Wednesday, August 16, 2017

Recycling and Custom Labeling

In the recycling industry, used materials are processed into new items. This process helps to prevent waste, reduce the consumption of new materials, and also reduce energy use. Materials that can be recyclable include glass, plastic, paper, and metal. These materials can be reused to reduce the environmental impact. Materials that are to be recycled are gathered and afterward conveyed to a recycling center where they are sorted, cleaned, and reprocessed into new materials that will be recycled again.

Custom labels have extraordinary esteem with regards to user convenience particularly in the household or office use. Custom labels are used for labeling saleable products and for individual use too. Custom labels can be used for wedding invitations, gifts, homemade food packets and more.
In any case, with the busy ways of life, custom labels are a popular option for manufacturers as they can also be used as a valuable marketing tool.  No matter what type of product you are labeling it is advisable to use eco-friendly varieties.  Using recycled paper when creating new labels help send an important message of the brands commitment in saving the environment from waste.  In the event that the manufacturer is worried about compromising the quality of the label they should not be concerned.  In fact recycled labels, whether shrinks sleeves, cut and stack labels, and flexible packaging, custom label options are equally effective and long lasting compared to other conventional labeling options.

Label design can set event the smallest brand of product aside from other corporate giants making products all too similar.  Creating a unique custom label design will also help to enhance your brand appeal and recycled labels can help accomplish this feat. Recycled labels can be gotten easily from post-consumer goods materials. Some of these have a rough feel that underline your natural credentials and plays up your items' homemade nature, while others are sleek and versatile, allowing you to pick any messaging style you choose.

Eco-friendly labels are also useful when your brand stand up for green cause publicly. Using recycled materials follow through with your brands message. Unique packaging gives shopper the certainty they can take a risk with a new product. When they have been convinced to purchase your product once, the quality of the product can then make them a repeat customer.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/capabilities.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Thursday, August 10, 2017

Popular Options in Label and Packaging

At first glance, designing a label for your products package can seem like quiet a daunting task. However, there is no reason to be intimidated. Most labels are based on a unique template. Understanding the role color, font, images, and text content plays in designing effective labels is the best way to produce top quality designs.

Shrink Sleeve Labeling

Without proper advertisement and promotion it is hard to market a product, especially one that is new to the market.  With this in mind it is crucial for adequate marketing to be carried out in a way that the product is exposed to the public and is done so in away to create market awareness.  This allows the public to know exactly what the product is and how it benefits them.

One such type of label that is known to have a big impact on marketing is shrink sleeves.  Shrink sleeve labels are usually printed on plastic or polyester material and offers a three hundred and sixty degrees area to use for advertising.  They are usually designed to take advantage of all of the labels space and use several, bright colors within the design to look appealing to buyers. Shrink sleeve labelling helps to improve branding.  Since they can wrap all the way around a product, shrink sleeves can be used to promote other aspects of the company as well including a company’s philosophy.

Shrink sleeve labels are also flexible, strong, and environmentally friendly. These labels fit into just any shape of packaging and their sustainability ensures they do not damage when they are shipped across long distances to distributors. They are biodegradable, making recycling and repacking easy. Companies and brands can now promote their brand and product at the same time, saving a lot of money in the process.

Flexible Pouches

Flexible pouches are the fastest growing segment of the package and label industry. It combines the best of aluminum foil, plastics, film, and paper to provide strong enough protective effect to keep products safe from physical and environmental hazards. Flexible pouch packaging helps manufacturers experiment with different attractive designs to make their products look appealing to the purchasing public. This form of packaging is not only lightweight, but they are customizable and have the ability to be reused. This helps to improve both the product awareness and the brand. Due to its ease of use and convenience, flexible pouch packaging can easily be transported and stored, and it is environmentally friendly.

This is the perfect packaging that provides manufacturers with the exact type of advertising they need to boost sales. Features such as re-sealable seals, zip locks and spouts can be added to flexible pouch packaging to make it even more convenient to use and in turn, provide added value to the product to increase sales.

Product labelling and packaging has improved a lot in recent times. Modern packaging methods ensure the market space is maximized on your product, providing more avenues for your customers to be impressed. Now your market space is a lot more mobile, you can make the best of this opportunity.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Wednesday, August 2, 2017

Do Custom Labels Increase Product Sales?

If you are looking to increase productivity and profits, something as simple as a customized label can help transform the way you do business. From professional product packaging to design efficiency, these modern prints can prove an exceptional marketing measure. To answer the question, do custom labels increase product sales a closer look at the promotional power it can provide for companies of all sizes and operations is required.

Why do customized labels increase sales?
In a competitive market, businesses need to remain a step ahead of the game. Industry growth and brand expansion rely on innovation and adapting to change to meet consumer interests. If your brand is not properly labelled, it can create a poor consumer impression and fail to appeal to their buying requirements.

A well-designed product label depicts the branding of the product and company accurately. Packaging created with expert measures taken will avoid any business branding confusion and help better sell products and services. Deviating from traditional styles of labelling and creating signature identification with bold logos and catchy phrases will capture the attention of customers and improve sales.

Modern labels work.
The new styles of labels seen on store shelves and online marketing are unique, bright and include quality print and production. Businesses have moved away from regular branding and incorporated more creative strategy to help their products stand out from their competitors. Statistics have shown that consumers are drawn towards a product line with bold labels that best depict the quality of the brand. Customers should be able to quickly and easily identify a brand by looking at the label. Investing in a high standard of clever and creative design can deliver the best outcome.

Labels represent the brand. Ensure that your products include flexible packaging. Discussing package details with a reputable print and design service company ensure the quality depiction of the range.
A modern type of packaging includes shrink sleeves. These versatile labels are exposed to heat to shrink around a container or jar with perfection and seamless results. Such easy fit seals can provide quick identification and include clear PET or a PVC film.

A bold and innovative label can help stand out from competitors and appeal to markets. Customers should feel compelled to choose your range over alternatives. Logos, catch phrases and brief descriptions will further educate customers on what the business is all about.
Why technology matters.

Most people use their mobile devices and go online to make purchases or learn about a brand. Incorporating the technologies such as QR codes into the labels can help customers obtain important information from simple scanning procedure. This creates positive impressions and assures your target market that your business is prepared to invest in convenience and efficiency for its customers.

The many benefits of customized and professional labels
 A custom label creates ease of identification. Bold colours, phrases and unique image appeal make it simpler and faster to identify a brand and its offerings. Lasting customer impressions result from packaging and labelling that are unique and innovatively produced. Investing in smart and effective technology in combination with engaging content can help produce an exceptional business result and improve sales.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.