How many people are actually aware of what a shrink sleeve is? The type of label that is on the products we purchase is not something that many of us ever take into consideration. Labeling on products is so common that we never stop to take notice of them when in fact they play an incredibly intricate part in the products we choose to purchase. Heat shrink sleeve labels are regarded as the number one label option to assist in product branding.
From the toilet cleaner you use, your daily energy drink and even the soap you lather with most likely use a heat shrink sleeve. They are one of the most popular options to use in labeling as they offer major benefits for product branding. Detailed below are the advantages of using shrink sleeves when considering labeling options available to help in branding your product.
Advantages of Using Heat Shrink Sleeve Labels
- Large Advertising Space: Shrink sleeves offer a three hundred and sixty degree area for product advertising. When using a heat shrink sleeve there is no wasted, empty white space. With shrink sleeves you get space to design graphics around the package to catch the attention of your target market. Shrink sleeves offer the most reality space for advertising and promoting your product.
- Purposeful Wrapping: It is hard to design a package that stands out and fits with what you are hoping to accomplish with it when you are worried about how the label is going to fit. With shrink sleeve labels this is no longer a concern. A shrink sleeve can be manufactured to fit the oddest shaped packages. They offer maximum flexibility in labeling that works with most any products packaging while maintaining the products functionality. This assures the product gets the advertising space on the package that is necessary to allow your product to stand out.
- Inexpensive: When using shrink sleeve labeling you get extra advertising space without the burden of the extra expensive. The label is created from a thin plastic material that is economical to manufacture. It is also simple to experiment on this type of label when looking to help update your brand.
- Tamper Proof: Shrink sleeve packaging encases a product entirely to prevent product tampering. The label encloses the product, is tamper proof and allows the product to be transported without damage during shipping. The shrink sleeve label provides an extra layer of resistance from scratches and scuffs.
Shrink sleeve labels provide a plethora of benefits to make it the perfect addition to any marketing mix. Shrink sleeve labels are used on a variety of products throughout an abundance of industries because of the benefits that are provided for proportional purposes.