Key Elements in Food Label Design

When manufactures create a new food product you can bet that they have poured a lot of time and money along with a great deal of enthusiasm into it.  With this in mind you can see why marketers place such emphasis on designing a label that communicates this effort to the consumer.  It is important for the consumer to appreciate all that has gone on to bring the product to them and why it should be chosen over the competition thus leading to an increase in sales.

Key Elements In Designing A Food or Drink Label

Let’s face it you aren’t going to be able to personally sit and sell your product to each and every targeted consumer.  You need to design a label to do this for you.  The label must speak to the consumer.  It must give consumers information on what the product is, who should use it, what it tastes like, how it is produced, ingredients used and so forth.  A label with a solid design should portray all of these attributes. 

Your label should be designed to portray the look of your product.  Use colors, fonts, images and illustrations to form brand appeal for your product.  The right style, used to design your products label helps to attract the targeted audience for your product and gives it more of a change to be chosen over the competition.  Your targeted market must understand that your product has been created to fill their need. 

Never underestimate how important a good copy is to labeling.  Space for copy on the label itself is limited.  It is important to be efficient in the manner in which you are explaining your product.  The right copy gives consumers a compelling reason to purchase your product over the competition.  Be sure the copy is presented in an imaginative and artistic fashion to compel consumers to make a purchase.

The quality of the printing and label material itself is also important in consumer’s perceptions of your product.  The label material should suit the audience.  Consider the abundance of labeling options from flexible packaging to shrink sleeves there is an option that will give your food product the impression it deserves.

Brand consistency is also important when creating new brands in an already highly established brand line.  Consistency in where the product name, logo or description is found is just one way to add uniformity within a brand on a new label. 

No matter what size your company is a product label is a major component to the marketing mix and so should be considered one.  Don’t skimp when it comes to label design and manufacturing.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Label Design Tips To Increase Sales

Designing product labels for food products can be quite a challenge.  It is important to design a label that depicts the food while capturing the company behind it.  The test comes from creating a design that is marketable that increases sales over the competition for the targeted audience.  Below are some tips that can be employed for food product labels to ensure they keep going through the checkout line. 

Know The Targeted Audience

Before you can even begin designing a concept for a food label you must know what your customers are looking for.  What problems do your consumers have and how does your product solve it for them?  Food labels have to do everything a normal product label does and so much more.  Food labels must promote quality and freshness.  In order to design a food label that accurately reflects the product it is crucial to understand what the audience is expecting.  Keep in mind the demographics of your target; anything from age to income level can affect the way a consumer views a product label. 

Know The Competition

In a sea of competitors it is important that your product stand out.  Your label should be different from your competition without ignoring the expectations of the consumer.  Meet consumers at the shelf in a fresh and insightful manner that grabs their attention and sets you apart from the competition.

Show The Food

It is one thing to design a label that showcases and image of the food inside but an entirely different thing to actually show the product inside.  Consumers that actually get to see the actual product and treat they are about to taste are more drawn into the purchase.

Emphasize Ingredients and Product Features

Instead of showing consumers the end products showcase the products that went into making it.  Highlight features in an easy to appreciate way on the label itself.  Showcase the features that set your product apart from others on the shelf right next to it.  If your product has won contests or has all organic ingredients the label is the appropriate place to display this information.

Post-Sale Marketing

Never underestimate the power of your label.  From the backside to the inside companies have valuable real estate to use to market their products.  Don’t waste any space when designing your food label.  A valuable way to use the interior of the label is to include recipes or a coupon on their next purchase. 

Marketing food products is a challenge but a fun one.  Using these tips when designing your next food label will help to ensure your product moves from the shelf into the consumer’s tummy.                

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.