In our first installment on product labeling we discussed why it was so important to choose the correct font when designing a new label for your product. This article will focus on choosing the correct layout and colors to designing a new product label. Whether you are having a label designed or planning to design something on your own here are some important reminders to take into account before printing.
One mistake to avoid in label design is clashing colors. The point of label is to design something that is superior to that of the competition. You want a label that speaks to consumers rather than one that stands out because it is revolting. Choose colors that are meant to complement one another; colors that can do this without detracting from the message that you are trying to send. If you are promoting a product based on a theme that already exists, say a fourth of July theme, update your label to compliment the theme even if your brand or product label normally doesn’t. Adjusting to the theme is better than creating a labeling eye sore. Clashing colors are unappealing to the eye therefore creating an eye sore when consumers are examining the label.
Another mistake that is often seen when designing labels is crowding. Adding too many images to the label creates a visual mess that often makes deciphering your products message difficult. Create a clean label that uses clear images to create a vision that is strong, vibrant and well defined. Upon first glance, within seconds consumers should know what your product is, how it meets their need and be drawn to make a purchase.
A mistake that is seen in product labeling a lot when selling food products is sending a mixed message. You want a food label to send a clear message. The label should provide information about the products nutrition while stimulating the consumer to purchase the product. In food labeling you want the label to share details of how healthy and delicious you product is especially in comparison to the competition. Is you marketing food avoid messages that can be misconstrued. If you want people to find your product desirable and tasty avoid adding images that appear greasy or rotten.
When you are designing a label be sure to create several test versions. Have several test groups survey the different options and share with you their thoughts. Each of your product labels may have some degree of variation. What is important is that your label is clean and clear in design. Your label must convey a message while also maintain readability and looking professional. Your product label is a reflection of your company, brand and product.