Wednesday, February 21, 2018

Do Shrink Sleeve Labels Drive Consumer Buying Decisions?

Shrink sleeve labels make some of the most popular products in the supermarket. Whether you purchase products with them or not you are bound to see them all around the supermarket. Making products stand out and look different is a great way to attract a consumer’s attention. Manufacturers need to ensure that your product looks different from the rest that are up on a supermarket shelf. Once you have made your product stand out, a customer’s attention comes gradually. If you are trying to attract attention, shrink sleeve designs are the perfect thing to utilize for your product. Here is why shrink sleeve labelling is so important:

Shrink Sleeve Labels Means More Real Estate for Your Product

Using shrink sleeve labels, brands can utilize the entire container of your product as an effective method of showing it off. This allows your product to have more displaying space on a supermarket shelf and a greater chance to attract customer attention.

How Shrink Sleeve Labelling Impacts Buying Decisions

The buying process normally consists of requiring awareness of the product, recognizing it, searching for information related to it, evaluating it, judging alternatives, making decisions, buying it, and then re-evaluating it. These steps have been well researched by professionals including marketing and sales experts. Since shrink sleeve labelling allows more space to show off as compared to normal products, marketing departments use it to the fullest. They incorporate shrink sleeve designs with intricate and dense graphics, a plethora of information concerning the product, and slogans to attract attention. Using shrink sleeve labels for products not only catches the consumer’s attention, but also provides them with knowledge about the product. This ticks most of the checkboxes on the buying process list.

Showcasing Details

Using shrink sleeve labelling, you can display the special features your product has. Displaying just what makes your product special and different from the rest is the best way to gain a consumer’s interest. With that knowledge readily available, the consumer does not need to spend extra time finding out what your product consists of. Furthermore, you can display information targeted at a specific audience. For example, “No Dairy Products Used” can be a good and effective method of attracting vegan customers.

Building Customer Relations

If your product matches the description provided on the sleeve, you can gain the trust of a consumer. This attracts the customers towards purchasing other products in your inventory and make them a brand loyal consumer. If you keep delivering to what you promised, your customers are bound to keep buying while telling other people about you as well. It is a win-win for both the company and the customers.

Shrink sleeve labels are one of the most important and effective ways to market products and ensure that you get a good audience from the customers. Because of the points detailed above, shrink sleeve labels do influence buying decisions and can be a great asset to all companies competing in retail stores.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, February 15, 2018

Why Are Shrink Sleeves So Special In Marketing?

One of the most important things that will make any marketing strategy successful is having a robust product promotion and advertising plan in place. A well-designed marketing and promotional strategy will be successful in putting across the benefits of your product or service to the customers to ensure long-term success, bring in more customers and ensure profitability for businesses. In addition to having a unique product and employing the use of various platforms, including social media, television, or shopping outlets, one tried and tested way that your brand will garner the attention of the pre-occupied customers is by having an eye-catching packaging for your product.

Grabbing The Attention Of Your Customers

You may have an utterly unique product, but there is no way to communicate that if there’s nothing to distinguish your merchandise from that of your competitors. Next to brand loyalty and ingredient preference, labeling and packaging plays a big part of a customer’s purchasing decision. And even if they don’t buy it, your product will still get a lot of attention if the design is interesting and attractive, if it has both impressive form and function, and if it is uniquely relevant to your target market.

The one thing that most products have in common today is shrink sleeve labeling and with good reason. Compared to older forms of labeling that were bulky-looking and only used to barrage consumers with product information, shrink sleeve labeling has become very special and prevalent in marketing not only for its ability to conform to any container shape, but also because it provides printed label graphics and content over a larger area of the full container.

Safety and Handling of Products

Older forms of labeling were also quite susceptible to damage, especially because they couldn’t withstand moisture, wet conditions, and constant handling by customers or during transportation. Not only does shrink sleeve labeling make a product look clean and sleek, but the tamper-evident band that fits securely around the lid, neck or cap of the container provide visual evidence of label removal attempts. Your products are most-likely to be handled many times over after being packaged and keeping them safe is a priority for brand longevity plus you build consumer loyalty because you are showing a clear concern for their well-being by using tamper-evident in your packaging.

Design and Appeal

In addition to incorporating a clear tamper assurance band, the 360-degree artwork on shrink sleeve designs are quite elegant; they certainly will add a visual interest to your product and set it apart from others in your line of business. Depending on your budget and the impression you want to make in the market, you have a choice of different varieties of shrink labels. Some will cover multiple containers for the purpose of offering them as one product, others, such as full-body shrink sleeves create a 360-degree graphics coverage of your product from top-to-bottom, and finally, a standard sleeve will cover a portion of the container to allow for product visibility. Do any of these shrink sleeve labeling options appeal to you?

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, February 7, 2018

Differentiate Your Packaging with Shrink Sleeve Labeling

Shrink sleeve labeling is becoming more and more popular within the industry.  Rather than traditional sticker type label options, shrink sleeve labeling offers full color graphics that wrap around the entire bottle.  This type of shrink sleeve design can make your packaging stand out. You are only limited by the size and shape of the bottle. You can differentiate your package with shrink sleeve labels.

Labels That Is Fit For Everything

Shrink sleeve labels fit over complex containers so you’re not limited by one shape. They serve the purpose of being a label, as well as provide a safety seal and a promotional tool. These shrink sleeve labels are carefully measured and then applied to the plastic bottle through a heat-shrinking process. This process makes them wrap around the bottle. Shrink sleeve designs are for more than just plastic bottles, shrink sleeve labeling can also be done for glass and metal containers as well.

Shrink sleeve labels work on a wide range of containers within a multitude of industries. They can be placed on food and beverage bottles, or personal care products such as shampoo, lotion, or sunscreen. They can be used for household products such as cleansers and cleaners. They also work well on pharmaceutical or nutritional products. The shrink sleeve design will nicely wrap around the bottle and provide a 360 degree full wrap feature. They can conform to all shapes and sizes of containers, with the ability to utilize the entire space.

They can also be used for other types of promotional designs. They can be used to create bonus packs or to attach samples or other types of incentives to your containers. Creating combination packs will help you to increase your sales and reduce any slow moving inventory you may have.

A Sense of Security and Freshness

Shrink sleeve labeling can also wrap around the cap of your bottles. This is done with a perforated tamper evidence wrap. You can choose to match the sleeve or use a different color, such as clear, white, black, or metallic. This will give a secure appearance to your products and provide assurance to buyers that the product is fresh. It also serves a dual purpose in that it protects your children from easily opening containers, and keeps them from ingesting unsafe products.

How To Get Started

Shrink sleeve labels can easily be customized to your products. During the process, it’s also easy to adjust, should there be something you don’t like. These items are printed with the latest and best high-quality offset technology. To get started, you’ll create your designs, and then customize them. You will then select your film substrate.

Your order can be adjusted by changing your graphics to fit the bottle until you are satisfied. Our shrink sleeve labels can be ordered in any quantity to suit your ordering needs. We also keep graphics on file. We provide one-off test samples so you can see how this packaging can work for your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.