Every new product or a revamped product aims to deliver to its customer a lasting impression of the product through its label, within a few seconds. In order to create this impact, custom designed product labels should be made keeping in purview the objective of the product and the competitor’s outlook. The label should be designed as such that it affects the buyer emotionally and compels the buyer to try the product. The little label carries a lot of burden on its shoulder, so it becomes extremely vital for brands to display the product information beautifully on its label.
Important tips for a perfect label
The brand gets represented through its logo, the custom designed product label
should be designed as such that it holds its logo distinctly, and use
of white color is desirable around the logo to create lasting impact.
The size of the logo doesn’t matter much, but the location does matter.
The name of the product should be unique and it should define the
product. The detailing of the product should be precise and clear, so
that the customer can identify what exactly the product offers. The
government rules and precautionary measures should be included wherever
necessary. The quantity of the product should be mentioned. Proper
barcoding should be done on each label.
is always said that a product which is packaged nicely has the higher
probability of being picked up by the customer. A product which clearly
states its purpose through its label is always the first choice of
customers. The custom designed product label
which is presented in an artistic manner signals the message the
product wants to convey. Colorful labels portray the product to be
lively, and crisp design suggests purity with sophistication. The
customer buys; product based on the label and the label provides the
overall outlook of the particular brand. So, it becomes vital to portray
a powerful artwork in the label, in order to make the customer aware
about the brand message.
Plan of Action to formulate Alluring Label
the market being extremely competitive, the brands need to walk that
extra mile to stay abreast with changing buying pattern. Branding these
days is all about creating unique stories. Although the space in the
label doesn’t allow for long stories, one can provide one liners
followed by QR code to kindle interest among the customers, so that they
can enjoy the entire story back home. The brand has also the option to
try out different images in their label keeping the distinctive brand
details intact. This way the customer will be happy to keep bottles,
with all different labels. The trend these days also focuses on ideating
messages, facts and jokes on the labels along with awarding contests
which raises the curiosity among the consumers of the product. Finally,
the competitors can provide very good learning about what is working and
what is not working. The label which is designed tactfully will surely
catch the eye of the customer and earn profit for the brand.
Anchor Printing, we take pride in offering our clients cut & stack
labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.