Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different. The most productive way to help face of a brand is with a unique, custom label design. With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers. This is done by creating a custom product label that is not only eye appealing but also offers detailed information to customers that allow them to see how your product is beneficial over the competition. Accomplishing this feat is no small task for marketers in all industries.
Identifying With Your Brand
New products introduced with an established brand reputation are at a far greater advantage then those being presented from a brand just hitting the market. Brands that are established already have certain benefits such as logo recognition to help pave the road for them. Established brands come with inherited reputation; consumers recognize exactly what they are getting from past experiences with your company. When creating a product label for a new product within an established brand consistency plays a key role in marketing.
If you are launching a product from scratch without a known brand backing where should you start to allow your product to stand out on the shelf when surrounded by popular favorites? First begin my emphasizing the values and mission of your company and products. Communicate this using text and visual aides to represent important ideals that the company stands for. When creating a label concentrate on your target market and use text and images that will penetrate with them.
Product Label Materials Matter
Creating a custom product label is like building with blocks. As you place another block on the stack you must still remain aware of the blocks in which you are building on top of. With labeling once you have nailed down the identity of your brand and product you must choose what method will best display this message.
The physical appearance of the product label and the material that is used to create it has a large impact on how consumers perceive the product and brand as a whole. For new brands consumer perception is still being developed and the material chosen to label your product is crucial in making or breaking your product.
If your product niche is organic, environmentally friendly your labeling material must represent those company values. Although many materials in labeling are environmentally friendly not all are seen as that when viewed by consumers. Plastic for instance is still viewed as a land fill space waster. Be conscious of these stigmas even if they are no longer valid.
Also be aware of how well the product labeling material will hold up against the product packaging and distribution process. Liquid products or pharmaceuticals usually draw better consumer reaction when using a custom shrink sleeve label as the application of shrink sleeves offers a tamper resistance that can’t be duplicated with cut & stack or roll fed labels. For products that have a complicated distribution system consider flexible packaging. Not only does it offer tamper proof package designs, many are resalable and the package and label act as one. The durability of flexible pouches is unsurpassed.
Anchor Flexible Packaging & Label Specialists work with clients to design and produce custom product labels for a variety of industries specializing in shrink sleeve labels and flexible packaging options. To find out more about Anchor’s line of custom labels check us out online at http://www.anchorprinting.com.