When it comes to labeling there is no shortage of products in need of accurate, attractive product labels. The market today is one in which labeling has never been more important. With food allergies and specific ingredient-free products on the rise labels are vital. When a product is stored in a container that the contents cannot easily be identified, which most are now a days, the label is the only source of information on what is in there. Labels come in a variety of forms and can be pasted or printed on the outside of the package.
The shape of your products package and the form the product comes in are all important marketing tools to help sell your product and company image. Making your product easily recognized and remembered by consumers is what will differ between a product that succeeds or fails. A combination of characteristics that make up your products exterior will help to give your product a boost over the competition.
There are two ways that product labels can be adhered onto a package; they can either be printed directly on the package or onto a label that is then placed on container. Paper labels are less expensive and more vibrant in design but can easily come off if not attached to the container in a strong manner. When a label is printed directly onto the container it is more expensive but also can be more easily read by consumers and less likely to wear off.
It is valuable to not only the company but also to the consumer to place relevant product information in a place that is constant and clearly visible location. Labels can come in a variety of shapes and sizes to fit all products and containers. If a label that adheres directly onto the package is what you are looking for you can choose between cut & stack labels, pressure sensitive labels, roll-fedlabeling and shrink sleeves. Flexiblepackaging is one way that labels can be printed directly onto the product.
One thing that is important to remember is that there needs to be enough space to not only includes the “important” product information there needs to be space to ensure the product is recognized. This can be done with the use of a brand image or company graphic without over powering or over crowding the label.
If you choose to have a label printed and designed for your new product look into finding an experienced and reputable printing company. Look for a company that is able to offer in house design services for your label as well as updated resources that cater to your specific product. Finding a company that caters in industrial and commercial product label printing will be helpful as your brand further expands.