Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace. In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.
Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers. A connection is created between the company’s product and the customer largely because of the visual presence of the products label. Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store. The label itself is important as is the design and material used to create the label. When it comes to selecting a label there are a wide variety of options to choose from. Some of the most common choices available in packaging labels include:
Heat Shrink Sleeves: Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it. This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly. Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design. With the extra space there is room to add important information and graphics. Shrink sleeves are used a lot in beverages.
Pressure Sensitive Labels: Pressure sensitive labels attach to the outside of a container once a slight pressure is applied. The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf. One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.
When it comes to choosing a label for your product is important to understand what your marketing plan is. Not every marketing plan or concept will match every label type. It is essential that you consider all of your options when choosing a label type. In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label. Choose the label material that is a best fit with your products marketing concept.