An abundance of food and beverage products have begun to saturate the marketplace. With so many products available the challenge for many manufactures is how they are to make their products stand out from the rest. How do manufacturers differentiate their products from the sea of similar products? In an effort to improve upon their existing marketing plan which consists heavily of research and advertising, manufacturers are looking into creative ways to package their products including new and innovative options like flexible packaging.
One popular design in flexible packaging is the stand up pouch bag. These pouches are comprised of plastic, aluminum and other materials thus making this packaging strong enough to protect food and beverage products from both environmental and physical hazards that are often encountered while being transported and stored. Another major benefit of using stand up pouches, as with other flexible packaging products other than the attractive design is the added features such as zip locks and spouts that allow the package to be reused and more convenient.
Advantages Of Flexible Packaging
Highly Customizable: Flexible pouches are highly customizable. Manufacturers can tailor the package to fit any size or shape needed to fit your product. This gives manufacturers an edge over competitors using more traditional methods of packaging and label design.
Made From High-Grade Durable Materials: Flexible pouches are created from highly durable materials. Stand up pouches or bags are created from materials that are approved by the FDA for use with food and beverage products. If manufacturers desire they can enhance the safety of package by adding additional ultraviolet protection.
Creative Display Options: Creativity is a key consideration when it comes to choosing flexible packaging. The manners in which you can display flexible pouches are fairly limitless considering you can hang in a peg display or stand on a shelf.
Reusable: The reusable nature of flexible pouches makes them incredibly popular as well. With additional features such as zip locks, spouts and the ability to re-seal themselves flexible packages are convenient making them just what manufactures desire to help drive sales upward.
Upgraded Design: Rotogravure printing is a new printing technique that flexible packaging manufacturers are using to create a very vivid and clear logo. Both techniques are fairly new to the product packaging industry and incredibly popular at creating a package that stands out amongst competitors.
Gusseted Bottom: The design of a flexible package allows more of the product to fit without compromising space the package takes up overall. A gusseted bottom design, one which expands, is found in flexible packaging and allows for this.
Environmentally Friendly: The fact that the package is environmentally friendly as well. It does not take a tremendous amount of resources to produce. Adding this feature costs manufacturers not a penny more so that helps too!
These reasons make flexible packaging, in particular stand up pouches and supreme choice amongst other types of package and label options.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.
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