Tips for Designing Shrink Sleeve Labels

Shrink sleeve labeling has taken the advertising world by storm. Long gone are the days where a bottle of energy drink was just another bottle that you would toss in the recycling bin soon after you are done with it. There are now more visually appealing designs of packaging material everywhere you look that make you buy various products just to have the containers.

The most appealing thing about shrink sleeve labeling, in addition to the vibrant color choices and head-turning 360 degree graphics, is that there is no need for adhesives.  As much as we don’t want to pull the labels off, it makes the peeling off process easier regular labels and because most containers can contour to a variety of special shapes it makes the containers reusable. We can now say goodbye to the overpriced water or sports drinks bottles.

 If you are still not convinced about shrink sleeve labeling, maybe the following benefits will:

• Shrink sleeve labels have a larger coverage than conventional labels that allow for larger graphics and product information
• In addition to being a packaging material, shrink sleeve labels are also tamper evident seals due to the horizontal perforation on the cap
• Multi-pack shrink sleeve labeling allows for different packaging size and container shapes
• You can now shrink sleeve aluminum cans
• You can enhance your product’s appeal to get it noticed, which is one way to outshine your competitors
• Shrink sleeve labels also have a built in barrier against scratching and damage to your design

There has been a reported rise in the shrink sleeve labeling industry, and with the help of an experienced team of printing professionals, you can design and customize your own shrink sleeve labels in a matter of weeks.

Fundamentals For Consideration

• Print out your sleeve design and then just hand wrap it around the container to have a feel of how it's going to look before printing.
• Your graphics should be elaborate and precise in order to leave fewer margins for error
• Don’t be tempted to use clear labels because they often tend to reveal various imperfections (if any), instead, use graphics that can make your product visible through a few clear areas of the shrink sleeve - especially if you are going for partial coverage.
• The printing company will add the distortion to your design to match the curvature of the container. Therefore, you don’t need to add the distortion percentages on a shrink label.
• The printer will provide a template for your package, and it’s important that you set your design according to the die line.
• Once you have approved what the printer will have sent you, run a few sample labels, do a shrink test and rework the label until you are happy with the final look then approve it for printing.

Contact Us

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.