We all make choices when shopping. What makes a consumer choose one product over another? Many times it comes down to brand name loyalty but what about newly introduced products? What draws your attention to new products? The most common answer to that question is the packaging and label. Your products label is the last marketing chance you have; below you will find a variety of tips on getting your product purchased.
Labels are created when introducing new products as well as when companies are looking to reintroduce a product. Reintroduction of a product comes when companies see a drop in consumer purchases and wants to draw attention to their product again. When creating a label, color is an important element. Before any words are read colors are seen and attention is drawn. This happens within a half a second. Create a label with colors that speak to consumers and grab their attention.
Consistency should be maintained throughout your brand. The colors that are used within your packaging and label design should be carried through to other areas of consumer communication including coupons, flyers, promotions and your website. Customers will come to identify your product without reading a word.
Another common use of color is identifying between different flavors within a product line. If you are offering a scent or taste that is often related to a certain color incorporate that within the label as well. This helps consumers choose from a large variety of flavors without sifting through your entire product line.
Labels should also use images to convey their brand. An image, as is with colors conveys the brand without using any words at all. Images are quick identifiers that communicate quickly. They are catchy to the eye and are more interesting than a pile of text.
When it comes to the text be choosey with what font you select. Choose a font that fits your product and contributes to the aesthetics of your labels colors and images. Everything should work together to enhance the brand and product image.
Consider the size of your products package and match the size of the label to it. A label that is too small or too large can either go unnoticed or noticed for the wrong reasons. A large label can be wrinkly and over take the product whereas a label that is too small can fly under the radar and go without notice.
Don’t forget to add all the necessary information that is required on the label as well. Mandatory information concerning the nutritional value of the product as well as company contact information should be easily found without taking away from the aesthetics of the label itself.