When manufactures create a new food product you can bet that they have poured a lot of time and money along with a great deal of enthusiasm into it. With this in mind you can see why marketers place such emphasis on designing a label that communicates this effort to the consumer. It is important for the consumer to appreciate all that has gone on to bring the product to them and why it should be chosen over the competition thus leading to an increase in sales.
Key Elements In Designing A Food or Drink Label
Let’s face it you aren’t going to be able to personally sit and sell your product to each and every targeted consumer. You need to design a label to do this for you. The label must speak to the consumer. It must give consumers information on what the product is, who should use it, what it tastes like, how it is produced, ingredients used and so forth. A label with a solid design should portray all of these attributes.
Your label should be designed to portray the look of your product. Use colors, fonts, images and illustrations to form brand appeal for your product. The right style, used to design your products label helps to attract the targeted audience for your product and gives it more of a change to be chosen over the competition. Your targeted market must understand that your product has been created to fill their need.
Never underestimate how important a good copy is to labeling. Space for copy on the label itself is limited. It is important to be efficient in the manner in which you are explaining your product. The right copy gives consumers a compelling reason to purchase your product over the competition. Be sure the copy is presented in an imaginative and artistic fashion to compel consumers to make a purchase.
The quality of the printing and label material itself is also important in consumer’s perceptions of your product. The label material should suit the audience. Consider the abundance of labeling options from flexible packaging to shrink sleeves there is an option that will give your food product the impression it deserves.
Brand consistency is also important when creating new brands in an already highly established brand line. Consistency in where the product name, logo or description is found is just one way to add uniformity within a brand on a new label.
No matter what size your company is a product label is a major component to the marketing mix and so should be considered one. Don’t skimp when it comes to label design and manufacturing.