What are shrink sleeves?
Though the name may
suggest otherwise, shrink sleeves are actually a form of labels that are
fast becoming popular. Indeed, it is one segment that’s growing fast in
the label industry. More and more brands want to ensure that their
packaging is aesthetically appealing to the customers. In a highly
competitive world, it is important for them to make a mark and be
distinctive. And they adapt shrink sleeve labels to achieve this end.
The industries that are adapting shrink sleeves are food and beverage, pharmaceuticals, household products etc.
is the age of cheap duplicates. There are many companies that copy a
more popular and established brand and use similar labels in order to
sell their products. This is where shrink sleeves
come in and offer a big advantage for brands. The design choices are
multiple and flexible, allowing brands to stand out and be recognized.
are more durable, allow having full body designs on the container, are
water and abrasion resistant as well. The most important part is that
the labels can be removed and the containers can be reused. This makes
for an ecofriendly option and saving in cost. Though shrink sleeves are slightly more costly initially, in the long run, this works out better.
you can have full body designs, you have scope for more color and
graphics choices that are impactful and capture attention. These can be
used on a wide variety of container materials like plastics, glass and
metal. They are seamless and fit into any shape of containers, giving it
a different look accentuating the shape of the container.
Another important aspect is to have the barcodes on the product. Shrink sleeves
allow you to have this, but with a rider. Scanning of bar codes is
sensitive and hence bar codes should be strategically placed on the
container. It should be put vertically in a place where the bar code can
be scanned as is without any curves of the container interfering with
are durable to store and transport and are mostly damage proof.
However, they should be kept in a cool environment of temperatures of 30
to 80 degrees Fahrenheit as otherwise higher temperatures may cause it
to shrink prematurely rendering it useless.
are mostly manufactured using two materials, namely Polyethylene
Terephthalate Glycol-modified (PETG) and Polyvinyl chloride (PVC). PVC
is most cost effective of the choices as it’s per unit cost is less and
is better to use in few cases than PETG. PETG however, has the highest
shrink percentage and is also recyclable, which is a big plus making it
the most popular of the choices. It is also readily available.
is important to get the sleeve size, slit width, lay flat size, cut
length, print width and height correct. It is best to share sample
containers with the shrink sleeves manufacturer and they also offer prototypes.
The shrink sleeve
industry is growing at a fast paced 20% and is here to stay. With so
many advantages, this is something that brands cannot choose to ignore.
Anchor Printing, we take pride in offering our clients cut & stack
labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.