Designing product labels for food products can be quite a challenge. It is important to design a label that depicts the food while capturing the company behind it. The test comes from creating a design that is marketable that increases sales over the competition for the targeted audience. Below are some tips that can be employed for food product labels to ensure they keep going through the checkout line.
Know The Targeted Audience
Before you can even begin designing a concept for a food label you must know what your customers are looking for. What problems do your consumers have and how does your product solve it for them? Food labels have to do everything a normal product label does and so much more. Food labels must promote quality and freshness. In order to design a food label that accurately reflects the product it is crucial to understand what the audience is expecting. Keep in mind the demographics of your target; anything from age to income level can affect the way a consumer views a product label.
Know The Competition
In a sea of competitors it is important that your product stand out. Your label should be different from your competition without ignoring the expectations of the consumer. Meet consumers at the shelf in a fresh and insightful manner that grabs their attention and sets you apart from the competition.
Show The Food
It is one thing to design a label that showcases and image of the food inside but an entirely different thing to actually show the product inside. Consumers that actually get to see the actual product and treat they are about to taste are more drawn into the purchase.
Emphasize Ingredients and Product Features
Instead of showing consumers the end products showcase the products that went into making it. Highlight features in an easy to appreciate way on the label itself. Showcase the features that set your product apart from others on the shelf right next to it. If your product has won contests or has all organic ingredients the label is the appropriate place to display this information.
Never underestimate the power of your label. From the backside to the inside companies have valuable real estate to use to market their products. Don’t waste any space when designing your food label. A valuable way to use the interior of the label is to include recipes or a coupon on their next purchase.
Marketing food products is a challenge but a fun one. Using these tips when designing your next food label will help to ensure your product moves from the shelf into the consumer’s tummy.