Growing Your Business Through Custom Packaging & Label Design

There are so many different facets of running a business, products being made for sale would be just one of them. One of the keys to being successful is to come up with ways to improve sales and to encourage them to continue coming back in the future. There is plenty of research that would indicate that since people are highly visually motivated, that it would make much more sense to put an extra amount of attention to figure out what is it that would help to get more people to see your products and to make purchases. Which means in order to drive more traffic you would need to give your buyers more reasons to stick around.

Once you identify what your buyers are attracted about your products, you must set out to come up with custom packaging and unique labeling designs that will grab them and encourage them to buy and to continue to come back and want more. For this article, we put together a list of the Top 5 ways that a business can use custom product packaging to their advantage.

5 Ways to Grow Your Business using Custom Product packaging and label

Product branding is everything -

The ability for a business to grow and thrive often is directly related to its ability to expand its brand recognition. It is also important to protect your branding at all times to ensure it is not harmed.

Custom packaging attracts more potential customers:

One of the big reasons why custom packaging is very important is that people, in general, are frequently visually motivated and having custom packaging can help a business get more attention.

Seasonal promotions using custom packaging and labeling:

Special promotions are often centered around seasons and holidays which are often used by businesses to come up with unique packaging and labeling in order to attract more customers.

Let your creative side shine with custom packaging:

When it comes to packaging your products that your business makes and sells you have total freedom to design your packaging in order to attract the buyers for your products.

Specialized packaging will send your sales through the roof:

It is pretty well known that buyers are often influenced by a number of different factors when it comes to what makes them more likely to purchase certain types of products.

Custom packaging can be found in a number of shapes and types

Custom packaging like shrink sleeve labeling and also flexible packaging are two of the more popular types of specialized packaging that businesses have found that help to attract more customers to their products over the products from competitors.

By using shrink sleeves on certain products allows you to give your prospective customers a 360° view of your labeling and branding. The flexible packaging gives your business the ability to create unique looking packaging that can be found with different types of coatings and materials that will help fit your needs.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

7 Reasons Why Your Company Needs Customized Product Labels & Packaging

With so much competition out there these days, you need to do everything possible to stand out from your competition. A great way to not only stand above the rest, but also help brand your company in the marketplace, is to opt for customized product labels and packaging. This will help differentiate your brand from others in the same niche and provide your company with credibility with your consumers. Here are some more reasons why you need to opt for custom product labeling for your brand:

Custom Labels Create Unique Products

When you have generic labeling, you will look like many others who don’t want to invest in custom product labeling. In order to engage prospective consumers, you need to be unique, which is what customized flexible pouches do.

Ease of Marketing

When you have custom product labeling, you can easily market your goods better. You can create an entire marketing campaign around the fact that you have new product labeling, which will appeal to potential customers.

Brand Expansion

If you’re expanding the brand into new markets, this might be a great time to go with customized product labels.

Growing Your Brand

If your brand is growing and you’re adding new products, you’ll need to get new labels and flexible pouches, and this would be the perfect time to get them customized so that they have the look and feel of your brand, alerting consumers that the product is new but still from your company.

Increased Relevancy

As customers ‘tastes evolve over time, your old labels might not be appealing to them anymore, which is why you’d want to stay fresh and opt for custom product labeling that might feature updated colors or logos that will make your brand fresh and relevant.

Grabbing Consumers Attention

To really make your labels pop, you’ll want something unique and attention grabbing, which is what you’ll be able to achieve when you order customized product labels that will easily grab the attention of all.

Redefining Your Company

If your company has been in business for a while, your message might be outdated since you’ve most likely come out with new products, services, etc. so new customized product labels will reflect any new messaging from your company.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Pre-Planning Goes a Long Way In Product Labeling

Designing a label for your products is a big endeavor for your company.  It requires companies to consider many different aspects of the product and the end user.  Information is gathered and then given to graphic artists who use the collected data to create an end design.  This complex process is not something that business’s can ignore.  A label designed without consideration of the product and users will ultimately fail. In this installment on label and packaging design we will discuss what goes into the pre-planning process.

Pre-Planning for Custom Label Design

There is a lot to consider even before taking pen to paper or mouse to screen when label design is involved.  Companies need to take time to research their competitors, their target market and demographics, the products packaging material, the shape of the package, and label material options.  Once this is accomplished, the information is passed on to the graphic designer and from there they will be able to more effectively create a label for your product’s needs.

Designing a product label for your ideal customer means that you have established who your ideal customer is.  Consumers respond differently to visual cues like text font, images, and colors.  It is important to find out how hold your target market it, gender, values, education level, and familiarity of the brand.  Once this has been established you can take this one step further and create a visual aide of the person or people you want the designer to consider when designing the new product label.

Knowing Your Competitors

Examine your competitors and analyze what they are doing.  This will allow you to differentiate your self from them.  Everything about their product label should be carefully identified.  Take note of the colors used within the label, the font style, images, and ratio of label to package.  Similar products often are targeted towards the same demographics.  These people are your direct competition.  It is important to know everything about their label attributes and do it better.

Flexible Packaging And Shrink Sleeve Options

There are a number of options available to choose from when it comes to packaging and labeling.  One popular option is a package and label all in one in the form of flexible packaging.  Another is shrink sleeves where the label is shrunk using heat on to packages of any size and shape.  One of the benefits of both of these options is that they offer label designers the ability to design a three-hundred-and-sixty-degree space.

Your products label has the opportunity to make or break your product line.  Up to 75% of shoppers make buying decisions while in the store.  This is what makes the task of designing a products label so crucial.  The label must be well-designed, demand attention, and influence consumers into making a buying decision.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Professional Shrink Sleeve Design Helps Increase Product Sales

Professional shrink sleeve labels are changing how consumer marketers introduce new products and services into the market. Product labeling is one of the principal ways to brand your product while sticking to a budget. Custom product label design as seen in shrink sleeves allows marketers a 360-degree space to lure a potential consumer.

Marketing is a major part of having a successful business.  Shrink sleeves offer companies a way to boost sales in an economy where attention spans are short and immediate gratification is something consumers seek.  If you are looking for a boost for a new product line or just an increase in product sales here are five reasons to consider shrink sleeves:

• Shrink sleeve labels are designed to fit any product shape or size. Whether you are selling a case of peanuts in plastic peanut shaped container or a standard convenience store milk, shrink sleeves can give you a label that does more than encases your product. Not only are shrink sleeves perfect for individual product labeling they are a perfect way in which to encase the products within the label.  Custom shrink sleeve designs can comply with any imaginable product shape. 
• Shrink sleeve labels provide an unparalleled amount of safety from product tampering. Shrinks sleeves totally cover and conform with the product shape while encompassing the entire product, as stated earlier, making it much harder to tamper with. This is one reason that so many food, pharmaceutical, beverage, and chemical companies are using them today.
• Typical labels only encompass the front of the package leaving the sides and back blank, basically useless space. Whereas shrink sleeves offer 360 degrees of marketable real estate that can be seen from any direction.
• Marketing is an expensive venture for just about every product manufacturer. Certain product label options are not cost effective for your product.  Shrink sleeves however are produced from a thin-film of plastic material and is one of the least expensive options in labeling.  It is also the most cost friendly method of labeling if your marketing mix requires your product labels look to change frequently. 
• Another benefit of shrink sleeves in labeling is the huge selection of looks and choices that exist. They can be completely transparent, sparkle, semi opaque, completely solid, and more. 

When looking to have a custom shrink sleeve design and manufactured for your new product look no further than the professionals at Anchor Printing.  They have experience in making shrink sleeve labeling work for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

5 Ways Flexible Product Packaging Can Improve Sales

Did you know that forty percent of online shoppers say they are more inclined to buy a product that is well-presented? Having a great product on the market is one thing, but what the above statistic suggests is that business owners have a unique opportunity to control how consumers view and engage with their products. Packaging is an extension of your brand identity. How you chose to present your products to the world should speak volumes about your business and innovative packaging can generate a buzz effortlessly without you having to hold a full-blown campaign to advertise or market your product.

Exactly what flexible packaging does. It functions as a cost-effective advertising technique that simultaneously protects your product, enhances its aesthetics, inspires confidence, and makes your products stand out. Customers will always respond positively to personalized and creative packaging, therefore, details matter, which is why any effort you put toward making your products as enticing as possible goes a long way.
The following are ways that flexible packaging can improve sales:

• Increased Safety

Flexible packing such as stand up pouch bags or resealable zipper pouches are made from FDA approved high-grade materials, which are contaminant-free, safe and strong enough to protect packaged products from physical damage during transportation and exposure from environmental hazards. Consumers are bound to purchase a product that they are confident that it won’t be harmful to them.

• Convenience

Label specialists have ensured that flexible packages are designed with added features such as zip locks, sprouts, resealable seals, to make them re-usable and continent. This ease of convenience has been well-received especially by parents who look are constantly looking for manageable ways to pack their kid’s lunches and its also good news for manufacturers and entrepreneurs because they know that their product will move instead of stalling on the supermarket shelves.

• Inspires Loyalty

Attractive packaging evokes a positive reaction from consumers looking through a wide variety of products. Flexible packaging makes products stand out on the shelves from the competition’s, it increases brand visibility and most importantly, it leads to repeat purchases, increased sales, and referrals from satisfied customers.

• Environmentally Friendly

In addition to enhancing product safety, flexible packaging’s unique attributes allow brands to achieve compactness and durable barrier while leaving the lowest possible carbon footprint. Not only are flexible packages recyclable, but they also reduce, transportation costs, energy output and most importantly, reduce carbon emissions because it’s easier to ship than rigid materials and manufactures can move more products with fewer trucks. Businesses that use sustainable business practices to meet both environmental and consumer demands yield benefits because environmentally-conscious consumers are more likely to become loyal customers.

• Attractive Packaging

How many times have you bought something even though you weren’t planning to just because it looked attractive? The flexible packaging design process produces vivid graphics that not only elicit interest from buyers, but it also evokes impulse buying, which in turn increases sales.  Ninety percent of all product purchases are made on instinct, another great reason for an attractive, eye-catching package and label design.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Creative Label and Packaging Design Trends

Product packaging is important since it’s the first thing customers see and can make all the difference in them buying your product or not. Labeling and packaging is everywhere and because there’s so much competition out there, it’s important that you make yours stand out. People are visual creatures, so their eyes are naturally drawn to visually appealing packaging, which they are more likely to purchase. And like any other industry, there are certain trends that the industry sees each year. Here are some label and packaging design trends for 2018:

Minimalist Design Labels and Packaging

Sometimes less is more. Minimalist design is a huge trend at the moment within the industry. Even though some might call it primitive, going for simplicity can help customers access their intuitive side. The only hard part about these sorts of flexible packaging is finding signs and symbols that everyone can relate to. But once you do find it, you’ll be able to send a message with practically no words at all!

Pastel Colors

Pastel colors are having a moment in a number of creative industries, including packaging. The use of such feminine and calming package design are everywhere these days, speaking to a person’s softer side. If you want to give customers a candid and warm feel, labels and packages in pastel colors will intrigue buyers.

Bold Words

Some companies want to send a clear and concise message in their packaging and right now big words is a hot trend in the industry. Using bold, big print can send a clear message about your product, just as long as it’s in a readable font.

Doodle Art

Everyone loves to doodle, and this sort of art is taking over the packaging industry. Consumers are attracted to it because it’s fun and happy, making them remember times when they were kids and doodling. Doodles on projects are whimsical and cartoonish, making them nostalgic to customers.

Photography

Lately, photography has been picking up steam in the label and packaging niche and it’s really no surprise since it’s been lined to design for a long time. When a product showcases a powerful photo, it has the ability to cause people to stop and pause to see what’s going on, enticing them to find out more about your product.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Custom Labeling Has Never Been Easier

Companies are always seeking a way to differentiate their products from their competitors.  Ultimately one of the best options to do just this is through custom product labeling.  It is easier than ever to work with a manufacturer to design and produce a custom label that is customized to fit your unique desires.  There are many options to choose from in product labeling from shrink sleeves to flexible packaging.  Many producers of product throughout the United States struggle to comprehend just how many options there are when it comes to product packaging and custom product labels.  Below we will look at the five most popular options available within the industry.

Shrink Sleeves

Shrink sleeve labeling is a fairly new concept to hit the market and is quickly becoming a favorite with the beverage, pharmaceutical, and chemical industries.  This type of label offers a three-hundred-and-sixty-degree area in which to market your product.  No matter what shape your product is, shrink sleeves can conform to it.

This is particularly useful for uniquely shaped bottles which are comprised of multiple curves and edges.   Shrink sleeves will adjust to the shape of the bottle which allows graphic designers to design a label that attracts consumers from all angles.  Custom shrink sleeve labels work on a number of packaging materials including aluminum, glass, and plastic.  They are incredibly durable and offer the ability to create a tamper-proof seal to any product.

Flexible Packaging

One of the trickiest labels is for products that require no definite shape. This includes your pet food, detergent, snack foods, and more.  Flexible packaging offers a way to label and contain these products.  Flexible pouches can be designed using any type of device you desire for containment from press to close zippers to spouts that open and close.  Flexible packaging is a cost-effective manner in which to package your product and customize a unique label.

Roll-Fed Labeling

This type of labeling also allows an all-around, 360 degrees coverage. The difference here is that roll-fed labels work best for regular shapes. Let’s say if your product was a uniquely shaped bottle, then the roll-fed label wouldn’t fit. This limitation makes this type of labeling economical. The new printing methods that have been introduced allow an enhanced graphic print on roll-fed labels.

Cut and Stack Labels

The regular items that do not have anything unique to them can stick with the cut and stack labels. The label is customized to the exact size of the item. Generally, this label type is used for tin packaging. It is also well-suited for household use. The label is shrink-wrapped onto the container to ensure the perfect application.

Of course, the choice of your custom labeling method will depend on the nature of your product as well as the aim you have. For example, if you want an attention-grabbing label, shrink sleeves will work best. If you’re looking for something economical, roll-fed labeling will be your best choice. Bottom line is that custom labeling has been made easier than it ever was, all with the help of these multiple different types of labeling techniques.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

The Positive Effect Eco-Friendly Product Labeling Has on Your Company’s Brand

The world is more conscious of the part they play in making the environment a better or worse place to live in. Laws have been put in place to encourage and ensure that companies use best practices in their processes to conserve the environment. While these laws are standard, a company can improve its brand and grow business by going an extra mile to show their commitment to the environment.
Flexible packaging should ensure easy access to the product, it should keep the product safe from damage and contamination, and is made from eco-friendly materials, that makes it an even better option in package and labeling design.

Labeling your products as eco-friendly on the flexible packaging has many positive effects that include:

• A Competitive Edge

Customers today are attracted by services and products that are eco-friendly. Choosing to label your products as eco-friendly will give you an edge over the competition. However, it is important to note that you can’t just label them as such for the sake of it, there are laws that govern what products can be deemed as eco-friendly and which ones don’t.

• Improved Sustainability

Companies take pride in conserving the environment by not depending on natural resources. Often, using alternative materials can make the products more affordable and even when it’s not cheaper, the long-term benefits are overwhelmingly good. Because of climate changes, dependence on natural products means that in the long run you might not have adequate materials to produce goods.

• Re-Using and Recycling Saves Money

Flexible packaging that has the eco-friendly labelling on it encourages those who buy the product to recycle and re-use it. This will help conserve the environment, but it also means that your customers get added advantage when they buy your product because the flexible packaging can be reused, recycled or reduced.

• Stand-Out from The Competition

Many companies don’t use the eco-friendly labels on their flexible packaging. The reason most don’t do it is because they do not use eco-friendly practices in their processes. So, if your company is putting attempts to be environment friendly, then you should tell the world about it so that they know your products/services are a better option.

Don’t miss out on growing your business and attracting more clients by failing to use the eco-friendly labels on your product’s flexible packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Characteristics of a Product Label That Will Go the Distance for Your Brand

What is the first thing consumers notice about your product?  If you answered the products package and label you would be correct.  You want to grab the attention of consumers and one of the easiest ways this can be accomplished is through innovative packaging and eye catching labeling.  To help get your idea gears going we have compiled a list of objectives to consider when designing or re-designing your products label and packaging design.

Obvious Imagery

The absolute, most important aspect when it comes to marketing your product is clarity.  You need to make sure that what you are offering clearly comes across in the representation of your products image. If it is not completely obvious or consumers are confused about what it is that is being offered failure is imminent. An initial clear and precise representation is crucial to a products success.

Confident Use of Color

Not all products are best suited to use bold colors in their product packaging and label design.  The use of color is important in the overall design, but it is important that the coloring used conveys the desired message.  Color should be used to draw attention in on purpose and not in a manner that consumers are taken aback.  The use of bold colors when appropriate can be beneficial to promoting your product. They can also be detrimental when used incorrectly.

 Unique Elements vs Essential Elements

The perfect blend between what is required on a label and what adds interest is required for any product label that is hoping to stand the test of time.  Elements of a label that are necessary for sale can include: barcodes, ingredients, nutritional information, price, quantity, name of manufacturer, product name, and more depending on the type of product being offered.  The unique elements are what your product offers to its target market that the competition may not or how you do it better.   Add something quirky to individualize your product while bring attention to the unordinary aspects of your product.

Complimentary Fonts

Font choice is as important, if not more, than the images used on custom designed product labels.  Fonts that are chosen must be easily read while complimenting one another and matching the overall character of your product.   Choosing a font perceived as childish for an adult diaper label could give off the wrong message.  Adult incontinence is a very serious issue that should in no way should give off a vibe comparing it with children’s diapers. The wrong choice of font could do just that.
The product packaging and label set the overall tone of your product.  Be sure to incorporate elements that present it in the most positive light possible.  The wrong message being sent by your product label could spell disaster even if the product itself is amazing.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Trends to Watch for in Flexible Packaging

Flexible packaging has been the mainstay of the packaging industry for many years especially in food packaging. The label and packaging industry has risen to surprising heights since flexible film innovation. Packaging has grown and evolved to acclimate to the needs of products around the globe because of the development and utilization of these films, manufacturing practices, and continual improvements. Flexible film's abundant characteristics such as the application of various manufacturing methods and supplementary polymer provide the means to increase the appeal to a broad spectrum of products.

Standing Out in the Crowd

Today, technical advancements have also dramatically changed how packaging is viewed. Shrink sleeve labeling is a new trend in flexible packaging changing the way consumer marketers introduce and push new products. Shrink sleeve labels wrap around products such as a bottle and or container allowing the marketer 360 degrees of space to entice a potential consumer to try their product. High impact graphics usually stand out on the grocery shelf when shrink Sleeve labeling material are used. The use of noticeable inks and patterns on the label grab attention. Many shoppers will make unintended purchases by reading these labels. Hence, to introduce a new product without spending heavily on media advertising buys, shrink sleeve labeling is an inexpensive and effective way to choose.

Traditionally, a new product rollout would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness. Some campaigns would be in the millions. This is a very expensive gamble if the product did not take off as expected.

Adding New Appeal To a Product

Nowadays, marketers use shrink sleeve product marketing to affordably check their brand appeal and market potential. The shrink sleeve labeling is a new trend that is good for consumers and marketers alike. Consumers will get more choices and marketers can introduce new offerings without a major financial risk other than production and shipping cost. However, consumers may make more unplanned purchases but even this may be a good thing.

These shrink sleeve labels even allow for changes that may stimulate sell of existing store products. Some products even though they are of high quality may start to seem outdated as time goes on. A new label can add spice and appeal. The use of the shrink sleeve labeling can stimulate sales and grab an increasing share of the product demand.

Choosing a Expert to Work With

Labels work well in marketing your product especially if designed and produced by a professional shrink sleeve design and manufacturer. They must understand the consumer for which the product is targeted and have an expert knowledge of graphics and images that sell. Choosing the right shrink sleeve labeling partner is vital to any campaign. Look for a company that has experienced and has won many awards in the industry for their labels when looking to produce new product labels.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Choosing the Best Label for Your Packaging

Whether you have a small hobby business or run a large mega-conglomerate for household products, you need flexible packaging for your products. Labeling has changed a lot over the past decade. Gone are the days when a basic square label was printed and placed on the bottle or can. Perhaps the best labeling techniques today range between flexible packaging and shrink sleeve labeling. If you’re not entirely convinced, let’s explore the benefits of flexible packaging and shrink sleeves.

Options for Your Labels

You have two options when choosing the best label and packaging for your company’s products. One is to use your own graphic designs. It is ideal to hire a professional graphic designer to assist.  Many label manufacturers can offer you help with this aspect if you desire.  It’s important to know that there may be certain FDA requirements that you must fulfill on your label too, such as weight or volume, ingredients, calories and nutrition content, alcohol content, and food allergy warnings.

Besides using your own custom designs on labels, shrink sleeves are made from plastic and shrink to fit around the label or can while flexible packaging is used to hold the contents and label the product. They are versatile and suit a variety of product industries: food, health, beauty, and household.

Products Good For Shrink Sleeve Applications

If you have a line of drinks, beauty care line, health or nutritional care, or food products, flexible packaging may be the right choice for your brand and products These labels are applied with a shrink sleeve film that is applied with heat. The film shrinks and fits tightly to the shape of the bottle. It can fit a 360-degree space. All parts of the bottle will be fully utilized to complete the design.

These types of products are catching to the eye and will stand out from other similar products that have a label stuck on them. This type of shrink sleeve labeling is also 100% waterproof, which is perfect for placement in refrigerators or freezers. The labels won’t degrade over time, which is perfect for certain types of labels that must withstand cold or moisture.

Shrink sleeve labeling also can be in 100% full color, and include graphics, art, logos, and even photographs. The printing process involves an up to 8-color digital process that delivers eye-catching graphics.  The plastic used in this printing process is made from PETG film. It has the best shrinkable rate of accuracy. It’s also high-gloss and is scuff-resistant.

Advantages of Shrink Sleeve

This type of wrap is suitable for glass, plastic, and metal containers in a wide range of sizes. It can also cover caps. There can be horizontal, vertical, or T-perforation types of seals. These increase the security of the items and ensure the consumer that they haven’t been opened prior to consumption. Another great bonus is that not all your products have to be the same. You can have similar products in differing labels to make them stand out. This can be a great promotional tool when on the shelves.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Reasons Flexible Packaging Is Replacing the Tin Can

As the name suggests, flexible packing is quickly gaining popularity with consumers and businesses alike for many reasons. Even though tin cans can be recycled, they are very bulky in terms of manufacturing, weight, and transportation. Flexible packaging benefits the manufacturer, retailer, and consumers in one way or another.

Convenient

A flexible packaging does not have a firm structure such as plastic bottles or soda can. Instead, it conforms to the contours of its contents. The one thing that resealable zipper pouches, stand-up packaging, three-sided seal bags, zipper bags, and medical bags among other flexible packaging is that they offer both easy opening and re-sealing alternative to fumbling with childproof bottle tops. Consumers are enjoying products with the flexible packaging because they are portable, they are resealable, they don’t take much storage space, they offer single-serve portion option, and there are pouches that are microwave -friendly where food can be heated while in the package.

Easy Production

Shrink sleeve labeling has turned packaging into an art. Flexible packages are made from easy yielding materials such as plastic among other things like light stabilizers, wax paper, colorant, etc. Unlike using shrink sleeve labeling on plastic containers, which striking as they are, they can be removed and discarded, the flexible packaging serves as both the attractive design and the container. This printing technology has become very popular with retail, food, industrial, medical, and pharmaceutical companies because it saves them money that would otherwise be spent on purchasing containers and then paying for the cost of shrink sleeve labeling.

Reduced Weight of Packaging

Because the packaging material is significantly lighter, many businesses are opting to use pouches rather than bulky bottles that take up too much space. Consequently, manufacturers can produce up to three times the total of products, and business can benefit from the additional stock, which, does not pose any storage challenges. Depending on the product, flexible packaging can be stacked on top of each other to create additional space if needed. This type of packaging offers up to a 20% space savings compared to regular container packaging

Increased Shelf Life

A process known as scavenging removes oxygen trapped within sealed flexible packages to safely extend and protect original food flavor, aroma, and texture of products such as coffee. Flexible packaging is also made from a combination of FDA approved plastic films, poly, foils, and papers, that keep dry goods moisture-free and wet products moist. Doing so not only prevents putrefaction and extend the product's shelf life, but also protect products from being contaminated by foreign substances when on store shelves and prevents wastage while at it.

Good for Business

Shrink sleeve labeling has gone and done it again. Not only have the graphics on flexible packaging improved, but the packages are also attracting more consumers with the different shapes and designed pouches that have enabled different brands to stand out and create a sustainable source of living for many people.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

5 common food labeling mistakes to avoid

Food labels include information about the product such as the protein and sugar content, minerals, vitamins, and other relevant information. It is an essential part of product manufacturing and reports have shown that buyers pay close attention to the “facts” on a product label before making a purchase. It is important to have a well prepared manufacturing plan – no matter the size of your operation, as this will ensure you avoid common labeling mistakes. Here are a few mistakes you must steer clear from.

Legal Requirements

Following basic legal requirements for the labeling of your food product is crucial to the success of your business. Requirements such as country of origin, net contents, place of business, product name, manufacturer’s details, expiry dates, legibility, nutrition facts, and warnings/statement about allergens. In order to ensure you meet the food labeling requirements in your country, it would be ideal to review the labeling laws and approval process.

Illegible or Unreadable Labeling

Legible labeling is one of the basic requirements for a good food product label. Your products would hardly make any fruitful outing in the market if the labeling is illegible and difficult to read. Your business may even nosedive if your food products miss important information. This is because if the product makes it to the shelf and a consumer purchases it, you may be exposing such one to high level health risks.
Illegible labeling is a common occurrence with those who produce food products in large quantities at a go since maintaining a regulated labeling order could be difficult. Shrink labeling is a flexible packaging type that is ideal for high volume manufacturers. Aside its colorful and appealing designs, shrink labeling has a full body label space where you can input as much relevant information as possible.

Incorrect or Uncommon Ingredient List

Have you listed in the ingredients on your food labeling? Are they correct? Will your target consumer easily relate with the list on your product? Using uncommon names such as trade names or abbreviations would do your product no good. Always ensure you strictly adhere to FDA food labeling regulations – do not take any shortcuts while listing the items used in manufacturing the food you produce.

Nutrition Data Issues

Many consumers scrutinize the nutritional facts on your product before making purchase especially when they are managing certain health issues. These issues could include high blood pressure, high cholesterol level, and obesity. Hence, you have to be sure of the data on your labels – and you must be honest too. Details such as servings per container, your serving size, and the real item values must be double checked. Publicizing wrong information can have severe negative impact on your brand loyalty in the long term.

 Health Claims

It is common for food products today to have common claims such as low fat, gluten free, no sugar, high protein, organic, and farm fresh. It is not just enough to convince a consumer with such health claims. Make sure your claims are verifiable so do not fall fowl of any food legislations. It would not bode well for your business if you do not have credible evidence to support your claims and your product eventually affects a consumer’s health negatively.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

What Makes For a Powerful Shrink Sleeve Message and Design

Shrink sleeves are perfect for beverage packaging, food packaging, home, and personal care packaging as well as certain industrial products.  In fact shrink sleeves are a great packaging option for most products that are packaged in containers such as bottles.

Bringing together all of the elements in shrink sleeve design and manufacturing require careful thought.  In some cases a customer can simply move from a traditional self adhesive label to a shrink sleeve without the need to change the container type.   This is made possible by the properties of shrink sleeves and the ability to fit containers of all shapes and sizes with ease.
This design often means a shift in the design process to ensure that all of the space on a sleeve is utilized effectively and shrink sleeves can certainly help you achieve this goal via the ability to decorate the full 360 degrees of your product.

When starting a new packaging project a shrink sleeve opens up many other possibilities in terms of the type of containers that can be used meaning that you really have a blank canvas.  This means that your packaging designer is able to be as creative as they like when considering the overall package.
With products needing to compete more and more for prime retail space on the supermarket shelves, the need to develop more eye-catching, innovative packaging approaches is greater than ever.  Consumers can’t ignore a dramatically differentiated product with enhanced shelf presence, regardless of brand.

Shrink Sleeve Design

Shrink sleeve designs are handy and versatile.  They can be made of PC or polyolefin materials. These materials are incredibly strong and abrasion resistance. Both PVC and polyolefin are recyclable. The sleeves can wrap an entire bottle or just the neck.  Shrink wrap can also come in tube form or bags. They can be stretched or wrapped to the packaging container.

Shrink Sleeves Labels

Shrink sleeve labels have captured the labels market. It offers quite a range of benefits from security enhancement to cost advantages. The top benefits of shrink sleeve labels are the 360 degree coverage of the product or container.
Shrink Labeling Benefits

• Branding - Full display graphics marketing on all sides of the package.
• Unique packaging change – They catch consumer’s attention with bright colors and 360 degrees of marketing.
• Shelf impact – Shrink sleeves offer a large body of advertising and are engaging for shoppers.
• Adaptable – Label that fits all different sizes and shapes of product packaging.
• Printing – Printing of shrink sleeve labels does not need to be printed directly on the container.
• Transparent – Labels can be printed on transparent material allowing the contents to be visible.
• Eco-Friendly – Recyclable and able to leave less of a carbon foot print that other products and packaging materials and use less energy and resources to create them.   

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Do Shrink Sleeve Labels Drive Consumer Buying Decisions?

Shrink sleeve labels make some of the most popular products in the supermarket. Whether you purchase products with them or not you are bound to see them all around the supermarket. Making products stand out and look different is a great way to attract a consumer’s attention. Manufacturers need to ensure that your product looks different from the rest that are up on a supermarket shelf. Once you have made your product stand out, a customer’s attention comes gradually. If you are trying to attract attention, shrink sleeve designs are the perfect thing to utilize for your product. Here is why shrink sleeve labelling is so important:

Shrink Sleeve Labels Means More Real Estate for Your Product

Using shrink sleeve labels, brands can utilize the entire container of your product as an effective method of showing it off. This allows your product to have more displaying space on a supermarket shelf and a greater chance to attract customer attention.

How Shrink Sleeve Labelling Impacts Buying Decisions

The buying process normally consists of requiring awareness of the product, recognizing it, searching for information related to it, evaluating it, judging alternatives, making decisions, buying it, and then re-evaluating it. These steps have been well researched by professionals including marketing and sales experts. Since shrink sleeve labelling allows more space to show off as compared to normal products, marketing departments use it to the fullest. They incorporate shrink sleeve designs with intricate and dense graphics, a plethora of information concerning the product, and slogans to attract attention. Using shrink sleeve labels for products not only catches the consumer’s attention, but also provides them with knowledge about the product. This ticks most of the checkboxes on the buying process list.

Showcasing Details

Using shrink sleeve labelling, you can display the special features your product has. Displaying just what makes your product special and different from the rest is the best way to gain a consumer’s interest. With that knowledge readily available, the consumer does not need to spend extra time finding out what your product consists of. Furthermore, you can display information targeted at a specific audience. For example, “No Dairy Products Used” can be a good and effective method of attracting vegan customers.

Building Customer Relations

If your product matches the description provided on the sleeve, you can gain the trust of a consumer. This attracts the customers towards purchasing other products in your inventory and make them a brand loyal consumer. If you keep delivering to what you promised, your customers are bound to keep buying while telling other people about you as well. It is a win-win for both the company and the customers.

Shrink sleeve labels are one of the most important and effective ways to market products and ensure that you get a good audience from the customers. Because of the points detailed above, shrink sleeve labels do influence buying decisions and can be a great asset to all companies competing in retail stores.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Why Are Shrink Sleeves So Special In Marketing?

One of the most important things that will make any marketing strategy successful is having a robust product promotion and advertising plan in place. A well-designed marketing and promotional strategy will be successful in putting across the benefits of your product or service to the customers to ensure long-term success, bring in more customers and ensure profitability for businesses. In addition to having a unique product and employing the use of various platforms, including social media, television, or shopping outlets, one tried and tested way that your brand will garner the attention of the pre-occupied customers is by having an eye-catching packaging for your product.

Grabbing The Attention Of Your Customers

You may have an utterly unique product, but there is no way to communicate that if there’s nothing to distinguish your merchandise from that of your competitors. Next to brand loyalty and ingredient preference, labeling and packaging plays a big part of a customer’s purchasing decision. And even if they don’t buy it, your product will still get a lot of attention if the design is interesting and attractive, if it has both impressive form and function, and if it is uniquely relevant to your target market.

The one thing that most products have in common today is shrink sleeve labeling and with good reason. Compared to older forms of labeling that were bulky-looking and only used to barrage consumers with product information, shrink sleeve labeling has become very special and prevalent in marketing not only for its ability to conform to any container shape, but also because it provides printed label graphics and content over a larger area of the full container.

Safety and Handling of Products

Older forms of labeling were also quite susceptible to damage, especially because they couldn’t withstand moisture, wet conditions, and constant handling by customers or during transportation. Not only does shrink sleeve labeling make a product look clean and sleek, but the tamper-evident band that fits securely around the lid, neck or cap of the container provide visual evidence of label removal attempts. Your products are most-likely to be handled many times over after being packaged and keeping them safe is a priority for brand longevity plus you build consumer loyalty because you are showing a clear concern for their well-being by using tamper-evident in your packaging.

Design and Appeal

In addition to incorporating a clear tamper assurance band, the 360-degree artwork on shrink sleeve designs are quite elegant; they certainly will add a visual interest to your product and set it apart from others in your line of business. Depending on your budget and the impression you want to make in the market, you have a choice of different varieties of shrink labels. Some will cover multiple containers for the purpose of offering them as one product, others, such as full-body shrink sleeves create a 360-degree graphics coverage of your product from top-to-bottom, and finally, a standard sleeve will cover a portion of the container to allow for product visibility. Do any of these shrink sleeve labeling options appeal to you?

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Differentiate Your Packaging with Shrink Sleeve Labeling

Shrink sleeve labeling is becoming more and more popular within the industry.  Rather than traditional sticker type label options, shrink sleeve labeling offers full color graphics that wrap around the entire bottle.  This type of shrink sleeve design can make your packaging stand out. You are only limited by the size and shape of the bottle. You can differentiate your package with shrink sleeve labels.

Labels That Is Fit For Everything

Shrink sleeve labels fit over complex containers so you’re not limited by one shape. They serve the purpose of being a label, as well as provide a safety seal and a promotional tool. These shrink sleeve labels are carefully measured and then applied to the plastic bottle through a heat-shrinking process. This process makes them wrap around the bottle. Shrink sleeve designs are for more than just plastic bottles, shrink sleeve labeling can also be done for glass and metal containers as well.

Shrink sleeve labels work on a wide range of containers within a multitude of industries. They can be placed on food and beverage bottles, or personal care products such as shampoo, lotion, or sunscreen. They can be used for household products such as cleansers and cleaners. They also work well on pharmaceutical or nutritional products. The shrink sleeve design will nicely wrap around the bottle and provide a 360 degree full wrap feature. They can conform to all shapes and sizes of containers, with the ability to utilize the entire space.

They can also be used for other types of promotional designs. They can be used to create bonus packs or to attach samples or other types of incentives to your containers. Creating combination packs will help you to increase your sales and reduce any slow moving inventory you may have.

A Sense of Security and Freshness

Shrink sleeve labeling can also wrap around the cap of your bottles. This is done with a perforated tamper evidence wrap. You can choose to match the sleeve or use a different color, such as clear, white, black, or metallic. This will give a secure appearance to your products and provide assurance to buyers that the product is fresh. It also serves a dual purpose in that it protects your children from easily opening containers, and keeps them from ingesting unsafe products.

How To Get Started

Shrink sleeve labels can easily be customized to your products. During the process, it’s also easy to adjust, should there be something you don’t like. These items are printed with the latest and best high-quality offset technology. To get started, you’ll create your designs, and then customize them. You will then select your film substrate.

Your order can be adjusted by changing your graphics to fit the bottle until you are satisfied. Our shrink sleeve labels can be ordered in any quantity to suit your ordering needs. We also keep graphics on file. We provide one-off test samples so you can see how this packaging can work for your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink Sleeves Help Avoid Product Mediocrity

Your brand is destined for mediocrity if you are struggling to differentiate it from your competitors. Many companies try to be everything to their target audience and by so doing; they create confusion in the minds of their customers. Pinpoint the one thing that you do contrary to your competitors that makes your brand stand out. Do you distinguish your brand by label design, price, maybe by convenience, or by customer service and positive experiences?

All these things play a key role in your consumers’ mind's eye anytime they interact with your brand, so do its innovative features, benefits, and niche. The key to having a competitive advantage is ensuring that your services and products stand out among other major players in the field and how you promote, advertise or market your brand is vital.

Importance Of Product Labeling

To maximize its exposure, the most important part of promoting a product is in its labeling. Today there are an abundance of choices.  There are numerous shrink sleeve label design options.  You can expect to see an increase in sales with the attractive custom printed 360-degree packaging and security seal labels that, in addition to boosting a products visual aspect, various shrink sleeve design options are also available using environmentally friendly film that appeal to an environmentally conscious public and boosts your product shelf sustainability.

Why Choose Shrink Sleeve

Shrink sleeve labels can be custom printed as per the company's branding requirements with full-color striking images, including pertinent product information. These labels are not only strong but they are also flexible enough to wrap around an entire container and fit any shape of packaging. The most important aspect of shrink sleeve labels is that they are made from biodegradable materials that can be recycled, unlike older custom product labels that are made of plastic materials.

When you narrow it down to the biggest competitors, especially when they are offering a similar product or service as you are, how can you ensure that the customer chooses your merchandise time and time again? In this case, consumer confidence is key. By incorporating a tamper evident protection seal to ensure your product’s safety and by using the transparency of the shrink film to create an unprinted area on your product that allows consumers to view the contents inside the package on your shrink sleeve design is one way of boosting a buyers’ confidence.

Shrink Sleeve Strength and Durability

You can rest assured of your shrink sleeve designs’ durability because the labels are reverse printed behind 40-70 microns of clear film, a specific process which ensures that 360-degree graphics are protected from any wear and tear during transportation or while on the store shelves.
Creating a clear and concise brand identity through shrink sleeve design is vital because it will improve your marketing efforts and show that you are confident and you fully understand the essence of your product enough to stay consistent without misrepresenting the brand and to drive sales every time.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Using Shrink Sleeves in Product Labeling

Product labeling has greatly changed over the past few years. Even just a decade ago, there were very few options available for products entering the marketplace. Today however, manufacturers have so many options in custom product labeling from shrink sleeve labels to cover bottles and containers in the food, household, and beauty and cosmetics industries to flexible pouches which are essentially a product container and label all in one.  Both shrink sleeve designs and flexible packaging can be limitless. There can be many benefits to using shrink sleeves in product labeling and it is becoming a fan favorite within the industry.

The Shrink Sleeve Difference

Shrink sleeves differ from other product labels in that they involve a durable plastic label and not a paper label. They cover the entire container and allows manufactures to market on a three hundred and sixty degree surface. This maximizes space, particularly with all the information you must provide on a product label to conform to USA regulations—product name, size, imperial and metric measures, ingredients listings, and expiration dates.

Shrink sleeve labels can simply be in black and white, though that’s rare, and most commonly are printed in 100% full color. It is imperative to hire professional graphic artist to design a label that is customized for your product and marketing goals.  Shrink sleeve design can be limitless.
Shrink sleeves are made from a thick durable material that is comprised of plastics. They can be high-gloss or matt finish, both which are comfortable to hold.  They’re also as high-resolution as you would expect for today’s printing technology standards. They’re also waterproof and scuff-resistant, so they can handle being moved around in a store. And when the consumer gets the product, they’ll appreciate the finish too.

Safety with Labels

Shrink sleeve labels are also tamper-resistant. This means that the unscrupulous in a store can’t switch labels on products, or exchange labels to improve expiry dates. If the labels have been removed, a plain bottle is revealed below and the product will not be allowed to be sold.

Shrink sleeve labels can appeal to a wide range of markets. They can also help to increase sales, as they have great aesthetic appeal to your target market audience. Shrink sleeve labels have great versatility that will have you thinking up new and wonderful ways to promote your products. They cover both the label required for your product, as well as a distinct product package. You can do a two-in-one without having to worry about designing two separate components for your product.

Uses for Every Product

Shrink sleeve labels can also cover 360 degrees of the surface of the bottle or container. They fit any size or shape of bottle or container. The types of products that commonly benefit from shrink sleeve labels are soft drinks and sports drinks, salad dressings, hand lotion, sunscreen, shampoo, conditioner, shower gel and body wash, bubble-bath, home cleaning products such as window or bathroom or kitchen sprays, and more. Most likely there are many more new uses to come for 2018 that no one has thought up yet.

If you want consumers and shoppers to notice your food, household, or personal care products, consider having shrink sleeve labels done on your products. Shrink sleeve designs are endless. You’ll discover that your sales increase as more consumers gain notice of your great products. Remember ninety percent of all purchases are made on impulse.  Make sure your product gets noticed by using shrink sleeve labels in your marketing plan.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

How Shrink Sleeve Labels Outbeat Brand Competitors and Make Products Sell

Shrink sleeve labels are changing the way marketers are pushing new products into the market.  This type of label offers a signature three hundred and sixty degree surface to advertise to potentional buyers. The durable materials that make up the label itself are printed using inks and patterns to create high impact graphics, thus making the product stand out from competitors. In fact, the striking labels grab attention of customers such that at times it entices the buyer to make unintended purchases as well.  Ninty percent of shoppers end up making last-minute, implusive purchases that were not originally intended.
The new method of bringing products to the notice of buyers by the use of shrink labels is an inexpensive and effective marketing technique. The traditional way to roll out a new product is often very expensive, sometimes costing hundreds and thousands just to create minimal awareness. However, for the company launching their new product, this could be a costly affair if he offering does not take off as expected.

How do buyers and sellers get benefited?

Today, shrink sleeve product marketing is making their brand rather affordable and appealing to the buyer simply because there is not much additional expense in the promotional campaigns. Consumers are flooded with choices and the seller too can conveniently launch a new product without much financial risk.

Lowers cost of marketing

It eases the toll on production and shipping cost, which the customer has to bear otherwise. Also, the buyer might just make few unplanned purchases. Again, from the seller’s point of view, this is beneficial and it can be a great deal for the buyer too if the product turns out to be good.

Compatible in design

The product shape, for instance for bottle and containers, is a key attention grabbing criteria. Shrink sleeves are compatible and adjust to the shape of the product, thus edging out the competition.

Solves content sizing problems

Often limited label sizes such as in traditional pressure sensitive sleeves is a tradeoff when it comes to fitting information properly. The newer shrink sleeve design solves these limitations with 360-degree complete container coverage.

Avoids designing complexities

Effective shrink sleeve label design requires special software and specialized professionals to create optimized appearances. Knowledgeable designers implement the seam into the design to benefit accurate application of the solvent.

Upgrades the appeal

In a brand competitive market, everything is about user appeal. The shrink label designs allow for highlighting existing products in a cost effective manner. A new label always makes the product refreshing and grabs attention, thus stimulating sales.

Labels work especially well when designed by professional shrink sleeve designers. Since they understand what appeals to a consumer and have the expert knowledge of graphics, it is best to choose quality shrink sleeve design for your campaign. Further, you can choose to machine design the prints from existing templates and glue on the product packaging, otherwise manual covering is also good to save costs.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Bring Attention to Your Products with Durable Shrink Sleeve Designs

Most business owners around the world these days are curious to know new ways to highlight their brand in the market. If you are also searching for a trick, durable shrink sleeve labels are probably the best choice for you.

Custom-designed shrink sleeves, often known as shrink wrap labels, are made up of polyester or plastic material. Professionals reveal that this type of materials used in labeling has heat resistant properties and are some of the best label products in the market. They can easily bear friction, moisture, and other common damages without losing their aesthetics.

How can using shrink sleeves in labeling bring attention to your business?

Business owners need a reliable solution for labeling their products. However, there are so many methods and each one of them has unique pros and cons, so the selection of right technique may appear little difficult. As per the growing trends, shrink sleeves have gained more popularity in the market within past few years. They are currently holding almost 15% portion of the active labeling market and their potential is growing ahead. Whether you are dealing with a pharmaceutical industry, household cleaning products, beverages or food, shrink sleeves are always the most advantageous choice for labeling.

The best thing to know about shrink sleeve design is that they can ensure decoration of full container. For example, if we talk about bottle packaging, these shrink sleeves can cover the entire bottle with its wider surface area so that product marketers can find more ways to highlight impression of their business. If we talk about the traditional spot labels, they use to have limited display area to add required production information. The shrink sleeves are a creative option for labeling as they protect containers from tampering as well.

Making It Easy To Recognize For Your Customers

It is important to make additional efforts to make your product standout in the market. When you must beat other brands, it is important to find stylish ways to make your packaging functional. These shrink sleeves can be easily wrapped around any shape of the container and the ultimate impression appears like thing are directly printed on the bottle. Studies reveal that customers usually have an intention of buying the product by identifying the shrink sleeve labels. It is the easiest way for them to recognize their favorite brand among loads of collection available at general stores. It is easier to locate product name, brand details and packaging information from these shrink sleeves.

Choosing The Experts

Expert marketing professionals recommend shrink sleeves as a potential solution for leading successful marketing campaign. It is not good to overlook the importance of these creative labels for your business. It is good to hire knowledgeable designers to merge all essential details on this 360-degree wrapping so that it can create an impactful impression of your business. Make efforts to choose the right material and use expert ideas to optimize the appearance of your shrink sleeve labels; it must attract your audience with positive vibes. Soon your business will find great leads from the market.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.