cocoa and coffee make more sense.

It all comes down to having the right product, available at the right time, in the right place, promoted to the right market.  

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs.

Becoming Familiar With Shrink Sleeve Labeling

How many people are actually aware of what a shrink sleeve is?  The type of label that is on the products we purchase is not something that many of us ever take into consideration.  Labeling on products is so common that we never stop to take notice of them when in fact they play an incredibly intricate part in the products we choose to purchase.  Heat shrink sleeve labels are regarded as the number one label option to assist in product branding.

From the toilet cleaner you use, your daily energy drink and even the soap you lather with most likely use a heat shrink sleeve. They are one of the most popular options to use in labeling as they offer major benefits for product branding.  Detailed below are the advantages of using shrink sleeves when considering labeling options available to help in branding your product.

Advantages of Using Heat Shrink Sleeve Labels
  • Large Advertising Space: Shrink sleeves offer a three hundred and sixty degree area for product advertising.  When using a heat shrink sleeve there is no wasted, empty white space.  With shrink sleeves you get space to design graphics around the package to catch the attention of your target market.  Shrink sleeves offer the most reality space for advertising and promoting your product.
  •  Purposeful Wrapping: It is hard to design a package that stands out and fits with what you are hoping to accomplish with it when you are worried about how the label is going to fit.  With shrink sleeve labels this is no longer a concern.  A shrink sleeve can be manufactured to fit the oddest shaped packages.  They offer maximum flexibility in labeling that works with most any products packaging while maintaining the products functionality.  This assures the product gets the advertising space on the package that is necessary to allow your product to stand out.
  • Inexpensive: When using shrink sleeve labeling you get extra advertising space without the burden of the extra expensive.  The label is created from a thin plastic material that is economical to manufacture. It is also simple to experiment on this type of label when looking to help update your brand. 
  • Tamper Proof: Shrink sleeve packaging encases a product entirely to prevent product tampering.  The label encloses the product, is tamper proof and allows the product to be transported without damage during shipping.  The shrink sleeve label provides an extra layer of resistance from scratches and scuffs.
Shrink sleeve labels provide a plethora of benefits to make it the perfect addition to any marketing mix.  Shrink sleeve labels are used on a variety of products throughout an abundance of industries because of the benefits that are provided for proportional purposes.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs.

Advantages Of Using Heat Shrink Sleeve Labeling

Many consumers fail to realize the importance that labeling has on the success or failure of a product.  In order to assure your ventures success you must make sure to utilize the right materials for your products label.  Not only are the right materials important, the overall layout and design of the label is as well.

When it comes to labeling your product it is crucial that you look into all of the materials available to manufactures.  Focus on the options within the label industry that offer your product the most benefits; shrink sleeve labeling is the most popular preference throughout a variety of industries and for an assortment of different products.  Every label that adorns a product has a purpose.  Getting more out of your label than is expected easily helps to guarantee that your expectations are exceeded.

Shrink sleeves are advantageous as a product label for the array of benefits that they offer over other types of labeling options.

Heat shrink sleeves guarantee to help manufactures looking to save money in labeling. Shrink sleeves are created from affordable materials without detriment to the quality of the label.  Cost savings are just one of the benefits contrived from using shrink sleeves to label your product.

If you are looking for the biggest impact visually there is nothing better than shrink sleeve labeling.  Advanced technology in shrink sleeve labeling has made it possible for products of a variety of shapes and sizes to have an attractive label that is an exact fit.  Product manufacturers enjoy the graphic appeal that shrink sleeves offer for their products.

Another recent advantage to shrink sleeve labeling is that they can be produced and used without causing harm to our environment. Biodegradable shrink sleeves leave less of an environmental footprint then other options in product labeling.  Shrink sleeves offer promotional results that manufacturers look for without upsetting the natural balance within our environment.

Another benefit to using shrink sleeves is that they offer three hundred and sixty degrees of space to promote the benefits of your product over the competition.  The wrap around design allows you to take advantage of space that was unusable advertising space. Manufacturers can update old outdated labels by easily covering old labels with modern shrink sleeve labels.

Each type of label offers unique advantages to your products.  Choosing the correct product label may seem like a basic component to product development however making a smart choice allows you to experience rewards such as the cost saving benefits enjoyed with heat shrink sleeve labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs.

Monday, September 29, 2014

Recycling group releases shrink sleeve label guidelines

A post-consumer plastics recycling trade group is out with a set of recommendations to help guide the packaging industry on the use of shrink sleeve labels, a move to help mitigate the label’s impact on container recycling. 
The Association of Postconsumer Plastic Recyclers said the problem is not completely solved, but progress is being made.
APR recommends companies use “sleeve labels that will float in water and separate from PET flakes in a sink/float material separation step.” 
The group also recommends use of printed label inks that do not stain PET flakes in the wash/rinse step of recycling.
Another recommendation is to use an APR guidance document to assess the impact a label would have on PET bottle recycling.
APR further recommends use of shrink sleeve labels that leave at least 20 percent of PET bottle surface area exposed. “This will allow the most accurate auto-sortation by the broadest range of installed color sorters,” the group said. 
APR formed its Sleeve Label Working Group in June 2013 to tackle the issue troubling plastic recyclers. 
John Standish is technical director of APR. “Recyclers were seeing more and more containers with full wrap shrink sleeve labels contaminating their materials,” he said in a statement. 
Several label manufacturers have worked with APR to create label stock that meets APR recycling guidelines, the group said.
“While we have a ways to go, the market is responding,” Standish said in a statement.
  Original Source:

Thursday, September 4, 2014

Flexible packaging recycling today

As the second largest packaging segment in the United States, flexible packaging solutions account for 18% of the $145 billion American packaging market, according to the Flexible Packaging Association (FPA). Lighter weight flexible packaging includes films and laminates, which allow for the transport of higher volumes of product and less materials needed for production. This has been a revolutionary movement for brands to adopt to save on energy costs and reduce capital spent on materials.

On the manufacturing end of the production/consumption loop, flexible packaging makes sense because it has less of a negative impact on the environment than its rigid plastic bottle counterparts. It requires less material for production, generates less CO2 during transportation and taking up less space in the landfill.
Flexible pouch
According to the FPA, the flexible standup pouch product to package ratio is 35 times greater than that of glass bottles with metal caps and 21 times greater than the aluminum can. This allows for more product to be shipped using much less packaging. Included in the association's statistics is the fact that flexible packaging uses 50% less energy to produce and 60% less plastic than rigid bottles.

While sustainable packaging is a great talking point for the flexible packaging sector, there is still progress to be made to be entirely environmentally responsible. To any consumer, recycling plastics is the answer. states that recycling plastics uses 80% less energy than what it takes to create new plastic containers or bottles. But is recycling the only answer to environmental consciousness? Is it applicable to flexible packaging? 

Flexible packaging recycling today

As it stands, there is no proper closed-loop system put in place to handle the recycling of flexible packaging, especially multi-layer high-barrier materials, specifically structures composed of aluminum foil within a polyethylene (PE) laminate. Mono-layered packaging is more easily recyclable because it doesn't contain the aluminum foil center. But the process to recycle multi-layered flexible PE packaging involves more steps than the traditional plastic recycling regimen by including separation of each layer. Each layer is then analyzed, identified and recycled individually to further process the plastic film into a recyclate resin.

Since a lot of flexible packaging is used for food products, another hurdle for recycling is food contamination. Due to food contamination in most flexible packaging going through the current recycling system, a very small percentage is actually reusable. The non-recycled polymers are sent into oxygen-free chambers for incineration, providing emissions-monitored energy to manufacturing plants.

There are great initiatives in the works from forward-thinking groups like the Flexible Packaging Association, who has a strong focus on sustainable packaging. The FPA is working with several producers for packaging that is safe for the environment. The Sustainable Plastic Coalition, the Association of Postconsumer Plastic Recyclers (APPR); and The Flexible Film Recycling Group(FFRG), are also promoting and increasing public education and outreach on plastic film recycling.

Cradle-to-cradle design is another initiative that organizations such as Enval are working toward. The philosophy of cradle-to-cradle design is to keep packaging products within the reusable system without downgrading or becoming 100% waste. Enval has found a way to fully recycle the aluminum foil between the layers of polymer laminate and keep it clean. Along with that, they can produce oils and gases from the plastic components, which can be used for electricity and heat. This is possible by using microwave-induced pyrolysis, which is not able to be done by incineration because of the inclusion of oxygen in the process.

Manufacturers are also moving toward the cradle-to-cradle concept by implementing the use of either eco-friendly materials that biodegrade, bio-based plastics that may also be biodegradable or techno-friendly materials that can be recycled without being down-cycled into low-grade materials. Using plant-based materials in flexible packaging would mean economic growth for agricultural industries. It would also push further agricultural development due to demand for crop growth. 

Possible optimization of flex pack recycling

While Enval's process to completely recycle aluminum components and use pyrolysis for plastic components is currently the best solution for handling of multi-layered packaging waste, there is no solution to adequately recycle the plastic components into other plastic materials.

With pyrolysis, char residue formed from plastics contains inorganic materials, 80% liquid carbon and 20% carbon gas (CO2 gases are not created because of lack of oxygen in the chamber). The carbon can be transported to different locations for liquid fuel/energy needs. The ash can be used as ingredients in products such as concrete ready mixes. While the carbon can be used as fuel, companies tend to enter mixed waste materials into the pyrolysis chamber, producing fuel that may not have optimal usability.

What needs to continually be researched is an effective way to turn this carbon liquid fuel into a more serviceable, high-integrity energy source.

Developing more effective end-of-life processes (especially within pyrolysis) for flexible packaging; to have an even lesser impact on the environment is a challenging quest, but it is possible. With the innovations the flexible packaging sector has already made, like using bio-based material,or the waste-to-energy process of pyrolysis, the building blocks of further development have been set in place.

Influence Consumers Using Your Product’s Label

product label is an intricate part of what influences consumers to buy your product.  A label identifies your product from similar products that are selling in the marketplace.  It is crucial for business owners to have a label designed that is plentiful for marketing and promotions as well as complete product information.  The label on a product is meant to provide an accurate ingredient list as well as to highlight everything that distinguishes you from the competition.  The more attention your label is able to grab from consumers the more likely they are to make a purchase.

When you are marketing your product within foreign markets your product package design and label will separate you from others.  If the item that you are selling is edible it is important that your label clearly states all the ingredients as well as what ingredients your product is free from such as nuts, gluten, dairy or other allergy inducing things.  Allowing your customers to be knowledgeable about your product makes it easier for them to commit and make an educated purchase right away.  The label should engage the customer and allure them into committing to buy.

A label embellishes your product and is made to continually bring attention to your product.  Not only should it grab their attention but it should drive them to make a purchase.  What is the best way to do this?  Marketers work diligently to design a perfect product label.  The label design should be professional, unique and engaging.  When a product is visually interesting people tend to want what you are offering.  When consumers are stimulated, which can be done with an appealing label, they often make a purchase. 

When looking to produce a label there are several different types of labels to consider that are of higher quality.  A higher quality label will speak high volumes for your product.   There are a variety of superior types of labels including cut & stack, pressure sensitive, roll-fed and shrink sleeve labels.  If you are looking for labels that are printed directly on the product consider the option of flexible packaging.  Flexible packages are good for products ranging from chemicals, beverages and nutritional supplements.  

The products tag or label as it is more commonly referred to delivers information, grabs the attention of consumers and help to inspire a purchase.  With each of these features working together it is remarkably easy to persuade the buying decision of your customers.  

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs.

Get A Better Understanding Of Your Product Label

When it comes to labeling there is no shortage of products in need of accurate, attractive product labels.  The market today is one in which labeling has never been more important. With food allergies and specific ingredient-free products on the rise labels are vital.  When a product is stored in a container that the contents cannot easily be identified, which most are now a days, the label is the only source of information on what is in there.  Labels come in a variety of forms and can be pasted or printed on the outside of the package.   

The shape of your products package and the form the product comes in are all important marketing tools to help sell your product and company image.  Making your product easily recognized and remembered by consumers is what will differ between a product that succeeds or fails.  A combination of characteristics that make up your products exterior will help to give your product a boost over the competition. 

There are two ways that product labels can be adhered onto a package; they can either be printed directly on the package or onto a label that is then placed on container.  Paper labels are less expensive and more vibrant in design but can easily come off if not attached to the container in a strong manner.  When a label is printed directly onto the container it is more expensive but also can be more easily read by consumers and less likely to wear off. 

It is valuable to not only the company but also to the consumer to place relevant product information in a place that is constant and clearly visible location. Labels can come in a variety of shapes and sizes to fit all products and containers.  If a label that adheres directly onto the package is what you are looking for you can choose between cut & stack labels, pressure sensitive labels, roll-fedlabeling and shrink sleevesFlexiblepackaging is one way that labels can be printed directly onto the product. 

One thing that is important to remember is that there needs to be enough space to not only includes the “important” product information there needs to be space to ensure the product is recognized.  This can be done with the use of a brand image or company graphic without over powering or over crowding the label. 

If you choose to have a label printed and designed for your new product look into finding an experienced and reputable printing company.  Look for a company that is able to offer in house design services for your label as well as updated resources that cater to your specific product.   Finding a company that caters in industrial and commercial product label printing will be helpful as your brand further expands. 

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs

The Advantages Of Shrink Sleeves

There are a number of options when it comes to choosing a label for your product.  Common options in product labeling are cut & stack, pressure sensitive, roll-fed, and shrink sleeve labels.  A main way that companies bring attention to their brands without depleting their budget is to use shrink sleeve to label their products.   At the supermarket checkout the different products that from beverages to pharmaceuticals that use shrink sleeve labeling.  Here are a few things to help you consider if shrink sleeve marketing is the right option for your product.
Shrink Sleeve Labeling and Marketing
One of the best things about shrink sleeves is their ability to fit any shape or size product your company offers for sale.  Shrink sleeves can be designed to fit your products no matter how odd the shape of the package.   If you have a lightning bolt or heart shaped package consider shrink sleeve labels as they can be designed to properly encase your product as well as to offer effective marketing that draws consumers to purchase your product.
When it comes to tamper proof packaging sleeves offer an unmatched level of protection.  When you your entire package and it conforms to the shape of the product it makes it almost impossible to interfere with product inside.  This makes sleeves one of the best options for food and beverage manufacturers.
Standard labeling allows for front packaging marketing.  Standard front labels leave a tremendous amount of wasted space on the back and sides of the package.  This space left blank is valuable promotional space and should be used wisely.  Shrink sleeve manufacturing allows for 360 degree marketing space for your products label.  No matter what direction your product sits on the shelf you will have prime advertising space that can be seen by your customers.
As a product manufacturer marketing is an incredibly costly endeavor.  Some label choices are expensive to produce and since the product label is not something that changes often it is important to choose wisely from the start of label production.  Shrink sleeve labels are created using a thin plastic film.  The thin film is relatively inexpensive in comparison to other label options and can be printed using a variety of techniques.
With all the different options to consider in product labeling it is obvious that you want to make an educated decision.  Shrink sleeves offer a variety of qualities that make them attractive including that they can be designed to fit any shape product, they are tamper proof, there is not wasted space and they are inexpensive to produce over other options in product labeling.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your label design, printing and packaging needs.