When it comes to marketing your product one of the most important pieces of the entire process is your products label. When designing a food products label you are looking into creating an enticing label that projects an appetizing message, one that promotes the products enticing features of the products as well as conveys product information to your customers.
With food products the label is one of the
main tools that you have to make a statement about your product. It is
important for your brand identification that you make the most of your
label. The label becomes even more important to your marketing mix when
you are working with limited funds or only have access to a small retail space
in which to display your product.
There are some common mistakes to avoid when designing
your product label. One that happens often in the product
label design has to do with the text font that is chosen for your label.
The Use Of Too Many Fonts
When designing your food products label there
are many options in fonts available to choose from. It is tempting to
choose all of your favorite fonts. This is not an option in successful
food label designs. When you are trying to convey important information
as is done with product labels it is important that the font is easy to read to
all segments that you are marketing your product to. Keep the font
simplistic and consistent. If the label is hard to read it will appear
disconnected and turn clients away from choosing your product.
Stick to a one or two fonts on your product labels while keeping the style
changes on the label to a minimum.
Brand Name Font Size Is Too Small
or Too Large
There must be a balance between the size of
the text that is used in your brand name, product information and label
text. It is possible for your brand name to over power or become lost on
a label that is not designed properly. Your brand name should be
prominent along with the product name. From there it is important to
maintain the integrity of the text throughout the rest of the label.
Difficult To Read Font
With marketing you have a limited amount of
time to grab your audience’s attention. This is why it is important that label
designs use clean
fonts that are easily read from close or far away. When using a
decorative font remember that they will convey certain messages to
customers. It is important the message is one that you wish to
send. For instance a formal font used on a play-full product gives off
the wrong message. Mixing fonts also creates a mixed message.
Choose a text font that goes well with the logo font you have chosen.
If you are having trouble with choosing a font
to use on your product’s label create a few different label designs. Test
the different versions on co-workers and get their honest reactions.
Trial and error in the office is far better than trial and error in the
At Anchor Printing, we take pride in offering
our clients cut & stack labeling, pressure sensitive labels, roll-fed
labeling, shrink sleeves as well as flexible packaging options. Contact us
today at http://anchorprinting.com for
all of your label
design, printing and packaging needs.